Asheville Tea Company

Name

Asheville Tea Company

Legal name

Asheville Tea Company

Website

https://ashevilleteacompany.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Tea

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Tea Blending & Flavoring (AFAFADAG)

akta.pro secondary industries

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD)

Keywords

• Craft tea blends
• Loose leaf tea
• Herbal tea blends
• Cold brew tea
• Wholesale tea supply

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their Shopify-powered online store, selling tea boxes, loose leaf teas, cold brews, gift boxes, and merchandise to individual consumers. Standard retail pricing with promotional codes (e.g., SUMMERTEA for 20% off).
2. Wholesale Distribution: Wholesale channel for retailers, grocery stores, restaurants, and coffee shops to stock Asheville Tea Company products. Operates through Faire marketplace and direct wholesale portal with dedicated wholesale pricing.
3. Corporate Gifting: Customized corporate gift box solutions for businesses, including personalized notecards and curated tea selections for employee gifts, client appreciation, and holiday gifting programs.
4. Wedding and Event Sales: Special event sales including wedding favors, welcome bag inclusions, and party favor quantities for special occasions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Asheville Tea Company crafts farm-to-teacup tea blends featuring regionally-grown herbs and botanicals sourced from over 16 farms in the Southeastern US. The company produces bagged teas, loose leaf teas, cold brew concentrates, gift boxes, and merchandise, with a specialization in yaupon (North America's only native caffeinated plant). Products are sold direct-to-consumer via their Shopify storefront, through wholesale channels to retailers and food service operators, and via customized corporate and event gifting programs.

