Dresden Ice Lions

What Dresden Ice Lions does

Dresdner Eislöwen (Dresden Ice Lions) is a professional ice hockey club competing in the Deutsche Eishockey Liga 2 (DEL2), Germany's second-tier professional league. The operating entity is BG ESCD Dresden mbH (incorporated circa 2014), with the affiliated membership sports club being Eissportclub Dresden e.V. (founded 1990). The team plays home games at JOYNEXT Arena in Dresden under a naming-rights agreement with JOYNEXT GmbH, and achieved championship success by winning the DEL2 title in the 2024/2025 season against Ravensburg Towerstars. The club generates revenue through a diversified mix including single-game and season ticket sales (via Etix online, advance sale points, and arena box office), a tiered corporate sponsorship program (Platinum, Premium, Exclusive, standard), an online and in-arena fan shop for merchandise, VIP hospitality packages, and youth hockey development programs under the Eislöwen Nachwuchs banner. Distribution is multi-channel across owned digital properties (website, Eislöwen App, podcast, Instagram), third-party ticketing (Etix), live streaming (SpradeTV), and the physical JOYNEXT Arena venue.

Name

Dresden Ice Lions

Legal name

BG ESCD Dresden mbH

Website

https://eisloewen.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Professional DEL2 ice hockey club based in Dresden, Germany, operating JOYNEXT Arena; generates revenue from tickets, multi-tier corporate sponsorships, merchandise, VIP hospitality, and youth hockey programs for regional fans and businesses.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industries

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Championship & Cup Organizers (MPAKADAB), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)

Keywords

• Professional ice hockey
• Live sports entertainment
• Season ticket sales
• Corporate sports sponsorship
• Team merchandise retail

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single-game tickets (Tageskarten), season tickets (Dauerkarten), VIP hospitality packages, and special wheelchair/accessible seating.
2. Sponsorship: Corporate sponsorship tiers including Platinpartner (Platinum), Premiumpartner (Premium), Exklusivpartner (Exclusive), and standard sponsor packages with LED signage, banners, and brand visibility at games.
3. Merchandise & Fan Shop: Online and physical fan shop selling jerseys, apparel, and collectibles through eisloewen-fanshop.de and in-arena store.
4. Youth Hockey Programs: Revenue from youth hockey development programs, kids club memberships, and Nachwuchs (youth academy) operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Dresdner Eislöwen operates a professional DEL2 ice hockey team competing at the JOYNEXT Arena in Dresden, monetizing through single-game and season tickets, VIP hospitality, team merchandise (online and in-arena fan shop), corporate sponsorship tiers (Platinum, Premium, Exclusive), youth development programs (Eislöwen Kids Club, Nachwuchs), the Eislöwen mobile app, a podcast, and a partner recruitment platform (Job Bully).

Product overview

The Dresdner Eislöwen is an ice hockey club based in Dresden, Germany, competing in the DEL2 league. The club operates as a single unified product (professional sports entertainment) supported by multiple service modules including ticketing (single game and season tickets), merchandise sales (fan shop), digital engagement (mobile app, podcast), youth programs (Kids Club), and employment services (Job Bully). Home games are played at the JOYNEXT Arena.

Differentiator

Problem solved

Functional benefit

Brands

• Eislöwen Kids Club: Youth engagement program for children associated with the team.
• Eislöwen-App
• Job Bully

Products and services

• Dresdner Eislöwen Professional Ice Hockey Team Professional DEL2 ice hockey team playing home games at the JOYNEXT Arena in Dresden; the foundational sports entertainment offering that all other products and services support.
• Single Game Tickets (Tageskarten) Individual game-day tickets for fans to attend a specific Dresdner Eislöwen DEL2 home game, available online via Etix, at advance booking offices, and at the arena box office.
• Season Tickets (Dauerkarten) Annual season tickets granting access to all regular-season home games at JOYNEXT Arena, with priority seating and renewing-customer free ticket benefits.
• VIP Hospitality Packages Premium hospitality offerings including exclusive VIP seating, catering, and access to JOYNEXT Arena premium areas for fans and corporate guests.
• Fan Shop Merchandise Official Dresdner Eislöwen team merchandise including jerseys, apparel, and collectibles, sold online via eisloewen-fanshop.de and at the physical in-arena store.
• Eislöwen Kids Club Membership-based youth engagement program offering special events, activities, and merchandise for young Dresdner Eislöwen fans.
• Job Bully Recruitment Platform Employment platform connecting Dresdner Eislöwen sponsors and partners with job seekers through the team's digital channels, managed jointly with LOCAL.WORK.

Quantifiable outcome

• DEL2 Championship 2024/2025
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

20 partnerships are on record, tiered core and minor.

• Beyond ImagingcoreGTM or Marketing Partner · 6 July 2026Beyond Imaging remains Platinpartner (Platinum Partner) of the Dresdner Eislöwen. The partnership was announced during the opening of Beyond Imaging's new diagnostic center at Ostra-Allee 20. The company provides medical imaging services and supports the team through platinum-level sponsorship.
• Infineon Technologies Dresden GmbH & Co. KGcoreGTM or Marketing Partner · 24 October 2024Infineon, a leading semiconductor company with major operations in Dresden, is Platinpartner (Platinum Partner). They sponsor through LED signage, penalty bench branding, and present family game days.
• E.INFRA GmbHminorGTM or Marketing Partner · 21 October 2024Regional IT infrastructure partner visible through rink glass signage in south curve.
• VSB Holding GmbHminorGTM or Marketing Partner · 21 June 2024Local international company partner.
• Stadtreinigung Dresden (SRD)coreGTM or Marketing Partner · 19 June 2024Stadtreinigung Dresden, the city's waste and recycling service provider, remains Exklusivpartner (Exclusive Partner). They developed a comprehensive waste management concept for the JOYNEXT Arena and support sustainability initiatives.
• JOYNEXT GmbHcoreGTM or Marketing Partner · 3 June 2024JOYNEXT GmbH remains Premiumpartner and naming rights sponsor of the JOYNEXT Arena Dresden, the team's home venue.
• Elbe Flugzeugwerke GmbH (EFW)coreGTM or Marketing Partner · 8 April 2024Elbe Flugzeugwerke GmbH, an international aerospace company headquartered in Dresden with 9 global locations and 2,000+ employees, remains Exklusivpartner (Exclusive Partner). They sponsor through under-ice advertising behind the goals and exclusive EFW seats at ice level between penalty boxes and scorekeeping.
• LOCAL.WORKminorGTM or Marketing Partner · 23 January 2024LOCAL.WORK operates regional job centers and partners with the Eislöwen for the Job Bully platform, helping partner companies recruit employees through the team's digital channels.
• BITC Sachsen GmbHminorGTM or Marketing Partner · 10 November 2023BITC Sachsen GmbH from Radeberg is Premiumpartner presenting on LED boards and penalty benches. They use the Job Bully platform for employee recruitment.
• perplex UnternehmensgruppeminorGTM or Marketing Partner · 9 November 2022Premiumpartner, training and education company from Hoyerswerda.
• SFB Metallerzeugnisse GmbHminorGTM or Marketing Partner · 26 October 2022Metal products manufacturer, company of ESC Dresden e.V. president Bernd Nickel.
• ADVISITAX Dresden GmbHminorGTM or Marketing Partner · 12 October 2022Exklusivpartner (Exclusive Partner), part of ETL group, providing tax advisory services.
• Pflegedienst Nicole Tobias GmbHminorGTM or Marketing Partner · 12 October 2022Healthcare provider sponsor with advertising in upper tier, banner, and penalty bench visibility.
• Düsseldorfer EGminorStrategic or Co-development Partner · 28 May 2020DEL Kooperationspartner (DEL Cooperation Partner). The partnership allows talent development with young players from Dresden training and potentially playing with the DEL team, while DEG players can gain ice time in DEL2.
• SSS GruppeminorGTM or Marketing PartnerSponsor with logo displayed on team website sponsor section.
• Heinrichsthaler (Königliche Käsespezialitäten)minorGTM or Marketing PartnerSponsor with logo displayed on team website sponsor section.
• Sachsen EnergieminorGTM or Marketing PartnerRegional energy provider sponsor.
• Parkhotel DresdenminorGTM or Marketing PartnerHotel partner and sponsor.
• FeldschlößchenminorGTM or Marketing PartnerBeer sponsor providing beverages at games. Runs 'Bierzähler' promotion where they donate 1 liter of free beer per team goal scored.
• SachsenlottominorGTM or Marketing PartnerLottery company sponsor presenting game days.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kölner Haie: Established DEL ice hockey club with comprehensive sponsorship, ticketing, and youth academy programs. Comparable in product mix but operates at a larger national scale.
• Eisbären Berlin: Premier DEL ice hockey club in Germany with extensive fan base and merchandising operations. Relevant benchmark for what scaling a German ice hockey brand to national prominence looks like.
• Düsseldorfer EG (DEG): Top-tier DEL ice hockey team and official cooperation partner of Dresdner Eislöwen for talent development. Comparable as a German professional ice hockey club but operates at a higher league tier with greater commercial scale.
• Adler Mannheim: Top-tier DEL ice hockey club considered one of Germany's most successful ice hockey brands. Useful as a benchmark for upper-tier commercial potential and brand-building leverage.

Direct peers

• Bietigheim Steelers: German DEL2 team with similar arena size, mix of ticketing/sponsorship/merchandise revenue, and family-friendly game-day positioning.
• ESV Kaufbeuren: German DEL2 ice hockey club with similar membership-club structure, community engagement, and reliance on regional sponsors and season ticket holders.
• Ravensburg Towerstars: German DEL2 ice hockey team that lost to Dresdner Eislöwen in the 2024/2025 DEL2 finals. Most direct comparable as a same-tier professional ice hockey club with similar attendance scale and regional sponsorship model.
• EC Bad Nauheim: German DEL2 ice hockey team operating in the same second-tier league with comparable regional fan base, ticket-and-sponsorship revenue model, and small-market positioning.
• Lausitzer Füchse (Eispiraten Crimmitschau): Another DEL2 team in Eastern Germany with comparable size, regional sponsorship model, and proximity to the Sachsen/Thüringen market area.

Others

• JOYNEXT GmbH: Premium partner and naming-rights sponsor of the JOYNEXT Arena, the team's home venue. Included as an enabling ecosystem partner rather than a competitor; relevant because the venue relationship is critical to the club's operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eisloewen_dd
• Xx.com/Eisloewen

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dresden Ice Lions