CRK
CRK (CR Kommunikation AG) is a Swiss full-service communications agency founded in 1989, employing about 25 staff across four offices in Zurich, Bern, Basel, and Lausanne. It serves Swiss federal agencies, industry associations, cultural institutions, and enterprises with strategy, campaigns, public affairs, branding, events, and multimedia production.
- Company typePrivate
- Founded1989
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CRK does
CRK (legal entity: CR Kommunikation AG) is a Swiss full-service communications agency founded in 1989 and headquartered in Zurich. The company employs approximately 25 staff across four offices in Zurich (headquarters), Bern, Basel, and Lausanne, providing nationwide coverage across Switzerland's German-, French-, and Italian-speaking regions. Its service portfolio spans strategic consulting, campaign development, branding, public affairs, public and media relations, live marketing and events, social media management, web services, corporate publishing, association management, and video/multimedia production.
The firm serves a diversified client base of Swiss federal offices (ASTRA, BFE, IPI, BPA), industry associations (Swiss Banking Association, Swiss Employers Association, Swiss Farmers Union), cultural institutions (Theater Winterthur), and private enterprises (Digitec Galaxus, Bosch eBike Systems, Solothurner Spitäler). Revenue is generated through project-based professional-services engagements rather than packaged products or technology platforms, and no proprietary software, API, or AI/ML capability is disclosed. Since 2022, CRK has operated as part of the MYTY Group network of approximately 10 partner agencies across three countries, which provides additional capacity and specialized expertise for large multi-region mandates. The agency holds an EcoVadis Silver Medal in sustainability (top 15% of evaluated companies) and is affiliated with Leading Swiss Agencies (LSA) and ICCO.
CRK firmographics
Firmographics- Name
- CRK
- Legal name
- CR Kommunikation AG
- Website
- https://cr-k.ch
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CRK (CR Kommunikation AG) is a Swiss full-service communications agency founded in 1989, employing about 25 staff across four offices in Zurich, Bern, Basel, and Lausanne. It serves Swiss federal agencies, industry associations, cultural institutions, and enterprises with strategy, campaigns, public affairs, branding, events, and multimedia production.
- Ownership category
- akta.pro rank
CRK industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- CRM Strategy & Consulting (BPAFAFAA)
Keywords
Where CRK is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices5 records
Markets served
CRK business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Communication Services: Professional communication services including campaign development, branding, PR, live marketing, events, social media management, web development, video production, and corporate communications. Revenue generated through project-based professional service engagements with government agencies, associations, and enterprises.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
CRK product offering
Product offeringCore offering
CRK is a full-service Swiss communication agency delivering strategic consulting, creative development, and integrated campaign execution across paid, owned, earned, and live channels. Services span campaign development, branding, public affairs, media relations, events, social media management, web development, video production, corporate publishing, and association management for government, cultural, association, and enterprise clients in Switzerland.
Product overview
CRK is a full-service Swiss communication agency (CR Kommunikation AG) founded in 1989, operating from four offices in Zürich, Bern, Basel, and Lausanne. The company provides a comprehensive portfolio of communication services organized as offerings rather than packaged software products. Core service areas include strategic campaigns and advertising, corporate communications, public affairs, public and media relations, live marketing and events, social media management, web services, corporate publishing, branding and creative services, video production, and association management. CRK serves diverse clients including federal offices (ASTRA, BFE, IGE), educational institutions (FHNW), cultural organizations (Theater Winterthur, Musikkollegium Winterthur), industry associations (Swiss Banking, ARTISET), and private companies. Since 2022, CRK has been part of the MYTY group network, providing access to additional agency resources across Switzerland and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Communication Agency Engagement
- Campaigns (Kampagnen)
Quantifiable outcome
- Swiss sustainability ranking - top 15% in EcoVadis assessment with Silver Medal
Companies that use CRK
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
CRK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CRK partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- MYTY GroupcoreCRK has been part of the MYTY Group network since 2022. MYTY is a composite network of agencies with diverse key competencies. CRK supports partner agencies with consulting in its areas of specialization while benefiting from their expertise. The network includes 10 partner agencies across 3 countries, providing additional capacity for projects of all sizes.
- tinto (Urner Agentur)minorLocal collaboration partner for ASTRA Gotthard Tunnel communication project. CRK works with tinto on this Swiss infrastructure project, combining local Uri expertise with CRK's campaign capabilities.