Product overview

Asheville Tea Company crafts farm-to-teacup tea blends featuring regionally-grown herbs and botanicals from over a dozen farms in the Southeastern US. The product portfolio centers on three tea bag formats (Mainline Blends, Seasonal Varietals, and Bulk options), three cold brew concentrate products, four curated gift boxes (The Asheville Box, The Calming Box, Fall Tea Trio Box, and Variety Box), merchandise items, and digital gift cards. Core offerings include black tea blends (Asheville Grey, Pisgah Breakfast, Mountain Chai), herbal teas (Chamomile Lavender, Elderberry Yaupon, Ginger Turmeric, Hibiscus Mojito, Turndown Tea), green and scented teas (Jasmine Gold), and seasonal offerings (Spiced Apple Butter, Pumpkin Pie Chai, Blue Ridge Mountain Mint, Lavender Limoncello, Tulsi Rose). The company differentiates through direct partnerships with regional farmers, use of yaupon (North America's only native caffeinated plant), and sustainable packaging (compostable tea boxes and plant-based tea bags). Cold brew products include collaborations with Hi-Wire Brewing, while corporate and wedding gifting services round out the business offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Asheville Grey - Tea Box A classic Earl Grey blend featuring robust organic black teas and organic bergamot citrus oil with regionally grown calendula flowers for brightness, sold as a 20-bag tea box.
• Chamomile Lavender - Tea Box Calming herbal blend featuring tulsi, chamomile, and lavender with anise hyssop for sweetness; floral, sweet clove, and licorice tasting notes, sold as a 20-bag tea box.
• Elderberry Yaupon - Tea Box Sweet and jammy caffeinated blend featuring regionally-sourced yaupon (North America's only native caffeinated plant) with elderberry, rose hips, blackberry leaf, hibiscus, and rose petals, sold as a 20-bag tea box.
• Jasmine Gold - Tea Box Aromatic green tea blend scented with jasmine flowers and regionally grown chrysanthemum with tasting notes of southern honeysuckle, spring rain, and coastal jasmine, sold as a 20-bag tea box.
• Pisgah Breakfast - Tea Box Robust breakfast tea named after Pisgah National Forest, blending organic Assam and Kenyan teas with roasted yaupon; malt, biscuits, oak leaves, and field-cured tobacco notes, sold as a 20-bag tea box.
• Hibiscus Mojito - Tea Box Zesty and vibrant blend inspired by a classic Mojito cocktail, featuring regionally grown lime basil and mint with organic hibiscus for vibrant color and flavor, sold as a 20-bag tea box.
• Mountain Chai - Tea Box Bold spiced tea blended with yaupon (native caffeinated plant) featuring warming vanilla, baking spices, and zesty ginger; serves hot or as an iced chai latte, sold as a 20-bag tea box.
• Turndown Tea Soothing and dreamy sleep-supporting blend layered with chamomile, peppermint, oats, rose petals, lavender, tulsi, anise hyssop, and passion flower; originally created as a custom turndown tea for Asheville's Foundry Hotel.
• Ginger Turmeric - Tea Box Wellness-boosting herbal blend featuring regionally grown ginger root and leaves with bright turmeric root; earthy, rich and zesty with a hint of spice, sold as a 20-bag tea box.
• Cold Brew: Peach White Tea Cold brew tea bag blend co-developed with Hi-Wire Brewing featuring peaches, oolong tea, white tea, mangos, apricots, and lemon verbena; designed for pitcher brewing using half-gallon brew bags.
• Cold Brew: Hibiscus Mojito Zesty cold brew featuring hibiscus, peppermint, lime and lemon basil, and mojito mint; vibrant flavors of wild brambles, tart lime, and cooling mint, brewed via half-gallon cold brew bag.
• Cold Brew: Blue Ridge Mountain Mint Caffeine-free cold brew featuring peppermint, spearmint, mountain mint, and blue butterfly pea flower; brews blue and reveals color shift when spritzed with lemon juice.
• Cold Brew: Looking Glass Iced Tea Classic southern-style iced tea blend with hints of citrus peel and malt; highly caffeinated; named after Looking Glass Rock in Pisgah National Forest, brewed via half-gallon cold brew bag.
• The Asheville Box Gift Set Gift box set featuring Asheville Grey, Chamomile Lavender, and Jasmine Gold blends; each Tea Box contains 20 tea bags, packaged as a curated sampler gift.
• The Calming Box Gift Set Wellness-focused gift set featuring Chamomile Lavender, Blue Ridge Mountain Mint, and Hibiscus Mojito blends; curated with stress-relieving herbs including tulsi, chamomile, oatstraw, hibiscus, and mint.
• Fall Tea Trio Box Seasonal fall gift box featuring Spiced Apple Butter, Pumpkin Pie Chai, and Ginger Turmeric blends; each Tea Box contains 20 tea bags.
• Variety Box Gift Sampler Sampler gift box with 12 individually wrapped tea bags featuring Asheville Grey, Chamomile Lavender, Elderberry Yaupon, Jasmine Gold, Hibiscus Mojito, and Pisgah Breakfast blends.
• Bulk Loose Leaf Tea (sold by the pound) Bulk loose leaf tea sold by the pound (approximately 225 cups per pound for most blends), available across the core tea range for individual buyers and wholesale customers.
• Digital Gift Card Digital gift cards available in denominations of $25, $50, and $100 that allow recipients to shop and customize their own tea gifts; never expires.
• Corporate and Event Gifting Service Customized corporate and event gift box solutions for businesses, weddings, and special occasions, including personalized notecards and curated tea selections for employee gifts, client appreciation, holiday gifting, and wedding favors.
• Wholesale Distribution Program Wholesale program providing retailers, grocery stores, restaurants, coffee shops, and hotel operators with bulk access to Asheville Tea Company products via a dedicated wholesale portal and the Faire marketplace.
• Rebuild + Regrow Limited-Edition Tote Bag Limited-edition 100% organic cotton tote bag available in navy blue or beige supporting post-Hurricane Helene rebuilding efforts (12.5 W x 14.5 H x 7 D inches).

Quantifiable outcome

• 1,235 lbs of regionally-sourced herbs used in 2023
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered core.

• Hi-Wire BrewingcoreStrategic or Co-development Partner · 1 January 2024Collaboration on Cold Brew: Peach White Tea - a unique partnership celebrating hope, joy, and forward momentum. Both companies' facilities were impacted by Hurricane Helene in 2024, and they partnered to create a White Peach Gose infused with the tea blend, representing their shared commitment to rebuilding and brighter days ahead.
• Catspring YauponcoreStrategic or Co-development PartnerPrimary supplier of wild-harvested yaupon, North America's only native caffeinated plant. Yaupon grows wild with a natural range extending from eastern Texas to Cape Hatteras, NC. This partnership is central to Asheville Tea Company's product differentiation.
• Fiddler's Green FarmcoreStrategic or Co-development PartnerLocated in Marshall, NC, this farm grows herbs, botanicals, and vegetables using organic and regenerative growing techniques. Provides chamomile, anise hyssop, mojito mint, mountain mint and more. Acknowledges their farm occupies the stolen ancestral land of the East Cherokee.
• Maple Spring GardenscoreStrategic or Co-development PartnerLocated in Cedar Grove, NC, supplying herbs and botanicals for Asheville Tea Company's blends.
• Kestrel Herb FarmcoreStrategic or Co-development PartnerLocated in Sandy Mush, NC, supplying marshmallow root and leaf for super fresh Farm-to-Teacup blends.
• Rayburn FarmcoreStrategic or Co-development PartnerLocated in Barnardsville, NC, supplying herbs and botanicals for multiple tea blends.
• Foster Farm BotanicalscoreStrategic or Co-development PartnerOne of over a dozen regional farms supplying herbs and botanicals for Asheville Tea Company's tea blends.
• Oshala FarmcoreStrategic or Co-development PartnerRegional farm partner supplying herbs and botanicals for tea blends.
• SKYe2 FarmcoreStrategic or Co-development PartnerLocated in Beech Mountain, NC, supplying herbs and botanicals including for the Blue Ridge Mountain Mint blend.
• West Branch Elderberry FarmcoreStrategic or Co-development PartnerRegional farm partner supplying elderberries for the Elderberry Yaupon blend.
• Walnut Hills Lavender FarmcoreStrategic or Co-development PartnerRegional farm partner supplying lavender for tea blends.
• Root and BranchcoreStrategic or Co-development PartnerRegional farm partner supplying herbs and botanicals.
• R Farm WeavervillecoreStrategic or Co-development PartnerRegional farm partner in Weaverville, NC.
• Psycho Chicken Eco FarmcoreStrategic or Co-development PartnerRegional farm partner using eco-friendly farming practices.
• Pennyrile BotanicscoreStrategic or Co-development PartnerRegional farm partner supplying botanicals.
• Zack Woods Herbs FarmcoreStrategic or Co-development PartnerRegional farm partner supplying herbs.
• Biome BotanicalscoreStrategic or Co-development PartnerRegional farm partner supplying botanicals.
• Beagle Ridge Herb FarmcoreStrategic or Co-development PartnerRegional farm partner supplying herbs.
• B & B Family FarmcoreStrategic or Co-development PartnerRegional farm partner.
• Our Friendly AlliescoreStrategic or Co-development PartnerLocated in Marshall, NC, supplying herbs for Hibiscus Mojito and other blends.
• Mystic Roots FarmcoreStrategic or Co-development PartnerSupplying herbs for tea blends.
• Gentle Harmony FarmcoreStrategic or Co-development PartnerLocated in Lexington, NC, supplying herbs for Blue Ridge Mountain Mint blend.

Scale indicators4 records

Recent moves1 record

Broad incumbents

• Traditional Medicinals: Established herbal wellness tea brand with broad grocery distribution and a wide portfolio of functional blends. Comparable in herbal and wellness positioning, but operates at significantly larger scale.
• DAVIDsTEA: Specialty tea retailer/blender with DTC and physical retail. Comparable product portfolio (loose leaf, bagged, cold brew) but operates at a much larger scale across North America.
• Yogi Tea: Well-known herbal and functional tea brand with broad grocery and natural channel distribution. Comparable in herbal/wellness positioning but significantly larger and more diversified.
• Stash Tea: Long-standing specialty tea brand with bagged and loose-leaf teas in grocery, foodservice, and DTC. Comparable in product format but operates at significantly larger scale.

Direct peers

• Smith Teamaker: Portland-based craft tea company blending whole-leaf teas and bagged teas with strong DTC and foodservice presence. Directly comparable as a craft blender with proprietary flavor profiles and HoReCa penetration.
• Harney & Sons: Premium craft tea blender selling bagged, loose-leaf, and iced teas through DTC, wholesale, and hospitality channels. Comparable in product format, multi-channel distribution, and premium positioning.
• Adagio Teas: Online-first craft tea blender offering signature and custom blends, loose-leaf and bagged formats, with a sizable wholesale and private-label business. Comparable in custom blending and DTC-led business model.
• Republic of Tea: Specialty tea brand selling bagged and loose-leaf teas through DTC, wholesale, and gifting channels. Highly comparable as a craft tea blender with regional/national wholesale distribution and gift box offerings.

Emerging players

• Tea Drops: Innovative pressed tea 'drops' brand selling bagged/loose-leaf and RTD through DTC and retail. Comparable in novel-format innovation and DTC + wholesale GTM, but is a younger, venture-backed brand.

Others

• Catspring Yaupon: Wild-harvested yaupon producer and Asheville Tea Company's primary yaupon supplier. Comparable as an emerging yaupon-focused tea company; partly upstream partner and partly emerging direct competitor in the yaupon category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AshevilleTeaCo
• Instagraminstagram.com/ashevilleteaco
• Pinterestpinterest.com/ashevilleteacompany
• TikToktiktok.com/@ashevilleteaco
• LinkedInlinkedin.com/company/asheville-tea-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asheville Tea Company