What Herbesan does

Herbesan is a French heritage natural health brand founded in 1925, headquartered in Lille, and operated as a brand under Laboratoires SUPER DIET (SASU), itself a subsidiary of the diversified healthcare conglomerate Urgo Group. The company designs, develops, and markets a range of plant-based food supplements and herbal products, with 73+ SKUs across categories including immunity, digestion, sleep, detox, vitality, and junior health. Its product portfolio is built on proprietary and branded technologies such as TRANSIPHYT formulation know-how, SEPISMART SR sustained-release technology, SAFR'INSIDE clinically tested saffron extract, NATICO marine collagen, and the IAA Index used to grade and authenticate Manuka honey products.

Herbesan generates revenue through the sale of branded food supplements and natural health products, primarily via two channels: the French pharmacy and parapharmacy network (the dominant retail channel for phytotherapy in France) and a direct-to-consumer e-commerce site at herbesan.fr. The customer base is composed of individual French consumers seeking plant-based health and wellness solutions, with a junior/children segment addressed through dedicated SKUs such as IMMUNITÉ JUNIOR. The company operates exclusively in France and employs between 11 and 50 people, with corporate scale and distribution reach provided by its parent Laboratoires SUPER DIET and the broader Urgo Group.

The business model is a classic specialty CPG model: branded product sales at retail and DTC price points, supported by long-standing pharmacy distribution relationships, near-century brand recognition, and proprietary formulation trademarks that justify premium positioning relative to generic herbal supplements. Without disclosed revenue or ARR figures, the company's financial profile is captured indirectly through its parent's share capital (€8.7M for Laboratoires SUPER DIET) and the scale of its product portfolio. The company is not AI-native; its competitive position is built on formulation science, brand heritage, and pharmacy channel depth rather than technology-driven differentiation.

Name

Herbesan

Legal name

Laboratoires SUPER DIET, SASU (Société par actions simplifiée à associé unique)

Website

https://herbesan.fr

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Herbesan is a French heritage natural health brand founded in 1925, operating under Laboratoires SUPER DIET and Urgo Group, that designs and markets 73+ plant-based food supplements distributed through French pharmacies and DTC e-commerce.

Ownership category

akta.pro rank

Product category

Dietary Supplements and Herbal Health Products

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Herbal dietary supplements
• Phytotherapy products
• Manuka honey
• Bio herbal infusions
• Natural health pharmacy

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-consumer dietary supplements and natural health products: Herbesan generates revenue through the sale of natural health and dietary supplement products directly to consumers via its e-commerce website (herbesan.fr) and through pharmacy/parapharmacy distribution channels across France. Products are sold as one-time purchases across various health categories including digestion, sleep, vitality, immunity, beauty, and ORL.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Herbesan designs, develops, and markets a portfolio of plant-based dietary supplements, bio herbal infusions, and Manuka honey products addressing everyday health concerns such as digestion, sleep, stress, immunity, beauty, circulation, energy, ORL, and weight management. Products are sold in multiple galenical forms (ampoules, capsules, tablets, lozenges, sprays, powders, infusions) and distributed primarily through pharmacies and parapharmacies in France, supplemented by direct e-commerce sales.

Product overview

Herbesan is a French natural health brand established in 1925, operating under Laboratoires SUPER DIET, that develops and markets a comprehensive portfolio of natural health and wellness products. The product line consists of dietary supplements (comprising vitamins like Acérola and Magnesium, herbal formulations such as Artichaut, Radis Noir, and Chardon Marie), sleep aids (including Sommeil, Mélatonine, and Relaxation products), immune support (Probiotiques, Défenses, Royal Jelly, Manuka Honey), digestive health (Transiphyt®, CARBOGAZ®, Psyllium-based formulas), beauty supplements (Marine Collagen, Hair Care), and Manuka Honey preparations (lozenges, sprays, drinkable solutions, pure honey in various IAA ratings). Additionally, Herbesan offers a specialized line of 20+ bio herbal infusions targeting various health needs including digestion, sleep, respiratory comfort, circulation, weight management, and detoxification. The products are primarily distributed through pharmacies and parapharmacies in France, with a direct-to-consumer e-commerce platform. The brand emphasizes natural ingredients, scientific formulation, and nearly a century of expertise in phytotherapy.

Differentiator

Problem solved

Functional benefit

Products and services

• ADOUCID® Mineral and plant complex with calcium, magnesium, and melissa designed for gastric well-being, reducing acid reflux and improving digestive comfort. Targeted at adults experiencing acid reflux and digestive discomfort.
• CARBOGAZ® Complex of activated vegetable charcoal and fennel that relieves bloating and intestinal gas, facilitates digestion, and reduces post-meal discomfort with effects felt in under 2 hours.
• TRANSIPHYT® Proprietary 4-plant complex with brewer's yeast and 2 strains of lactic ferments (Bifidobacterium bifidum and Lactobacillus acidophilus) to improve intestinal transit and digestive comfort.
• HÉPADÉTOX® 3-plant complex with calcium (artichoke, milk thistle titrated at 42mg silymarine, fumitory) supporting liver function and digestion, especially after festive meals.
• BIEN ÊTRE DU FOIE Bio phytocomplex of black radish, artichoke, milk thistle, and rosemary in ampoule form to support liver function and digestive comfort.
• SOMMEIL LIBÉRATION PROLONGÉE Prolonged-release sleep supplement with melatonin 1.8mg and Eschscholtzia 240mg using patented Sepismart SR technology for fast falling asleep and quality sleep over 8 hours.
• ENDORMISSEMENT MÉLATONINE Melatonin 1mg supplement in fish gelatin capsules that reduces sleep onset time and attenuates jet lag effects.
• SOMMEIL SEREIN COMPLEXE PHYTO 100% plant and mineral-based complex with valerian, melissa, Eschscholtzia, hops, passionflower, hawthorn, and magnesium to promote relaxation and quality sleep.
• DÉTENTE FLASH Stress-relief supplement featuring clinically tested SAFR'INSIDE™ saffron extract that promotes relaxation and manages stressful situations in under 30 minutes.
• MAGNESIUM VITAMINE B6 Magnesium and vitamin B6 chewable tablet to reduce fatigue and nervousness in a portable format.
• MIEL DE MANUKA IAA®15+

Quantifiable outcome

• 92% satisfaction for BIEN ÊTRE DU FOIE product (study on 51 people after 20 days of use)
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Laboratoires SUPER DIETcoreOthersHerbesan is a brand owned by Laboratoires SUPER DIET, a SASU company headquartered in Lille, France with a share capital of €8,756,501. Laboratoires SUPER DIET is part of the Urgo Group, as indicated in the privacy policy stating 'services and prestataires de notre Société et des autres entités juridiques du Groupe Urgo.' Herbesan's legal entity is integrated within the Urgo Group corporate structure.

Scale indicators2 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Nutergia: Nutergia is a French laboratory offering dietary supplements, nutrition, and natural health products sold via pharmacies and health professionals — overlapping with Herbesan's phytotherapy positioning and pharmacy channel strategy in the French market.
• Juvamine: Juvamine is a French mass-market supplement brand (Merck family-owned) covering beauty, slimming, vitality, and sleep categories sold in pharmacies and parapharmacies — directly comparable to Herbesan's portfolio breadth and pharmacy-led distribution model.
• Manuka Health New Zealand: Manuka Health is a New Zealand-based Manuka honey specialist producing certified MGO-rated honeys, lozenges, and sprays — directly competing with Herbesan's IAA-certified Manuka honey range in the premium authenticated Manuka category.
• Arkopharma: Arkopharma is the leading French phytotherapy and herbal supplement brand, offering a comparable range of plant-based capsules, ampoules, and infusions sold through French pharmacies — directly competing with Herbesan on shelf space, pharmacist recommendation, and herbal health positioning.
• Laboratoires des Granions: Granions is a French pharmaceutical laboratory producing oligotherapy and phytotherapy specialties distributed through pharmacies, with overlapping categories in vitality, sleep, digestion, and immunity that compete head-to-head with Herbesan's core ranges.
• Fleurance Nature: Fleurance Nature is a French organic herbal and dietary supplement brand sold through its own organic stores, pharmacies, and e-commerce — comparable to Herbesan in organic positioning, phytotherapy focus, and dual pharmacy/DTC distribution strategy.
• Laboratoires Forté Pharma: Forté Pharma is a French supplement brand focused on energy, slimming, beauty, and sleep formulations distributed through pharmacies and parapharmacies — directly competing with Herbesan across multiple health need categories including vitality, minceur, and sommeil.
• PiLeJe: PiLeJe is a French micronutrition and phytotherapy laboratory specializing in probiotics, digestive health, and plant-based supplements distributed primarily through pharmacies and health professionals — directly overlapping with Herbesan's gut health, sleep, and stress ranges.

Broad incumbents

• Boiron: Boiron is a large French pharmaceutical group specializing in homeopathic medicines distributed globally through pharmacies — operating in the same French pharmacy channel as Herbesan and competing for the same 'natural health' consumer, though with a homeopathic rather than phytotherapeutic portfolio.
• Solgar: Solgar is a global vitamin and supplement brand with strong pharmacy and parapharmacy presence in France — competing with Herbesan across vitamins (Acerola equivalents), beauty (collagen), and digestive health, though as a broader international incumbent rather than a French-specialized brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbesan