Sharpdrive

What Sharpdrive does

SharpDrive Limited is a privately held New Zealand-headquartered company that provides online driver safety training to organisations employing at-work drivers across Australia and New Zealand. The product is a web-based Learning Management System (LMS) delivering concise (approximately four-minute) video modules that combine live-action demonstrations and animated content to address driver safety awareness, behaviour and wellbeing. The core offering is the 18-module Driver Essentials Course, with adjacent products including a Young Driver Course, a Safety Awareness Plus refresher course, a Family Road Safety Initiative, and optional personalisation and end-to-end management services. Course completion yields PDF certificates with unique verification codes, and the platform supports bulk CSV user import, progress tracking, audit-trail reporting, and integration into customer organisations' existing LMS environments.

The business operates on a B2B subscription model priced per driver on annual contracts, with quote-based pricing and a free trial as the primary demand-generation mechanism. Distribution is split between a sales-assisted direct model and a self-serve hosted LMS at learning.sharpdrive.co. The customer base spans enterprise and government accounts across insurance (NZI, Lumley, FMG), heavy equipment and automotive (Komatsu, Mazda), local government and utilities (Gold Coast Council, Logan Council, Goulburn-Murray Water), healthcare (Life Healthcare), gaming/hospitality (Aristocrat), and transport (TAC). SharpDrive is founder/owner-operated by Managing Director Kevin Wall (who also owns NZQA-accredited Axiom Training and MySafetyTV), Driver Safety Lead Rhys Sullivan (BMW International Standard certified, 20,000+ drivers trained), and Systems & Support Lead Kris Elliott.

Name

Sharpdrive

Legal name

SharpDrive Limited

Website

https://sharpdrive.co

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

SharpDrive Limited is a New Zealand-based B2B SaaS provider of online driver safety training delivered via a hosted LMS, serving enterprises and government fleets across Australia and New Zealand on per-driver annual subscriptions with completion certificates and LMS integration.

Ownership category

akta.pro rank

Product category

Fleet Driver Safety Training Software

NAICS

Automobile Driving Schools (611692)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

Keywords

• Online driver training
• Fleet safety training
• Driver behaviour training
• Workplace driver compliance
• LMS safety platform

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Online Driver Safety Training Subscription: Subscription-based pricing model where organizations pay per driver for access to online training courses. Each subscription includes unlimited course access, all driver training modules, questionnaires, completion certificates, LMS hosting, self-service management tools, reporting suite, and phone/email support. Access is provided for 12 months.
2. Additional Services (Integration, Personalization, Management): Additional paid services including LMS integration, company branding personalization with welcome videos, and tailor-made training modules. End-to-end management options with quarterly status reporting and management coaching available at additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SharpDrive sells subscription-based online driver safety training delivered through its proprietary Learning Management System to organisations with employees who drive for work. The platform delivers 18 concise video training modules covering driver safety awareness, driver behaviour, and driver wellbeing, with administrative dashboards for user management, progress tracking, completion certificates, and audit-trail reporting. Customers access the hosted LMS or integrate the content into their own LMS, with optional paid services for branding personalisation, custom modules, and managed program delivery.

Product overview

Sharpdrive offers a unified online driver safety training platform centred on its Learning Management System (LMS), which delivers video-based courses focused on driver safety awareness, driver behaviour, and driver wellbeing. The core product is the Driver Essentials Course, which consists of 18 concise online training modules (each under 5 minutes) with end-of-module questionnaires requiring 100% correct responses for progression. The product portfolio also includes a Young Driver Course for new drivers, a Safety Awareness Plus Course for ongoing engagement, and optional personalisation and management add-on services. The platform provides completion certificates with unique verification codes, admin portals for user management and progress tracking, and supports LMS integration for enterprise customers. Pricing is per driver with subscription-based access for 12 months.

