Centro de Convenciones Cartagena de Indias

What Centro de Convenciones Cartagena de Indias does

Centro de Convenciones Cartagena de Indias (CCCI) is a privately-held convention center located in the historic Getsemaní neighborhood of Cartagena, Colombia, founded in 1982 and operated by Grupo Heroica S.A.S. (NIT: 900.360.261-4) since 2010. The venue hosts conventions, congresses, corporate events, exhibitions, fairs, weddings, and social gatherings, serving enterprise clients across multiple industries including banking (Asobancaria), telecommunications (Andinalink — 25-year partnership), construction (CAMACOL), retail real estate (ICSC), export artisan trade (Farex), business associations (ANDI), and international associations. The facility spans multiple indoor and outdoor spaces — Gran Salón Barahona, Claustro de las Ánimas, Auditorio Getsemaní, terraces, halls, and floating maritime walkways on Bahía de las Ánimas — supported by on-site audiovisual technology, live streaming and hybrid event capabilities, a 360-degree virtual tour platform (Mittos), and a solar energy infrastructure.

The venue generates revenue through four primary streams: (1) event venue rental (quote-based, multi-year contracts) for corporate, association, government, and social events; (2) on-site food and beverage services including Restaurante Marea and event catering featuring Caribbean Colombian cuisine; (3) flexible Cowork Cartagena workspace rentals with hourly rates from COP 15,000 (subscription/recurring model, in partnership with Famoc Depanel); and (4) audiovisual and technology services. The commercial team operates an enterprise field-sales motion targeting corporate clients, industry associations, government entities, and event organizers, complemented by event-driven marketing that leverages international rankings (Top 10 Latin American ICCA destination in 2025 with 36 ICCA-registered events; #1 in Colombia and #5 in Latin America for medical congresses). Distribution is direct-only, with no third-party venue resellers, and the venue operates within a 2km radius of 12 hotels with 1,254 rooms.

In 2024, CCCI hosted 268 events with 245,061 participants, contracted COP 8,401 million in services from 155 local suppliers (61% from Cartagena/Bolívar), contributed COP 14,736 million in taxes, and generated an economic impact of COP 575,889 million (0.94% of Bolívar's GDP) per a BDO report. The venue holds ISO 9001, AIPC Gold Quality, ICCA and UFI memberships, WISG gastronomy sustainability certification (first in Latin America), Great Place to Work, and ProColombia / Marca País designations. Grupo Heroica, the operating entity, also runs Centro de Eventos Valle del Pacífico (Cali) and Centro de Convenciones de Costa Rica, indicating a multi-country Latin American venue platform strategy led by Juliana López as President and CEO.

Name

Centro de Convenciones Cartagena de Indias

Legal name

Grupo Heroica S.A.S.

Website

https://cccartagena.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Centro de Convenciones Cartagena de Indias (CCCI) is a 44-year-old convention center in Cartagena, Colombia, operated by Grupo Heroica S.A.S. It hosts MICE events — conventions, congresses, corporate gatherings, and exhibitions — for enterprise clients across industries and international associations.

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services (MICE)

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL), Conference Centers & Dedicated Meeting Venues (THAHAAAB), Conference & Convention Center Catering (THAHAKAB)

Keywords

• Convention center services
• Event venue rental
• MICE event hosting
• Corporate event spaces
• Convention and meeting facilities

Headquarters

HQ city

Cartagena

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Venue Rental and Event Hosting: Primary revenue from renting event spaces including Gran Salón Barahona, Claustro de las Ánimas, Auditorium Getsemaní, various salons, terraces, and outdoor areas for conventions, congresses, fairs, corporate events, social events, and weddings
2. Food and Beverage Services: On-site gastronomic services including the restaurant Marea, catering for events, served dinners, and buffet stations. Includes local Caribbean Colombian flavors combined with international techniques
3. Cowork Spaces: Flexible workspace rental including meeting rooms, collaborative areas, and private offices on the third floor with bay views. Partnership with Famoc Depanel
4. Professional Services: Logistics, production, and technology services contracted through 155+ local suppliers for event execution (COP 8,401 million in services contracted in 2024)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

CCCI is a convention center that rents multiple indoor and outdoor event spaces (Gran Salón Barahona, Claustro de las Ánimas, Auditorio Getsemaní, terraces, halls and maritime docks) for conventions, congresses, fairs, corporate events, social celebrations and weddings. It bundles the venue with in-house gastronomy, audiovisual and hybrid-event technology, and operates complementary services including the Marea restaurant and Cowork Cartagena flexible workspace.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Hosting and Organization Services Full-service event organization for fairs and conventions, congresses, corporate events, social events and weddings. Provides comprehensive planning and execution for various event types at the CCCI venue.
• Venue Space Rental (Espacios) Rental of multi-purpose venue spaces including Explanada de San Francisco, Gran Salón Barahona, Claustro de las Ánimas, Auditorio Getsemaní, Salones, Salas, Terrazas, Halls, Pórticos and Secretaría General. Each space is designed for different event scales and formats, from small meetings to large-scale congresses.
• Food & Beverage and Catering Services (Gastronomía) On-site catering and gastronomic services offering local Caribbean Colombian flavors combined with international techniques. Includes served dinners, buffet stations and custom menu design for events.
• Audio, Video and Technology Services Technical audio, video and technology services for events, including state-of-the-art equipment, interactive screens, live streaming capabilities and hybrid event solutions.
• Cowork Cartagena Flexible coworking space on the third floor of CCCI with views of Bahía de las Ánimas and the historic center. Offers meeting rooms, collaborative workspaces and hourly/daily rental options for entrepreneurs and executives. Operated in partnership with Famoc Depanel since January 2020.
• Restaurante Marea Restaurant and bar located at CCCI offering Caribbean-inspired cuisine with views of the bay. Part of the venue's gastronomic experience for event attendees and open to the general public as a standalone dining offering.

