Racery
- Company typePrivate
- Founded2014
- HeadquartersDurham, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Racery firmographics
Firmographics- Name
- Racery
- Legal name
- Pressflex LLC
- Website
- https://racery.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Racery industry classification
Industry- Product category
- Virtual Fitness Platform
- NAICS
- Spectator Sports (71121), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)
- akta.pro secondary industry
- Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)
Keywords
Where Racery is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Racery business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Race Sponsor Fees (Self-Serve): Race sponsors prepay fees for race creation and management tools. Racer fees ($9-13 per racer) are deducted from racer registration fees collected by the sponsor.
- Corporate Package: Fixed upfront fee of $4,500 for enhanced branding, custom support, phone consultation up to 60 minutes, and two admin seats.
- Enterprise Package: Fixed upfront fee of $12,500 for turnkey solution with concierge support, custom designs, Slack/Teams integration, and three admin seats.
- Fundraising Donations: 100% of donations (less credit card fees) go directly to charity. No commission on donations charged to race sponsors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Self-Serve: Free for sponsors, $9-13/racer for participants |
| Subscription | Multi-year contract | Corporate: $4,500 prepaid for enhanced support |
| Subscription | Multi-year contract | Enterprise: $12,500 for turnkey concierge solution |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Racery product offering
Product offeringCore offering
Racery is a virtual race platform that lets organizations create custom virtual fitness challenges where participants log 80+ physical and mental activities (running, cycling, swimming, rowing, dancing, reading, etc.) that auto-convert into miles advancing avatars along interactive virtual routes with real-time leaderboards, activity feeds, GPS tracking, Google Street View, and peer-to-peer fundraising tools. It serves corporate wellness programs (HR, ERG, distributed teams), nonprofit fundraising events, and the general public through self-serve, Corporate ($4,500), and Enterprise ($12,500) tiers, plus free trial races.
Product overview
Racery is a virtual race platform operated by Pressflex LLC, offering a unified platform with multiple product tiers and add-on features. The core offerings are Corporate Virtual Races for employee wellness programs and Charity Virtual Races for nonprofit fundraising, both built on the same underlying virtual race technology. Additional products include Virtual 5k Anywhere for GPS art-style races and Free Trial races for onboarding. The platform includes mobile apps (iOS/Android), AI chat assistance powered by Anthropic, Google Street Views integration, inclusive activity conversions (80+ activities to miles), digital bling (bibs and awards), real-time activity feeds and leaderboards, P2P fundraising tools, DIY route builder, virtual postcards, quiz functionality, and management dashboards. Pricing is tiered: Self-Serve ($0 prepaid, $9-13/racer), Corporate ($4,500), and Enterprise ($12,500 with Slack/Teams integration). The platform has been operating since 2014.
Differentiator
Problem solved
Functional benefit
Brands
- Virtual 5k Anywhere: A virtual race model that allows participants to compete multiple times over one week while sharing GPS-tracked routes on an online map.
- Sprint
Products and services
- Corporate Virtual Races Self-serve or fully managed virtual race platform tier for companies running employee wellness, fitness challenges, and team-building programs across hybrid/remote/distributed workforces. Includes custom virtual routes, team competitions, real-time leaderboards, activity feeds, custom branding, and HR/ERG administration tools. Pricing tiers: Self-Serve (free for sponsor, racers pay $9-13 each), Corporate ($4,500 prepaid), and Enterprise ($12,500 prepaid with concierge support and Slack/Teams integration).
- Charity Virtual Races Virtual race platform tier for nonprofits and charities to run fundraisers and awareness events. Includes P2P fundraising pages, fundraising leaderboards, Stripe donation processing with direct payouts to sponsors (100% of donations less credit card fees), and zero Racery commission on donations. No setup fee.
- Virtual 5k Anywhere Virtual 5K race format allowing participants to complete 3.1 miles anywhere over a multi-attempt week and share GPS routes on an online global map. Includes digital bibs, finish awards, activity feeds, admin tools, optional P2P fundraising links, and GPS art where participants trace shapes with their exercise routes. No setup fee.
- Free Trial Virtual Race Free test race around London letting prospective sponsors and organizations experience the Racery platform, register, and log miles before committing to a paid corporate or charity race.
- Racery Virtual Race Mobile App (iOS and Android) Mobile applications for iOS and Android enabling GPS-tracked activity logging. When the app is active during exercise, the user's route is traced on the race's online map in near real time, supporting multiple activity types and GPS art.