Differentiator

Problem solved

Functional benefit

Products and services

• Driver Essentials Course The core online driver safety training course consisting of 18 concise video modules covering driver safety awareness, driver behaviour, and driver wellbeing. Modules include Introduction, Driver Position, Loose Objects, Eyes Up Driving, Mobile Phones, Night Driving, Driver Fatigue, Drugs and Alcohol, Speed Control, Intersections, Emergency Stopping, Tyres and Suspension, Distractions, Economy Driving, Bags and Belts, Manoeuvring, Road Rage, and Conclusion. Designed for organisations training employees who drive for work.
• Young Driver Course A driver training course designed for young drivers who are about to or already have their driver's licence. Provides training to set these drivers up with good habits moving forward.
• Safety Awareness Plus Course An advanced course providing new content as well as revisiting key training modules from the Driver Essentials Course. Ideal for keeping drivers engaged and focused on safe driving through refresher content.
• SharpDrive Learning Management System (LMS) The online learning platform that hosts all SharpDrive driver safety training courses. Features include user management, progress tracking, completion certificates with unique verification codes, and full audit/reporting functionality. Administrators can invite staff and contractors, track training progress, and generate compliance reports.
• Personalisation Services Custom branding and personalisation options including company logo placement, customised welcome videos featuring company leadership (CEO or Health and Safety Manager), and tailor-made training modules for specific organisational needs. Sold as an add-on to the core subscription.
• End-to-End Management Services Managed services option including quarterly status reporting, quarterly board reporting, and management coaching for organisations requiring additional support in launching and maintaining driver safety training. Sold as an add-on at additional cost.

Quantifiable outcome

• Drivers trained have better risk management and awareness of hazards, enabling safer choices
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Motive: Motive (formerly KeepTruckin) provides fleet management, dashcam-based driver coaching and compliance tools to commercial fleets in North America and beyond, competing for the same safety-training wallet share.
• SafetyCulture: SafetyCulture (iAuditor) is a large, well-funded workplace operations and safety platform offering inspection, training, and compliance modules to global enterprises, increasingly overlapping with SharpDrive's compliance-driven training wedge.
• Lytx: Lytx is a leading video telematics and driver behaviour coaching provider for large fleets; its training and coaching modules compete for the same fleet safety budget that SharpDrive targets in ANZ.
• Vector Solutions: Vector Solutions sells a broad online training and compliance suite (including vehicle and transportation safety courses) into North American enterprises and government, a wider portfolio competitor with overlapping driver safety modules.
• Samsara: Samsara combines IoT telematics, video-based driver coaching, and fleet compliance workflows targeted at enterprises with fleets — a deep-pocketed adjacent competitor that increasingly encroaches on driver training budgets.

Emerging players

• Northpass: Northpass is a SaaS LMS vendor focused on partner and customer training for SMBs; it represents the platform-level threat that ANZ customers could shift SharpDrive content into a more general LMS without it.

Direct peers

• iHASCO: iHASCO offers a library of online workplace health & safety e-learning courses via its own LMS to businesses in the UK and beyond, mirroring SharpDrive's SaaS-style, video-based safety training delivery to mid-market and enterprise customers.
• MySafetyTV: MySafetyTV — also operated by SharpDrive's Managing Director — delivers online workplace H&S training across ANZ via a similar SaaS LMS model, making it both a sister business and direct category peer.
• eDriving (by Mentor): eDriving provides online driver safety training and risk management programmes for commercial fleets globally, combining e-learning with driver behaviour analytics — the closest direct competitor to SharpDrive's online driver safety training model.

Regional players

• TALON SafeDrive / Axiom Training: Axiom Training — the NZQA-accredited PTE also owned by SharpDrive's MD — provides in-person and blended H&S training in ANZ, a sibling regional competitor in driver and workplace safety education that overlaps on training methodology and customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SharpDriveDriverTraining
• LinkedInlinkedin.com/company/sharpdrive-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharpdrive