What Optigraphics does

OptiGraphics, founded in 1970 and headquartered in Dallas, Texas, is a specialty printing manufacturer that self-describes as the world's leading lenticular printing company. Its core technology produces full-motion, holographic-type 3D images by interlacing multiple images viewed through specialized lens material, with additional capabilities in UV plastic printing, conventional printing, and a proprietary suite of 'reveal' technologies (RevealSeries™) activated by scratch, scent, water, heat, light, or flash, plus OptiChrome® 3D metallic chrome printing. The company sells custom lenticular, reveal, and chrome printed materials — including postcards, trading cards, signage, point-of-purchase displays, direct mail, recording packaging, and promotional products — to Fortune 500 brands and entertainment clients, and offers end-to-end fulfillment from a 310,000 sq ft ISO 9001:2015-certified Dallas facility with 50,000 sq ft of temperature-controlled space.

The business operates a direct enterprise sales motion targeting Fortune 500 buyers and high-profile clients (Verizon, Victoria's Secret, Taylor Swift, U2, Rolling Stones, Samsung, AT&T, Coors, Garnier, Grey Goose, Heineken, Oral B, Pampers, and others), generating revenue through quote-based custom print project work plus large-scale fulfillment services. Pricing is quote-driven via a quick-quote system with 30-day validity, billed on a project or pay-as-you-go basis. OptiGraphics is a privately held subsidiary of Performance Printing (acquired 1999), led by President Bradley K. Bartlett who has been with the company for 29+ years, and is currently distinguished as the recipient of more than 30 PPAI Pyramid Awards, 19 Benny Awards (including 2 National Best of Show), and 2 Grammy Nominations for Best Recording Packaging.

Over 55 years OptiGraphics has produced more than 4.8 billion lenticular pieces worldwide and has served over 300 Fortune 500 companies. Recent product launches include Lenticular Cups (consumer beverage vessels), Lenticular Variable Data Direct Mail (personalized lenticular with variable back content), Super Deep Five D Prints (enhanced 3D depth perception), and expanded large format lenticular prints into Broadway theater marketing for Death Becomes Her, Aladdin, and Cabaret. The company also benefits from documented customer outcome claims: an 8% direct mail response rate for Verizon (up from less than 0.5%, a 16x lift), a 13.7% sales lift for Victoria's Secret Heat Reveal cards (1.5M units distributed), and an almost 7% shelf lift for Kraft Foods water-activated ads over six weeks.

Name

Optigraphics

Legal name

OptiGraphics

Website

https://optigraphics.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

OptiGraphics, founded 1970 and based in Dallas, TX, is the world's leading lenticular and specialty printing manufacturer serving Fortune 500 brands and entertainment clients with custom lenticular, reveal-technology, and chrome print products plus 310,000 sq ft of ISO-certified fulfillment capacity.

Ownership category

akta.pro rank

Product category

Specialty Printing

NAICS

Printing and Related Support Activities (3231)

SIC

Commercial Printing (2750)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Lenticular printing
• Specialty printing
• Promotional printing
• Direct mail printing
• Fulfillment services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Lenticular Printing Services: Production of custom lenticular printed materials including postcards, promotional items, trading cards, signage, and direct mail pieces. Services include wide format printing, point of purchase displays, and specialty reveal technologies.
2. Fulfillment Services: Large-scale fulfillment operations with 310,000 sq ft facility, kitting, packing, and repacking services. Operating one of the largest fulfillment facilities in the Southwest with temperature-controlled workspace.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Optigraphics is a specialty commercial printer specializing in lenticular (3D and full-motion) printing, 3D chrome/metallic printing via its proprietary OptiChrome® process, and a suite of interactive reveal technologies marketed as RevealSeries™. The company produces custom printed marketing collateral, packaging inserts, signage, lenticular cups, and direct mail pieces for Fortune 500 brand marketers, entertainment industry clients, and promotional products distributors, and operates a 310,000 sq ft fulfillment center to handle kitting, assembly, and distribution.

