Red Bank Borough Public Schools

What Red Bank Borough Public Schools does

Red Bank Borough Public Schools is a PreK-8 public school district governed by an elected Board of Education and operating under the New Jersey Department of Education. The district serves approximately 1,200 students across three physical sites: Red Bank Primary School (Preschool through Grade 3, at 222 River Street), Red Bank Middle School (Grades 4-8, at 101 Harding Road), and two off-site preschool locations (UMC and FBC). The district office is headquartered at 76 Branch Avenue in Red Bank, New Jersey. Approximately 220 employees staff the system, with more than 50% of educators holding advanced degrees.

The district's core product is free public education delivered through a structured curriculum supported by a defined technology stack: a 1:1 Chromebook program covering Grades 1-8, Genesis as the Student Information System, Rubicon Atlas for curriculum mapping, DIBELS-8 and mCLASS Lectura for reading assessment, and LinkIt! Benchmarks for ELA/Math (Grades 2-8) and Science (Grades 4-8). Enrichment and college-readiness offerings include AVID, Project Lead The Way (PLTW), an Enrichment Workshop Program for gifted Grades 3-6 students, and an Accelerated Math pathway that enables Algebra I in Grade 8. Family communication transitioned from Remind to ParentSquare in December 2025/January 2026.

The business model is tax-payer funded. Revenue sources include a local property tax levy (subject to New Jersey's 2% cap with health benefits waiver provisions), state aid (NJDOE), federal funding (including Title I), competitive grants such as the $33,500 LIFT grant from NJDOE, and philanthropic donations (for example, $20,000 from the Leonard & Lois Green Charitable Foundation). The district is free at the point of service for residents; ancillary fees are limited to technology device replacement costs. The customer base is captive: Borough of Red Bank residents with school-age children, with graduates feeding into Red Bank Regional High School. The district has earned the NJDOE 'High Performing' designation (2026) and the ASBO Certificate of Excellence in Financial Reporting for nine consecutive years.

Name

Red Bank Borough Public Schools

Legal name

Red Bank Borough Public Schools

Website

https://rbb.k12.nj.us

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Bank Borough Public Schools is a New Jersey public school district serving approximately 1,200 students from Preschool through Grade 8 across Red Bank Primary School, Red Bank Middle School, and two off-site preschool locations with 220+ employees.

Ownership category

akta.pro rank

Product category

K-8 Public Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industries

Public Middle Schools (EDAJAAAC), Academic/School-Readiness Preschools (EDACABAB)

Keywords

• Public K-8 education
• Preschool through eighth grade
• Public school district
• Primary and middle school
• College readiness programs

Headquarters

HQ city

Red Bank

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Local Property Tax Levy: Primary funding source from local property taxes, with tax levy increases subject to 2% cap with health benefits waiver provisions.
2. State Aid: Funding from New Jersey Department of Education, though the district notes inconsistent and volatile State Aid allocations.
3. Federal Funding: Federal funding including Title I for parent and family engagement programs.
4. Grants: Competitive grants such as the $33,500 LIFT (Literacy Initiative for Families and Thriving Communities) Grant from NJDOE for literacy and family engagement programs.
5. Donations and Community Support: Donations from foundations (e.g., $20,000 from Leonard & Lois Green Charitable Foundation) and community organizations supporting enrichment programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Red Bank Borough Public Schools provides tuition-free public education for students in Preschool through Grade 8, delivered across Red Bank Primary School (Preschool-Grade 3) and Red Bank Middle School (Grades 4-8). The district offers a 1:1 Chromebook program in Grades 1-8, AVID college readiness, Project Lead The Way (PLTW) STEM, accelerated math (enabling Algebra I in Grade 8), enrichment workshops for gifted learners, special education, ESL services, instrumental music, chorus, athletics, and before/after-school care in partnership with the YMCA. Technology and assessment infrastructure supports curriculum delivery and student progress monitoring.

Product overview

Red Bank Borough Public Schools is a unified Preschool through Grade 8 public school district serving nearly 1,200 students. The district operates Red Bank Primary School (Preschool-Grade 3), Red Bank Middle School (Grades 4-8), and two off-site preschool locations. The district provides educational services through a combination of core academic programs and enrichment offerings including a 1:1 Chromebook program (Grades 1-8), Project Lead The Way (PLTW), AVID college readiness, enrichment workshops for gifted students, and an accelerated math program. Technology infrastructure includes Genesis SIS for student information management, ParentSquare for family communications, Rubicon Atlas for curriculum mapping, and various assessment tools including DIBELS-8, mCLASS Lectura, and LinkIt! Benchmarks. The district also provides athletic programs, instrumental music, chorus, and before/after school care partnerships with the YMCA.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Bank Primary School (Preschool-Grade 3) Public elementary school program serving Preschool through Grade 3 students at 222 River Street, Red Bank, providing foundational literacy, numeracy, and social-emotional development. Includes two off-site preschool locations at UMC and FBC.
• Red Bank Middle School (Grades 4-8) Public middle school program serving Grades 4-8 students at 101 Harding Road, Red Bank, providing college and career preparation, AVID, PLTW, accelerated math, athletics, and arts programs.
• Free Preschool Program Tuition-free full-day preschool program for children ages 3-4 in the Red Bank Borough community, offered at Red Bank Primary School and two off-site locations (UMC and FBC). Includes developmental readiness and kindergarten preparation.
• AVID (Advancement Via Individual Determination) College Readiness Program College readiness program at Red Bank Middle School designed to prepare students for college attendance and success, focusing on organizational skills, study habits, and academic rigor.
• Project Lead The Way (PLTW) STEM Program STEM-focused enrichment curriculum at Red Bank Middle School providing students with hands-on learning experiences in engineering, biomedical science, and computer science.
• Accelerated Math Program Fast-paced mathematics program for students in Grades 6-8 meeting established criteria, enabling eligible students to enroll in Algebra I in Grade 8.
• Enrichment Workshop Program (Grades 3-6 Gifted) Weekly enrichment workshop for students in Grades 3-6 identified as gifted, focusing on coding, robotics, digital storytelling, video production, and Genius Hour activities.
• 1:1 Chromebook Program District technology initiative providing each student in Grades 1-8 with a personal Chromebook device for educational use at school and home, supporting blended learning and digital citizenship.
• Special Education and Pupil Personnel Services District-provided special education services, Child Study Team, related services, and 504 coordination for students with disabilities and accommodation needs, overseen by the Supervisor of Pupil Personnel Services.
• ESL (English as a Second Language) Services English as a Second Language instructional services supervised by the Supervisor of RtI & ESL, supporting English language learners across the district.
• Food Services and National School Lunch Program School meal program offered through Chartwells Food Services, including the National School Lunch Program with free/reduced lunch eligibility, USDA Fresh Fruit and Vegetables Program, and a Farm to School partnership with Sickles Market.
• YMCA Before and After School Care Before and after school care program for families at Red Bank Primary School delivered through a partnership with the YMCA of the Jersey Shore.
• Rocket Athletics Program District athletics program including cross country, soccer, intramurals, and additional sports offerings for middle school students.
• Instrumental Music and Chorus Program Music education program including chorus, strings, and band serving 120+ students in chorus and 120+ students in strings and band across the district, supported by a $20,000 donation from the Leonard & Lois Green Charitable Foundation.

Quantifiable outcome

• Average class size of 19.5 with maximum of 21 students in Grades K-5
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

30 partnerships are on record, tiered core and minor.

