What ondevi does

ondevi GmbH is a Munich-headquartered, full-suite Google Ads agency founded in 2020 by Manuel Heerklotz, Jakob Doll, and Tobias Pawlik, serving D2C brands, online retailers, and mid-sized e-commerce companies primarily in the DACH region (Germany, Austria, Switzerland) with selective Western European extensions into France and Belgium. The firm positions itself as a 'plug-and-play growth team' rather than a traditional agency, deploying interdisciplinary specialists across search, shopping, display, YouTube, Demand Gen, tracking, creative strategy, and CRM under a single delivery model.

Its core offering is end-to-end management of the Google advertising ecosystem, supported by several proprietary technology components: an in-house Google CSS (Comparison Shopping Service) that reduces Shopping click costs by up to 20% versus standard Google rates; a Performance-Based Bucketing algorithm that distributes budget dynamically using margin, return rates, and CLV; custom product data feed scripts for product-level bidding; and an in-house tracking stack covering Consent Mode, server-side tracking, Enhanced Conversions, and GDPR compliance. Adjacent service lines include Bing/Microsoft Ads management, Klaviyo-based email marketing automation, and creative strategy informed by an AI-supported framework built from over 500 tested ads and 1M EUR in Demand Gen spend.

The business model is professional services: retainers or percentage-based fees tied to managed Google Ads spend, with a minimum recommended monthly client ad budget of EUR 2,500, no minimum contract period, and a 3-month cancellation notice. Customer acquisition runs through a free 105-factor account analysis acting as a lead magnet, supported by content marketing, K5 conference presence, OMR masterclasses, and case studies. The company is bootstrapped, founder-controlled, and privately held, with no disclosed institutional funding, M&A activity, or external investors. Headcount is approximately 20–30, with a documented customer base exceeding 100 e-commerce shops across 60+ managed projects.

Name

ondevi

Legal name

ondevi GmbH

Website

https://ondevi.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ondevi is a Munich-based, bootstrapped Google Ads agency founded in 2020 that delivers full-suite performance marketing — Search, Shopping, YouTube, Demand Gen, tracking, and creative — to D2C brands and mid-sized e-commerce companies in the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Fürstenfeldbruck

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Google Ads Agency Services: Full-service Google Ads agency providing campaign management, strategy, tracking setup, and optimization for e-commerce businesses. Revenue generated through service fees based on managed ad spend and retainer arrangements. Minimum recommended monthly ad budget of 2,500 EUR for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Ondevi is a full-suite Google Ads agency for e-commerce businesses that manages Search, Shopping, Display, YouTube, Demand Gen, and Maps campaigns end-to-end. The service is delivered by an interdisciplinary in-house growth team covering SEA management, creative strategy, tracking implementation, and CRM, and is supported by proprietary technology including a Google CSS solution that reduces Shopping click costs by up to 20% and an in-house product feed scripting engine for automated product-level bidding. Complementary offerings extend into Bing/Microsoft Advertising, Klaviyo-based email marketing, and intent-based landing page creation.

Product overview

Ondevi is a full-suite Google Ads agency for e-commerce, offering a modular service architecture built around core Google Ads management (Search, Shopping, Display, YouTube, Discovery, Demand Gen) as outlined in their Google Ads Agentur and SEA Agentur services. The portfolio extends through specialized add-on modules including Bing Ads Agentur for Microsoft network expansion, dedicated Google Shopping Agentur services with proprietary CSS solutions to reduce click costs, and Klaviyo Agentur services for email marketing automation. Supporting modules cover tracking excellence (server-side, Consent Mode, Enhanced Conversions), creative strategy and ad creation, and free account analysis/whitepaper resources as lead generation tools. The proprietary ondevi CSS solution is a key differentiator that eliminates Google's default 20% Shopping margin. Services are delivered through interdisciplinary 'Plug & Play Growth Teams' combining SEA managers, creative strategists, tracking experts, and CRM specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Agentur Services Full-suite Google Ads management service covering Search, Shopping, Display, YouTube, Discovery, and Demand Gen campaigns for e-commerce brands. Delivered by an interdisciplinary SEA, creative, tracking, and CRM team as a plug-and-play growth engagement.
• SEA Agentur Services Search Engine Advertising agency services for online shops, focusing on paid search campaigns and performance optimization across search engines.
• Google Shopping Agentur Services Specialized Google Shopping campaign management service including product data feed optimization and the proprietary CSS Shopping solution to reduce click costs.
• Bing Ads Agentur Services Microsoft Ads / Bing advertising management extending campaign reach beyond Google to the Bing, Yahoo, DuckDuckGo, and MSN networks.
• Klaviyo Agentur / Email Marketing Services Email marketing and marketing automation services using the Klaviyo platform, including smart segmentation, automated CRM flows, and personalized post-purchase communication for e-commerce brands.
• Tracking & Analytics Services In-house tracking solution covering server-side tracking, Consent Mode implementation, Enhanced Conversions, and third-party attribution tools for optimal data quality.
• Creative Strategy & Ad Creation Creative development services including ad copywriting, visual design, video production, and creative strategy testing for Google Ads campaigns, drawing on learnings from 500+ tested ads.
• Account-Analyse (Free Account Analysis) Free account analysis service evaluating 105 analysis factors to identify optimization potential, bottlenecks, and growth levers for Google Ads accounts; functions as the agency's primary lead generation entry point.

Quantifiable outcome

• 226% ROAS increase for MemoryPC client
• +9 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Klickpiloten: German Google Ads agency built specifically for e-commerce and D2C brands with a plug-and-play growth team model — closely matches ondevi's value proposition and target customer.
• Projecter: Berlin-based digital agency offering Google Ads, SEO, and tracking services for online retailers — directly comparable in services, geography, and e-commerce focus.
• BlueGlass Interactive: German performance marketing agency providing Google Ads, Shopping, and analytics for D2C and e-commerce brands — comparable mid-market DACH agency model.
• eprofessional: German performance marketing agency specializing in Google Ads, Shopping, and SEO for e-commerce clients — direct competitor with similar full-suite Google Ads positioning and DACH focus.

Broad incumbents

• Performics: Publicis-owned global performance marketing agency offering paid search, social, and e-commerce media services — broad incumbent with overlapping capabilities across multiple channels.
• GroupM (WPP): WPP's global media investment group providing paid search and e-commerce media services at scale — large incumbent offering overlapping paid media capabilities for enterprise clients.
• Dentsu: Global advertising and media services network with significant performance marketing and e-commerce media practices — broad incumbent competing for similar enterprise and mid-market clients.
• Dept Agency: European-headquartered digital agency offering paid media, creative, and technology services for brands including e-commerce — broader incumbent with overlapping performance marketing capabilities.

Others

• Channable: Feed management and PPC automation platform used by performance agencies; ondevi integrates with Channable for feed optimization, making it a complementary technology partner rather than a competitor.
• Klaviyo: Email and SMS marketing automation platform for e-commerce; ondevi is a certified Klaviyo Agency partner delivering Klaviyo implementation services — adjacent ecosystem player rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ondevi
• Instagraminstagram.com/ondevi
• Facebookfacebook.com/ondevi.GmbH

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ondevi