What TGA Design does

TGA Design is a Coral Gables, Florida-based graphic and experiential design firm founded in 1980 that specializes in custom wayfinding systems, signage programs, brand identity, and experiential graphics for complex built environments. The firm designs and coordinates comprehensive signage and wayfinding solutions — including digital directories, vehicular and pedestrian wayfinding, identity signage, regulatory and ADA-compliant signage, and experiential graphics — for enterprise clients across cruise lines, healthcare facilities, hotels and resorts, municipal governments, retail real estate, and corporate brands. Core technical capabilities center on designing signage masterplans that integrate with architecture (e.g., collaborations with Herzog & de Meuron, SB Architects, Kobi Karp) and meet demanding durability and code-compliance requirements in harsh settings such as cruise ships, hospitals, and airports.

The firm's revenue model is project-based professional services: TGA earns one-time design and project management fees negotiated by scope rather than recurring contracts. Go-to-market is enterprise field sales, with work secured through RFP responses and direct business development to large organizations including cruise operators, hospital systems, hotel chains, municipal governments, and retail developers. The customer base is anchored on long-tenured relationships — Royal Caribbean International since the 1980s (50+ ships), Norwegian Cruise Line (six newbuilds including Bliss, Joy, Escape, Encore), and Baptist Health South Florida (25+ years) — supplemented by a portfolio of trophy hospitality, municipal, and retail engagements such as Kimpton Seafire (Grand Cayman), 1 Hotel Miami Beach, the City of Doral masterplan, and 1111 Lincoln Road with Herzog & de Meuron and Wolff Olins.

The firm is privately held and founder-led, with Tom Graboski identified as Founder, President & Owner. It operates from a single headquarters at 4649 Ponce de Leon Blvd., Coral Gables, with no disclosed parent, subsidiary, or institutional investor relationships, and serves clients globally from this location despite a Florida-centric operational base.

Name

TGA Design

Legal name

TGA Design

Website

https://tgadesign.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

TGA Design is a Coral Gables, Florida graphic and experiential design firm founded in 1980 that creates custom wayfinding systems, signage programs, brand identities, and experiential graphics for enterprise clients in cruise, healthcare, hospitality, municipal, and retail real estate sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Design Services: TGA Design generates revenue through project-based professional design services, including research, planning, budgeting, design, implementation, and project management for wayfinding, signage, and branding projects. Revenue is earned through one-time project fees rather than recurring contracts, with projects ranging from small business identity programs to large-scale cruise ship and hospital signage systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

TGA Design is a professional design firm that designs and coordinates custom wayfinding systems, signage programs, brand identity systems, and experiential graphics for complex built environments. It serves enterprise clients across cruise lines, healthcare facilities, hotels and resorts, municipal governments, retail developments, and brand identity engagements, delivering project-based services including research, planning, budgeting, design, implementation, and project management. Notable work includes wayfinding and venue signage for over 50 Royal Caribbean ships, six new-build Norwegian Cruise Line ships, and 25+ years of signage for Baptist Health South Florida.

Product overview

TGA Design is a design agency specializing in wayfinding systems, signage design, brand identity, experiential graphics, and print/exhibit design. The company's core offerings include custom wayfinding systems design for complex environments, signage design across multiple sectors (hotels, cruise ships, municipalities, healthcare, retail), brand identity development with logo creation and multi-platform activation, and experiential graphics for immersive spaces. Services are delivered across distinct vertical markets including Cruise, Hotel & Resort, Municipal, Healthcare, Retail, and Branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Wayfinding Systems Design Custom design and coordination of wayfinding systems for complex built environments, using physical signage and graphics to help occupants navigate cruise ships, hospitals, hotels, cities, and mixed-use developments.
• Signage Design Comprehensive signage design services for hotels, theme parks, cruise ships, municipalities, healthcare facilities, restaurants, and businesses, intended to enhance guest experience and elevate brand.
• Brand Identity Design Logo creation and brand identity development, including activation across print, web, and signage applications, along with brand usage and standards guides for SMBs, investment firms, and other organizations.
• Experiential Graphics Experiential graphics design for immersive environments, including murals, themed wall graphics, and decorative installations for cruise ships, hotels, and retail spaces.
• Healthcare Signage Programs Environmental signage and graphic design services for healthcare facilities including wayfinding, identity, donor recognition, regulatory, informational, and ADA-compliant signage systems for hospital campuses.
• Cruise Ship Signage Programs Comprehensive identity and wayfinding signage programs for cruise ships, including digital directories, venue branding, themed signage design, and regulatory signage for new-build and renovated vessels.
• Municipal Signage Programs City wayfinding signage programs, gateway features, parks identity signage, airport entry features, and municipal signage masterplans for government clients.
• Retail Signage Programs Comprehensive signage and graphics programs for retail developments including tenant sign criteria, wayfinding, exterior and interior signage, parking garage signage, and custom murals for mixed-use and lifestyle centers.

Named customers33 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered key client, project partner, notable project partner and flagship client.

• Codina Partnerskey clientStrategic or Co-development PartnerTGA Design was hired by Codina Partners to design a comprehensive city wayfinding signage program and masterplan for Downtown Doral, a 250-acre mixed-use development. The engagement included vehicular and pedestrian directional and information signage as well as typical traffic and roadway regulatory signage.
• SB Architectsproject partnerStrategic or Co-development PartnerTGA Design collaborated with SB Architects on the Kimpton Seafire Hotel & Residences project in Grand Cayman, creating a comprehensive wayfinding and identity signage program inspired by traditional British Colonial design elements.
• Starwood Capital Groupkey clientStrategic or Co-development PartnerTGA Design was enlisted by Starwood Capital Group to collaborate on the design of a complete wayfinding and identity sign program for 1 Hotel Miami Beach.
• Herzog & de Meuronnotable project partnerStrategic or Co-development PartnerTGA Design worked in conjunction with London design firm Wolff Olins and Swiss architecture firm Herzog & de Meuron to provide local code compliance services and design an extensive branding and wayfinding signage program for 1111 Lincoln Road in Miami Beach.
• Wolff Olinsnotable project partnerStrategic or Co-development PartnerTGA Design worked in conjunction with London design firm Wolff Olins and Swiss architecture firm Herzog & de Meuron to design the branding and wayfinding signage program for 1111 Lincoln Road in Miami Beach.
• Kobi Karpproject partnerStrategic or Co-development PartnerTGA Design collaborated with architect Kobi Karp on the 1 Hotel Miami Beach project, creating a complete wayfinding and identity sign program that complemented the minimal, natural architecture.
• Port Columbus International Airportproject partnerStrategic or Co-development PartnerTGA Design worked with an Ohio-based landscape architectural firm to create dramatic entry features at Port Columbus International Airport, including LED illumination and a 72-foot by 20-foot polished stainless steel arch.
• Swerdlow Groupkey clientStrategic or Co-development PartnerTGA Design created comprehensive signage and graphics program for Block 55 at Sawyer's Walk, a mixed-use development in Miami's historic Overtown district developed by Swerdlow Group.
• Terra Groupkey clientStrategic or Co-development PartnerTGA Design was selected by Terra Group to develop a signage masterplan, retail tenant signage criteria, and complete wayfinding system for Pines City Center in Pembroke Pines, FL.
• Berkowitz Development Groupkey clientStrategic or Co-development PartnerTGA Design worked closely with Berkowitz Development Group and City of Miami Beach to create a special sign code for Shops at Fifth & Alton that would bring attention to retailers while creating a higher standard for aesthetics.
• Royal Caribbean Cruise Lineflagship clientStrategic or Co-development PartnerLong-standing partnership dating back to the 1980s, with collaboration on over 50 ships. Most recently designed venue signage and graphics for Oasis of the Seas renovation including musical venues, youth areas, pool decks and barbecue restaurant.
• Norwegian Cruise Lineflagship clientStrategic or Co-development PartnerFifth overall collaboration with NCL including comprehensive wayfinding and venue signage for Norwegian Bliss, Escape, and Encore ships. Created digital directories for first time on U.S.-based NCL ship and venue branding for over two dozen restaurants, bars and nightclubs.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pentagram: Large, multi-partner global design firm with partners active in environmental graphics and wayfinding (e.g., Abbott Miller, Paula Scher). Overlaps with TGA on signage/identity work but operates across a much broader portfolio including brand, digital, and editorial design.
• Gensler: Global architecture and design firm with a large environmental graphic design practice serving corporate workplaces, hospitality, healthcare, and retail. Competes with TGA on enterprise signage and wayfinding scopes but as one capability within a much larger firm.

Regional players

• Mijksenaar: Amsterdam-based wayfinding and information design firm with global reach in airports, transit, and public-sector signage programs. Comparable in core wayfinding craft but primarily serves European markets rather than U.S.-based cruise/healthcare accounts.

Direct peers

• C&G Partners: NYC-based environmental graphic design and wayfinding firm serving cultural, transit, healthcare, and corporate clients. Directly comparable to TGA in scope (wayfinding, signage, identity) and client type (large institutional/enterprise projects).
• Two Twelve: Boutique environmental graphic design studio focused on signage, wayfinding, and identity programs for cultural, civic, and commercial clients. Comparable in scale, craft focus, and built-environment specialization to TGA.
• Selbert Perkins Design: California-based environmental graphic design and wayfinding firm with deep corporate campus, healthcare, and mixed-use development experience. Comparable to TGA in built-environment focus and enterprise client base.
• dotdash: NYC-based environmental graphic design firm specializing in wayfinding and branded environments for cultural, corporate, and institutional clients. Directly comparable in service scope and mid-sized firm positioning.
• Poulin + Morris: Long-established NYC environmental graphic design firm specializing in wayfinding, identity, and signage for transit, healthcare, and civic clients. Closely comparable to TGA in vertical mix and project scale.
• Mayer Reed: Portland-based environmental graphic design firm with expertise in wayfinding, interpretive graphics, and branded environments for parks, healthcare, transit, and mixed-use developments. Comparable in scale and built-environment specialization.
• Calori & Vanden-Eynden: Environmental graphic design firm specializing in wayfinding, signage, and branded environments for healthcare, education, and corporate clients. Closely comparable in service mix and vertical exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tga-design-miami

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TGA Design