MyLifeProtected

What MyLifeProtected does

MyLifeProtected is a US digital insurance comparison agency and affinity marketing firm operating as a service brand of MassDrive Insurance Group, LLC and Bindable Agency Services, LLC, both affiliated with Next Generation Insurance Group, LLC. Founded in 2016 and headquartered in Boston, the company runs a ZIP-code-based comparison marketplace that aggregates real-time quotes across approximately 10+ personal-lines carriers including Farmers, Lemonade, Mercury, Mapfre, Nationwide, Openly, Progressive, Liberty Mutual, Travelers, and Plymouth Rock, alongside specialty partners for RV, motorcycle, boat, bike, disaster, Mexico tourist auto, pet, life, travel, and legal coverage. Its revenue model combines carrier referral commissions on placed policies with white-label licensing of its quoting platform to affinity partners such as AOL, retailers, digital media companies, and financial institutions.

The underlying platform is mobile-first and PCI-compliant, with direct carrier and comparative-rater integrations enabling ZIP-to-quote self-service flows backed by a phone sales center staffed by licensed insurance agents. Distribution runs through three channels: direct-to-consumer via SEO-optimized content marketing, a PCI-compliant inside-sales phone operation, and an affinity/B2B2C channel where partners embed the platform under their own brand. Customer concentration sits primarily in long-tail individual consumers purchasing across the 13 verticals offered, supplemented by a smaller but strategically important base of enterprise affinity partners. MyLifeProtected has no disclosed venture funding, no patents or proprietary AI/ML, no app, no M&A activity, and no recent leadership changes in the input data, indicating an operationally stable, privately held firm focused on product breadth and distribution partnerships rather than capital-intensive scaling.

Name

MyLifeProtected

Legal name

MyLifeProtected

Website

https://mylifeprotected.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MyLifeProtected is a US digital insurance comparison agency operating nationwide under MassDrive Insurance Group. It aggregates personal-lines quotes from major carriers and distributes them via direct-to-consumer marketing and white-label B2B2C partnerships such as AOL.

Ownership category

akta.pro rank

Product category

Digital Insurance Agency / Insurance Comparison Platform

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)

akta.pro secondary industry

Embedded Insurance Distribution & Premium Financing (FSAGALAF)

Keywords

• Digital insurance agency
• Insurance comparison platform
• Multi-carrier insurance quotes
• Affinity insurance distribution
• Personal lines insurance

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Commission Revenue: MyLifeProtected earns commissions from insurance carrier partners when customers purchase insurance products through the platform. The company acts as an independent insurance agency driving customers to partner insurance companies.
2. Partner Platform Licensing: Provides turnkey digital insurance platform solutions to strategic partners including retailers, digital media companies, and financial institutions, enabling them to offer insurance products to their customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MyLifeProtected operates a digital insurance comparison shopping platform that aggregates real-time quotes from multiple insurance carriers (Farmers, Lemonade, Mercury, Progressive, Liberty Mutual, Nationwide, Travelers, and others) across personal lines including auto, homeowners, renters, pet, travel, legal, life, motorcycle, boat, bike, RV, disaster, and Mexico tourist auto insurance. The platform connects consumers with partner carriers through quote comparison, online purchase, and phone-based licensed agent support, and additionally licenses its turnkey platform to affinity partners such as AOL for white-label distribution.

