What Pink does

Rosarot (rosarot Ideennetz AG) is a privately held Swiss full-service creative and advertising agency headquartered at Albisriederstrasse 253, Zürich (UID CHE-113.377.762). The firm operates across eight tightly integrated service pillars: Branding, Campaigning, Social Media, Performance (Google Ads/SEA, SEO/AIO, programmatic), Design, Content, Digital, and a dedicated KI / AI module launched in March 2025. It serves Swiss enterprise, mid-market, and startup clients across automotive (AMAG), banking (Bank Avera, Vontobel), FMCG (Bosch, Focus Water), retail (Orell Füssli, Migrolino, Marché, Stenna Flims, Confédération Centre), watches (Swatch/Flik Flak), media (Blick), education (ETH Zürich, AKAD), consumer electronics (Fujifilm, Brother, Schulthess), and legal/HR services (BianchiSchwald, Yellowshark).

The agency's underlying technology stack combines human creative and strategic capabilities with AI-augmented production workflows spanning generative content, visuals, video/motion, concepting/prototyping, and asset systems. A dedicated in-house architecture and spatial design studio extends brand work into physical retail and pop-up environments (STENNA Flims, Confédération Centre Geneva, with Ramseier & Associates). Platform-side, the firm is an official Google Partner and Meta Business Partner and is integrated with Webflow, Google Analytics, Google Tag Manager, Hotjar, Zoom, and Akismet for operations, analytics, and client collaboration.

Commercially, Rosarot operates a direct B2B agency model with quote-based project fees for branding and campaigns, recurring retainers for performance marketing and SEO/AIO, and a free initial consultation (Erstgespräch) to qualify prospects. Distribution is domestic-Switzerland focused with secondary DACH reach, drawing inbound from partner directories, SEO/AI-optimized content, and long-standing client relationships. The customer wall lists approximately 55+ named logos, and co-CEOs René Karrer (Co-CEO & Founder) and Matthias Koller (Co-CEO) lead a named team of roughly 10-12 individuals across art direction, copy/concept, performance marketing, consulting, and motion design.

Name

Pink

Legal name

ROSAROT Ideennetz AG

Website

https://rosarot.ch

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosarot is a privately held, Zürich-based Swiss creative and advertising agency delivering branding, campaigning, social media, performance marketing, and AI-augmented production services to enterprise, mid-market, and startup clients across diverse industries.

Ownership category

akta.pro rank

Product category

Creative and Advertising Services

NAICS

Advertising Agencies (541810), Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (54186), Advertising Material Distribution Services (54187), Advertising Material Distribution Services (541870), Graphic Design Services (541430), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Creative advertising services
• Brand identity design
• Performance marketing agency
• Social media marketing
• Content production services

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services – Branding, Campaigning, Design: Project-based and retainer fees for full-service agency work including brand identity, brand design, packaging, web UX/UI, campaigning, content, and design deliverables. Long-standing client relationships across many Swiss enterprise accounts suggest recurring engagement model.
2. Performance Marketing Retainers (Google Ads / SEA / SEO): Continuous always-on campaign management fees for Search, Shopping, Display, YouTube, Remarketing, and Performance Max campaigns, plus SEO/AIO retainers and programmatic advertising retainers.
3. Social Media & Influencer Marketing Services: Fees for social media strategy, content creation, paid social campaigns, influencer collaboration, social commerce, analytics and reporting.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pink (Rosarot Ideennetz AG) is a full-service Swiss creative agency headquartered in Zürich delivering advertising, branding, design, content, social media, and online marketing services. The agency bundles four primary service modules — Branding, Campaigning, Social Media, and KI/AI — alongside a Performance module covering Google Ads/SEA, SEO/AIO, programmatic advertising, and e-commerce. It serves large Swiss enterprises, mid-market companies, and startups with both project-based engagements and continuous always-on performance marketing retainers.

