Organic Nation

What Organic Nation does

Organic Nation is an Indian direct-to-consumer e-commerce brand that produces and sells chemical preservative-free homestyle food products. The company operates as a business unit of parent company Foodsbay India, with a corporate office in Noida (Uttar Pradesh) and an owned manufacturing facility in Nainital, Uttarakhand. Its catalog spans homestyle pickles (garlic, green chilli, mango, stuffed red chilli), chutneys and dips, fruit preserves (orange marmalade), organic honey (light flora, wild forest, jamun), organic oils (sunflower), oats, salt, seasonings, sweeteners, vegan products (veg soya chaap, millet chaap), and gift/combo packs. Products are positioned as organic, non-GMO, and made from sustainable, chemical-pesticide-free ingredients following traditional recipes.

Revenue is generated entirely through unit-priced, one-time online transactions on the company's own storefront at organicnation.co.in. Prices range from ₹186 to ₹699 inclusive of taxes, with free shipping offered on orders above ₹599 and standard discount mechanics (10–20% off). Marketing is conducted via the e-commerce site, email newsletter, and social channels. The target customer is a health-conscious Indian consumer seeking authentic, preservative-free traditional Indian food products; the company is not listed on any public exchange and shows no venture or private equity funding activity in the input.

Name

Organic Nation

Legal name

Organic Nation (A Unit of Foodsbay India)

Website

https://earthyfoods.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Organic Nation is an Indian direct-to-consumer e-commerce brand selling chemical preservative-free homestyle pickles, chutneys, organic honey, oils, oats, and vegan products, serving health-conscious Indian consumers seeking authentic traditional flavors through its own online storefront.

Ownership category

akta.pro rank

Product category

Organic Food Products

NAICS

Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Organic Packaged Foods Manufacturing (Certified Organic, Clean-Label) (AFAKAJAA)

Keywords

• Organic food products
• Homestyle pickles
• Organic honey
• Fruit preserves
• Direct-to-consumer e-commerce

Headquarters

HQ city

Naini Tal

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of organic food products including pickles, chutneys, fruit preserves, honey, oils, oats, sweeteners, and vegan products. Revenue is generated through one-time transaction purchases on their e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Organic Nation produces and sells organic, chemical preservative-free traditional Indian food products including homestyle pickles, chutneys, fruit preserves, organic honey, organic oils, vegan products, seasonings, oats, and sweeteners. Products are sold directly to consumers through the company's own e-commerce storefront (organicnation.co.in) with shipping across India, manufactured at the Foodsbay India facility in Nainital, Uttarakhand.

Product overview

Organic Nation is an Indian e-commerce platform offering chemical preservative-free homestyle food products. The company produces traditional pickles, chutneys, murrabbas, fruit preserves, organic honey, vegan products, organic oils, seasonings, oats, and sweeteners. The product portfolio is organized into multiple categories including Homestyle Pickles (garlic pickle, green chilli pickle, mango pickle, stuffed red chilli pickle), Chutney & Dip, Fruit Preserves (orange marmalade), Vegan products (veg soya chaap, millet chaap), Organic Oils (sunflower oil), Organic Honey (light flora, wild forest, jamun varieties), Sweeteners, and Gift Combos. The company operates as a unit of Foodsbay India and sources ingredients through sustainable, chemical pesticide-free, and non-GMO farming techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• LAHSUN ACHARI TWIST (Garlic Pickle) Chemical preservative-free, traditional homestyle garlic pickle with an achari twist, sold as a standalone jar to individual consumers through the Organic Nation e-commerce storefront.
• PAHADI HARI MIRCH (Green Chilli Pickle) Chemical preservative-free pahadi (hill-style) green chilli pickle sold as a standalone jar to individual consumers seeking traditional Indian flavors.
• HING MANGO DELIGHT (Hing ka Aam Pickle) Asafoetida-infused mango pickle (hing ka aam) made with traditional recipes and chemical preservative-free ingredients, sold as a standalone jar to consumers.
• BHARWAN LAL MIRCH (Stuffed Red Chilli Pickle) Traditional Bharwan Lal Mirch (stuffed red chilli pickle) sold as a standalone jar to consumers seeking authentic homestyle Indian condiments.
• Orange Marmalade Chemical preservative-free orange marmalade fruit preserve sold as a standalone jar to consumers; suitable for breakfast and toast applications.
• Veg Soya Chaap Plant-based vegan soya chaap targeted at vegan and vegetarian consumers seeking high-protein traditional Indian-style meat alternatives.
• Millet Chaap Millet-based vegan chaap targeted at plant-based consumers seeking a traditional Indian-style protein alternative made with millet.
• Sunflower Oil Organic sunflower cooking oil sold as a standalone bottle to consumers seeking chemical-free, organic edible oils for everyday cooking.
• Best Seller Trio Combo gift set bundling Organic Nation's best-selling products, marketed for gifting and sampling occasions.
• Organic Light Flora Honey Organic light floral honey sold as a standalone jar to consumers seeking raw, organic, sustainably sourced honey.
• Organic Wild Forest Honey Wild forest organic honey sourced from forest flora, sold as a standalone jar to consumers seeking minimally processed, organic honey.
• Organic Jamun Honey Organic jamun (java plum) flower honey sold as a standalone jar to consumers seeking single-floral, organic honey varietals.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Foodsbay Indiaparent_companyOthersOrganic Nation is a Unit of Foodsbay India. Foodsbay India is the parent company that operates the Organic Nation brand. The manufacturing facility is located at Foodsbay India facility in Nainital, Uttarakhand.

Recent moves5 records

Expansion highlights4 records

Direct peers

• 24 Mantra Organic: India's largest packaged organic food brand selling staples, flours, spices, and condiments via DTC, marketplaces, and modern retail. Directly comparable as a multi-category organic packaged-food brand serving Indian consumers through both online and offline channels.
• Down to Earth: Organic food brand selling staples, snacks, and condiments across modern retail and online. Comparable as a multi-category Indian organic packaged-food peer with similar positioning.
• Organic Tattva: Indian organic food brand offering pulses, grains, spices, and condiments with strong DTC and marketplace presence. Comparable as a direct-to-consumer organic packaged-food competitor in the same Indian mass-premium segment.
• ProNature: Indian organic food brand with a portfolio of staples, oils, and condiments sold via DTC and modern retail. Closely comparable on category breadth, organic positioning, and India-first distribution model.
• Nourish Organics: DTC-first Indian organic brand focused on cold-pressed oils, muesli, and condiments. Comparable as an organic food DTC brand targeting health-conscious urban Indian consumers.
• True Story: Indian organic and natural foods brand with a portfolio spanning snacks, staples, and condiments. Comparable on product breadth and online-first distribution strategy.

Broad incumbents

• Dabur: Large Indian FMCG incumbent with an organic and natural product range across honey, oils, and condiments. Comparable as a broader incumbent whose portfolio overlaps Organic Nation's honey and organic staples categories.
• ITC (Organic Range): Diversified Indian conglomerate with a packaged organic foods portfolio (staples, spices, condiments) under multiple brands. Comparable as a scaled incumbent shaping the mainstream organic packaged-food category in India.

Others

• Bigbasket: India's largest online grocery platform and a key distribution channel for organic packaged-food brands. Relevant as both a potential channel partner and a competitive retail front for Organic Nation's DTC offerings.

Emerging players

• Kapiva: DTC-first Indian wellness and Ayurveda-food brand. Comparable as a digitally-native Indian organic/natural food brand competing for the same health-conscious consumer wallet, though it skews more toward wellness/functional foods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/organicnation_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organic Nation