REIF Systemtechnik

What REIF Systemtechnik does

REIF Systemtechnik is a privately held IT system house (Systemhaus) headquartered in Zwiesel, Bavaria, Germany, operating as a sole proprietorship under owner Karl-Heinz Reif, Dipl.-Ing (FH), e.K. Since its founding in 1982, the company has specialized in IT solutions for the German tourism and hospitality industry, providing integrated software, hardware, and professional services from a single source. Its core offering is myWinTOP, a multi-tenant host and guest database that supports property management, electronic guest registration (WinTOP eMeldeschein), event management, guest card administration (WinTOP eCard), and terminal information access. Complementary modules include Accomodation hotel management software, restaurant and retail POS systems (Kassensysteme), hardware provisioning (computers, servers, printers, data backup), responsive website development, and custom software development services for databases, production planning, and quality management.

The company's revenue model combines one-time software licensing, hardware resale, and project-based professional services, with quote-based pricing on customized solutions for SMB customers in the tourism vertical. Its primary customers are hotels, guesthouses, private landlords, and tourist information offices in the Bayerischer Wald region, with a notable integration into the aktivCARD Bayerischer Wald guest card network (250+ host partners). Go-to-market is direct sales-led, supplemented by multiple dedicated product domains (mywintop.de, wintop.de, accomod.de, emeldeschein.de, privatvermieter.de) for organic search presence and partnerships with regional tourism organizations including Nationalpark Land and privatvermieter.de.

REIF competes on 40+ years of regulatory and domain expertise in German tourism compliance (notably Meldeschein/eMeldeschein), an integrated product ecosystem that creates switching costs, and embedded relationships within the Bavarian Forest tourism cluster. The firm has 11-50 employees, no external investors or parent company, no public listing, and no disclosed funding history. Geographic scope is limited to a single country (Germany), with concentration in the Bavaria/Bayerischer Wald market, and there is no evidence of AI/ML capabilities in the current product set.

Name

REIF Systemtechnik

Legal name

Reif Systemtechnik RS

Website

https://reifsys.de

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

REIF Systemtechnik is a German sole-proprietor IT system house, founded in 1982 and based in Zwiesel, Bavaria, providing integrated software, hardware, and services for the regional tourism and hospitality industry, with a core myWinTOP guest database and eMeldeschein registration suite.

Ownership category

akta.pro rank

Headquarters

HQ city

Zwiesel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Software Sales and Licensing: Sale and licensing of proprietary software products including myWinTOP, Accomodation hotel software, and eMeldeschein systems. Software is offered as both standard products and customized solutions.
2. Hardware Sales and Configuration: Sale and setup of computer hardware including computers, servers, printers, and data backup solutions. The company determines required hardware with customers and configures it.
3. Professional Services: Consulting, conception, realization, and support services provided from a single source. Includes individual software projects and quality management solutions.
4. Website Development Services: Development of responsive websites using content management systems with modular and individual template approaches.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

REIF Systemtechnik is a German system house that develops, sells, and supports proprietary IT software and integrated hardware solutions for the tourism and hospitality industry. Core offerings include the myWinTOP property management and guest database platform, the Accomodation hotel management software, the WinTOP eMeldeschein electronic guest registration system, restaurant and retail POS systems, and accompanying IT hardware configuration and custom website/software development services.

Product overview

REIF Systemtechnik offers a unified product portfolio centered around myWinTOP as the core property management and guest database system, complemented by specialized modules including Accomodation (hotel software), WinTOP eMeldeschein (electronic registration), aktivCARD (guest loyalty card), Kassensysteme (POS systems), Hardware provision, Website Development, and custom Software Development services. The ecosystem serves the tourism and hospitality industries in the Bavarian Forest region, providing end-to-end IT solutions from consulting and conception through implementation and support.

