What Cascade Auto Group does

Cascade Auto Group is a family-owned, multi-brand automotive dealership founded in 1969 by Don Primm and continuously operated by the Primm family across multiple generations. The company operates a single physical campus of six buildings on 21 acres at 4149 State Rd, Cuyahoga Falls, Ohio, representing three OEM franchises — Audi, Mazda, and Subaru — through wholly-owned subsidiaries Cascade Audi, Cascade Mazda, and Cascade Subaru, plus a Budget Pre-Owned used-vehicle lot across the street offering vehicles priced under $15,000. The business serves individual retail consumers in the Northeast Ohio region (Cuyahoga Falls, Akron, Canton, Hudson, Kent, Twinsburg) with extended delivery to customers across the U.S. and Canada via enclosed car haulers. Customer segments include new-vehicle buyers, certified pre-owned (CPO) buyers, used-vehicle buyers, service customers across all makes and models, parts purchasers, and financing customers, supported by an 11-50 person staff under a Managing Partner-led organization.

The core technology is conventional dealer SaaS rather than proprietary software: RouteOne for online credit applications (Dealer ID WZ4XN), Capital One for pre-qualification, Dealer-Pay for online payments, and AutoLotManager.com for inventory management. Revenue is generated across multiple streams — new vehicle sales (Audi, Mazda, Subaru), used and CPO vehicle sales across numerous brands, service and maintenance performed by A.S.E.-certified technicians using genuine manufacturer parts, parts and accessories sales (with online eStores for Audi and Subaru), financing through third-party lenders, and extended vehicle protection products offered via sales consultants and F&I managers. The CPO programs (Audi, Subaru 152-point, Mazda 160-point) add manufacturer-backed warranty coverage and roadside assistance that differentiate used-vehicle inventory from competitors. Pricing is quote-based and not publicly disclosed; the dealership instead promotes vehicle and service specials through its website and Facebook presence.

The go-to-market model is primarily direct-to-consumer through the physical showroom, supplemented by an online storefront that enables inventory browsing, credit applications, pre-qualification, trade-in valuation, and remote vehicle delivery. Marketing relies on the company's 55+ year word-of-mouth reputation, an extensive community sponsorship portfolio in Northeast Ohio, and a Facebook presence; the company does not use paid digital advertising at scale. The business is bootstrapped with no external institutional ownership, and continuity is supported by family members in senior roles (Michelle Primm as Managing Partner since 1976, Pat Primm since 1983, Mike Primm as Fixed Ops Director) plus long-tenured department heads, including brand managers for each OEM franchise, a Used Car Manager with 33 years in the industry, and a Service BDC function for appointment coordination.

Name

Cascade Auto Group

Legal name

Cascade Auto Group

Website

https://cascadeautogroup.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Cascade Auto Group is a family-owned multi-brand automotive dealership in Cuyahoga Falls, Ohio, operating Audi, Mazda, and Subaru franchises plus a budget used-vehicle lot across a six-building, 21-acre campus founded in 1969, serving retail consumers in Northeast Ohio and shipping vehicles across the U.S. and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Cuyahoga Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Audi, Mazda, and Subaru vehicles from their 6-building campus
2. Used Vehicle Sales: Sales of pre-owned and certified pre-owned vehicles across multiple brands including Audi, Subaru, Mazda, Cadillac, Buick, Lexus, Toyota, Volkswagen, Ford, GM, Chevy, Lincoln, Honda, Infiniti, Acura, Jeep, Chrysler, and Hummer
3. Service and Maintenance: Vehicle service department offering maintenance, repairs, and routine maintenance for all makes and models using genuine manufacturer parts and A.S.E. certified technicians
4. Parts Sales: Sales of manufacturer recommended car parts and accessories for various makes and models
5. Certified Pre-Owned (CPO) Programs: Sales of certified pre-owned Audi, Subaru, and Mazda vehicles with manufacturer-backed certification, comprehensive inspections, and added warranty protection
6. Extended Warranties: Customized and extended warranties available for up to seven years on pre-owned vehicles
7. Vehicle Protection Products: Protection products for vehicles offered through sales consultants and business managers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cascade Auto Group is a family-owned multi-brand automotive dealership selling new Audi, Mazda, and Subaru vehicles, certified pre-owned and used vehicles across many brands, and providing full-service vehicle maintenance, manufacturer parts, in-house financing, and vehicle protection/extended warranty products. Operations run from a 6-building, 21-acre campus in Cuyahoga Falls, Ohio, with online inventory browsing, credit applications, and nationwide enclosed-car-hauler delivery.

Product overview

Cascade Auto Group is a family-owned multi-brand automotive dealership operating since 1969, comprising four distinct dealership brands under one campus: Cascade Audi (luxury vehicles), Cascade Mazda (sporty vehicles), Cascade Subaru (adventure-ready vehicles), and Budget Pre-Owned (affordable used vehicles under $15,000). The dealership provides comprehensive automotive services including new and certified pre-owned vehicle sales, used vehicle sales across multiple brands, full-service maintenance and repair, parts sales with online ordering, vehicle financing through third-party partners, and vehicle protection/extended warranty plans. The company operates across multiple buildings on its campus, with dedicated facilities for each brand and specialized service centers.

Differentiator

Problem solved

Functional benefit

Brands

• Cascade Audi: Audi dealership offering new Audi vehicles, certified pre-owned Audi vehicles, Audi parts, and Audi service.
• Cascade Mazda
• Cascade Subaru

Products and services

• Cascade Audi (new and certified pre-owned Audi vehicles) Authorized Audi franchise offering new Audi vehicles, certified pre-owned Audi vehicles, and Audi parts and service at the dedicated Audi building on the Cascade campus.
• Cascade Mazda (new and certified pre-owned Mazda vehicles) Authorized Mazda franchise offering new Mazda vehicles, certified pre-owned Mazda vehicles, and Mazda parts and service at the Mazda building on the Cascade campus.
• Cascade Subaru (new and certified pre-owned Subaru vehicles) Authorized Subaru franchise offering new Subaru vehicles, certified pre-owned Subaru vehicles, and Subaru parts and service at the Subaru building on the Cascade campus.
• Budget Pre-Owned (used vehicle lot) Separate used-vehicle lot located across the street from the main Cascade campus, offering pre-owned vehicles priced under $15,000.
• Certified Pre-Owned (CPO) Program (Audi, Subaru, Mazda) Manufacturer-backed certified pre-owned vehicle program offering comprehensive inspections, warranty coverage, and roadside assistance for Audi (CPO), Subaru (152-point inspection, 7-year/100,000-mile powertrain, CARFAX, $500 loyalty coupon), and Mazda (160-point inspection, 7-year/100,000-mile limited powertrain warranty) vehicles.
• Vehicle Service and Maintenance Full-service maintenance and repair facility servicing all makes and models, using genuine parts and staffed by A.S.E. certified technicians, with dedicated brand service lanes and the Audi Service & Parts Center.
• Parts Department (Audi, Subaru, Mazda parts & accessories) Manufacturer-recommended parts and accessories department with online eStores for Audi and Subaru parts ordering.
• Vehicle Financing (Credit Application & Pre-Qualification) Vehicle financing services through partnerships with RouteOne (online credit application) and Capital One (online pre-qualification), with F&I management by in-house Finance Managers/Title Clerks.
• Vehicle Protection Plans (Extended Warranties) Extended warranties and vehicle protection products offered through sales consultants and business managers, with coverage up to seven years on pre-owned vehicles.

Quantifiable outcome

• Over 97% of Subaru vehicles sold in the last 10 years are still on the road today

