Music Engine
Music Engine Hungária Kft. is a Budapest-based provider of licensed background music services and proprietary playback hardware for commercial venues in Hungary and other European countries. It sells four device tiers (ME Streamer, ME Kompakt, ME Dante, ME Pro) under subscription, leveraging its Artisjus partnership to offer up to 55% royalty discounts across hospitality, retail, fitness, and special-venue segments.
- Company typePrivate
- Founded2004
- HeadquartersBudapest, Hungary
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Music Engine does
Music Engine Hungária Kft. is a Hungarian private company that provides licensed background music services and proprietary playback hardware to commercial venues across Hungary and several other European countries. The company operates as an official partner of Artisjus, the Hungarian copyright society, and is able to pass royalty discounts of up to 55% to its customers — a structural cost advantage that underpins its value proposition against unlicensed or non-partner providers.
The product line consists of four proprietary hardware tiers paired with a centrally managed music library: ME Streamer (an internet-connected plug-and-play player), ME Kompakt (a 15.6-inch touchscreen all-in-one device), ME Dante (a Dante IP-speaker integration unit supporting unlimited networked speakers and multi-zone control), and ME Pro (a rack-mountable professional unit handling up to six simultaneous music channels). Content is curated by human music experts across multiple genres and is delivered as continuous, legally licensed streams. Pricing is subscription-based in HUF, with monthly recurring fees of approximately HUF 14,900-43,900 plus one-time installation and contract fees of HUF 49,900-79,900.
Go-to-market is sales-led and direct, targeting six verticals — bars/cafés, restaurants, hotels, shops/malls, gyms, and special venues — through industry-specific landing pages and quote-request CTAs on music-engine.hu. The customer base of 2,000+ businesses spans SMBs (cafés, small restaurants) and enterprises (BMW, Sanofi, Groupama, Boxy, Autowallis, multi-site hotels). The firm employs 1-10 people, is privately held with no disclosed funding or parent company, and operates from a single headquarters in Budapest.
Music Engine firmographics
Firmographics- Name
- Music Engine
- Legal name
- Music Engine Kft.
- Website
- https://music-engine.hu
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Music Engine Hungária Kft. is a Budapest-based provider of licensed background music services and proprietary playback hardware for commercial venues in Hungary and other European countries. It sells four device tiers (ME Streamer, ME Kompakt, ME Dante, ME Pro) under subscription, leveraging its Artisjus partnership to offer up to 55% royalty discounts across hospitality, retail, fitness, and special-venue segments.
- Ownership category
- akta.pro rank
Music Engine industry classification
Industry- Product category
- Commercial Background Music Services
- NAICS
- Sound Recording Industries (5122)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Rights Administration & Royalty Processing (Admin, Accounting, Statements) (MPAIAKAD)
- akta.pro secondary industries
- Sync Marketplaces & Licensing Platforms (MPAIALAG), Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation) (MPAIALAF), Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)
Keywords
Where Music Engine is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
Music Engine business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware device subscription: Monthly recurring subscription model for proprietary music streaming devices (ME Streamer, ME Kompakt, ME Dante, ME Pro). Customers pay monthly fees plus one-time installation/contract fees.
- Professional installation services: One-time installation and contract fee charged when setting up devices at customer locations.
- Royalty administration: As official Artisjus partner, Music Engine administers music licensing and passes through royalty costs with discounts up to 55%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ME Streamer - Internet-based plug-and-play music player |
| Subscription | Monthly | ME Kompakt - Touchscreen all-in-one music library |
| Subscription | Monthly | ME Dante - Multi-zone control with Dante IP speakers |
| Subscription | Monthly | ME Pro - Professional rack-mountable multi-zone solution |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Music Engine product offering
Product offeringCore offering
Music Engine provides legally licensed background music streaming and proprietary playback hardware devices (ME Streamer, ME Kompakt, ME Dante, ME Pro) to commercial venues such as bars, restaurants, hotels, shops, gyms, and special venues. Services are delivered via monthly subscriptions bundled with one-time installation fees, with multi-zone audio control and remote content management. As an official Artisjus partner, the company administers music licensing and passes through royalty costs at discounts up to 55%.
Product overview
Music Engine is a background music service provider offering licensed music for businesses across Hungary and Europe. The company provides four distinct hardware products: ME Streamer (internet-based streaming device for commercial stores), ME Kompakt (touchscreen all-in-one player), ME Dante (Dante IP speaker integration system), and ME Pro (professional multi-zone rack-mountable unit). All products work with the centralized Music Engine music library and provide up to 55% Artisjus royalty discount through their official Artisjus partnership. The product lineup progresses from entry-level streaming to professional multi-channel solutions, serving venues including bars, restaurants, hotels, shops, gyms, and special venues.
Differentiator
Problem solved
Functional benefit
Brands
- ME Streamer: Internet-based music player designed for business use - compact device with no installation or setup required
- ME Kompakt
- ME Dante
- ME Pro
Products and services
- ME Streamer Internet-based music player designed for business use. Provides reliable access to curated music channels without installation, setup, or supervision. Compact design with remotely controlled content, scheduling, and custom advertising integration. Priced at 14,900 HUF + VAT/month plus 49,900 HUF + VAT one-time installation fee.