Product overview

MyLifeProtected is a digital insurance comparison and quotation marketplace that aggregates multiple insurance carriers into a single platform. The core offering is a comparison engine where consumers enter their ZIP code to receive and compare quotes across various insurance types. The product portfolio includes Auto Insurance, Homeowners Insurance, Renters Insurance, Pet Insurance, Travel Insurance, Legal Insurance, Life Insurance (Haven Secure/Haven Life), Motorcycle Insurance (Dairyland), Boat Insurance (Markel Specialty), Bike Insurance (Markel Specialty), RV Insurance (Roamly), Disaster Insurance (Recoop), and Mexico Tourist Auto Insurance. The platform functions as an aggregator and distributor, connecting consumers with partner insurance carriers including Farmers Insurance, Lemonade, Mercury Insurance, Mapfre, Nationwide, Openly, Progressive, Liberty Mutual, Travelers Insurance, Plymouth Rock Insurance, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Multi-carrier auto insurance quote comparison available in all 50 U.S. states, offered as a core personal lines product for individual consumers shopping for vehicle coverage.
• Homeowners Insurance Home insurance comparison and quotation service aggregating quotes from multiple carriers for homeowners.
• Renters Insurance Renter's insurance quotes from multiple providers via the comparison platform.
• Motorcycle Insurance Motorcycle, dirt bike, moped, and scooter insurance offered through partner carrier Dairyland with multi-vehicle discounts and coverage for off-road vehicles.
• Boat Insurance Boat and watercraft insurance covering antique, power, and sail boats through partner carrier Markel Specialty.
• Bike Insurance Bicycle physical damage, liability, medical payments, and vehicle contact protection offered through partner carrier Markel Specialty.
• RV Insurance Recreational vehicle insurance through partner Roamly with full coverage, storage coverage, rental incentives, personal effects, emergency expense, and vacation liability.
• Life Insurance (Haven Secure) Term life insurance product offered through Haven Life Insurance Agency under the Haven Secure brand, featuring a unique monthly payout structure instead of lump sum. Coverage issued by C.M. Life Insurance Company, a subsidiary of Massachusetts Mutual Life Insurance Company.
• Pet Insurance Pet medical insurance offered through ASPCA Pet Health Insurance with accident and illness or accident-only coverage for cats and dogs, subject to a two-week waiting period.
• Travel Insurance Travel insurance covering trip cancellation, travel delay, lost baggage, and emergency medical needs.
• Legal Insurance Legal services insurance coverage offered through partner Legal Now as part of the personal lines portfolio.
• Recoop Disaster Insurance First-of-its-kind multi-peril disaster insurance product in partnership with Recoop, paying a lump-sum cash benefit up to $25,000 after hurricanes (including storm surge), wildfires, tornadoes, earthquakes, gas explosions, winter storms, or dust storms. Coverage starting at $11/month for a $5,000 cash benefit with no deductible; underwritten by Professional Solutions Insurance Company or State National Insurance Company.
• Mexico Tourist Auto Insurance Mexico auto liability insurance for U.S. tourists driving south of the border, offered through partner Mexico Insurance Online (Mexpro) and insured by AM Best A-rated Mexico insurance companies with Standard and Extended coverage options including liability, medical payments, legal assistance, MedEvac, and travel assistance.
• Affinity / White-Label Insurance Platform (Licensing) Turnkey digital insurance shopping platform offered to strategic affinity partners including retailers, digital media companies, and financial institutions, enabling them to offer multi-product insurance to their customers via desktop, mobile device, or phone. Includes custom deployment and exclusive-member savings program support, as executed for AOL in 2016.

Named customers2 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

19 partnerships are on record, tiered core.

