What Kpop Nonstop does

Kpop Nonstop AB is a privately held Swedish K-pop dance education studio headquartered at Fryshuset in Stockholm, founded in 2016 (with brand roots traceable to a 2014 BTS European showcase collaboration). The company delivers structured K-pop choreography instruction through its K-Dance by KNS program, organized across four skill levels (Nybörjare/Nivå 1 through Nivå 4), with separate kids, teen, and adult cohorts, and supplements classroom instruction with end-of-term Final Show performances and the Heroes K-Pop Dance Contest in collaboration with Comic Con Stockholm.

The company's go-to-market combines direct-to-consumer term enrollment via its website with community-led growth: free open workshops in Stockholm parks during spring/summer, school and fritidsgård (after-school) workshops delivered under contract with Stockholms Stad's Education Administration, and cultural-event workshops at venues such as Kulturkarnevalsdag in Mariehamn (Åland) and the Korean Culture Festival at Kungsträdgården. Marketing is anchored on Instagram, Facebook, YouTube, email, and earned media placements (SVT, TV4). Revenue streams include recurring dance class tuition, ticketed Final Shows, merchandise sales at events, and select paid workshop fees.

Monetization is primarily consumer tuition supplemented by partnership-driven brand activations and merchandise. Kpop Nonstop has secured a portfolio of high-visibility strategic and commercial partnerships — Comic Con Stockholm (official K-pop partner since 2025), KOCCA Sweden, Hanyang University (scholarships), Pledis Entertainment/HYBE (auditions), Samsung (Galaxy S26 launch activation), Sony Music Sweden (AleXa collaboration), Red Bull Sweden, and Stockholm City education authorities — which function both as revenue channels and as brand-building distribution. There is no proprietary technology platform; delivery is in-person and instructor-led. No funding rounds, revenue, or headcount growth metrics are disclosed in the available data.

Name

Kpop Nonstop

Legal name

Kpop Nonstop AB

Website

https://kpopnonstop.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kpop Nonstop is a Stockholm-based K-pop dance studio offering structured choreography classes across four skill levels, plus workshops, performances, and contests for youth and young adults in Sweden. It supplements tuition with municipal school contracts and cultural-event partnerships.

Ownership category

akta.pro rank

Product category

Dance Education

NAICS

Dance Companies (711120), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

akta.pro secondary industries

Dance Festivals & Dance Series (MPAGADAJ), Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE)

Keywords

• K-pop dance education
• Choreography dance classes
• Dance studio workshops
• Youth performing arts
• Korean cultural events

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dance Class Tuition: The primary revenue stream is paid dance classes at various levels. Classes run by term with enrollment through the studio's website. Pricing appears to vary by class level and duration.
2. Final Show Tickets: End-of-term final show performances are ticketed events where students showcase their learned choreography. These are one-time ticket purchases per show.
3. Merchandise Sales: The studio sells K-pop merchandise including stickers and other branded items at events, conventions, and potentially through their web shop.
4. Public Workshop Fees: While many community workshops are free, some specialized workshops and cultural events may have associated fees or ticket requirements.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Kpop Nonstop is a Stockholm-based K-pop dance studio that runs term-based K-pop choreography classes for beginners through advanced dancers (Nivå 1-4), including dedicated kids classes. Beyond its studio classes, the company organizes open community dance workshops at parks and cultural events across Stockholm and the Nordic region, end-of-term Final Show student performances, the annual Heroes K-pop Dance Contest in partnership with Comic Con Stockholm, and brand-sponsored performance showcases. Merchandise such as stickers is sold at events and via the web shop.

Product overview

Kpop Nonstop operates as a K-pop dance studio offering a unified service focused on K-dance classes and cultural activities. The core offering is K-Dance by KNS, a structured dance class program available at multiple skill levels. The portfolio also includes supplementary offerings such as open dance workshops, cultural collaborations, and competitive events like the Heroes K-Pop Dance Contest. Together, these products create a comprehensive K-pop dance education and community experience centered around the studio's main classes.

Differentiator

Problem solved

Functional benefit

Brands

• K-Dance by KNS: K-Dance by KNS is the dance school program offered by Kpop Nonstop, providing structured K-pop dance classes at various levels for students of all skill levels.

Products and services

• K-Dance by KNS Structured K-pop dance class program offered at multiple skill levels from complete beginner (Nybörjare / Nivå 1) through advanced (Nivå 4), with dedicated kids classes. Classes are held at the Fryshuset studio in Stockholm and focus on choreographies inspired by popular K-pop songs, taught by experienced instructors.
• Open Dance Workshops Open K-pop dance workshops delivered at parks, community spaces, schools, and cultural festivals across Stockholm and the Nordic region. Activities include K-pop choreography instruction, Random Play Dance sessions, and cultural collaboration events. Many are free; some specialized workshops carry fees.
• Final Shows Ticketed end-of-term student performance events where K-Dance by KNS students showcase their learned choreography on stage, providing performance opportunities for enrolled students and serving as a showcase for the studio.
• Heroes K-Pop Dance Contest Annual K-pop dance competition organized in partnership with Comic Con Stockholm, where individual and group contestants compete with K-pop cover or original choreography. Includes the K-Heroes Performance Showcase, dance workshops, and Random Play Dance activities within the K-pop Zone.

Quantifiable outcome

• 10+ years of continuous operation as Sweden's leading K-pop dance studio
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor, moderate and core.

• Kulturkarnevalen (Åland)minorStrategic or Co-development Partner · 14 March 2026Kpop Nonstop participated in Kulturkarnevalsdag in Mariehamn, Åland, leading a K-pop dance workshop for young participants aged 13-19. The cultural event is organized by Kulturkarnevalen for youth interested in exploring artistic expression. Dance instructor Helena Jonsson taught choreography covering formation, expression, and stage presence.
• SamsungmoderateGTM or Marketing Partner · 5 March 2026Kpop Nonstop performed at Samsung's 'A Night in Seoul' launch event for the Galaxy S26 series and Buds4 Pro in Stockholm. The performance by dance instructors Malin Isaksson and Ella Norman showcased the phone's Nightography features. This was a product launch event where K-pop dance was used to demonstrate Samsung's technology capabilities. Held at restaurant Tako in central Stockholm.
• Uppsala University / Korean Cultural Center SwedenmoderateStrategic or Co-development Partner · 23 April 2025Kpop Nonstop participated in the K-popology symposium hosted by Uppsala University's Department of Musicology and the Korean Cultural Center Sweden. Instructors Cherie Sabrie and Millian Nielsen delivered a lecture on K-pop choreography history and led a dance workshop. Part of the university's 'Musikhistorisk fördjupningskurs: K-pop, VT 2025' course.
• Comic Con StockholmcoreStrategic or Co-development Partner · 1 January 2025Kpop Nonstop is the official K-pop partner for Comic Con Stockholm, responsible for the entire K-pop program including the Heroes K-pop Dance Contest, K-Heroes Performance Showcase, dance workshops, and Random Play Dance activities. The partnership began in 2024 and became official in spring 2025. Kpop Nonstop creates and runs the K-pop Zone, described as 'Powered by Kpop Nonstop'. The 2025 event took place May 31 - June 1 at Kistamässan.
• Red Bull SwedenminorGTM or Marketing Partner · 1 January 2025Red Bull Sweden served as product partner for Kpop Nonstop events in spring 2025, providing energy drinks to performers aged 18+ at Comic Con Stockholm and the Spring Final Show. Over 150 dancers received product support. The collaboration was described as acknowledging cultural impact rather than a large-scale campaign. Coordinated across two venues including Fryshuset and Dieselverkstaden.
• Hanyang University (Seoul, Korea)coreStrategic or Co-development Partner · 1 January 2025Hanyang University provided two scholarships for a short-term Korean language and culture program in Seoul, awarded to winners of Kpop Nonstop's K-pop Dance Contest at Comic Con 2025. The university's Institute of International Education visited Kpop Nonstop in January 2025, marking the beginning of the partnership. The collaboration was announced during Comic Con Stockholm and represents meaningful international educational exchange.
• Sony Music SwedenminorGTM or Marketing Partner · 1 January 2025Kpop Nonstop collaborated with Sony Music Sweden when AleXa visited the Fryshuset studio for a surprise appearance as part of Kpop Nonstop's 10-year celebration. AleXa recorded a special video greeting for the studio's anniversary.
• Stockholms Kulturfestival / KulturförvaltningencoreStrategic or Co-development Partner · 1 January 2025Kpop Nonstop has participated in Stockholms Kulturfestival for multiple years, filling Sergels torg's youth area with K-pop dance, performances, and Random Play Dance. The collaboration involves the Kulturförvaltningen (Cultural Administration) and features cover performances, workshops, and open dance activities. Second consecutive year in 2025.
• KOCCA Sweden (Korea Creative Content Agency)coreStrategic or Co-development Partner · 12 December 2024Kpop Nonstop performed at the opening ceremony of KOCCA Sweden's first Nordic office in Stockholm. Level 3 and Level 4 students performed K-pop choreography for attendees including the Korean Ambassador Hyung Jong Lee and KOCCA headquarters representatives. This historic event marked the establishment of Korea's creative content agency in the Nordic region. KOCCA is part of Korea's Ministry of Culture.
• Pledis Entertainment (HYBE)moderateStrategic or Co-development Partner · 1 January 2024Kpop Nonstop collaborated with Pledis Entertainment (a HYBE label managing SEVENTEEN, fromis_9, TWS) to conduct audition activities for current KNS students. The audition process involved collecting applications, reviewing candidates, and hosting private auditions at Fryshuset. Students connected with Korean entertainment industry. Pledis is also the company behind BTS, LE SSERAFIM, and NewJeans.
• Korean Culture Festival (Stockholm)coreStrategic or Co-development Partner · 1 January 2024Kpop Nonstop participated in the Korean Culture Festival in Stockholm, selling merchandise and conducting dance workshops at various levels. Instructors taught choreographies to popular K-pop songs and held Random Dance Play and Open Stage sessions. Event held at Kungsträdgården in central Stockholm.
• Utbildningsförvaltningen, Stockholms stadcoreStrategic or Co-development Partner · 1 January 2023Ongoing partnership with Stockholm City's Education Administration to deliver K-pop dance workshops at schools and fritidsgårdar (after-school programs). Activities include workshops at Rågsveds Aktivitetshus, Östberga Fritidsklubb, Bandhagenskola, and Östbergaskolan. The collaboration aims to promote active leisure time, youth health, and cultural diversity. Many workshops are free for participants.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• KCON (CJ ENM): Global K-pop convention organizer running multi-city festivals with dance workshops, contests and artist performances — analogous to Kpop Nonstop's Heroes K-pop Dance Contest at Comic Con Stockholm at much larger scale.
• Millennium Dance Complex: Large Los Angeles dance studio offering multi-level classes in hip hop, contemporary and street styles with high-profile choreographer instructors — a broader incumbent analogue to Kpop Nonstop's multi-level, instructor-led dance school model.
• Broadway Dance Center: Established NYC-based multi-genre dance studio with scheduled drop-in and term classes plus workshops — comparable to Kpop Nonstop in operating a structured, multi-level class catalog rather than a single program.

Regional players

• Just Jerk Dance Crew: Norwegian dance company that runs dance classes and crew performances at a national and Nordic scale, comparable to Kpop Nonstop as a Nordic-rooted dance studio that combines community teaching, performance events and brand collaborations.
• Dansens Hus: Stockholm's national venue for contemporary dance, offering classes, workshops and residencies — a regional comparable for Kpop Nonstop's Stockholm-based dance education and event programming.

Others

• Korean Cultural Center Sweden: Swedish institution promoting Korean culture (language, music, dance) that has co-programmed events with Kpop Nonstop (Uppsala K-popology symposium); an adjacent ecosystem player rather than a direct competitor.
• Pledis Entertainment (HYBE): Korean entertainment label under HYBE that has run artist auditions at Kpop Nonstop's studio — an adjacent industry counterpart (artist training/labels) rather than a competing dance school.
• Fryshuset: Stockholm youth culture venue that hosts Kpop Nonstop's studio and co-runs youth programs — a venue/infrastructure partner comparable to how shared studio space functions for both parties.

Direct peers

• AOMG: Korean dance/music label founded by Jay Park that runs a flagship dance studio (AOMG Dance Studio) with multi-level classes and brand partnerships — a direct peer in K-pop-rooted studio education.
• 1Million Dance Studio: Seoul-based K-pop dance studio chain that popularized K-pop choreography classes (beginner to advanced) and runs a globally watched YouTube channel — directly comparable operating model (multi-level dance school + viral content) to Kpop Nonstop's curriculum and Final Shows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/KpopNonstopSweden
• Facebookfacebook.com/KpopNonstop
• Instagraminstagram.com/kpopnonstopsweden
• Xx.com/Kpop_Nonstop

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kpop Nonstop