- ME Kompakt All-in-one touchscreen device combining monitor and computer in a single fanless, slim unit with a 15.6-inch touchscreen. Designed for quiet operation and wall-mounting. Delivers full Music Engine music library functionality with on-device control. Priced at 37,900 HUF + VAT/month plus 64,900 HUF + VAT one-time installation fee.
- ME Dante Advanced digital solution with touchscreen interface and built-in Dante system for controlling nearly unlimited Dante IP speakers without separate amplifiers or mixers. Supports multi-zone background music control with Dante network integration. Priced at 43,900 HUF + VAT/month plus 79,900 HUF + VAT one-time installation fee.
- ME Pro Flagship rack-mountable professional multi-zone solution compatible with shallow 19-inch racks. Handles up to 6 simultaneous music channels with intuitive channel-switching. Supports flexible control via peripherals or Windows remote desktop software. Priced from 43,900 HUF + VAT/month plus 79,900 HUF + VAT one-time installation fee.
- Background Music Licensing & Royalty Administration Service Licensed background music streaming service administered by Music Engine as an official Artisjus (Hungarian Copyright Society) partner. Provides fully legal music licensing bundled with device subscriptions and offers customers up to 55% royalty discount versus direct Artisjus contracting. Includes continuously updated curated music library.
Quantifiable outcome
- Background music can increase time spent in hospitality venues by 15%, increasing orders by 30% and revenue
- +2 more outcomes
Companies that use Music Engine
Customer profileNamed customers25 records
Segments6 records
Ideal customer profiles6 records
Music Engine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Music Engine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Artisjus (Hungarian Copyright Society)coreOfficial Artisjus partner enabling Music Engine to offer customers up to 55% royalty discount on background music licensing. Artisjus is the Hungarian copyright society managing music performance rights. This partnership allows Music Engine to provide legally licensed background music at reduced costs to customers.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Music Engine competitors and assessment
Company assessmentRegional players
- TouchTunes: In-location entertainment and music platform primarily for bars and restaurants in North America. Comparable to Music Engine's bar/restaurant segment with similar venue music licensing model in a different geography.
Emerging players
- Jamendo Licensing: Music licensing platform offering royalty-free and licensed music for commercial use including background music for businesses. Comparable to Music Engine in the music licensing space with focus on independent artist catalogs.
- Easy on Hold: Provider of on-hold music and messaging, plus commercial background music solutions for businesses. Partial overlap with Music Engine's commercial music licensing offerings.
- Storeplay: In-store music and digital signage platform for retail environments with licensed background music. Comparable to Music Engine's retail vertical offering with technology-forward approach to commercial music.
Broad incumbents
- Mood Media: Largest global provider of in-store music, messaging, and scent solutions for commercial venues, including hotels, restaurants, and retail. Direct competitor to Music Engine's background music for business offering, operating at significantly larger scale across multiple continents.
- Spotify for Business: While primarily consumer-facing, Spotify's commercial licensing arm competes in the background music for business space. Significantly larger scale and brand recognition compared to Music Engine, with broader music catalog.
- SiriusXM for Business: Commercial music service providing satellite and streaming background music for businesses across hospitality, retail, and fitness. Competes with Music Engine in licensed background music for commercial venues.
Direct peers
- Rockbot: Interactive music platform for businesses offering licensed background music plus customer engagement features like jukebox functionality. Comparable to Music Engine in the venue music licensing space with additional social features.
- Cloud Cover Music: Licensed background music streaming service for businesses with PRO-compliant catalogs and multi-location support. Direct peer to Music Engine in commercial background music licensing for hospitality, retail, and fitness verticals.
- Soundtrack Your Brand: Cloud-based background music streaming service for commercial venues with curated playlists and PRO licensing. Directly comparable to Music Engine's licensing and streaming model, serving similar hospitality and retail customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Music Engine social profiles
Digital presenceMusic Engine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Music Engine leadership team
Management profileNumber of profiles
Music Engine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Music Engine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Music Engine
What does Music Engine do?
Music Engine provides legally licensed background music streaming and proprietary playback hardware devices (ME Streamer, ME Kompakt, ME Dante, ME Pro) to commercial venues such as bars, restaurants, hotels, shops, gyms, and special venues. Services are delivered via monthly subscriptions bundled with one-time installation fees, with multi-zone audio control and remote content management. As an official Artisjus partner, the company administers music licensing and passes through royalty costs at discounts up to 55%.
Is Music Engine a public or private company?
Music Engine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Music Engine founded?
Music Engine was founded in 2004. It employs 1 to 10 people.
Where is Music Engine based?
Music Engine is headquartered in Budapest, Hungary, in the Europe region.
How does Music Engine make money?
Three revenue lines are on record. Hardware device subscription is the primary driver. The others are professional installation services and royalty administration.
Who are Music Engine's main competitors?
TouchTunes is listed as a regional player. Emerging players are Jamendo Licensing, Easy on Hold and Storeplay. Broad incumbents are Mood Media, Spotify for Business and SiriusXM for Business. Direct peers are Rockbot, Cloud Cover Music and Soundtrack Your Brand.
Does Music Engine have an API?
No public API is recorded for Music Engine.
What industry is Music Engine in?
Music Engine's product category is Commercial Background Music Services. Its primary akta.pro industry code is MPAIAKAD, Music Rights Administration & Royalty Processing (Admin, Accounting, Statements), with a secondary code of MPAIALAG, Sync Marketplaces & Licensing Platforms. Its NAICS code is 5122 and its SIC code is 7900.