Quantifiable outcome
- 40-60% of employees feel more connected after a virtual race
- +5 more outcomes
Companies that use Racery
Customer profileNamed customers22 records
Segments1 record
Ideal customer profiles3 records
Racery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature9 records
Racery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AnthropiccoreRacery uses Anthropic's AI technology to power its AI chat assistant feature on race pages. Chat messages and race activity data are transmitted to Anthropic for processing to generate personalized motivational responses.
- Google Street ViewcoreIntegration with Google Street View enables 360-degree panoramic views of racers' positions on virtual race routes, providing immersive location visualization.
- StripecoreStripe processes all payment transactions including race registration fees and charitable donations. Net proceeds flow directly to race sponsors' Stripe accounts. Racery does not store credit card information.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Racery competitors and assessment
Company assessmentDirect peers
- Pledge It: Pledge It is a peer-to-peer fundraising platform purpose-built for races, runs, and endurance events. It directly overlaps with Racery's Charity Virtual Races and P2P fundraising tools for nonprofits hosting athletic fundraisers.
- Wellable: Wellable provides corporate wellness programs including activity challenges, content, and rewards to HR teams. It directly competes with Racery's Corporate and Enterprise packages for HR/Wellness budget and serves a similar buyer persona across SMB to mid-market.
- RunSignup: RunSignup is a race registration and management platform for endurance events, increasingly offering virtual race capabilities. It is comparable in serving the same race organizers and nonprofits Racery targets, with a broader events-platform footprint.
- FunRun: FunRun provides virtual race timing, registration, and medal delivery services for charities and running events. It is a comparable virtual/remote race fulfillment and registration platform serving similar nonprofit and charity customers as Racery.
- MoveSpring: MoveSpring is a corporate wellness challenge platform offering step/fitness/activity challenges, leaderboards, and team competitions. It is the closest direct peer to Racery in the corporate virtual race/challenge space, with overlapping HR buyer persona and similar gamified activity mechanics.
- Charity Footprints: Charity Footprints is a virtual fundraising platform that converts physical activity into miles on virtual routes for charity races. It is highly comparable to Racery's Charity Virtual Races product with overlapping activity-to-miles mechanics and nonprofit buyer.
Broad incumbents
- Strava: Strava is the dominant consumer fitness tracking platform with free Challenges and route features used by athletes. While not enterprise-focused, its free challenges and activity tracking substitute for portions of Racery's self-serve offering and create indirect competitive pressure.
- Eventbrite: Eventbrite is a broad event registration and ticketing platform with growing virtual event features. While not race-specialized, it serves the same nonprofit and corporate event organizer customers and is an alternative for budget-conscious buyers seeking basic virtual event functionality.
- Terryberry: Terryberry is an established employee recognition and corporate wellness platform offering step challenges, awards, and engagement programs. It competes with Racery in the broader corporate wellness category and bundles wellness challenges with its recognition and rewards suite.
- Wellable Wellness Programs: Broader workplace wellbeing platforms (e.g., Limeade, Virgin Pulse) bundle activity challenges with benefits navigation, mental health, and rewards. They compete for the same HR/Wellness budget as Racery's enterprise packages and represent the threat of incumbents absorbing virtual races as a feature within a larger wellness suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Racery social profiles
Digital presenceRacery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Racery leadership team
Management profileNumber of profiles
Racery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Racery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Racery
What does Racery do?
Racery is a virtual race platform that lets organizations create custom virtual fitness challenges where participants log 80+ physical and mental activities (running, cycling, swimming, rowing, dancing, reading, etc.) that auto-convert into miles advancing avatars along interactive virtual routes with real-time leaderboards, activity feeds, GPS tracking, Google Street View, and peer-to-peer fundraising tools. It serves corporate wellness programs (HR, ERG, distributed teams), nonprofit fundraising events, and the general public through self-serve, Corporate ($4,500), and Enterprise ($12,500) tiers, plus free trial races.
Is Racery a public or private company?
Racery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Racery founded?
Racery was founded in 2014. It employs 11 to 50 people.
Where is Racery based?
Racery is headquartered in Durham, United States, in the North America region.
How does Racery make money?
Four revenue lines are on record. Race Sponsor Fees (Self-Serve) is the primary driver. The others are corporate Package, enterprise Package and fundraising Donations.
Who are Racery's main competitors?
Direct peers on record are Pledge It, Wellable, RunSignup, FunRun, MoveSpring and Charity Footprints. Broad incumbents are Strava, Eventbrite, Terryberry and Wellable Wellness Programs.
Does Racery have an API?
No public API is recorded for Racery.
What industry is Racery in?
Racery's product category is Virtual Fitness Platform. Its primary akta.pro industry code is MPAKAIAH, Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races), with a secondary code of MPAKAIAG, Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges). Its NAICS code is 71121 and its SIC code is 7948.