• AOLcoreStrategic or Co-development Partner · 4 April 2016AOL selected MyLifeProtected to build a custom digital insurance platform. Platform streamlines insurance shopping for AOL users and delivers savings exclusively for AOL members. Strategic partnership enabling insurance distribution through AOL's digital platform.
• MassDrive Insurance GroupcoreOthersDigital insurance agency and affinity marketing firm. MassDrive Insurance Group is the parent company operating the MyLifeProtected national digital insurance distribution platform. Affiliate of Next Generation Insurance Group, LLC.
• Farmers InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering auto, home, and other insurance products through MyLifeProtected platform.
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing auto and other insurance products through MyLifeProtected comparison platform.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering auto, home, and specialty insurance products through MyLifeProtected.
• Nationwide InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto, home, and other insurance products via MyLifeProtected platform.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering auto, home, and specialty insurance products through MyLifeProtected.
• Lemonade InsurancecoreChannel Partner/ Reseller/ DistributorDigital insurance carrier partner offering auto and renters insurance products through MyLifeProtected platform.
• Mercury InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto insurance through MyLifeProtected comparison platform.
• OpenlycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering home and specialty insurance products through MyLifeProtected.
• Plymouth Rock InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing auto and specialty insurance products via MyLifeProtected platform.
• Mapfre InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering auto and home insurance products through MyLifeProtected.
• DairylandcoreChannel Partner/ Reseller/ DistributorMotorcycle insurance partner offering quality, customizable, and affordable motorcycle insurance options including coverage for off-road vehicles and multi-vehicle discounts.
• Markel SpecialtycoreChannel Partner/ Reseller/ DistributorBoat and bicycle insurance partner offering customized coverage for various boat types and comprehensive bicycle insurance including physical damage, liability, medical payments, and roadside assistance.
• RoamlycoreChannel Partner/ Reseller/ DistributorRV insurance partner created by RV owners offering full coverage, storage coverage, rental incentives, personal effect coverage, emergency expense coverage, and vacation liability coverage.
• RecoopcoreChannel Partner/ Reseller/ DistributorFirst-of-its-kind multi-peril disaster insurance product. Underwritten by Professional Solutions Insurance Company or State National Insurance Company. Pays lump-sum cash benefit up to $25,000 after natural disasters.
• Mexico Insurance Online (Mexpro)coreChannel Partner/ Reseller/ DistributorMexico tourist auto insurance partner offering policies insured by AM Best A-rated Mexico insurance companies. Provides Standard and Extended coverage options including liability, medical payments, legal assistance, MedEvac, and travel assistance.
• Haven Life Insurance AgencycoreChannel Partner/ Reseller/ DistributorLife insurance partner offering Haven Secure term life insurance with unique monthly payout structure instead of lump sum. Coverage issued by C.M. Life Insurance Company, subsidiary of Massachusetts Mutual Life Insurance Company.
• ASPCA Pet Health InsurancecoreChannel Partner/ Reseller/ DistributorPet insurance partner offering accident & illness and accident-only coverage for cats and dogs. Has two-week waiting period for illness and accident coverage. MyLifeProtected agents help customers find coverage levels to fit their needs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jerry: AI-driven insurance comparison super-app covering auto, home, renters, and more across multiple carriers; competes head-on with MyLifeProtected's multi-product, mobile-first digital brokerage model.
• CoverWallet: Digital insurance brokerage (now part of Aon) offering multi-line small-business and personal coverage across carrier partners; comparable multi-carrier agency/broker model.
• The Zebra: National insurance comparison marketplace aggregating auto, home, and other P&C coverage from multiple carriers; the closest direct competitor to MyLifeProtected's core consumer-facing comparison engine.
• Gabi: Insurance comparison platform focused on auto and home quotes across multiple carriers; directly competitive with MyLifeProtected's core auto/home comparison offering.
• Policygenius: Multi-line insurance marketplace (life, disability, home, auto, pet) acquired by Zillow; competes with MyLifeProtected across overlapping product breadth and consumer purchase journey.
• Insurify: Insurance comparison marketplace distributing auto, home, and life policies from multiple carriers; overlaps directly with MyLifeProtected's carrier-aggregator, ZIP-code-based quoting flow.

Broad incumbents

• EverQuote: Public operator of insurance lead-generation and comparison marketplaces across auto, home, and life; competes in the same aggregator channel as MyLifeProtected but at materially larger scale.
• QuinStreet: Public performance-marketing and lead-generation operator with insurance verticals; competes for the same SEO/SEM-driven insurance demand that MyLifeProtected pursues.
• NerdWallet: Consumer-finance comparison platform with a sizable insurance vertical (auto, home, life) earning affiliate commissions; comparable content-and-SEO-led distribution model.
• Lemonade: Direct-to-consumer digital insurance carrier that is also a carrier partner on the MyLifeProtected platform; increasingly competing with aggregators via its own direct app/AI-driven funnel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mylifeprotected
• Facebookfacebook.com/Mylifeprotected
• LinkedInlinkedin.com/company/mylifeprotected

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyLifeProtected