Campbell Risk Management
Campbell Risk Management, founded in 2009 and based in Indianapolis, is a privately held insurance agency that underwrites and distributes admitted liability insurance exclusively for U.S. farmers market vendors and market managers across all 50 states, with policies starting at $285/year.
- Company typePrivate
- Founded2009
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Campbell Risk Management does
Campbell Risk Management is a privately held, Indianapolis-based insurance agency founded in 2009 that underwrites and distributes liability insurance targeted exclusively at the U.S. farmers market ecosystem. Its core products are Vendor Insurance — annual general and product liability coverage for individual sellers of goods, produce, and crafts at farmers markets — and Market Insurance — general liability coverage for the market premises and operators — with policies starting at $285/year and tiered by vendor gross sales volume. The firm operates a Risk Purchasing Group (the FM&V RPG) with A-rated carrier Hanover Insurance Company, achieving admitted and state-approved status in all 50 U.S. states so that policies remain in force even if the carrier becomes insolvent.
Distribution is hybrid: a product-led self-serve online portal enables vendors and market managers to obtain an instant certificate of insurance and unlimited additional insured endorsements, supported by an inside-sales phone channel. The company claims 30,000+ customers served across all 50 states with 17+ years of continuous operation, and supplements online acquisition with content marketing (a blog active through October 2025), organic search, and a mutual partnership with the Farmers Market Coalition. The firm has begun broadening beyond its core liability niche into supplementary personal lines — Farm Location, Personal Auto, and Homeowners insurance — leveraging its existing SMB customer base for cross-sell. No external funding, M&A, or public listings are disclosed.
Campbell Risk Management firmographics
Firmographics- Name
- Campbell Risk Management
- Legal name
- Campbell Risk Management
- Website
- https://campbellriskmanagement.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Campbell Risk Management, founded in 2009 and based in Indianapolis, is a privately held insurance agency that underwrites and distributes admitted liability insurance exclusively for U.S. farmers market vendors and market managers across all 50 states, with policies starting at $285/year.
- Ownership category
- akta.pro rank
Campbell Risk Management industry classification
Industry- Product category
- Specialty Commercial Insurance
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Product Liability (FSAJADAC)
- akta.pro secondary industries
- Product Liability & Recall (FSAJAGAG), General Liability Insurance (FSAJAMAE)
Keywords
Where Campbell Risk Management is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Campbell Risk Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vendor Insurance Policies: Annual subscription-based liability insurance policies for farmers market vendors selling goods, produce, or crafts. Policies are effective for 1 year with tiered pricing based on annual gross sales. Provides general liability and product liability coverage with instant certificate generation.
- Market Manager Insurance Policies: Annual subscription-based general liability coverage for farmers market organizations and managers. Coverage includes general liability for the market's premises with additional insured at no extra cost. Starting at $285/year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Base vendor coverage starting at $285/year for vendors with up to $25,000 annual gross sales |
| Subscription | Annual | Mid-tier vendor coverage for vendors with $25,001 - $100,000 annual gross sales |
| Subscription | Annual | Premium vendor coverage for vendors with $100,001 - $250,000 annual gross sales |
| Subscription | Annual | Enhanced limits option with $2,000,000 per occurrence / $4,000,000 aggregate |
| Subscription | Annual | Market Manager coverage starting at $285/year |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Campbell Risk Management product offering
Product offeringCore offering
Campbell Risk Management sells annual liability insurance policies to farmers market vendors and to farmers market managers/operators through the FM&V Risk Purchasing Group. Coverage includes general liability, product liability, damage to rented premises, and medical payments, with instant certificate-of-insurance issuance and unlimited additional insured certificates at no extra cost. Underlying capacity is provided by A-rated Hanover Insurance Company, with policies distributed direct-to-customer online or by phone in all 50 U.S. states.
Product overview
Campbell Risk Management offers two core insurance products: Vendor Insurance and Market Insurance. Vendor Insurance provides liability coverage for individual vendors selling at farmers markets (protecting against bodily injury, property damage, and product liability), while Market Insurance provides comprehensive general liability coverage for market organizations and managers. Both products are part of the FM&V Risk Purchasing Group, underwritten by Hanover Insurance Company, with coverage starting at $285/year. The company also offers supplementary insurance products including Farm Location, Personal Auto, and Homeowners insurance.
Differentiator
Problem solved
Functional benefit
Products and services
- Vendor Insurance
- Market Insurance
- Personal Automobile Insurance
- Home Insurance
- Farm Location Insurance
Quantifiable outcome
- Get covered in minutes with instant certificate generation
- +2 more outcomes
Companies that use Campbell Risk Management
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Campbell Risk Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Campbell Risk Management partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Farmers Market CoalitioncoreCampbell Risk Management partners with the Farmers Market Coalition, an organization supporting farmers markets across the United States. Together they filed the insurance program with insurance commissioners in each state to achieve admitted status. This partnership validates Campbell's specialized expertise in the farmers market space.
- Hanover Insurance CompanycoreCampbell Risk Management works with Hanover Insurance Company, which is rated 'A' Excellent by A.M. Best & Co., to provide insurance coverage through the FM&V Risk Purchasing Group. Hanover provides the underlying insurance capacity while Campbell manages the Risk Purchasing Group and customer relationships.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Campbell Risk Management competitors and assessment
Company assessmentEmerging players
- Insureon: Insureon is an online insurance agency specializing in small-business commercial coverage, including general liability for retailers and event vendors—operating a digital brokerage model that competes for the same micro-SMB customer base.
- CoverWallet: CoverWallet operates a digital insurance marketplace for small businesses, helping them compare and purchase general liability and other commercial policies—an emerging distribution model that could disintermediate independent specialty agencies like Campbell.
- Next Insurance: Next Insurance is a digital-first small commercial carrier offering general liability and other policies to micro-SMBs online, including vendors; it has raised significant capital and could expand more aggressively into the farmers market vendor niche, applying scale advantages against Campbell.
Broad incumbents
- Hiscox: Hiscox is a specialty insurer with a strong small-business commercial lines franchise, including general liability for micro-SMBs and event-based businesses—an established incumbent that competes in adjacent product categories with deeper balance sheet and brand reach.
- The Hartford: The Hartford is a large incumbent insurer with a significant small-business and event liability footprint; it serves broader markets but its general liability offerings overlap with the SMB vendor segment Campbell targets.
- Markel: Markel is a specialty insurer with deep event, entertainment, and small-commercial liability expertise; while broader in scope than Campbell, its event and vendor liability programs overlap meaningfully with Campbell's niche.
Direct peers
- Thimble: Thimble pioneered on-demand, by-the-day vendor and event liability insurance for small businesses selling at markets and fairs, serving the same customers with similar product structure; the brand has been absorbed into Next Insurance but continues to operate in the same niche.
- K&K Insurance Group: K&K Insurance is a specialty managing general agency focused on niche and sports/entertainment markets, including events and recreational vendors—closely paralleling Campbell's specialty agency model and admitted-program approach for underserved segments.
- TULIP: TULIP specializes in short-term and annual event/vendor liability insurance for craft fair, festival, and farmers market exhibitors, competing head-to-head with Campbell in the same micro-SMB vendor segment with comparable instant-coverage positioning.
- ACT Insurance: ACT Insurance provides on-demand general and product liability insurance for event vendors, exhibitors, and small businesses selling at craft fairs, festivals, and farmers markets—directly mirroring Campbell's vendor liability offering with a similar self-serve, instant-certificate digital experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Campbell Risk Management social profiles
Digital presenceCampbell Risk Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campbell Risk Management leadership team
Management profileNumber of profiles
Campbell Risk Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campbell Risk Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campbell Risk Management
What does Campbell Risk Management do?
Campbell Risk Management sells annual liability insurance policies to farmers market vendors and to farmers market managers/operators through the FM&V Risk Purchasing Group. Coverage includes general liability, product liability, damage to rented premises, and medical payments, with instant certificate-of-insurance issuance and unlimited additional insured certificates at no extra cost. Underlying capacity is provided by A-rated Hanover Insurance Company, with policies distributed direct-to-customer online or by phone in all 50 U.S. states.
Is Campbell Risk Management a public or private company?
Campbell Risk Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Campbell Risk Management founded?
Campbell Risk Management was founded in 2009. It employs 11 to 50 people.
Where is Campbell Risk Management based?
Campbell Risk Management is headquartered in Indianapolis, United States, in the North America region.
How does Campbell Risk Management make money?
Two revenue lines are on record. Vendor Insurance Policies are the primary driver. The others are market Manager Insurance Policies.
Who are Campbell Risk Management's main competitors?
Emerging players on record are Insureon, CoverWallet and Next Insurance. Broad incumbents are Hiscox, The Hartford and Markel. Direct peers are Thimble, K&K Insurance Group, TULIP and ACT Insurance.
Does Campbell Risk Management have an API?
No public API is recorded for Campbell Risk Management.
What industry is Campbell Risk Management in?
Campbell Risk Management's product category is Specialty Commercial Insurance. Its primary akta.pro industry code is FSAJADAC, Product Liability, with a secondary code of FSAJAGAG, Product Liability & Recall. Its NAICS code is 524210 and its SIC code is 6411.