Helan Cosmesi di Laboratorio

What Helan Cosmesi di Laboratorio does

Helan Cosmesi di Laboratorio S.r.l is an Italian family-owned natural cosmetics company founded in 1976 and headquartered in Casella, in the province of Genoa (Liguria). The company formulates, produces, and sells Made-in-Italy cosmetics across face care, body and shower, hair care, sun care, baby and maternity, men's grooming, natural colour cosmetics, home fragrances, and a broad perfume portfolio spanning more than 15 distinct fragrance lines (including Fior di Talco, Monoï de Tahiti, the W/G/M-OUD oud collection, the Ambra trilogy, I Sorbetti, Foglierare, Kaffa, Cuor di Petali, Vetiver & Rum, Olmo, Elemì, and the 50th-anniversary Mandarino & Vaniglia novelty). Core technology centres on the proprietary 'Helan Formula', an in-house formulation philosophy developed since 1976 that combines botanical extracts, essential oils, and plant-derived surfactants while excluding parabens, phenoxyethanol, petrolatum, silicones, mineral oils, lanolin, PEG, EDTA, and aluminium salts. Products carry a dense stack of 'free-from' certifications (Vegan, Cruelty-Free, Nickel Tested, Microbiologically Tested, SLS/SLES Free, 1,4-Dioxane Free, Nitrosamine Free, Heavy Metals Free) and are packaged in FSC paper.

Helan operates a direct-to-consumer e-commerce model through its owned Italian-language storefront at helan.com, complemented by a physical retail network of pharmacies, parapharmacies, and herbalists across Italy, plus an 'order-and-collect' service linking online orders to local pickup points. Free shipping is offered for orders above €50 in Italy, Austria, France, and Germany with 24-hour delivery. Individual product prices range from approximately €6.90 (Apelab Stick per Labbra) to €95 (Monoi de Tahiti Eau de Toilette 50mL), with curated gift sets ('cofanetti') priced approximately €25 to €68. The primary customer segment is individual end-use consumers (women, men, and children) seeking natural, gentle, and Made-in-Italy formulations, with a dedicated Bimbi & Mamma line serving expectant and new mothers and supported by a recurring Baby Kit partnership with the Comune di Genova.

The company is privately held, has no disclosed funding rounds or institutional investors, and is participating in an EU FESR regional development programme to finance internationalization (with the UK and USA named as target geographies) and digital transformation. In 2026, Helan is celebrating its 50th anniversary with a pop-up store at Porto Antico in Genoa and the launch of the Mandarino & Vaniglia anniversary fragrance, building on its 2025 CONAI Ecodesign award for sustainable packaging innovation.

Name

Helan Cosmesi di Laboratorio

Legal name

Helan Cosmesi di Laboratorio S.r.l

Website

https://helan.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Helan Cosmesi di Laboratorio is an Italian family-owned natural cosmetics company, founded in 1976, that formulates and sells Made-in-Italy fragrances, skincare, body care, baby care, sun care, and make-up direct to consumers via its e-commerce platform and through Italian pharmacies, parapharmacies, and herbalists.

Ownership category

akta.pro rank

Product category

Natural Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Deodorants & Antiperspirants (CRADANAA)

Keywords

• Natural cosmetics manufacturing
• Skincare fragrance products
• Vegan personal care
• Baby maternity cosmetics
• Natural sun care

Headquarters

HQ city

Casella

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct consumer product sales: The company sells finished cosmetic and fragrance products directly to consumers through its owned e-commerce platform (helan.com). Products include face care, body & shower, gift boxes, home fragrances, perfumes, baby & maternity, sun care, hair care, and make-up. Both individual products and curated gift sets/cofanetti are offered at one-time purchase prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Helan Cosmesi di Laboratorio formulates, manufactures, and sells Made-in-Italy natural cosmetics — including face care, body and shower care, fragrances, baby and maternity care, sun care, hair care, make-up, and gift sets — distributed directly to consumers through its own e-commerce platform (helan.com) and a retail network of pharmacies, parapharmacies, and herbalists. Products are built around the proprietary Helan Formula with botanical extracts and high natural-origin ingredient content, free from parabens, silicones, mineral oils, PEG, EDTA, and aluminium salts.

Product overview

Helan Cosmesi di Laboratorio is an Italian natural cosmetics company founded in 1976 (celebrating its 50th anniversary) that formulates Made-in-Italy cosmetics in harmony with skin physiology, nature, and the animal world. The product portfolio consists of multiple distinct fragrance lines (Fior di Talco, Monoï de Tahiti, W-OUD/G-OUD/M-OUD, Ambra collection, I Sorbetti di Helan, Foglierare, Kaffa, Cuor di Petali, Mandarino & Vaniglia, Vetiver & Rum, Olmo, Elemì), skincare lines (IREOS, ELISIR Antitempo), a children's/baby line (Linea Bimbi), a men's grooming line (Emozione Blu), a natural colour cosmetics line (I Colori di Helan), an insect protection line (ZANZHELAN), a haircare line (Capelvenere), and various gift sets (Cofanetti/Confezioni Regalo). The products are distributed via the company's e-commerce platform, physical stores, and a network of authorised retailers. The company participates in European regional development fund (FESR) programmes for internationalisation and digital transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Helan: Core natural cosmetics brand offering face, body, hair, sun care, baby & mama, fragrances, and home fragrance products. Founded 1976, Made in Italy.

Products and services

• Fior di Talco A feminine fragrance and body care line built on classic talc notes with mallow, linden, apricot butter, and rice oils, including Eau de Parfum, body treatments, bubble bath, and hand care for adult consumers seeking natural-origin personal care.
• Monoï de Tahiti A sun care and fragrance line featuring advanced Monoi de Tahiti formulations including the Siero Solare Antirughe Illuminante SPF50+ and Eau de Toilette, marketed for flawless tanning and luminous skin.
• ZANZHELAN Natural Insect Protection A natural insect protection line using eucalyptus, andiroba, neem, and citronella extracts in roll-ons, sprays, wipes, and diffusers, suitable for adults and children and free from propellant gases and ammonia.
• Sole Bimbi A dedicated sun care line for children formulated with gentle, natural ingredients for safe sun protection of young skin.
• W-OUD / G-OUD / M-OUD Fragrance Collection A deep unisex fragrance collection combining agarwood (oud), amber, incense, cardamom, saffron, peony, resin, and musk in Eau de Parfum, scented oils, body creams, and gift sets.
• Collezione Ambra (Bianco d'Ambra, Rosso d'Ambra, Nettare d'Ambra) A collection of three amber-themed fragrances available as Eau de Parfum in multiple sizes, with scented body butter and gift sets targeting lovers of amber-based perfumery.
• I Sorbetti di Helan A playful fragrance collection of 30 mL Eau de Toilette scents (FicoPop, CocoMint, CherryBerry, MangoBoom, LemonFizz) inspired by frozen desserts for a younger, casual audience.
• Foglierare (Spirito Libero, Istinto Puro, Desiderio Intenso) A sensual fragrance trilogy of Eau de Parfum, body creams, shower gels, and body milk targeting consumers seeking bolder, more daring fragrance profiles.
• IREOS Skincare A facial skincare range featuring the Siero Gel Liftante Illuminante (lifting and brightening eye-area serum with cooling steel applicator) and Crema Ultrafine Idratante Pigmentante Istantanea for instant hydration.
• ELISIR Antitempo An anti-aging skincare line featuring Crema Idratante 24h with hyaluronic acid and Crema Rassodante Ridensificante with ceramides, oligominerals, and polyphenols to support skin densification.
• Emozione Blu A men's grooming line offering an alcohol-free deodorant cream, alcohol-free after-shave balm, after-shave lotion, scented shower gel, shaving foam, and Acqua di Mare Eau de Toilette.
• Vetiver & Rum A masculine fragrance combining Haitian Vetiver, rum, citrus, geranium, lavender, and spices, offered as Eau de Toilette, deodorant spray, after-shave balm and lotion, shower gel, and scented soap.
• Olmo A men's grooming line featuring Olmo Deodorante Profumato, after-shave lotion, shower shampoo, and shaving foam, enriched with centella asiatica and red vine extracts.
• Elemì A masculine fragrance built on citrus, green, and spicy notes from grapefruit, bergamot, elemi resin, cedar, sandalwood, vetiver root, white musk, and amber, including Eau de Parfum, deodorant spray, shower gel, after-shave balm, after-shave lotion, and shaving foam.
• Kaffa An Oriental-Gourmand fragrance capturing coffee and caramel notes, featuring Kaffa Burro Profumato per il corpo (fragranced body butter) and Kaffa Eau de Parfum.
• Linea Bimbi (Children's and Maternity Line) A dedicated children's and maternity range including Bagno Totale Gel Detergente Delicato (gentle face, body, and hair cleanser), Pasta Protettiva Calmante (protective diaper cream), and Occhio al Pid (anti-lice treatment range), supported by the Baby Kit project of the City of Genoa.
• I Colori di Helan (Bio Make-Up) A natural-certified colour cosmetics line featuring Bio Correttore Stick Opacizzante, Bio Kajal Indiano, Bio Eye Liner, and Bio Mascara Volumizzante for consumers seeking natural make-up.
• Idee Regalo & Cofanetti (Gift Sets) Curated gift sets including Trattamento Corpo e Viso M-Oud, Trattamento Corpo Rosso d'Ambra, Trattamento Corpo Fior di Talco, Trattamento Corpo Spirito Libero, Gli Essenziali W-Oud, Gli Essenziali Fior di Talco, and Gli Essenziali di Helan, all packaged in FSC paper materials and targeted at gift purchases.
• DISCOVERY KIT – I Profumi di Helan A fragrance discovery kit containing 30 scented samples (10 mL each) spanning all Helan fragrance families, including LemonFizz, FicoPop, MangoBoom, Monoï de Tahiti, Fior di Talco, W-OUD, G-OUD, M-OUD, Vetiver & Rum, and others, with an olfactory journey guide.
• Capelvenere Haircare A natural haircare line named after the maidenhair fern, featuring formulations for hair beauty and care.
• Cuor di Petali A rose-based fragrance line centred on the ancient Rose of Valle Scrivia, offered in three variants (Infinita, Iconica, Inattesa) for different personalities, featured in the Discovery Kit and gift sets.
• Mandarino & Vaniglia (50th Anniversary Novelty) A 50th anniversary fragrance combining mandarin and vanilla notes, marketed as 'the perfume of yesterday, the desire of today,' available as a 30 mL fragrance for collectors and brand loyalists.
• Olio millefiori A quick-absorbing dry oil from the Dolcezza line for face, neck, and décolleté that provides luminosity and vitality.
• Apelab Stick per Labbra A lip balm formulated for sensitive lip care, providing hydration, emollience, and a velvety texture.
• Crema Mani & Unghie A protective, emollient, dermopurifying hand and nail cream with a lightweight formula for daily hand care.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Comune di Genova (City of Genoa)minorStrategic or Co-development PartnerHelan participates in the Baby Kit project organized by the Comune di Genova, renewing its commitment annually to provide newborn kits for families in Genoa. This is a community-oriented initiative supporting new parents.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Korres: Greek natural cosmetics brand with a heritage of botanical formulations, comparable premium positioning, and a similar mix of skincare, body care, and fragrances distributed via pharmacy and DTC channels.
• Davines: Italian family-owned personal-care group with a strong sustainability and natural-formulation ethos, spanning haircare, skincare, and fragrances. Comparable family-owned Italian heritage and B-Corp-style sustainability positioning.
• L'Erbolario: Italian natural cosmetics manufacturer founded in Lodi in 1978, with a comparable portfolio of fragrances, skincare, body care, and a strong Italian pharmacy/parapharmacy distribution model. Closest direct competitor to Helan in terms of heritage, positioning, and channel.
• Santa Maria Novella: Historic Italian herbal apothecary and cosmetics house dating to the 13th century, with multi-century heritage positioning, premium pricing, fragrance and skincare portfolio, and a similar Made-in-Italy narrative.
• I Provenzali: Italian natural cosmetics brand owned by Eurocosmetici, with a comparable product portfolio spanning face, body, hair, and fragrances, distributed primarily through Italian pharmacies and herbalists.
• Weleda: Natural cosmetics and personal-care manufacturer with a similar emphasis on botanical ingredients, natural-origin formulations, and avoidance of synthetic additives. Comparable in clean-beauty positioning and pharmacy/retail distribution.
• Dr. Hauschka: German natural cosmetics brand focused on certified natural formulations, rhythmic skincare lines, and pharmacy-channel distribution. Overlaps with Helan on natural-origin positioning and holistic beauty philosophy.

Broad incumbents

• Bottega Verde: Large Italian cosmetics company (owned by Oh Srl) with a broad natural-ingredient positioning across skincare, body care, fragrances, and gift sets. Comparable Made-in-Italy heritage and DTC/retail model but materially larger scale.
• L'Occitane en Provence: Global premium natural-cosmetics group with French/Mediterranean provenance and broad international retail. Comparable product positioning (botanical, natural-origin formulations) and category overlap, but significantly larger scale and global footprint.
• Acqua di Parma: Italian luxury fragrance and grooming house (owned by LVMH), anchored in Made-in-Italy heritage and premium pricing. Overlaps with Helan on Italian-provenance fragrance positioning but at a substantially higher price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/helancosmesi
• Facebookfacebook.com/HelanCosmesiDiLaboratorio
• LinkedInlinkedin.com/company/helan-cosmesi-di-laboratorio-s.r.l.

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helan Cosmesi di Laboratorio