SACHSENLOTTO
SACHSENLOTTO (Sächsische Lotto-GmbH) is the state-licensed lottery operator for the Free State of Saxony, Germany. It serves adult Saxony residents with draw-based lotteries, sports betting (TOTO), scratch cards, and digital instant-win games via an online platform, mobile apps, and approximately 1,300 retail outlets.
- Company typePrivate
- Founded1990
- HeadquartersLeipzig-plagwitz, Germany
- Headcount—
- GTM typeB2C
- OfferingServices
What SACHSENLOTTO does
SACHSENLOTTO (Sächsische Lotto-GmbH) is the state-licensed lottery operator for the Free State of Saxony, Germany, operating as a Landeslotteriegesellschaft wholly owned by the Free State of Saxony under the regulatory authority of the Gemeinsame Glücksspielbehörde der Länder (GGL). Founded in 1990 and headquartered at Oststraße 105, 04299 Leipzig, the company serves the adult resident population of Saxony with a full portfolio of draw-based lotteries (LOTTO 6aus49, Eurojackpot, KENO, GlücksSpirale), sports betting products (TOTO 13er Ergebniswette and TOTO 6aus45 Auswahlwette), traditional and online scratch cards (Rubbellose), interactive digital instant-win Games, and supplementary add-ons (Spiel 77, SUPER 6, plus5). The state-issued monopoly license is the defining feature of the business — competitors cannot legally offer licensed lottery products within Saxony's borders, and proceeds flow to public and charitable causes in the state.
The technology stack centers on a web-based platform (sachsenlotto.de) supported by dedicated iOS and Android mobile applications, with an offline distribution arm of approximately 1,300 physical retail points of sale (Annahmestellen) across Saxony. Platform features include secure authentication (FriendlyCaptcha for bot protection), real-time winning-number verification against historical draws, automatic win notifications, direct bank-transfer prize payouts, and configurable subscription services (standard Abo for recurring draw entries and Jackpot-Abo for threshold-triggered automated play). Differentiated feature work includes the Zufallstipp random-number picker, customizable Systemtickets and Anteilscheine (shared shares in system plays), and curated Spielpakete bundles. Security and responsible-gaming posture is supported by TÜV Süd certification, World Lottery Association (WLA) certification, and a 2025 Focus Money Sieger customer satisfaction award.
Revenue is generated on a transactional unit-pricing basis: LOTTO 6aus49 at €1.20 per tip, Eurojackpot at €2.00 per tip, KENO at €1–€10 flexible stakes, GlücksSpirale at €1–€5 per los, TOTO at €0.50–€0.65 per tip, online scratch cards at €1–€20 per card, and digital Games at €0.50–€10 per play, supplemented by €0.60–€1.00 per-transaction processing fees. Go-to-market is direct-to-consumer across three channels — 24/7 self-service online, mobile app, and the Annahmestellen retail network — with no enterprise or B2B distribution. As a state-owned GmbH, Sachsenlotto does not publicly disclose revenue; figures are not transparently available. Customer segmentation is horizontal across all adults aged 18+ residing in Saxony, with a secondary persona of recurring subscribers using Abo, Jackpot-Abo, or Dauerspiel standing orders.
SACHSENLOTTO firmographics
Firmographics- Name
- SACHSENLOTTO
- Legal name
- Sächsische Lotto-GmbH
- Website
- https://sachsenlotto.de
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Short description
- SACHSENLOTTO (Sächsische Lotto-GmbH) is the state-licensed lottery operator for the Free State of Saxony, Germany. It serves adult Saxony residents with draw-based lotteries, sports betting (TOTO), scratch cards, and digital instant-win games via an online platform, mobile apps, and approximately 1,300 retail outlets.
- Ownership category
- akta.pro rank
SACHSENLOTTO industry classification
Industry- Product category
- State Lottery Services
- NAICS
- Gambling Industries (7132)
- SIC
- Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industries
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Sportsbooks (Online & Mobile Operators) (MPAEACAA), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)
Keywords
Where SACHSENLOTTO is headquartered
LocationHeadquarters
- HQ city
- Leipzig-plagwitz
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SACHSENLOTTO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Lottery Ticket Sales: Sachsenlotto generates revenue through the sale of lottery tickets and entries across multiple product lines: LOTTO 6aus49 (€1.20 per tip), Eurojackpot (€2.00 per tip), KENO (from €1.00 per game), GlücksSpirale (€1.00-€5.00 per los), TOTO sports betting (€0.50-€0.65 per tip), and scratch cards (€1-€20 per los). Processing fees of €0.60-€1.00 per transaction also apply. As a state-owned lottery operator acting on behalf of the Free State of Saxony, a portion of proceeds supports charitable causes.