• Count Basie Center for the ArtscoreStrategic or Co-development PartnerCommunity partnership providing students with high-quality experiences in the arts. The Count Basie Center supports enrichment opportunities including performances and educational programs for district students.
• Horizons at the Jersey ShorecoreStrategic or Co-development PartnerLongstanding community partner financially supporting the Morning Intramural Program at Red Bank Middle School. Horizons supports students in their pursuit of BIG Dreams through summer enrichment programs.
• Project Write NowcoreStrategic or Co-development PartnerCommunity partner providing writing and arts enrichment programs for district students.
• Red Bank Borough Education Foundation (RBBEF)coreStrategic or Co-development PartnerPartner in education that hosts fundraising events like Trivia Night and manages donations including the Shell Gas Station Giving Pump fundraiser. Supports enrichment opportunities for students.
• YMCA of the Jersey ShorecoreStrategic or Co-development PartnerContinues to offer before and after school care for families at Red Bank Primary School through the YMCA program.
• NJ4S COMPASScoreStrategic or Co-development PartnerPartnership featured in video 'Mental Health Matters: How NJ4S & COMPASS Are Changing Lives in NJ Schools'. Supports and expands upon the work of School Counselors and Social Workers.
• Delicious OrchardsminorGTM or Marketing PartnerPie sale fundraiser partnership with proceeds supporting Primary School and Middle School PTOs.
• Monmouth UniversitycoreStrategic or Co-development PartnerEducational institution partnership providing preparation pathways and educational opportunities for district students.
• Rutgers UniversitycoreStrategic or Co-development PartnerUniversity partnership supporting educational pathways and opportunities for district students.
• Red Bank Regional High SchoolcoreStrategic or Co-development PartnerPrimary receiving high school for district graduates. Students apply to various academies including Engineering, Finance, Early Childhood, Creative Writing, IT, Pre-IB, and Visual and Performing Arts.
• Borough of Red BankcoreStrategic or Co-development PartnerMunicipal partnership including traffic safety unit cooperation, crossing guards, and various community initiatives. Borough provides ongoing support for school safety and community events.
• Red Bank Police DepartmentcoreStrategic or Co-development PartnerSchool Resource Officer program including Officer Mike Campanella at Red Bank Primary School. Police department conducts wellness checks for unverified student absences.
• Sickles MarketminorStrategic or Co-development PartnerProvides fresh produce for the Farm to School program at Red Bank Primary School in cooperation with Chartwells Food Services and USDA Fresh Fruit and Vegetables Program.
• Chartwells Food ServicesminorStrategic or Co-development PartnerFood service provider working with district for USDA Fresh Fruit and Vegetables Program and general meal services.
• Girls on the RunminorStrategic or Co-development PartnerCommunity partner providing youth development programs for students.
• Bridge of BooksminorStrategic or Co-development PartnerNonprofit providing books and literacy support to children in the community.
• Literacy Volunteers of Monmouth CountyminorStrategic or Co-development PartnerCommunity partner supporting adult and family literacy programs including ESL classes.
• Mental Health AssociationcoreStrategic or Co-development PartnerMental health partner providing advocacy and services to families and identifying gaps in the mental health system of care.
• FulfillminorStrategic or Co-development PartnerLocal organization supporting families in need, including food security initiatives like the Comfy for a Cause fundraiser.
• Visiting Nurse Association (VNA)minorStrategic or Co-development PartnerHealthcare partner supporting student and family wellness services.
• United WayminorStrategic or Co-development PartnerCommunity partner supporting various family and student services.
• Salvation ArmyminorStrategic or Co-development PartnerCommunity partner providing social services support to district families.
• Red Bank Public LibraryminorStrategic or Co-development PartnerCommunity partner supporting literacy and educational initiatives.
• Boys and Girls Club of Monmouth CountyminorStrategic or Co-development PartnerYouth development organization serving district students.
• River CenterminorStrategic or Co-development PartnerCommunity resource center supporting district families.
• Jazz Arts ProjectminorStrategic or Co-development PartnerArts organization supporting music education opportunities for students.
• Parker Family HealthminorStrategic or Co-development PartnerHealthcare partner supporting student wellness services.
• TenderSmiles4KidsminorStrategic or Co-development PartnerDental health partner supporting student health services.
• NJ Family CareminorStrategic or Co-development PartnerHealth insurance partner supporting family access to healthcare coverage.
• Nicholas CreameryminorGTM or Marketing PartnerHosted Celebrity Scoop Night fundraising event, donating 15% of all sales to support enrichment opportunities for students. Event raised over $600.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Asbury Park Public Schools: Nearby Monmouth County PK-12 public school district with a comparable diverse urban-suburban population. Comparable in scale, governance structure, and reliance on State Aid and local tax levy funding.
• Neptune Township School District: Monmouth County K-12 public school district of similar enrollment scale with overlapping feeder relationships to local receiving high schools. Comparable in program offerings (technology integration, enrichment) and funding model.
• Long Branch Public Schools: Adjacent Monmouth County K-8 public school district serving a similarly diverse, urban-adjacent community. Directly comparable in grade-band structure (PK-8) and demographic profile, competing for the same regional family pool.
• Shrewsbury Borough School District: Adjacent Monmouth County PK-8 district of similar size, serving a comparably small borough population. Comparable in funding model (local tax levy + State Aid) and grade-band structure (Preschool through Grade 8).
• Little Silver Public Schools: Nearby Monmouth County K-8 district drawing from a similar residential population. Directly comparable in scale, governance, and feeder relationship to Red Bank Regional High School.
• Fair Haven Public Schools: Nearby Monmouth County K-8 district competing for the same Red Bank-area residential families. Directly comparable in grade-band structure and small-district governance, with differing demographic and funding profile.

Regional players

• Eatontown Public Schools: Nearby Monmouth County K-8 district serving a similar Monmouth County population. Comparable in scale and grade-band structure, operating as a regional peer with overlapping feeder relationships.

Others

• Monmouth County Vocational School District: Monmouth County career and technical education provider offering shared-time and academy pathways. Relevant as a thematic peer for STEM/PLTW-style career-preparation programs and as a partner/competitor for high-school academy-bound students.

Broad incumbents

• Red Bank Regional High School District: Receiving high school for Red Bank Borough Public Schools graduates, operating the academy system (Engineering, Finance, IT, Pre-IB, etc.) that RBB's middle school AVID program feeds into. Strong institutional linkage makes it a natural comparator for student-outcome benchmarking.
• Middletown Township Public School District: Larger Monmouth County K-12 district (multiple schools, ~10K students) providing a reference benchmark for program offerings, technology integration, and operational scale within the same county.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RedBankSup
• Instagraminstagram.com/redbanksup
• Facebookfacebook.com/RedBankBoroughPublicSchools
• LinkedInlinkedin.com/company/red-bank-borough-public-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Bank Borough Public Schools