What Croydex does

Croydex is a UK-based manufacturer and retailer of bathroom accessories and fixtures, founded circa 1924 and operating as a wholly-owned division of Norcros Group (Holdings) Limited. The company is headquartered in Nuneaton, Warwickshire, with a returns and distribution center in Andover, Hampshire, and a registered office in Wilmslow, Cheshire. Croydex serves three primary customer segments: consumer/DIY homeowners undertaking self-installation projects, trade professionals (plumbers, bathroom installers, builders), and commercial/specifier buyers via its Metlex Professional Zone.

The product portfolio spans toilet seats (solid wood, moulded wood, thermoset, and designer ranges), bathroom cabinets (single, double, and triple door, including illuminated and Hang 'n' Lock variants), mirrors, wall-mounted accessories (toilet roll holders, towel rails, soap dishes, tumbler holders, glass shelves, storage baskets), showering products (rods, rails, curtains, handsets, bath mats), an inclusive/accessibility range (grab bars, bath seats, shower seats), and a spares and replacement parts catalog. The technical backbone of the portfolio is a family of patented mechanical installation systems — Flexi-Fix™ (with its distinctive 'X' plate bracket compatible with existing fixing holes), Flexi-Fix™ Always Level, Stick 'n' Lock™ (adhesive pad mounting), Sit Tight™ (anti-loosening toilet seat fixings), and Hang 'n' Lock™ (cabinet mounting) — which are positioned to reduce or eliminate drilling, allow tool-free fitting, and prevent common replacement pain points.

Croydex's revenue model is hardware sales across consumer DIY, trade, and commercial channels, with branded product pricing not publicly disclosed at SKU level. Go-to-market is multi-channel: direct-to-consumer e-commerce via croydex.co.uk with a trade account portal; distribution through major UK DIY retailers (B&Q, Wickes, Dunelm) and builders' merchants (Screwfix, Travis Perkins, Jewson, Toolstation, Buildbase, Selco); marketplace presence on Amazon and Wayfair; and a dedicated Metlex Professional Zone for commercial/specifier sales. International storefronts are live for the US, Australia, and Germany. UK standard delivery is charged at £4.95 per order. The company holds ISO 9001, ISO 14001, FSC 100% timber certification, PAS 2060 carbon neutrality verification, SEDEX membership, GDPR compliance, and Modern Slavery Act 2015 compliance, and earned a Feefo Gold Trusted Service Award in 2026.

Name

Croydex

Legal name

Croydex (a division of Norcros Group (Holdings) Limited)

Website

https://croydex.co.uk

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

51–100 employees

Short description

Croydex is a UK-based manufacturer and retailer of bathroom accessories and fixtures — including toilet seats, cabinets, mirrors, wall-mounted accessories, and showering products — selling primarily through its own e-commerce site, major UK DIY retailers, builders' merchants, and its Metlex professional zone for commercial buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Andover

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bathroom Accessories and Fixtures Sales: Primary revenue from selling bathroom accessories including toilet seats, cabinets, mirrors, wall-mounted accessories, showering products, and bathroom furniture. One-time purchase model for consumers and trade buyers.
2. Spare Parts and Replacements: Sales of spare parts and replacement components for Croydex products. Maintained spares availability in line with AMDEA guidelines, typically well beyond product lifecycle.
3. Trade Account Services: B2B trade accounts for professionals including plumbers, installers, and builders merchants with dedicated pricing and access.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Croydex designs, manufactures, and sells a broad range of bathroom accessories and fixtures including toilet seats, cabinets, mirrors, wall-mounted accessories, and showering products. Its portfolio is anchored by proprietary patented easy-installation systems such as Flexi-Fix™, Stick 'n' Lock™, Sit Tight™, and Hang 'n' Lock™ that enable tool-free or single-person fitting. The company sells via its own e-commerce site, UK DIY retailers (B&Q, Wickes, Dunelm), trade merchants (Screwfix, Travis Perkins, Jewson, Toolstation, Buildbase, Selco), online marketplaces (Amazon, Wayfair), and a dedicated Professional Zone (Metlex) for commercial specifiers.

Product overview

Croydex is a UK-based bathroom products company with over 100 years of experience, operating as a division of Norcros Group (Holdings) Limited. The company offers a comprehensive portfolio of bathroom accessories and fixtures organized around several core product categories: Toilet Seats (including solid wood, moulded wood, thermoset, and designer ranges), Bathroom Cabinets (single/double/triple door in metal, wood, and illuminated variants), Mirrors (with Flexi-Fix always-level technology), Wall Mounted Accessories (soap dishes, towel rails, toilet roll holders), Showering Products (curtains, rods, handsets, bath mats), and an Inclusive/Accessibility Range (grab bars, bath seats). Central to the portfolio is a set of proprietary easy-installation technologies including Flexi-Fix™ (patented X-plate bracket system), Stick 'n' Lock™ (adhesive fixing), Sit Tight™ (anti-loosening seat fixings), and Hang 'n' Lock™ (cabinet mounting). The company also provides spare parts and replacement components to support product lifecycle extension, along with professional trade ranges for commercial applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Toilet Seats
• Bathroom Cabinets
• Bathroom Mirrors
• Wall Mounted Bathroom Accessories
• Showering Products
• Inclusive (Accessibility) Range
• Spares & Replacement Parts
• Metlex Professional Trade Range
• Recycled Toilet Seat (WL910022H)

Quantifiable outcome

• No-drill installation possible
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Norcros Group (Holdings) LimitedcoreStrategic or Co-development PartnerCroydex is a division of Norcros Group (Holdings) Limited, a substantial group dedicated to making living and visiting spaces better. Norcros operates in UK and South Africa through complementary businesses including Triton Showers, Vado, Johnson Tiles, Merlyn, Abode, Norcros Adhesives, and Grant Westfield. The parent company provides resources, shared services, and strategic direction.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ideal Standard: Major UK and European bathroom brand offering a broad portfolio of sanitaryware, brassware, and accessories. Comparable to Croydex as a long-established UK bathroom accessories supplier with multi-channel trade and retail distribution.
• Grohe: Global bathroom and kitchen fittings brand with strong UK trade presence. Comparable to Croydex as a wide-range bathroom fittings competitor distributed through UK merchants and retailers.
• Roca: Global bathroom manufacturer with significant UK presence across sanitaryware, brassware, and accessories. Comparable as a broad-line bathroom accessories and fixtures competitor in UK retail and trade channels.
• Geberit: European sanitary technology and bathroom installation systems specialist. Comparable as an incumbent in bathroom installation technology and behind-the-wall systems that compete for trade specification.

Direct peers

• Triton Showers: UK electric and mixer shower brand and a sister business under Norcros Group. Highly comparable to Croydex in UK bathroom product category, trade merchant distribution, and shared group resources.
• Armitage Shanks: Heritage UK bathroom brand selling sanitaryware, taps, and accessories through merchants and retailers. Comparable to Croydex in long UK heritage, trade channel depth, and bathroom accessory breadth.
• Methven: Shower and bathroom fittings brand with UK distribution. Comparable to Croydex in showering and water-saving bathroom accessory categories sold through UK trade and retail channels.
• Vado: UK-based bathroom brassware and accessory brand, also a Norcros Group division. Directly comparable to Croydex in product category, customer base (merchants, specifiers, retailers), and corporate parent.
• Twyford Bathrooms: UK bathroom brand with heritage in sanitaryware, accessories, and washroom solutions. Comparable to Croydex in UK channel presence, accessibility/inclusive offerings, and trade specification.
• Bristan: UK-based bathroom fittings and accessories brand serving trade and retail channels. Direct comparable to Croydex in product mix (taps, showers, accessories) and UK trade-focused go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Croydex
• YouTubeyoutube.com/c/Croydex1
• Facebookfacebook.com/Croydex
• LinkedInlinkedin.com/company/croydexbathrooms
• Instagraminstagram.com/croydex

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Croydex