Product overview

Optigraphics is a specialty printing company and the world's leading lenticular printing provider since 1970. The company offers a portfolio of distinct product lines centered around advanced printing technologies. The core offerings include: (1) Lenticular Printing technology with multiple variants (Opti-Multiphase, Opti-Morph, Opti-Zoom, Opti-2 Phase, Opti-3D) for full-motion 3D and animated effects; (2) OptiChrome® — a 3D metallic/chrome printing technique for depth and sparkle effects; (3) RevealSeries™ — a suite of 7 reveal technologies (ScratchReveal™, ScentReveal™, DarkReveal™, WaterReveal®, LightReveal®, ThermoReveal™, FlashReveal™) that activate through different stimuli; and (4) Fulfillment Services with a 310,000 sq ft facility. These products serve promotional marketing, direct mail, POP signage, trading cards, and entertainment industry applications. The company reports over 4.8 billion pieces delivered worldwide and serves Fortune 500 clients.

Differentiator

Problem solved

Functional benefit

Brands

• OptiChrome: 3D chrome printing technique that makes images sparkle and gives them added depth. Used for reflective signs, trading cards, point-of-purchase signage and gift cards.
• RevealSeries
• Opti-Multiphase
• Opti-Morph
• Opti-Zoom
• Opti-2 Phase
• Opti-3D

Products and services

• RevealSeries™
• OptiChrome®
• Lenticular Printing
• Fulfillment Services
• Lenticular Cups
• Lenticular Variable Data Direct Mail
• Super Deep Five D Prints

Quantifiable outcome

• Verizon achieved 8% response rate (from less than 0.5%) using lenticular credit card direct mail solution
• +2 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Toppan Printing CompanycoreStrategic or Co-development Partner · 1 January 1970Partnership with Toppan Printing Company in Tokyo established early in OptiGraphics' history (around 1970) to enter the lenticular business. This was a foundational partnership that helped establish OptiGraphics as a leader in lenticular technology.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• HH Global: HH Global is a global marketing execution services provider that includes print procurement, production, and fulfillment for major brands. It competes for the same brand marketer print + promotional RFPs Optigraphics wins, though at much broader portfolio scale.
• Vistaprint (Cimpress): Cimpress, parent of Vistaprint, is the dominant online mass-customization printing platform serving SMBs and enterprise marketers. Its scale, e-commerce motion, and broad product catalog define the competitive ceiling Optigraphics faces in small/transactional print demand.
• Toppan Printing: Toppan is a global printing conglomerate and Optigraphics' founding lenticular partner (Tokyo, ~1970). It operates a much broader portfolio (security print, packaging, electronics) but holds deep lenticular heritage and competes for premium specialty print RFPs worldwide.
• Quad/Graphics: Quad/Graphics is one of the largest commercial printers in North America, offering retail inserts, direct mail, packaging, and in-store marketing. It competes with Optigraphics in direct mail and large-format promotional work but at much larger transactional scale.

Direct peers

• Americhip: Americhip is a direct competitor in multisensory specialty marketing print (scent, sound, 3D, video-in-print). It sells through similar promotional products channels and serves Fortune 500 brand marketers, making it the closest analogue to Optigraphics' sensory/3D promotional print model.
• Fey Printing: Fey Printing is a Midwest specialty commercial printer offering direct mail, large-format, signage, and finishing services. Comparable mid-sized peer in specialty/direct mail print competing for regional and national brand marketing budgets.
• Sandy Alexander: Sandy Alexander is a specialty commercial printer offering direct mail, large-format, and creative print solutions to enterprise marketing clients. It overlaps Optigraphics on direct mail and specialty print execution for brand marketers and agencies.
• Japs-Olson Company: Japs-Olson is a commercial printer specializing in direct mail, catalogs, and data-driven marketing print. Overlaps Optigraphics' direct mail and variable-data printing capabilities for enterprise marketing clients.
• 4OVER: 4OVER is a commercial printing services marketplace offering large-format, specialty, and trade printing to businesses. While Optigraphics is more specialty/lenticular focused and 4OVER is broader, both compete for the same specialty print, signage, and direct mail budgets from brand marketers and agencies.

Emerging players

• Phase 3 Marketing: Phase 3 Marketing is a promotional products and branded merchandise distributor that partners with specialty printers like Optigraphics. It represents a downstream channel/competitor relationship for branded promotional print and merchandise demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/optilenticular
• YouTubeyoutube.com/user/BradleyKBartlett
• Facebookfacebook.com/optigraphics
• LinkedInlinkedin.com/company/optigraphics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optigraphics