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Audi (Audi Certified Pre-Owned Program)coreChannel Partner/ Reseller/ DistributorAuthorized Audi dealership and certified pre-owned program partner. Offers new Audi vehicle sales, service, and Audi CPO vehicles with comprehensive inspections, manufacturer-backed warranty coverage, roadside assistance, and vehicle history verification.
• Subaru (Subaru Certified Pre-Owned Program)coreChannel Partner/ Reseller/ DistributorAuthorized Subaru dealership and certified pre-owned program partner. Offers new Subaru vehicle sales, service, and Subaru CPO vehicles with 152-point inspection, 7-year/100,000-mile powertrain coverage, 24/7 roadside assistance, CARFAX report, and $500 owner loyalty coupon.
• Mazda (Mazda Certified Pre-Owned Program)coreChannel Partner/ Reseller/ DistributorAuthorized Mazda dealership and certified pre-owned program partner. Offers new Mazda vehicle sales, service, and Mazda CPO vehicles with 160-point inspection, 7-year/100,000-mile limited powertrain warranty, zero deductible on covered repairs, and transferable warranty coverage.
• RouteOnecoreTechnology or IntegrationOnline credit application platform enabling customers to apply for financing online. Dealer ID: WZ4XN.
• Ronald McDonald House AkronminorOthersCommunity partner and sponsor. Ronald McDonald House provides accommodation for families of hospitalized children.
• Junior AchievementminorOthersCommunity partner supporting youth entrepreneurship and financial literacy programs in the region.
• Northcoast Miata ClubminorOthersLocal Miata club with shared interest in Mazda vehicles and automotive enthusiasm.
• Towpath Tennis Akron OpenminorOthersCommunity sports event sponsor supporting local tennis programs.
• Falls Downtown Friday'sminorOthersCommunity event sponsor supporting downtown Cuyahoga Falls community events.
• Cuyahoga Falls OktoberfestminorOthersCommunity event sponsor supporting annual Oktoberfest celebration.
• 91.3 The SummitminorOthersLocal radio station partner and community sponsor.
• WKSUminorOthersPublic radio station partner and community sponsor.
• Akron RoundtableminorOthersCommunity organization partner supporting professional networking and community development.
• Ohio & Erie CanalwayminorOthersCommunity organization partner supporting historical preservation and trails along the canalway.
• Bath Parks Fall into NatureminorOthersCommunity event sponsor supporting local parks and nature programs.
• Kelly Reeves Memorial Golf Outing and Kelly's Grief CenterminorOthersCommunity partner supporting grief support services and memorial golf event.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Spitzer Automotive Group: Family-owned multi-franchise auto dealer based in Ohio/Pennsylvania selling new and used vehicles across multiple brands. Closely comparable to Cascade in family ownership, regional Ohio presence, and full-line dealership model.
• Ganley Automotive Group: Family-owned multi-brand dealership group headquartered in the greater Cleveland/Akron, Ohio region, operating franchises across multiple OEMs. Highly comparable to Cascade in regional footprint, ownership structure, and brand-mix strategy.
• Jeff Wyler Automotive Family: Family-owned multi-brand dealership group based in Ohio/Kentucky/Indiana. Operates new vehicle franchises, certified pre-owned programs, and service operations across the Midwest—directly comparable to Cascade's model and geography.
• Diehl Automotive Group: Multi-brand, family-owned dealership group based in Western Pennsylvania/Ohio with new and used vehicle sales, service, and parts across multiple franchises. Comparable to Cascade in operating model, Midwestern footprint, and family-ownership profile.

Broad incumbents

• Group 1 Automotive: Large U.S./U.K. multi-brand dealership group operating new vehicle franchises, used vehicles, and aftersales. Comparable broad incumbent for the traditional dealership model Cascade operates.
• AutoNation: Largest U.S. auto retailer, operating hundreds of franchises across multiple brands with new/used vehicle sales, finance, service, and parts. Broad incumbent comparison for Cascade's full-line dealership model, though at vastly greater scale.
• Penske Automotive Group: Diversified global automotive retailer with premium/luxury brand concentration (including Audi franchises). Comparable to Cascade's Audi franchise exposure and premium-brand sales motion at much larger scale.
• Lithia Motors: One of the largest U.S. dealership groups, with an aggressive acquisition strategy across new and used vehicle franchises and digital channels (Driveway). Provides a scaled, public-market comparable to Cascade's traditional dealer business.
• Sonic Automotive: Multi-brand U.S. dealership group with a meaningful used-car and EchoPark stand-alone used vehicle operation. Comparable to Cascade on the franchised dealer side, with an additional parallel on the used-vehicle digital bet.

Emerging players

• CarMax: Largest U.S. used-vehicle retailer with a no-haggle, omnichannel model. Represents the digital-first competitive threat to Cascade's used-vehicle and Budget Pre-Owned business rather than a direct franchise competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/196741203126
• LinkedInlinkedin.com/company/cascade-auto-group-ltd.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cascade Auto Group