Made in Evolve
Made in Evolve is a Modena-based eCommerce innovation agency founded in 2008 that delivers integrated brand strategy, Shopify Plus development, performance marketing, and system integration services for fashion and luxury brands.
- Company typePrivate
- Founded2008
- HeadquartersModena, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Made in Evolve does
Made in Evolve S.r.l. is a privately held Italian eCommerce innovation agency founded in 2008 in Modena, specializing in integrated digital services for fashion, luxury, and lifestyle brands. The company operates as a single integrated studio spanning four core pillars: Brand Direction (positioning, identity, storytelling), Advanced Tech (Shopify Plus development, headless commerce architecture, custom Laravel builds on AWS), Performance Marketing (Meta Ads, Google Ads, Klaviyo lifecycle automation, CRO), and System Integration (SAP, Zucchetti, HubSpot, Semrush, custom middleware). It additionally offers Merchant of Record services for cross-border tax/VAT compliance and transactional flows supporting European market expansion for brands like Dockers. The agency has built proprietary Shopify apps (PulseView for real-time analytics, SizeSync for size recommendations, QuickLift for AI-powered quick add) and in 2024 developed Aura, an in-house AI ecosystem prototype that combines OpenAI/ChatGPT with predictive recommendations and modular automation. Revenue is generated through project-based engagements, retainer contracts, and ongoing optimization partnerships with enterprise fashion brands across Europe and North America; no public pricing or revenue figures are disclosed.
Made in Evolve firmographics
Firmographics- Name
- Made in Evolve
- Legal name
- Made in Evolve S.r.l.
- Website
- https://madeinevolve.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Made in Evolve is a Modena-based eCommerce innovation agency founded in 2008 that delivers integrated brand strategy, Shopify Plus development, performance marketing, and system integration services for fashion and luxury brands.
- Ownership category
- akta.pro rank
Made in Evolve industry classification
Industry- Product category
- eCommerce Digital Agency Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Made in Evolve is headquartered
LocationHeadquarters
- HQ city
- Modena
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Made in Evolve business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- eCommerce Development Services: Full-service eCommerce agency providing brand direction, Shopify Plus development, custom Laravel builds, UX/UI design, performance marketing, and system integration. Revenue is generated through project-based engagements, retainer contracts, and ongoing optimization partnerships with fashion and luxury brands.
- Merchant of Record (MoR) Operations: Managing transactional flows, cross-border compliance, and EU fiscal/regulatory management for brands like Dockers operating across European markets. Revenue generated through operational service fees.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Made in Evolve product offering
Product offeringCore offering
Made in Evolve is a digital fashion agency that provides an end-to-end eCommerce innovation service for fashion, lifestyle, and luxury brands. The agency combines brand strategy, UX/UI design, custom development (primarily on Shopify Plus and headless commerce, with custom Laravel builds), performance marketing, and system integration (ERP, PIM, CRM connectors) under one integrated operating model. It also operates Merchant of Record (MoR) services for EU/global expansion and has built Aura, a proprietary AI-powered eCommerce ecosystem, alongside Shopify apps such as PulseView, SizeSync, and QuickLift.
Product overview
Made in Evolve is an eCommerce Innovation Agency offering a comprehensive suite of services organized around four core pillars: Brand Direction, Advanced Tech, Performance Marketing, and System Integration, supplemented by a Merchant of Records (MoR) service for global expansion. The agency operates as a single integrated ecosystem rather than separate services, combining strategy, design, technology, and marketing to build scalable e-commerce experiences. Their primary platform specialization is Shopify Plus, with additional expertise in Shopify Headless architecture and custom Laravel development. The agency has developed Aura, a proprietary AI-powered e-commerce ecosystem that combines artificial intelligence, automation, and modular design to enhance conversion rates. Additional service modules include eCommerce Strategy, UX/UI Design, CRO, SEO, Email Marketing & Lifecycle Automation, Headless Architecture, Data Intelligence, Content & Creative Performance, AI Generative Visual Production, Customer Retention, and Photography services.
Differentiator
Problem solved
Functional benefit
Brands
- PulseView: Real-time analytics proprietary app developed for 8PM project
- SizeSync
- QuickLift
- Aura
Products and services
- Aura AI eCommerce Ecosystem In-house proprietary AI-powered eCommerce ecosystem that combines artificial intelligence, automation, and modular design to guide users, simplify purchasing decisions, and boost conversion rates. Features real-time personalization, predictive recommendations, intelligent automation, and a modular hub that triggers functions based on user behavior. Built for fashion eCommerce clients.
- Brand Direction Strategic brand positioning and digital identity services including e-commerce identity, visual language, tone and messaging, digital storytelling, brand audit, and competitive analysis for fashion and luxury brands.
- Advanced Tech (eCommerce Development) E-commerce development services including custom Shopify builds, theme customization, performance optimization, headless commerce, and UX/UI implementation using in-house development teams. Includes dedicated Shopify Plus development, Laravel development on AWS, and bespoke frontend engineering.
- Performance Marketing Digital advertising and marketing services including marketing strategy, Meta Ads, Google Ads, automated email flows via Klaviyo, audience segmentation, campaign optimization, CRO testing, remarketing, and SEO for fashion and luxury eCommerce clients.
- System Integration Technical integration services connecting e-commerce platforms with ERP (SAP, Zucchetti), PIM/DAM, CRM (HubSpot), marketplace, OMS, payment systems, and logistics systems through custom middleware and API development.
- Merchant of Record (MoR) Operations Managed operational service handling cross-border transactional flows, tax and VAT compliance, payments, fraud prevention, currency management, and financial reconciliation for international e-commerce expansion (documented for Dockers across European markets).
- Platform Migration & Replatforming Migration services from Magento, Prestashop, WooCommerce and other legacy platforms to Shopify Plus, including customer and order database migration, SEO redirects, and ranking preservation.
- UX/UI & Experience Design Wireframing, rapid prototyping, UI design systems, customer journey optimization, mobile-first design, and user behavior analysis for fashion eCommerce.
- Conversion Rate Optimization (CRO) A/B testing on layouts and funnels, checkout optimization, product page optimization, and frictionless experience improvement.
- Headless & Composable Architecture Shopify headless architecture development, API integrations, performance and scalability optimization, and custom frontend development (deployed in Engine project for dual-region EU/US architecture).
Quantifiable outcome
- Average ROAS range of 4.8x-10.5x across client portfolio
- +3 more outcomes
Companies that use Made in Evolve
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Made in Evolve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability9 records
Feature4 records
Made in Evolve partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- MonogridminorCollaboration with Monogrid on the Engine project for creative, interactive, and dynamic elements that amplify brand identity. Monogrid contributed specialized creative development for the immersive headless Shopify Plus experience.
- ZucchetticoreZucchetti ERP integration for Rombo Group's multi-brand Shopify ecosystem. The Zucchetti ERP connects with the Shopify platform to manage orders, inventory, differentiated stock, pricing rules for retailers, and agent flows.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Made in Evolve competitors and assessment
Company assessmentDirect peers
- Eastside Co: Shopify Plus partner agency specializing in fashion, beauty and lifestyle brands, offering development, design and marketing services similar to Made in Evolve's integrated offering.
- Vaimo: Global eCommerce agency with strong fashion and luxury credentials and deep Adobe Commerce / Shopify expertise. Comparable to Made in Evolve in vertical focus and end-to-end digital commerce delivery.
- We Make Websites: UK-based Shopify Plus agency with deep fashion and lifestyle brand experience. Closely comparable to Made in Evolve in size, Shopify Plus focus and premium fashion client base.
- Fuel Made: Shopify Plus agency focused on fashion, lifestyle and premium DTC brands. Similar boutique scale, Shopify Plus orientation, and integration of design, development and growth services.
- Pixel Union: Shopify Plus design and development agency with a fashion and lifestyle portfolio. Overlaps with Made in Evolve on Shopify Plus implementation, UX/UI design and performance optimization.
- SwiftOtter: Shopify Plus development and design partner working with fashion and lifestyle brands. Comparable on platform specialization, custom app development and headless commerce capabilities.
Broad incumbents
- Blue Acorn iCi: Digital experience agency with strong eCommerce, personalization and data capabilities for major retail and consumer brands. Competes with Made in Evolve on enterprise eCommerce delivery and CRO, though typically at larger engagements.
- Dept Agency: Large global digital agency with significant fashion and luxury brand work. Overlaps with Made in Evolve on end-to-end eCommerce, brand and performance marketing, but at significantly greater scale and breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Made in Evolve social profiles
Digital presenceMade in Evolve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made in Evolve leadership team
Management profileNumber of profiles
Profiles10 records
Made in Evolve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made in Evolve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made in Evolve
What does Made in Evolve do?
Made in Evolve is a digital fashion agency that provides an end-to-end eCommerce innovation service for fashion, lifestyle, and luxury brands. The agency combines brand strategy, UX/UI design, custom development (primarily on Shopify Plus and headless commerce, with custom Laravel builds), performance marketing, and system integration (ERP, PIM, CRM connectors) under one integrated operating model. It also operates Merchant of Record (MoR) services for EU/global expansion and has built Aura, a proprietary AI-powered eCommerce ecosystem, alongside Shopify apps such as PulseView, SizeSync, and QuickLift.
Is Made in Evolve a public or private company?
Made in Evolve is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Made in Evolve founded?
Made in Evolve was founded in 2008. It employs 11 to 50 people.
Where is Made in Evolve based?
Made in Evolve is headquartered in Modena, Italy, in the Europe region.
How does Made in Evolve make money?
Two revenue lines are on record. eCommerce Development Services are the primary driver. The others are merchant of Record (MoR) Operations.
Who are Made in Evolve's main competitors?
Direct peers on record are Eastside Co, Vaimo, We Make Websites, Fuel Made, Pixel Union and SwiftOtter. Broad incumbents are Blue Acorn iCi and Dept Agency.
Does Made in Evolve have an API?
No public API is recorded for Made in Evolve.
What industry is Made in Evolve in?
Made in Evolve's product category is eCommerce Digital Agency Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541430 and its SIC code is 7311.