ZEEN
ZEEN is a Bangkok-based AI company that provides FMCG brands with computer-vision-powered retail execution tools — automated shelf audits, out-of-stock detection, and a store-engagement platform — across Thailand and Southeast Asia.
- Company typePrivate
- Founded2020
- HeadquartersBangkok, Thailand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ZEEN does
ZEEN Innovation Co., Ltd. is a Bangkok-based private technology company that provides AI-powered retail execution solutions to FMCG brands operating in Thailand and select Southeast Asian markets. Founded in 2020 (with operating history tracing to over five years of prior hands-on experience working with global FMCG brands), ZEEN operates a two-platform product suite: Zeen Audit, an AI image recognition platform that performs automated in-store shelf audits measuring On-Shelf Availability (OSA), Out-of-Stock (OOS), and Share of Shelf (SOS) and routes detected issues through a Ticket Management system; and Zeen Shop, a digital engagement platform that connects brands with retail stores via daily missions, photo-based quality checks, and a LINE Official Account-integrated loyalty program. The technology stack centers on cloud-processed computer vision claimed to reach up to 95% on-field accuracy within two months of deployment, with detection of SKUs at 360-degree rotations, supported by configurable geo-fencing, role-based dashboards, and journey-plan-based store allocation.
The company serves enterprise FMCG customers — disclosed logos include Nestlé Thailand, Boonrawd Brewery, and Frieslandcampina (with deployments across Thailand, Myanmar, Cambodia, and Laos) — through a direct enterprise field sales motion targeting brand, merchandising operations, and digital strategy executives. ZEEN's revenue model is primarily usage-based: customers are charged per "question" (covering 3 photos and 10 SKUs/POSM), with additional fees for ticket management, custom BI/reports, extra training, on-request analytics, AI re-runs, and unvisited stores. The company is founder-controlled (CEO Ekachai Jirachuphun), privately held, and has raised at least one funding round (2022, NVEST VENTURE, undisclosed amount). Distribution is via a lightweight mobile app (iOS, Android, Huawei APK) compatible with low-spec devices, enabling coverage across all Thai retail channels — Modern Trade, Convenience Stores, Traditional Trade, and Local Modern Trade — addressing a stated addressable base of 400,000+ traditional stores in Thailand. A Southeast Asia expansion roadmap (Malaysia, Indonesia, Vietnam) is publicly stated.
ZEEN firmographics
Firmographics- Name
- ZEEN
- Legal name
- ZEEN Innovation Co., Ltd.
- Website
- https://zeen.cloud
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ZEEN is a Bangkok-based AI company that provides FMCG brands with computer-vision-powered retail execution tools — automated shelf audits, out-of-stock detection, and a store-engagement platform — across Thailand and Southeast Asia.
- Ownership category
- akta.pro rank
ZEEN industry classification
Industry- Product category
- Retail Execution Software
- NAICS
- Information (51)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL)
Keywords
Where ZEEN is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
ZEEN business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Question Usage Fees: Zeen charges by questions used, where each question is limited to 3 photos and 10 SKUs/POSM. If customers want more pictures or SKUs beyond this limit, additional questions can be added at an extra charge. This is the primary revenue stream based on platform usage volume.
- Ticket Management Usage: Charged for using the Ticket Management feature for tracking and resolving in-store issues.
- Custom Reports and BI: Zeen provides several out-of-the-box reports/BI, but customizing specific requirements for reports/BI will be charged.
- Extra Training: Charged if training exceeds the standard limit provided to customers.
- On-Request Analysis: On-demand analysis services such as deep analysis for specific concerns (e.g., why an SKU has more OOS than the last 2 months, or creating presentations/reports for specific events) are charged.
- Unable-to-Visit Store Charges: For stores that cannot be visited (e.g., closed or not allowing visits), Zeen charges 1 question, providing the customer with store picture, check-in location, and timestamp.
- AI Re-Run Services: Charged if customers want to detect more SKUs/POP/POSM on existing data through re-running AI analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based pricing per question with standard inclusions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
ZEEN product offering
Product offeringCore offering
ZEEN provides AI-powered auditing, monitoring, and analytics software for FMCG brands to manage in-store retail execution at scale. Its Zeen Audit platform uses AI image recognition to detect On-Shelf Availability, Out-of-Stock, and Share of Shelf conditions from shelf photos and triggers real-time alerts and tickets, while the Zeen Shop platform lets brands send daily missions and run loyalty programs to engage local stores.
Product overview
ZEEN is a two-platform product suite for FMCG retail execution in Thailand and Southeast Asia. The core portfolio consists of Zeen Audit (an AI-powered store audit platform) and Zeen Shop (a digital engagement platform connecting brands with local stores). Zeen Audit uses AI image recognition to monitor OSA, OOS, and SOS metrics, supported by a Ticket Management System for real-time issue routing. Zeen Shop complements this with a Mission feature (brand-to-store task assignments with rewards) and a Loyalty Program (integrated with LINE Official Account for store-level CRM and basket-level tracking). Together, the two platforms enable brands to track, monitor, and manage product displays at each store in real time.
Differentiator
Problem solved
Functional benefit
Brands
- Zeen Audit: AI-powered audits for in-store excellence. Ensures compliance, monitors stock and displays, and delivers real-time alerts and insights—enabling teams to act fast, fix issues, and optimize store performance. Features OSA (On-Shelf Availability), OOS (Out of Stock), SOS (Share of Shelf), and Ticket Management.
- Zeen Shop
Products and services
- Zeen Audit AI-powered in-store audit platform for FMCG brands that monitors compliance, tracks On-Shelf Availability (OSA), Out of Stock (OOS), and Share of Shelf (SOS) via AI image recognition of shelf photos, and delivers real-time alerts and tickets for fast issue resolution. Designed for brand managers, merchandising operations teams, and field merchandisers at large consumer goods companies.
- Zeen Shop Digital engagement platform that connects FMCG brands with local retail stores, enabling brands to send daily missions such as product arrangement and photo quality checks and to run a loyalty program integrated with LINE Official Account that rewards stores for purchases of participating products. Designed for FMCG brands and the local retail stores (modern trade, convenience, traditional trade, and local modern trade) that execute their brand programs.
Quantifiable outcome
- Up to 95% AI on-field accuracy, improving from 70% to 95% within 2 months
- +2 more outcomes
Companies that use ZEEN
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
ZEEN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
ZEEN partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
ZEEN competitors and assessment
Company assessmentDirect peers
- Repsly: Repsly provides a mobile-first retail execution and field activity management platform for CPG brands, covering store audits, merchandising tasks, and photo-based execution. It competes with ZEEN's Zeen Audit for FMCG field teams and the Zeen Shop Missions feature on task assignment and store engagement.
- AFS Retail Solutions: AFS Retail Solutions provides merchandising execution, store audits, and field-services software for CPG manufacturers and retailers. ZEEN explicitly names AFS as one of its competitors, operating a similar retail-execution SaaS proposition for FMCG brands.
- Trax Technology Solutions: Trax is the leading global computer-vision platform for retail store audits, on-shelf availability, share-of-shelf, and execution analytics for CPG/FMCG brands. It directly competes with ZEEN's Zeen Audit on AI image recognition, SKU detection, and merchandising KPIs, with extensive enterprise FMCG references worldwide.
- Yoobic: Yoobic offers AI-driven in-store execution, task management, and store engagement solutions used by global retailers and consumer goods companies. It overlaps with ZEEN on AI image-recognition audits, field-force task assignment, and store-level performance analytics.
Emerging players
- Cytrio / AFSVISION-style shelf intelligence vendors: Specialty retail-merchandising analytics providers offering photo-based shelf insights, planogram compliance, and category intelligence. They are comparable to ZEEN on AI-driven shelf analytics targeted at FMCG brand teams in Asia and globally.
- GoodVision: GoodVision is an AI video-analytics platform focused on retail and traffic insights, including shelf and store-execution analytics. It overlaps with ZEEN's computer vision capabilities and competes in similar retail AI / FMCG audit categories.
- ParallelDots: ParallelDots offers AI image-recognition solutions including on-shelf availability and retail execution tools for CPG brands. It overlaps with ZEEN's core shelf-audit capabilities and targets the same FMCG audit buyer.
Broad incumbents
- NielsenIQ: NielsenIQ is a global leader in retail measurement, consumer insights, and shelf intelligence for FMCG brands. Its shelf and execution analytics offerings compete directly with ZEEN's OSA, OOS, and SOS modules within large FMCG accounts.
- Salesforce (Sales/Service Cloud): Salesforce provides field service and consumer goods execution solutions (including Consumer Goods Cloud) that compete with ZEEN for enterprise FMCG merchandising budgets. ZEEN explicitly names Salesforce as a competitive threat, leveraging bundled CRM and broader enterprise relationships.
Regional players
- SYSCOM Crossbee / SYSCOM: SYSCOM offers field-marketing and retail-execution platforms for consumer goods companies in Japan and broader Asia. ZEEN explicitly identifies SYSCOM as a competitor, operating similar merchandising-execution software for FMCG brands with regional Asia focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
ZEEN social profiles
Digital presenceZEEN financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZEEN leadership team
Management profileNumber of profiles
Profiles1 record
ZEEN funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZEEN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZEEN
What does ZEEN do?
ZEEN provides AI-powered auditing, monitoring, and analytics software for FMCG brands to manage in-store retail execution at scale. Its Zeen Audit platform uses AI image recognition to detect On-Shelf Availability, Out-of-Stock, and Share of Shelf conditions from shelf photos and triggers real-time alerts and tickets, while the Zeen Shop platform lets brands send daily missions and run loyalty programs to engage local stores.
Is ZEEN a public or private company?
ZEEN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ZEEN founded?
ZEEN was founded in 2020. It employs 1 to 10 people.
Where is ZEEN based?
ZEEN is headquartered in Bangkok, Thailand, in the Asia region.
How does ZEEN make money?
Seven revenue lines are on record. Question Usage Fees are the primary driver. The others are ticket Management Usage, custom Reports and BI, extra Training, on-Request Analysis, unable-to-Visit Store Charges and AI Re-Run Services.
Who are ZEEN's main competitors?
Direct peers on record are Repsly, AFS Retail Solutions, Trax Technology Solutions and Yoobic. Emerging players are Cytrio / AFSVISION-style shelf intelligence vendors, GoodVision and ParallelDots. Broad incumbents are NielsenIQ and Salesforce (Sales/Service Cloud). SYSCOM Crossbee / SYSCOM is listed as a regional player.
Does ZEEN have an API?
No public API is recorded for ZEEN.
What industry is ZEEN in?
ZEEN's product category is Retail Execution Software. Its primary akta.pro industry code is HDAAAKAL, Audit, Explainability & Accountability Tooling (traceability, reporting). Its NAICS code is 51 and its SIC code is 8741.