Name

PAON DP

Legal name

株式会社パオン・ディーピー

Website

https://paon-dp.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Software Publishers (51321)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industry

Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing) (MPAFABAH)

Keywords

• Mobile gaming apps
• Slot machine simulators
• Pachislot simulation apps
• Game IP licensing
• Mobile subscription gaming

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Slot Simulator App Sales: One-time purchase model for individual slot simulator apps, priced at ¥320–¥2,500 per title. Apps are available on both iOS and Android platforms. The company runs periodic limited-time sales (discounting individual titles by 30–70%).
2. 大都吉宗CITY Subscription Service: Monthly subscription (¥900/month tax included) offering access to 30+ slot simulator titles and additional features including a character gacha system, promotional video and music video viewing, wallpaper/icon downloads, and log-in point rewards.
3. Alien Egg (エイリアンのたまご) In-App Purchases: Free-to-play mobile RPG (Alien Egg) monetized through in-app purchases of virtual currency ('宇宙石', i.e., space stones). Service ended April 13, 2026. Prepaid balance refunds processed at ¥12 per unit.
4. DATA EAST IP Licensing: Revenue generated by licensing classic DATA EAST game IP (Karnov, Windjammers, Hercules series, Atomic Runner Chelnov, etc.) to third-party publishers for re-releases on modern platforms, merchandise, soundtracks, and arcade hardware.
5. Daitomo Companion App: Free companion app linking physical slot machines to the smartphone ecosystem. Operates alongside the subscription service; revenue derived indirectly through user engagement with 大都吉宗CITY ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PAON DP develops, publishes, and operates mobile slot/pachislot simulator apps for iOS and Android under an exclusive license from DAITO GIKEN, including the ¥900/month Daito Yoshimune CITY subscription (30+ titles) and individual one-time-purchase simulator apps (¥320–¥2,500). The company also operates the Daitomo real-machine QR-code linkage service and licenses classic DATA EAST game IP (KARNOV, Windjammers, Hercules series, etc.) to international retro game publishers.

Product overview

PAON DP operates two primary mobile gaming product lines: (1) 大都吉宗CITY, a ¥900/month subscription service offering approximately 30 slot and pachinko simulator titles, supplemented by the standalone ダイトモ app for real-machine linkage with Daito Giken slot cabinets; and (2) individual one-time-purchase simulator apps ranging from ¥490–¥2,500 each. Beyond simulators, PAON DP publishes original mobile games including the auto-battle RPG エイリアンのたまご (now service-ended), the social game スクラッチパイレーツ, and licenses Data East classic IP (KARNOV, Windjammers, Hercules series) to third-party retro game publishers. The company also provides developer support services (3D modeling, background art) for external studios. The simulator portfolio includes slot machine titles such as 押忍！番長 series, 吉宗 series, 政宗 series, クレアの秘宝伝 series, and newly launched titles like 真打 吉宗 (2025), ｅぱちんこ押忍！番長 漢の頂 (PAON DP's first e-pachinko simulator), and 忍魂弐.

Differentiator

Problem solved

Functional benefit

Products and services

• Daito Yoshimune CITY (大都吉宗CITY) Subscription Service Monthly subscription service (¥900/month, tax included) that provides access to 30+ slot/pachislot simulator titles (DAITO GIKEN machines) on iOS and Android, plus an information app with promotional videos, wallpapers, icons, and a character gacha system. Also available on feature phones for ¥330/month.
• Slot Simulator Apps (Individual One-Time Purchase) Individual slot and pachinko simulator apps sold as one-time purchases on iOS and Android, ranging from ¥320 to ¥2,500 per title. Includes simulator apps for DAITO GIKEN titles such as the 押忍！番長 (Osu! Banchou) series, 吉宗 (Yoshimune) series, 政宗 (Masamune) series, 忍魂 (Ninkonotsu) series, 秘宝伝 (Hidenoden) series, and HEY! 鏡 series.
• Daitomo (ダイトモ) Real-Machine Linkage Service Free smartphone companion service that links with physical DAITO GIKEN pachislot machines via QR code scanning. Users record play history, save missions, issue continuation passwords, and customize in-machine characters and outfits.
• DATA EAST IP Licensing Business License management and rights exploitation for classic Data East game IPs including KARNOV (1987), Windjammers/Flying Power Disc (1994), Hercules series (5 titles, 1987–1996), Atomic Runner Chelnov (1988), Vapor Trail (1989), ROHGA: Armor Force (1991), and Skull Fang (1996). Licensed to Dotemu, Hamster Corporation, Taito, City Connection, Blaze Entertainment, D4 Enterprise, and PMOA.
• Developer Support Services (3D Modeling and Background Art)
• Shodai Yoshimune Kuji (初代吉宗くじ) Online Lottery Online lottery service featuring Yoshimune-slot-machine-themed goods, sold at ¥711 per entry with home delivery, available via pachikuji.jp.
• Scratch Pirates (スクラッチパイレーツ) Self-published social game originally jointly developed by PAON Inc. and DP Inc. and released in 2014.
• Beymon Kingdom Ω (ベーモンキングダムΩ) Self-published social/mobile game released in 2015 as part of PAON DP's original catalog.

Quantifiable outcome

• 5 million+ downloads for Alien Egg as of April 2024
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, minor and legacy.

• DAITO GIKEN, INC. (株式会社大都技研)coreStrategic or Co-development Partner · 1 April 2005Long-standing strategic partnership since 2005. PAON DP operates DAITO GIKEN's official mobile site (大都吉宗CITY) and develops/produces digital simulator apps for DAITO GIKEN's popular pachislot machines (吉宗, 押忍！番長 series, etc.). PAON DP also operates the ダイトモ physical machine linkage service in partnership with DAITO GIKEN. This is the company's primary content partnership and core business relationship.
• G-MODE CorporationcoreTechnology or Integration · 1 August 2004G-MODE Corporation is the successor to Data East Corporation and holds ownership of the DATA EAST brand and logo. IP rights for classic DATA EAST titles (Karnov, Windjammers, Hercules, etc.) were transferred from Data East Corporation to PAON DP Inc. G-MODE is referenced as the copyright holder alongside PAON DP for simulator content.
• Sabohani Inc. (株式会社サボハニ)minorOthersListed as a partner company. Nature of partnership not detailed in available sources.
• DENGEN INC. (株式会社デンゲン)minorOthersListed as a partner company. Nature of partnership not detailed in available sources.
• Dotemu SASminorChannel Partner/ Reseller/ DistributorLicensed Windjammers IP for Windjammers 2 (modern game development) and the Flying Power Disc re-release. Dotemu publishes on Switch, PS4, Steam, and Xbox globally.
• HAMSTER Corporation (株式会社ハムスター)minorChannel Partner/ Reseller/ DistributorLicensed Hercules series IP for the Console Archives series on Switch 2 and PS5. HAMSTER publishes classic titles as official re-releases.
• TAITO CORPORATION (株式会社タイトー)minorChannel Partner/ Reseller/ DistributorLicensed Atomic Runner Chelnov and Rohga: Armor Force IP for the Egret II mini Arcade Collection PART1 hardware release.
• CITY CONNECTION CO., LTD. (株式会社シティコネクション)minorChannel Partner/ Reseller/ DistributorLicensed Rohga: Armor Force and Skull Fang for the Saturn Tribute Boosted series on modern platforms.
• PMOA Co., Ltd. (株式会社ピーエムオフィスエー)minorChannel Partner/ Reseller/ DistributorLicensed Rohga: Armor Force IP for a plastic model kit (5inM 1/35 scale) covering the four dragon variants.
• Blaze Entertainment Ltd.minorChannel Partner/ Reseller/ DistributorLicensed Windjammers, Karnov and Friends IP for the Evercade Arcade series cartridge (cartridge #15).
• D4 Enterprise Co., Ltd. (株式会社D4エンタープライズ)minorChannel Partner/ Reseller/ DistributorLicensed multiple DATA EAST titles for the Project EGG retro game distribution service (Vapor Trail, Hercules series, Atomic Runner Chelnov, Karnov on arcade, FC, MD, SFC, PS platforms).
• MUSIC ENGINEminorOthersMusic engine organized a concert featuring Hercules no eikou III and IV music on September 7, 2024.
• ITABASHI SCIENCE AND EDUCATION HALL / NEW JAPAN BGM PHILHARMONIC ORCHESTRAminorOthersOrganized a planetarium concert featuring Hercules no eikou music on October 19, 2024, performed by the New Japan BGM Philharmonic Orchestra.
• DISKUNION CO., LTD. / CINEMA-KANminorOthersDistributed Flying Power Disc and Atomic Runner/Chelnov original soundtracks on vinyl LP and CD through Diskunion's Cinema-Kan label.
• PAON Inc. (historical — merged)legacyStrategic or Co-development PartnerPAON Inc. merged with DP Inc. in March 2015 to form PAON DP Inc. The merger was intended to deliver the 'highest quality entertainment.' Prior joint projects included Scratch Pirates (2014) social game.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Dotemu: French retro game publisher/developer (Streets of Rage 4, Windjammers 2) and existing PAON DP licensing partner for Windjammers IP. Comparable as a specialist in monetizing classic Japanese arcade IP through modern multi-platform releases.
• Hamster Corporation: Specialist retro game re-release publisher (Arcade Archives, Console Archives on Switch/PS5) and existing PAON DP licensing partner for DATA EAST titles. Comparable as a niche publisher monetizing classic arcade IP through modern distribution platforms.

Direct peers

• Universal Entertainment Corporation: Japanese pachislot/pachinko machine manufacturer with mobile gaming subsidiary (Universal Entertainment mobile apps, former Net Entertainment content). Directly comparable as a pachislot IP holder with mobile simulator distribution to Japanese consumers.
• Heiwa Corporation: Japanese pachislot/pachinko manufacturer with mobile content initiatives for its IP portfolio. Comparable as a slot-machine maker extending its IP into mobile simulator consumer products.
• Konami Digital Entertainment: Major pachislot manufacturer that also publishes official mobile slot/pachinko simulator apps on Japanese app stores. Same product category (mobile pachislot simulators), same Japanese consumer target, same dual model of slot machine IP and mobile distribution.
• SANKYO Co., Ltd. Major Japanese pachislot/pachinko machine maker (under SANKYO/FEVER group). Operates digital content channels for its slot IP. Same business model of monetizing pachislot IP through both physical and digital consumer channels.
• Sammy Corporation (SEGA Sammy Holdings): Pachislot machine manufacturer under SEGA Sammy with mobile gaming presence and pachislot content offerings. Comparable as a vertically integrated slot-machine-IP holder with parallel mobile simulator offerings in Japan.

Others

• G-MODE Corporation: Successor to DATA EAST Corporation and holder of the DATA EAST brand/logo; core rights partner to PAON DP for classic arcade IP. Comparable as an ecosystem participant providing IP governance that enables PAON DP's licensing business, rather than a direct competitor.

Broad incumbents

• Fields Corporation: Japanese entertainment conglomerate focused on pachinko/pachislot content planning and distribution with adjacent mobile and digital operations. Comparable as a pachislot industry incumbent with broader content portfolio beyond pure simulator apps.

Regional players

• City Connection Co., Ltd. Japanese retro game publisher (Saturn Tribute series, retro console re-releases) and PAON DP licensing partner for Rohga and Skull Fang. Comparable as a Japanese-domiciled retro IP publisher using similar distribution models (digital storefronts, mini-arcade hardware).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PAON_DP

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAON DP