Innovo Medical

What Innovo Medical does

Innovo Medical is a US-based, privately held medical device manufacturer founded in 2010 and headquartered in Stafford, Texas. The company designs and sells consumer-grade health monitoring devices, principally digital infrared thermometers (the iE100A/iE100B ear thermometer and the iF100A/iF100B non-contact forehead thermometer) and fingertip pulse oximeters (the iP900AP Deluxe and iP900BP Premium). Core technology relies on infrared thermometry with claimed accuracy down to 0.001–0.01 degrees, and on SpO2 pulse oximetry enhanced with Plethysmograph waveform visualization and Perfusion Index (PI) measurement. The iP900AP carries FDA 510(k) clearance.

The company operates a direct-to-consumer go-to-market, selling through a Shopify-powered e-commerce storefront at innovo-medical.com with US-domestic shipping via USPS, and has begun extending into a wholesale/dealer program. Products are priced in a narrow band ($29.99 for thermometers, $36.99 for the Deluxe oximeter) and sold as one-time hardware transactions with no disclosed subscription or recurring component. A companion "Innovo Pulse Oximeter App" mobile application is offered alongside the oximeter line.

The customer base spans multiple segments rather than a single anchor vertical: families and individual consumers for home use; healthcare providers including hospitals, doctors' offices, paramedics, and daycare centers for clinical-grade monitoring with disposable-probe hygiene; and sports and aviation users for SpO2 and pulse-rate tracking during physical activity or flight. Innovo markets internationally in its copy but currently operates a US-only distribution footprint with 11–50 employees, no disclosed funding, no management-team data, and no M&A activity on record.

Name

Innovo Medical

Legal name

Innovo Medical

Website

https://innovo-medical.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovo Medical is a US-based, privately held manufacturer of consumer-grade medical devices, primarily digital infrared thermometers and FDA-cleared fingertip pulse oximeters, sold direct-to-consumer via Shopify to families, healthcare providers, and sports/aviation users.

Ownership category

akta.pro rank

Product category

Consumer Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

akta.pro secondary industries

Pulse Oximeters & Respiratory Monitors (Consumer) (CRACAQAF), Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF)

Keywords

• Infrared thermometers
• Pulse oximeters
• Medical devices
• Fever detection
• Health monitoring

Headquarters

HQ city

Stafford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Medical Device Sales: One-time hardware sales of medical thermometers and pulse oximeters directly to consumers through e-commerce storefront. Products are purchased as standalone devices with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Innovo Medical designs, manufactures, and sells consumer-grade digital medical monitoring devices—principally infrared ear and forehead thermometers and fingertip pulse oximeters—sold direct-to-consumer via its Shopify e-commerce storefront and through a dealer/wholesale program. Devices target both home users (families, seniors, infants) and professional users (hospitals, paramedics, doctors, daycare centers), emphasizing one-second readings, FDA-cleared accuracy, and disposable probe hygiene.

Product overview

Innovo Medical is a medical device manufacturer specializing in non-prescription health monitoring devices. Their product portfolio consists of two core device categories: digital thermometers and pulse oximeters. The thermometer line includes the iE100A/iE100B infrared ear thermometer (with ear and surface modes, disposable probes) and the iF100A/iF100B non-contact forehead thermometer (touchless design for cross-contamination prevention). The pulse oximeter line includes the iP900AP Deluxe model (with plethysmograph, perfusion index, and alarm features) and the iP900BP Premium model (similar features without alarm). All devices are designed for home and professional use, featuring fever alerts, memory recall, and FDA clearance where applicable.

Differentiator

Problem solved

Functional benefit

Brands

• Innovo®: USPTO registered trademark for Innovo pulse oximeters. Described as 'designed in USA' and the company actively protects intellectual property against infringement.

Products and services

• Innovo iE100A/iE100B Digital Infrared Ear Thermometer A reusable infrared digital ear thermometer providing 1-second body temperature readings with ear and surface modes, disposable probe covers for cross-contamination prevention, memory recall up to 30 readings, and a smart color-coded fever indicator. Sold direct-to-consumer and to healthcare providers for clinical and home use.
• Innovo iF100A/iF100B Non-Contact Digital Forehead Thermometer A touchless non-contact forehead thermometer with infrared technology that measures temperature from 0.5\" to 2\" away with 1-second readings accurate to 0.01°, featuring smart color-coded fever alerts and suitability for all ages including infants. Sold direct-to-consumer for home and family use.
• Innovo iP900AP Deluxe Fingertip Pulse Oximeter An FDA-cleared fingertip pulse oximeter with OLED multi-directional display, Plethysmograph waveform visualization, Perfusion Index for pulse strength, auditory alarm, pulse detection beeps, and adjustable brightness—marketed for sports, aviation, and home vital sign monitoring. Sold direct-to-consumer.
• Innovo iP900BP Premium Fingertip Pulse Oximeter A premium fingertip pulse oximeter with Plethysmograph Waveform and Perfusion Index (PI) features for sports and aviation use. Sold direct-to-consumer.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zacurate: Zacurate is a US-based DTC brand specializing in fingertip pulse oximeters (e.g., 500BL) and other consumer health monitoring devices, sold primarily through Amazon. It mirrors Innovo's positioning: small brand, online-first, narrow product line in the SpO2/thermal category.
• Withings: Withings (formerly Nokia Health) builds connected health devices including smart blood pressure monitors, sleep analyzers, and Thermo (smart temporal thermometers). It is a direct competing brand in the connected consumer health device category, though at a higher price/feature tier than Innovo.
• ChoiceMMed: ChoiceMMed manufactures fingertip pulse oximeters and infrared thermometers sold globally through online retail channels. Its product portfolio (MD300C oximeter, etc.) directly overlaps Innovo's iP900AP/iF100A lines, making it one of the closest functional peers.
• Microlife: Microlife manufactures and distributes digital thermometers, blood pressure monitors, and respiratory care devices globally. Its consumer thermometers and home-monitoring devices directly overlap Innovo's product positioning and channel mix (clinical + DTC).
• iHealth Labs: iHealth Labs is a direct competitor in the consumer-grade medical device DTC space, offering wireless blood pressure monitors, pulse oximeters, thermometers, and connected glucometers sold through Amazon and its own storefront — a very similar product mix and go-to-market motion to Innovo Medical.
• Santamedical: Santamedical is a consumer pulse oximeter and health monitoring brand selling on Amazon and its own e-commerce site. Its product mix (fingertip oximeters, blood pressure monitors) overlaps with Innovo's pulse oximeter and broader home-diagnostic positioning.

Broad incumbents

• Omron Healthcare: Omron is a major medical device incumbent selling blood pressure monitors, thermometers, nebulizers, and body composition monitors through clinical and retail channels. While broader in portfolio, Omron's home-monitoring positioning competes directly with Innovo.
• Contec Medical Systems: Contec is a Chinese medical device manufacturer offering pulse oximeters, patient monitors, ECG devices, and related products for both clinical and consumer markets. It is a vertically integrated competitor with significantly larger scale and broader portfolio.
• Braun (Thermometers, Procter & Gamble): Braun's ThermoScan line is the dominant consumer ear-thermometer brand globally, sold in pharmacies, retailers, and online. It competes head-to-head with Innovo's ear thermometer and represents the established incumbent in the same category.
• American Diagnostic Corporation (ADC): ADC is a US-based medical instrument manufacturer and distributor specializing in diagnostic products (stethoscopes, sphygmomanometers, otoscopes, and thermometers). It targets clinical and institutional channels that overlap with Innovo's hospital/EMS customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/InnovoMedical
• YouTubeyoutube.com/channel/UCsGLq-kHhXjcBRjVPbcV_fg
• Facebookfacebook.com/InnovoMedical
• LinkedInlinkedin.com/company/innovo-groups
• Instagraminstagram.com/innovomedical
• Pinterestpinterest.com/innovomedical

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovo Medical