Heritage Pointe of Huntington

What Heritage Pointe of Huntington does

Heritage Pointe of Huntington is a senior living community located at 1180 West 500 North, Huntington, Indiana, operated by Heritage Pointe Communities, an Indiana not-for-profit corporation owned by The United Methodist Memorial Home (UMMH) and affiliated with The Indiana Conference of The United Methodist Church. UMMH was founded in 1907 (community dedicated April 7, 1910) and operates four wholly-owned senior living campuses: Heritage Pointe of Warren, Heritage Pointe of Fort Wayne, and Heritage Pointe of Huntington in Indiana, plus Elizabeth Scott Community in Maumee, Ohio. The Huntington campus delivers a full continuum of care — independent living, assisted living, memory care, skilled nursing, and rehabilitation — alongside life enrichment, spiritual life, and chef-prepared dining services, enabling residents to age in place on a single campus as acuity increases.

The community serves two primary segments: seniors aged 65+ who require varying levels of daily living or medical support, and adult children / family caregivers researching and decision-making on behalf of aging loved ones. Underlying technology is standard senior living operational tooling — email, computers, printers, and electronic health records used for resident care documentation. A CIO-led IT assessment and technology roadmap initiative, launched with the April 2026 appointment of CIO Kim Speidel (a 20+ year senior living IT veteran), signals a forthcoming period of technology modernization, though no specific platform or AI capabilities are evidenced. Therapy services are delivered through a core partnership with HTS Therapy (physical, occupational, speech).

The business model is recurring resident-fee revenue billed monthly, with pricing held privately and disclosed only on inquiry across each care level. Go-to-market is direct-to-consumer: prospective residents and families engage via the lifeatheritage.org website, phone lines (888-780-8664, 260-355-2750), on-site tours, community events, blog content, and word-of-mouth referrals. Cross-community referrals across the four-campus network provide an additional channel. Revenue figures are not publicly disclosed, consistent with the nonprofit structure. The organization is governed by a Board of Trustees (Rev. James D. Jones, President since May 2018) and led by CEO Chod Boxell.

Name

Heritage Pointe of Huntington

Legal name

Heritage Pointe Communities

Website

https://heritagepointeofhuntington.org

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

51–100 employees

Short description

Heritage Pointe of Huntington is a nonprofit senior living community in Huntington, Indiana, offering assisted living, memory care, skilled nursing, and rehabilitation on a single campus. It is operated by Heritage Pointe Communities, the senior care arm of The United Methodist Memorial Home (UMMH), which operates four campuses across Indiana and Ohio.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Senior living community
• Assisted living services
• Memory care support
• Skilled nursing care
• Rehabilitation therapy services

Headquarters

HQ city

Huntington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Senior Living Care Services: Recurring revenue from multiple levels of senior care including independent living, assisted living, memory care, skilled nursing, and rehabilitation services. Residents pay based on the level of care required and services utilized.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Heritage Pointe of Huntington operates a single-campus senior living community that delivers a full continuum of supportive living services, including assisted living, memory care, skilled nursing, and short-term rehabilitation, alongside life enrichment, spiritual life, and chef-prepared dining. Residents can enter at the care level appropriate for them and transition seamlessly to higher levels of care on the same campus as health needs change, supported by 24/7 licensed nursing, certified therapy teams, and a robust activities calendar. The community is part of the United Methodist Memorial Home network and is positioned as a small-town, faith-based provider in Huntington, Indiana.

Product overview

Heritage Pointe of Huntington is a senior living community offering a continuum of care services including Assisted Living, Memory Care, Skilled Nursing, and Rehabilitation. The community provides holistic support through life enrichment activities, spiritual life programs, and chef-prepared dining services. Residents can seamlessly transition between care levels as their health needs change, all within a comfortable, intimate campus setting conveniently located near Parkview Hospital and the YMCA in Huntington, Indiana.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• U.S. News rated Heritage Pointe of Fort Wayne as one of Indiana's top nursing homes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• HTS TherapycoreImplementation/ SI/ Consulting Partner · 27 July 2026HTS Therapy provides physical therapy, occupational therapy, and speech therapy services to Heritage Pointe residents. The therapy services address challenges with strength, balance, mobility, communication, memory, and everyday activities to help older adults maintain independence.
• Parkview HospitalminorStrategic or Co-development PartnerNearby hospital providing emergency and specialized medical services. The community is conveniently located near Parkview Hospital for quick access to advanced medical care when needed.
• YMCAminorStrategic or Co-development PartnerAdjacent community facility offering fitness and wellness programs accessible to Heritage Pointe residents, supporting the whole-person approach to health and wellness.
• The United Methodist Memorial Home (UMMH)coreOthersHeritage Pointe Communities is owned and operated by The United Methodist Memorial Home (UMMH), an Indiana not-for-profit corporation affiliated with the Indiana Conference of The United Methodist Church. Founded in 1908, UMMH provides the organizational structure and mission alignment for the senior living communities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and continuing care across the country. Comparable as the broad incumbent setting competitive benchmarks for assisted living and memory care service delivery, though much larger and for-profit.
• LCS (Life Care Services): National manager/operator of senior living, CCRC, and life plan communities across the U.S. Comparable as a broad incumbent partner/manager for nonprofit senior living communities pursuing third-party management and operational scale benefits.

Regional players

• American Senior Communities: Indiana-headquartered operator of senior living and skilled nursing communities across Indiana. Strongly comparable as a same-state, same-market competitor with overlapping assisted living, memory care, and skilled nursing services and overlapping referral networks with hospital systems.
• Ohio Living: Largest nonprofit provider of life plan communities and senior living services in Ohio. Comparable on faith-rooted nonprofit structure, continuum-of-care services, and geographic overlap with Heritage Pointe's Elizabeth Scott Community in Maumee, Ohio.
• Trilogy Health Services: Operates senior living, assisted living, memory care, and skilled nursing communities across Indiana, Ohio, Kentucky, and Michigan. Highly comparable regional competitor with overlapping campuses in the same Indiana/Ohio markets and similar continuum-of-care service model.

Direct peers

• Sunrise Senior Living: Operates assisted living and memory care communities across the U.S. with a strong reputation for personalized care and activity programming. Directly comparable on service mix (assisted living, memory care), fee structure, and family-targeted marketing.
• Five Star Senior Living: National operator of independent living, assisted living, and memory care communities. Comparable on service categories, resident profile, and fee-for-service revenue model, though operating as a larger, publicly traded for-profit platform.
• Otterbein SeniorLife: Nonprofit, faith-affiliated senior living operator in Ohio offering independent living, assisted living, memory care, skilled nursing, and rehabilitation. Highly comparable on nonprofit status, faith affiliation, continuum-of-care model, and Midwest footprint with overlapping Ohio presence (Maumee vs. Otterbein's Ohio sites).
• Atria Senior Living: National operator of assisted living and memory care communities with a strong multi-state footprint. Directly comparable to Heritage Pointe's assisted living and memory care offering, target resident profile, and monthly fee revenue model, though operating at significantly larger scale and as a for-profit.
• Enlivant: Operator of assisted living and memory care communities across the U.S., with a meaningful Midwest footprint. Directly comparable on assisted living and memory care focus, resident profile, and operational model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HeritageofHuntington

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Pointe of Huntington