- Comal.chminorTicino engineering firm collaboration partner for ASTRA Gotthard Tunnel communication. CRK works with Comal.ch to address local concerns in the Italian-speaking Ticino region.
- ProduktionsbudeminorProduction partner for Theater Winterthur reopening campaign. CRK led concept, creation and implementation in collaboration with Produktionsbude.
- tvision AGminorFilm production partner for FHNW 'Ta motivation. Ton impact.' campaign. tvision AG handled cinematic video production.
- TWmediaminorMedia partner for FHNW campaign - responsible for media placement and buying.
- 404 agencyminorVideo production partner for BPA driver assistance campaign. 404 agency produced video content for the campaign.
- BOLDminorWebsite development partner for BPA smartrider.ch campaign microsite.
- Mediaschneider BernminorMedia agency partner for BPA campaign handling media planning and buying across Switzerland.
- Capito ZurichminorEasy language expertise partner for insieme Suisse voting campaign. Capito Zurich provided easy-to-read language consultation for accessible voting information.
- Leading Swiss Agencies (LSA)minorCRK is a member of Leading Swiss Agencies, the association of leading communication agencies in Switzerland.
- ICCOminorCRK is affiliated with ICCO (International Communications Consultancy Organisation), the global PR association.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
CRK competitors and assessment
Company assessmentDirect peers
- Ruf Lanz: Independent Zürich-based creative agency known for integrated Swiss campaigns across brand, print, film, and digital. Comparable to CRK as a similarly sized Swiss independent offering multidisciplinary creative communications.
- Farner: Largest Swiss-owned communications and public-affairs consultancy, headquartered in Zürich with offices across Switzerland. Directly comparable to CRK in offering full-service communications, public affairs, and campaign work to Swiss federal, association, and enterprise clients — making it the closest mid-to-large peer.
- Scholz & Friends: European creative agency network (part of WPP/Plus Peter Schmid Group) with operations in Switzerland delivering campaigns and brand work. Comparable to CRK on integrated campaign execution for enterprise and institutional clients.
- Wirz Group: Switzerland's largest independent creative agency, with a long-standing Zürich base and broad campaign, branding, and media capabilities. Comparable to CRK on the creative/advertising axis and on serving major Swiss enterprise and public-sector accounts.
- Jung von Matt: International creative-agency network with a Zürich office offering campaigns, branding, and digital services to Swiss clients. Closely matches CRK's full-service creative and campaign execution profile while bringing international scale.
Broad incumbents
- Serviceplan Group: Europe's largest independent agency group with Swiss presence, offering integrated campaigns, digital, and media services. Overlaps broadly with CRK's full-service communications remit but at much larger scale and broader geographic footprint.
- Burson (Switzerland): Global PR and public-affairs network with Swiss presence following the BCW merger, serving large multinational and public-sector clients. Overlaps with CRK in PR and public affairs but operates at vastly greater scale and geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CRK social profiles
Digital presenceCRK financial estimates
Financial estimateRevenue estimate
Valuation estimate
CRK leadership team
Management profileNumber of profiles
Profiles11 records
CRK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CRK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CRK
What does CRK do?
CRK is a full-service Swiss communication agency delivering strategic consulting, creative development, and integrated campaign execution across paid, owned, earned, and live channels. Services span campaign development, branding, public affairs, media relations, events, social media management, web development, video production, corporate publishing, and association management for government, cultural, association, and enterprise clients in Switzerland.
Is CRK a public or private company?
CRK is a private company. It is classified as management employee owned and is currently operating.
When was CRK founded?
CRK was founded in 1989. It employs 11 to 50 people.
Where is CRK based?
CRK is headquartered in Zürich, Switzerland, in the Europe region.
How does CRK make money?
One revenue line is on record: communication Services.
Who are CRK's main competitors?
Direct peers on record are Ruf Lanz, Farner, Scholz & Friends, Wirz Group and Jung von Matt. Broad incumbents are Serviceplan Group and Burson (Switzerland).
Does CRK have an API?
No public API is recorded for CRK.
What industry is CRK in?
CRK's product category is Advertising & Marketing Services. Its primary akta.pro industry code is BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 541810 and its SIC code is 7311.