Gaylord Insurance Agency

What Gaylord Insurance Agency does

Gaylord Insurance Agency, Inc. is a privately held, family-led commercial insurance brokerage headquartered in Oak Brook, Illinois, founded in 2020 by Robert Gaylord (CEO) with Michael Gaylord serving as CFO. The firm operates as an independent broker, partnering with multiple A-rated insurance carriers to deliver Property & Casualty, Group Health Benefits, Workers Compensation, Cyber Liability, Professional Liability, and other commercial coverage lines, and is licensed to write P&C business in all 50 U.S. states. The company organizes its practice around 11+ industry-specific verticals — including Life Sciences, Healthcare, Restaurants, Construction, Municipalities, Education, Waste Management, Pallet Manufacturers, Habitational, Truck Transportation, and Libraries — with dedicated producer and director roles for key segments such as Employee Benefits and Public/Private Entity.

Its core technology is not proprietary; the brokerage is built on traditional broker-carrier relationships, direct sales consultation, and a content-marketing-driven inbound funnel supported by LinkedIn, Facebook, and YouTube presence. The most differentiated offerings are an exclusive pallet-manufacturer insurance program (covering 80+ contractor/construction classes, backed by an A++ Superior rated carrier) and the proprietary G Force Health & Recovery program, which delivers an average 25% reduction in client healthcare costs through a competitive healthcare marketplace and concierge services.

Gaylord Insurance earns revenue through insurance brokerage commissions from its carrier partners, operating on a quote-based pricing model with annual billing cadence and no publicly disclosed standard pricing. It reaches customers through licensed brokers, direct outreach, and website-driven quote requests, targeting SMB and mid-market commercial entities across the U.S., with particular depth in healthcare, municipal, and specialized industrial niches.

Name

Gaylord Insurance Agency

Legal name

Gaylord Insurance Agency, Inc.

Website

https://gaylordinsurance.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Gaylord Insurance Agency is a privately held, family-led commercial insurance brokerage headquartered in Oak Brook, Illinois, that partners with A-rated carriers to deliver P&C, group health, and specialized coverage across 11+ industry verticals in all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Surety Insurance (6351)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

General Liability Insurance (FSAJAMAE), Public Liability (Premises/Operations) (FSAJADAD)

Keywords

• Commercial insurance brokerage
• Business insurance solutions
• Group health benefits
• Property casualty coverage
• Workers compensation insurance

Headquarters

HQ city

Oak Brook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: Gaylord Insurance Agency operates as a commercial insurance broker, earning commissions from insurance carriers for placing business insurance coverage. The company partners with A-rated carriers to provide Property & Casualty insurance, Employee Group Health benefits, and specialized coverage for various industries.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Gaylord Insurance Agency is a commercial insurance brokerage that places business insurance, group health benefits, and industry-specific coverage for U.S. commercial clients. The company partners with A-rated insurance carriers to deliver Property & Casualty, Workers Compensation, Cyber Liability, Professional Liability, and 11+ vertical-specific insurance programs, plus the proprietary G Force health savings tool that reduces client healthcare costs.

Product overview

Gaylord Insurance Agency offers a comprehensive portfolio of commercial insurance products organized into core coverage lines and industry-specific solutions. The core offerings include General Liability, Property and Casualty, Commercial Property, Umbrella, Group Health Benefits, Life and Disability, Workers Compensation, Professional Liability, Errors & Omissions, Management Liability, Cyber Liability, Product Liability, Builder's Risk, Inland Marine, Automotive Liability, and Surety Bonds. These core products are complemented by specialized industry-specific solutions including Life Sciences, Healthcare, Restaurant, Construction, Municipal, Educational, Waste Management & Recycling, Pallet Manufacturers, Habitational, Truck Transportation, and Library insurance programs. The agency also offers G Force, a proprietary health savings and recovery tool that integrates with their Group Health Benefits to help clients reduce healthcare costs by an average of 25%. The company operates as a broker partnering with A-rated carriers to deliver customized coverage across all 50 states.

Differentiator

Problem solved

Functional benefit

Brands

• G Force: An exclusive healthcare management tool offered by Gaylord Insurance, designed for P&C and Group Health Benefit clients. G Force helps manage and reduce healthcare costs through a competitive healthcare marketplace and personalized concierge services.

Products and services

• General Liability Insurance Foundation business liability coverage providing all-around protection against general liability risks for commercial clients across industries.
• Property and Casualty Insurance Comprehensive property and casualty coverage protecting commercial assets against damage and liability exposure.
• Commercial Property Insurance Coverage for diverse commercial property exposures including property damage and business interruption protection.
• Umbrella Insurance Extra liability coverage beyond standard policy limits, safeguarding commercial clients against major financial risks.
• Group Health Benefits Tailored group health plans that balance cost with comprehensive coverage for employer clients and their employees.
• Life and Disability Insurance Life and disability policies that protect employees and their families as part of employer benefit packages.
• Workers Compensation Insurance Workers' compensation coverage for work-related injuries, providing a safe and supportive workplace benefit.
• Professional Liability Insurance Tailored professional liability and malpractice policies for professional services firms.
• Errors and Omissions Insurance Errors and omissions policies covering inadvertent professional oversights and service-related claims.
• Management Liability Insurance Coverage protecting executives and managers against management-related liability risks.
• Cyber Liability Insurance Cyber liability coverage addressing data breaches, cyber-attacks, and modern digital threats for commercial clients.
• Product Liability Insurance Coverage addressing product-related risks and liabilities for manufacturers and product sellers.
• Builder's Risk Insurance Coverage safeguarding construction sites and projects against property damage and other building-phase risks.
• Inland Marine Insurance Coverage for goods and equipment in transit, protecting movable property across locations.
• Automotive Liability Insurance Comprehensive automotive liability coverage for business-owned vehicles and fleet operations.
• Surety Bond Services Custom surety bond solutions providing contractual confidence for commercial obligations.
• Life Sciences Insurance Industry-specific coverage for biotechnology, pharmaceutical, medical device, and testing laboratory operations, including products-completed operations liability, errors or omissions liability, and clinical trial coverage.
• Healthcare and Medical Insurance Tailored insurance for healthcare providers including physicians, dentists, elder care facilities, outpatient centers, medical labs, pharmacies, hospices, and assisted living facilities, with cyber insurance for patient data protection.
• Restaurant Insurance Solutions Specialized coverage for fine dining, casual dining, cafes, family-style diners, bakeries, coffee shops, delis, and food trucks, with eligibility for Business Owner's Policy up to $7.5M TIV and $10M gross sales, plus liquor liability options.
• Construction Services Insurance Comprehensive insurance for building trades including carpentry, concrete, electrical, masonry, painting, plumbing, HVAC, roofing, sheet metal, tile/stone, flooring, landscape, and glazing, with General Liability limits of $3M/$1M and Umbrella up to $5M.
• Municipal Insurance Solutions Customized coverage for public entities including counties, cities, towns, townships, parishes, villages, public works, fire/emergency services, police, libraries, parks, recreation, utilities, municipal courts, and school districts.
• Educational Insurance Insurance solutions for schools, colleges, universities, and educational institutions, including property and casualty, cyber insurance, and risk management services.
• Waste Management and Recycling Insurance Bespoke coverage for waste management and recycling businesses, including general liability, environmental liability, commercial vehicle, fleet insurance, property, equipment, and workers' compensation.
• Pallet Manufacturers Insurance Program Exclusive insurance program for new pallet manufacturing, recycled pallets, sawmills, and mulch manufacturers, with sprinklered and non-sprinklered property coverage, licensed in all 50 states and backed by an A++ rated carrier.
• Habitational Insurance Insurance for habitational sector including apartments, condominiums, and residential properties, providing property insurance, liability coverage, workers' compensation, and umbrella policies.
• Truck Transportation Insurance Comprehensive truck transportation insurance including fleet insurance, cargo insurance, liability insurance, workers compensation, and customized solutions for trucking companies.
• Library Insurance Solutions Specialized coverage for public, special, medical, law, and research libraries, including property coverage for books/audio/video collections, liability coverage for officers, trustees, and volunteers, risk management, and cyber suite for data compromise and network security.
• G Force Health Savings and Recovery Tool Proprietary health savings and recovery tool offered to P&C and Group Health Benefit clients, leveraging a competitive healthcare marketplace and personalized concierge services to reduce employer healthcare costs (average 25% reduction reported).

Quantifiable outcome

• 25% average reduction in healthcare costs for clients using G Force program
• +2 more outcomes

Segments11 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• A-rated Insurance CarrierscoreOthersGaylord Insurance partners with multiple A-rated insurance carriers to provide coverage options across all industries and all 50 states. These carrier partnerships enable the company to offer competitive pricing and comprehensive coverage solutions to commercial clients.
• A++ Superior Rated Carrier (Pallet Manufacturing)coreOthersExclusive pallet manufacturing insurance program backed by an A++ 'Superior' rated carrier (as rated by A.M. Best). This partnership enables Gaylord to provide the highest level of security and reliability for pallet manufacturing clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AssuredPartners: Middle-market commercial insurance brokerage built largely through roll-ups of regional specialty agencies, with strong vertical practice areas and exclusive carrier programs — closely mirrors Gaylord's vertical specialization and exclusive-program strategy.
• Risk Strategies Company: Specialty insurance brokerage focused on niche industries and high-net-worth segments with a national footprint — comparable to Gaylord's vertical specialization approach and exclusive program positioning.
• Foundation Risk Partners: Specialty insurance brokerage built on agency roll-ups with deep expertise in niche commercial verticals; comparable in business model (sales-led, vertical specialization) and in stage of growth.
• USI Insurance Services: Large middle-market commercial insurance brokerage with deep vertical specialization across industries including healthcare, construction, and municipalities — directly comparable to Gaylord's vertical segmentation model but at substantially greater scale.
• Brown & Brown, Inc. Publicly traded insurance broker organized around industry verticals (commercial, employee benefits, programs) with a heavy reliance on producer relationships and specialty programs, making it the most directly comparable scaled peer to Gaylord's model.
• IMA Financial Group: Middle-market commercial insurance and employee benefits brokerage with vertical specialization across construction, healthcare, and manufacturing — closely comparable to Gaylord in scale and segment focus.
• RPS (Risk Placement Services): Wholesale insurance broker and managing general agency with deep specialty practice expertise and exclusive program offerings — comparable to Gaylord's exclusive carrier programs and specialty vertical model.

Broad incumbents

• Hub International: Large North American insurance brokerage with significant middle-market commercial and employee benefits practices — competes directly with Gaylord for middle-market commercial accounts across multiple verticals.
• Arthur J. Gallagher & Co. Global commercial insurance brokerage and risk management firm with extensive vertical practices overlapping Gaylord's healthcare, construction, municipal, and life sciences segments — operates as a much larger incumbent in the same verticals.
• Marsh McLennan: Global insurance brokerage and risk advisory giant whose middle-market and specialty divisions compete with Gaylord for complex commercial placements, particularly in healthcare, life sciences, and municipalities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Gaylordinsuranceagency
• LinkedInlinkedin.com/company/gaylord-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaylord Insurance Agency