Differentiator

Problem solved

Functional benefit

Brands

• myWinTOP: Guest database and registration management system for the tourism/hospitality industry, including eMeldeschein (electronic registration), eCARD, and terminal solutions.
• Accomodation
• aktivCARD Bayerischer Wald

Products and services

• myWinTOP Property management and host/guest database system for the hospitality industry, including guest management, event registration, eMeldeschein electronic registration, eCard functionality, and terminal information access. Designed for accommodation providers, tourist information offices, and event venues.
• Accomodation Multi-tenant capable hotel management software suitable for any business size, with individual form design and numerous interfaces for system integration. Targets hoteliers and accommodation operators needing scalable hotel administration.
• WinTOP eMeldeschein Electronic registration card system that digitizes and streamlines the administrative organization of guest registration forms for hoteliers, replacing traditional paper-based Meldeschein processes and ensuring German regulatory compliance.
• Kassensysteme (POS Systems) Point-of-sale systems including restaurant POS, retail cash registers, and PC-based register solutions for hospitality and retail businesses.
• Hardware Provision and Setup IT hardware sales and configuration services including computers, servers, printers, and data backup solutions, determined and set up in collaboration with the customer.
• Website Development Custom responsive website development using content management systems with modular and individually tailored templates for clients.
• Custom Software Development Individual software development services including databases, production planners, data analysis, quality management, and import/export interfaces, developed jointly with clients for their specific use cases.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• aktivCARD Bayerischer WaldcoreStrategic or Co-development PartnerWinTOP eMeldeschein and WinTOP eCard are integrated with the aktivCARD Bayerischer Wald program, an all-inclusive guest card offering over 130 free services at more than 250 host partners in the Bayerischer Wald region. This partnership enables cost-free vacation experiences for guests at participating establishments.
• Nationalpark LandminorGTM or Marketing PartnerCollaboration with Nationalpark Land - Gastgeber im Nationalpark Bayerischer Wald (Hosts in the Bavarian Forest National Park), providing software solutions for accommodation providers in the national park region.
• PrivatvermieterminorGTM or Marketing PartnerPartnership with privatvermieter.de portal serving private landlords in the tourism sector with specialized software solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Oracle Hospitality (MICROS): Global incumbent offering enterprise-grade hotel PMS, POS, and back-office systems. Overlaps REIF's PMS + POS portfolio but targets large chains and global enterprises rather than regional SMBs.

Direct peers

• Cloudbeds: Cloud-based hospitality management suite combining PMS, booking engine, and channel manager for independent properties and small chains. Directly comparable on PMS feature scope and SMB hospitality target market.
• Mews: Cloud-native hospitality PMS and operations platform serving hotels, hostels, and serviced apartments globally. Comparable in core PMS/eRegistration functionality, though at significantly larger scale and modern cloud architecture.
• SIHOT: German hotel software vendor serving independent hotels and chains with modular PMS and back-office systems. Comparable in DACH regional origin and modular hotel-software architecture.
• hotelkit: Austrian-headquartered hotel operations platform offering PMS-adjacent workflow, housekeeping, and guest communication tools for independent hotels. Comparable in DACH regional focus and SMB hospitality customer base.
• protel hotelsoftware GmbH: German-headquartered PMS provider serving hotels of all sizes with on-premise and cloud deployments. Closely comparable to REIF in geographic origin, hospitality vertical, and PMS/hotel-software offering.
• ASA Hotelsoftware GmbH: German provider of hotel management software targeting independent hotels and small chains in the DACH market. Comparable in customer segment, regional focus, and core PMS/ERP functionality.

Emerging players

• Lightspeed Restaurant: Cloud-based POS and commerce platform serving hospitality SMBs with modern UX and integrations. Comparable on the POS/revenue stream that REIF addresses with its Kassensysteme offering.

Others

• HotelBeds Group: Global B2B travel technology and distribution platform. Adjacent rather than directly comparable — operates in travel distribution rather than property management — but a relevant ecosystem participant for tourism IT in DACH.

Regional players

• GASTROFIX (gastro.com): German/Swiss provider of POS systems specifically for the gastronomy and hospitality SMB segment. Directly comparable on the Kassensysteme side of REIF's portfolio and DACH SMB customer focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/reif-systemtechnik-rs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REIF Systemtechnik