Quantifiable outcome

• COP 575.889 million economic impact in 2024 (0.94% of Bolívar's GDP)
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Famoc DepanelcoreStrategic or Co-development Partner · 24 January 2020Strategic partnership to launch Cowork Cartagena - a flexible workspace offering in the convention center. The partnership combines Grupo Heroica's venue operations with Famoc Depanel's coworking expertise to position Cartagena in the global coworking trend.
• Fenalco BolívarcoreGTM or Marketing PartnerStrategic alliance with Fenalco Bolívar and RCN Radio to develop city events including Cuchara E' Palo Gastronomic Fair and Feria Automotriz del Caribe, promoting local economy and brand visibility with 12,000+ visitors.
• RCN RadiocoreGTM or Marketing PartnerMedia partnership with RCN Radio for joint city events promoting economic development and community engagement.
• Motivva Sport LogisticsminorStrategic or Co-development PartnerPartnership for sports events including Media Maratón del Mar, where CCCI serves as finish line venue, promoting Cartagena as a sports and events destination.
• Cartagena MágicaminorStrategic or Co-development PartnerTourism partners for autocine (drive-in cinema) initiative during pandemic reopening, bringing cultural events to the bay area parking lot.
• Magix GroupminorStrategic or Co-development PartnerPartnership for autocine initiative supporting responsible reopening and cultural agenda during pandemic period.
• Playa ProduccionesminorStrategic or Co-development PartnerEntertainment production partner for autocine initiative, contributing event production expertise for safe reopening events.
• Bona Vida CatamaranesminorGTM or Marketing PartnerPartnership offering maritime experiences for event attendees - 90-foot catamaran with capacity for 200 people for corporate events and congress complementary activities on the bay.
• Escuela Latinoamericana de Coaching y MentoringminorStrategic or Co-development PartnerTraining partnership for leadership development of CCCI managers, focusing on coaching and mentoring skills for professional growth.
• Cartagena de Indias Convention and Visitors BureaucoreStrategic or Co-development PartnerCollaborative efforts in the MICE Cluster initiative with Chamber of Commerce to position Cartagena as a leading MICE destination internationally.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Fira de Barcelona: Major Spanish convention and exhibition operator with multi-venue model. Comparable in combining convention hosting with trade-fair operation and integrated commercial strategy.
• Palais des Congrès de Montréal: Canadian federal convention venue comparable in size and association-event focus, with diversified revenue (rental, F&B, exhibitions). Useful North American benchmark for CCCI's ICCA-eligible positioning.
• FIBES Sevilla: Mid-size Spanish convention center comparable in scale to CCCI, focused on association meetings and corporate events. Useful benchmark for venue economics and Mediterranean/LatAm MICE dynamics.
• IFEMA Madrid: One of Europe's largest trade-fair and convention operators. Comparable broad MICE and exhibition model at much greater scale; serves as a global benchmark for ICCA ranking and venue diversification.

Direct peers

• Ágora Bogotá Centro de Convenciones: Colombia's flagship convention center in Bogotá, operated under a public-private model. Directly competes with CCCI for ICCA-eligible international association meetings and large congresses within Colombia's domestic MICE market.
• Plaza Mayor Convenciones y Exposiciones Medellín: Major Colombian convention and exhibition complex in Medellín. Comparable scale and target market (corporate events, international associations), competing for the same Colombian association rotation share as CCCI.
• Centro de Eventos Valle del Pacífico: Sister venue to CCCI under Grupo Heroica in Cali/Tuluá, Colombia. Operates under the same brand and platform with overlapping target market, sharing commercial team and supplier network.
• Corferias Bogotá: Bogotá's principal exhibition and convention complex, the country's largest trade-fair venue. Directly comparable in event-hosting model and target association/corporate clients, though larger and more exhibition-skewed than CCCI.
• Centro de Convenciones de Costa Rica (Herradura): Third Grupo Heroica-operated venue in Costa Rica. Comparable in operational model, target clients (corporate, association, government), and product mix (venue rental, F&B, tech services), giving a same-platform benchmark.

Regional players

• Panama Convention Center: Large regional convention venue in Panama City positioned as a LatAm alternative for association meetings. Competes for the same international rotation share from a different geography and infrastructure base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cccartagenaco
• Facebookfacebook.com/cccartagenaco
• LinkedInlinkedin.com/company/centro-de-convenciones-cartagena-de-indias

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro de Convenciones Cartagena de Indias