Product overview

Rosarot (rosarot Ideennetz AG) is a single, unified Swiss creative agency headquartered in Zurich at Albisriederstrasse 253, organized as a platform-plus-modules service architecture rather than a discrete software product. The core agency brand "Rosarot" delivers advertising, design, content and online marketing services, and is decomposed into four primary service modules – Branding, Campaigning, Social Media and KI / AI – which are complemented by the Performance module (encompassing the specialized Google Ads / SEA Service and the SEO / SEO Website Content Service) and three cross-cutting service areas – Design, Content and Digital. Branding provides the strategic foundation (Brand Identity, Positioning, Naming, Design, Packaging, Web Design UX/UI, Employer Branding); Campaigning turns strategy into integrated campaigns and brand experiences; Social Media operationalizes distribution and community; KI / AI augments all disciplines with generative content, visuals, video and asset systems; and Performance delivers measurable outcomes through SEO, SEA, programmatic advertising and e-commerce. Together these modules allow Rosarot to run end-to-end client engagements from brand creation through to AI-assisted campaign execution and performance optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Strategic and creative branding service covering Brand Identity, Brand Positioning, Brand Naming, Brand Design (Visual, Verbal and Motion), Packaging Design, Web Design (UX and UI), and Employer Branding. Delivers brand identities that work consistently across online and offline channels for Swiss enterprises, mid-market companies, and startups.
• Campaigning Integrated campaign service delivering Campaign Strategy, Creative Concepts, Integrated Campaigns, Brand Experience and Activation, and Employer Recruitment Campaigns across online and offline channels. Turns brand strategy into 360° campaigns and activations for Swiss enterprise and mid-market clients.
• Social Media Marketing Social media marketing service covering Social Media Strategy, Social Media Concepts, Content Creation, Paid Social Media Campaigns, Influencer Collaboration, Social Commerce, and Analytics, Social Listening and Reporting. Operates across Facebook, Instagram, LinkedIn, Xing, Snapchat, and TikTok.
• KI / AI Service Suite AI-augmented creative production service offering AI Content Production, AI Visuals and Brand Worlds, AI Concepting and Prototyping, AI Video and Motion Production, and AI Asset Systems. Makes brand work more efficient, innovative, and flexible for clients, demonstrated publicly by the AMAG Emotion Days 2023 campaign.
• Performance Marketing (Online Marketing) Performance and online marketing service covering Online Marketing Strategy, Search Engine Advertising (SEA / Google Ads), AI/Search Engine Optimization (SEO/AIO), Online-Shops and E-Commerce, A/B Testing and Analytics, and Programmatic Advertising. Delivers measurable, data-driven outcomes for Swiss clients.
• Google Ads / SEA Service Specialized Search Engine Advertising offering delivered as one of the few Google Partner agencies in Switzerland, covering Google Search, Google Shopping, YouTube Ads, Display Ads, Remarketing, and Performance Max with continuous optimization. Includes a free initial consultation (Erstgespräch) to audit existing Google Ads accounts.
• SEO / SEO Website Content Service Search engine optimization service combining technical SEO, AI Optimization (AIO / KI-SEO), and SEO-tuned content production to drive organic reach, traffic, backlinks, and brand authority. Includes on-page, on-site, and off-page SEO.
• Influencer Marketing Service End-to-end influencer marketing service covering analysis, briefing, collaboration management, and performance measurement across B2C and B2B influencer campaigns. Demonstrated by the Fujifilm Instax Mini LiPlay campaign (16 influencers, 28 posts, ~600,000 reach, 5% engagement rate) and the OLIQ launch campaign.
• Architecture and Spatial Design Studio In-house architecture and spatial design studio delivering retail concepts and interior architecture, including pop-up store designs and Gestaltungskonzepte (design concepts) for shopping and experience centers. Examples include STENNA Flims pop-up store and Confédération Centre Geneva Gestaltungskonzept (in cooperation with Ramseier and Associates).

Quantifiable outcome

• +43% conversions and +28% click rate year-over-year for a household appliances Google Ads client
• +4 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationOfficial Google Partner agency for Google Ads, Google Analytics, Google Tag Manager, Google Maps, Google Display Network and Performance Max. Rosarot is described as 'eine der wenigen Agenturen mit Google Partner-Status' and Google characterizes the agency as belonging to 'die besten Agenturen'. Drives preferred access to platform tools, betas, and partner support, and provides listing in the Google Partner directory (agency ID 1302869087).
• Meta (Facebook / Instagram)coreTechnology or IntegrationOfficial Meta Business Partner for Facebook and Instagram campaign management. Meta characterizes Rosarot as deserving 'eine Anerkennung der Exzellenz'. Provides partner directory visibility and platform-level co-marketing for performance marketing engagements.
• Leading Swiss AgenciesminorOthersMembership organization for leading Swiss advertising and communications agencies; logo displayed in website header and footer. Provides industry recognition, peer network, and credibility signal for Swiss enterprise clients.
• Ramseier & AssociatesminorImplementation/ SI/ Consulting PartnerCooperation with the Swiss architecture firm Ramseier & Associates on the Confédération Centre Geneva project, providing creative direction for form-finding and materialization and a design concept for pop-up usage in the mall area.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Amberg & Voser: Swiss branding and design agency based in Zürich providing brand identity, corporate design, and integrated campaigns. Comparable to Rosarot in boutique Swiss positioning and branding-led offering.
• Wirz Communications: One of Switzerland's largest independent communications agencies, headquartered in Zürich. Comparable to Rosarot across full-service advertising, branding, content and digital, with a similarly broad Swiss enterprise client roster.
• Metzger Rüegg Communications: Independent Zürich-based agency offering branding, campaigns, content and digital marketing. Comparable to Rosarot in boutique size, Zürich base, and integrated Swiss-market service model.
• Farner Consulting: Swiss integrated communications and consulting firm offering branding, campaigning, content and digital marketing to enterprise clients. Comparable to Rosarot in service scope and Swiss/DACH client focus, with stronger consulting tilt.
• CRK Kommunikation: Independent Swiss communications agency offering branding, campaigns, content and digital services across German-speaking Switzerland. Comparable to Rosarot in size, service architecture, and Swiss mid-market/enterprise positioning.
• Jung von Matt Limmat: Leading Swiss full-service creative agency based in Zürich, offering integrated branding, campaigns, and digital services to enterprise clients. Directly comparable to Rosarot in geography (Zürich), service mix, and Swiss enterprise client focus, but at significantly larger scale.

Broad incumbents

• Saatchi & Saatchi Switzerland: Network-affiliated Swiss agency offering integrated advertising, branding and digital services. Comparable to Rosarot in full-service creative offering and Swiss enterprise focus, with the advantage of Publicis Groupe network resources.
• TBWA\Switzerland: Network-affiliated Swiss creative agency providing branding, campaigns, and digital services with global network backing. Comparable to Rosarot in service scope and Swiss enterprise clients, with broader international reach.
• Serviceplan Group Switzerland: Largest independent owner-managed agency group in Europe with Swiss presence, offering integrated brand, digital and performance services. Comparable to Rosarot in integrated offering and Swiss enterprise clients, but with significantly larger scale and DACH-wide capabilities.

Emerging players

• Studio Achermann: Swiss creative studio offering branding and design services. Comparable to Rosarot on the branding/design axis and Swiss mid-market focus, but narrower in scope (less performance marketing and AI production).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/business/partner-directory/search?solution_type=campaign_management&id=5159306987490443&section=overview

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pink