- Instant Games (Online Games): Digital instant lottery games with predetermined outcomes displayed through interactive animations. Players purchase games for €0.50-€10.00 with potential prizes up to €100,000+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | LOTTO 6aus49 - Normal ticket |
| Unit Pricing | Pay-as-you-go | Eurojackpot - Normal ticket |
| Unit Pricing | Pay-as-you-go | KENO - Daily lottery |
| Unit Pricing | Pay-as-you-go | GlücksSpirale - Lottery with annuity |
| Unit Pricing | Pay-as-you-go | TOTO Sports Betting |
| Unit Pricing | Pay-as-you-go | Online Scratch Cards |
| Unit Pricing | Pay-as-you-go | Online Games (Instant Lotteries) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
SACHSENLOTTO product offering
Product offeringCore offering
Sachsenlotto (Sächsische Lotto-GmbH) operates state-licensed lottery products and sports betting on behalf of the Free State of Saxony. Its core offerings include draw-based lotteries (LOTTO 6aus49, Eurojackpot, KENO, GlücksSpirale), sports betting (TOTO 13er Ergebniswette and TOTO 6aus45 Auswahlwette), digital instant-win scratch cards (Online-Rubbellose) and online games, all distributed through a 24/7 online platform, mobile apps, and approximately 1,300 retail points of sale throughout Saxony.
Product overview
SACHSENLOTTO operates a comprehensive digital lottery and sports betting platform offering multiple product categories. The core offering consists of traditional lottery products (LOTTO 6aus49, Eurojackpot, KENO, GlücksSpirale), instant-win products (Online-Rubbellose, Games), sports betting (TOTO 13er Ergebniswette, TOTO 6aus45 Auswahlwette), and supplementary add-on games (Spiel 77, SUPER 6, plus5). Products are available individually or bundled through Spielpakete. The platform also provides subscription services (Abo, Jackpot-Abo, Dauerspiel) for automated recurring participation. A dedicated mobile app extends accessibility to iOS and Android users. All offerings are complemented by statistics tools, number checking features, and responsible gaming resources.
Differentiator
Problem solved
Functional benefit
Brands
- Sachsenlotto-App: Mobile application for playing lottery games on smartphones and tablets with automatic win notifications
- Kundenkarte
- Dauerspiel
Products and services
- LOTTO 6aus49 The flagship German draw lottery where players select 6 numbers from 49; two draws per week (Wednesday and Saturday). Available as Normalschein (standard), Systemschein (system play), and Anteilschein (shared tickets). Each tip is €1.20.
- Eurojackpot Transnational European lottery across 18 countries with draws on Tuesdays and Fridays. Players pick 5 numbers from 50 plus 2 Euro numbers from 12; minimum jackpot €10 million, growing up to €120 million. €2.00 per tip.
- KENO Daily lottery in which 20 of 70 numbers are drawn each day. Players pick 2–10 numbers (KENO-Typ) with stakes from €1 to €10 per tip and can win up to €1 million per draw.
- GlücksSpirale Premium lottery offering €1.2 million immediate payment plus €5,000 per month for 20 years (or €2.4 million lump sum). Available as Flexilos (weekly play) or Jahreslos (annual subscription); tickets priced €1.00–€5.00.
- Online-Rubbellose (Instant Win Scratch Cards) Browser-based digital instant-win scratch cards playable on smartphone, tablet, or desktop. Multiple themes with price points from €1 to €20 and prizes revealed instantly upon scratching.
- TOTO 13er Ergebniswette Sports-betting product where players predict the exact outcome (home win, draw, or away win) of 13 selected football matches. €0.50 per tip; weekend draws.
- TOTO 6aus45 Auswahlwette Sports-betting product in which players select 6 football matches they expect to end in a draw from 45 fixtures ('Unentschieden gewinnt'). €0.65 per tip.
- Games (Online Instant-Win Games) Interactive digital instant-win games combining scratch-card mechanics with modern online gaming dynamics such as match games, bubble shooters, collection games, and themed adventures with bonus features. Stakes €0.50–€2; max prizes up to €100,000+.
Quantifiable outcome
- Over 150 lottery millionaires created in Saxony
- +1 more outcomes
Companies that use SACHSENLOTTO
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
SACHSENLOTTO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SACHSENLOTTO partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
SACHSENLOTTO competitors and assessment
Company assessmentDirect peers
- LOTTO Bayern: The state-licensed lottery operator for Bavaria, operating an identical product mix (LOTTO 6aus49, Eurojackpot, KENO, GlücksSpirale, TOTO, scratch cards) under the same German GGL framework. Direct counterpart to Sachsenlotto in a different federal state.
- LOTTO Baden-Württemberg: State lottery operator for Baden-Württemberg running the same GGL-licensed core games (6aus49, Eurojackpot, KENO, GlücksSpirale, TOTO) and instant-win products as Sachsenlotto.
- LOTTO Hessen: State-licensed lottery operator for Hesse, with the same product portfolio, GGL oversight, and retail-plus-online distribution model as Sachsenlotto.
- LOTTO Berlin: Berlin's state-licensed lottery operator, providing the standard German draw-based, instant, and TOTO sports-betting products under the GGL whitelist.
- WestLotto (Nordrhein-Westfalen): State lottery operator for North Rhine-Westphalia, the largest German federal state by population, offering the same GGL-regulated draw, instant, and sports-betting products as Sachsenlotto via retail and digital channels.
- LOTTO Hamburg: Hamburg's state lottery operator with a directly comparable product set and distribution model anchored on local Annahmestellen plus an online platform.
- LOTTO Niedersachsen: State lottery operator for Lower Saxony, offering the same German GGL whitelist product suite through retail and digital channels comparable to Sachsenlotto.
Broad incumbents
- Française des Jeux (FDJ): The French state-licensed national lottery and sports-betting operator. Comparable to Sachsenlotto as a regulated monopoly lottery operator, though operating at a national rather than regional scale.
- Allwyn (formerly Sazka Group / Lotto24 stake): A pan-European lottery and gaming operator with stakes in multiple national/online lotteries, including Germany's Lotto24. Comparable to Sachsenlotto as a regulated lottery operator with a digital growth thesis.
Emerging players
- Lottomatica (IGT Italy): Italian lottery and sports-betting operator with a strong digital channel. Comparable to Sachsenlotto in offering the core draw-based, instant-win, and TOTO-style sports-betting products under a regulated framework.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SACHSENLOTTO social profiles
Digital presenceSACHSENLOTTO compliance and trust
Trust signalCompliance4 records
SACHSENLOTTO financial estimates
Financial estimateRevenue estimate
Valuation estimate
SACHSENLOTTO leadership team
Management profileNumber of profiles
SACHSENLOTTO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SACHSENLOTTO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SACHSENLOTTO
What does SACHSENLOTTO do?
Sachsenlotto (Sächsische Lotto-GmbH) operates state-licensed lottery products and sports betting on behalf of the Free State of Saxony. Its core offerings include draw-based lotteries (LOTTO 6aus49, Eurojackpot, KENO, GlücksSpirale), sports betting (TOTO 13er Ergebniswette and TOTO 6aus45 Auswahlwette), digital instant-win scratch cards (Online-Rubbellose) and online games, all distributed through a 24/7 online platform, mobile apps, and approximately 1,300 retail points of sale throughout Saxony.
Is SACHSENLOTTO a public or private company?
SACHSENLOTTO is a private company. It is classified as state government owned and is currently operating.
When was SACHSENLOTTO founded?
SACHSENLOTTO was founded in 1990.
Where is SACHSENLOTTO based?
SACHSENLOTTO is headquartered in Leipzig-plagwitz, Germany, in the Europe region.
How does SACHSENLOTTO make money?
Two revenue lines are on record. Lottery Ticket Sales are the primary driver. The others are instant Games (Online Games).
Who are SACHSENLOTTO's main competitors?
Direct peers on record are LOTTO Bayern, LOTTO Baden-Württemberg, LOTTO Hessen, LOTTO Berlin, WestLotto (Nordrhein-Westfalen), LOTTO Hamburg and LOTTO Niedersachsen. Broad incumbents are Française des Jeux (FDJ) and Allwyn (formerly Sazka Group / Lotto24 stake). Lottomatica (IGT Italy) is listed as an emerging player.
Does SACHSENLOTTO have an API?
No public API is recorded for SACHSENLOTTO.
What industry is SACHSENLOTTO in?
SACHSENLOTTO's product category is State Lottery Services. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 7132 and its SIC code is 5900.