MAGIX
- Company typePrivate
- Founded2003
- HeadquartersReno, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
MAGIX firmographics
Firmographics- Name
- MAGIX
- Legal name
- MAGIX Software GmbH
- Website
- https://magix.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
MAGIX industry classification
Industry- Product category
- Creative Multimedia Software
- NAICS
- Software Publishers (5132)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)
- akta.pro secondary industries
- Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM), Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)
Keywords
Where MAGIX is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MAGIX business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses (Perpetual): One-time purchase model where customers buy software outright and own a perpetual license. Includes free email support and lifelong downloads. Upgrade offers available for existing customers.
- Add-ons and Plug-ins: Additional content, plug-ins, and creative assets sold through Producer Planet online store. Includes Soundpools, sample collections, and software extensions.
- Support Vouchers: Paid support services beyond standard free email support included with purchase
- Education Licensing: Special pricing and site licenses for students, educators, and academic institutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Video Pro X - Professional video editing software |
| One time/ perpetual license | Multi-year contract | Video Deluxe - Consumer video editing |
| One time/ perpetual license | Multi-year contract | Music Maker - Music production software |
| One time/ perpetual license | Multi-year contract | Photostory Deluxe - Photo slideshow creation |
| Unit Pricing | One time/ perpetual license | Physical version with shipping |
| Unit Pricing | One time/ perpetual license | Download version - immediate access |
| Subscription | Annual | Education pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
MAGIX product offering
Product offeringCore offering
MAGIX develops and sells desktop creative software for video editing, music production, and photo editing under a tiered consumer-to-professional product line. Core offerings include Video Pro X and Video deluxe for video editing, Music Maker for music production, and Photostory deluxe and Photo Manager Deluxe for photo organization and slideshows. Revenue is generated primarily through one-time perpetual software licenses, supplemented by an online marketplace (Producer Planet) for third-party creative assets, education licensing, and paid support services.
Product overview
MAGIX offers a multi-product portfolio of creative software spanning video editing, music production, and photo editing. The product lineup includes Video Pro X (professional video editing) and Video deluxe (consumer video editing) as flagship video products, along with Video Saver! for analog tape digitization. For audio, Music Maker provides accessible music creation tools, MP3 deluxe handles music library management, and Producer Planet serves as a marketplace for Soundpools, loops, and plug-ins. Photo editing is covered by Photostory deluxe for slideshow creation and Photo Manager Deluxe for photo organization. Add-ons and plugins extend functionality across product categories. The company targets both consumer and professional creative markets through tiered product offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Video Pro X: Professional precision video editing software
- Video deluxe
- Music Maker
- MP3 deluxe
- Photostory deluxe
- Photo Manager Deluxe
- Producer Planet
- Samplitude
- Sequoia
- SOUND FORGE Pro
- SpectraLayers
- ACID Pro
- VEGAS Pro
Products and services
- Video Pro X Professional precision video editing software for advanced users requiring broadcast-quality production capabilities.
- Video deluxe Video editing software designed for consumer users, offering accessible tools for creating home videos, presentations, and social media content.
- Video Saver! Video tape digitizer software that converts analog video content from VHS and other tape formats to digital formats.
- Music Maker Music production software that enables users to create, edit, and produce music with accessible tools, built-in sounds, and loops.
- MP3 deluxe Music library manager software for organizing, managing, and playing digital music collections.
- Photostory deluxe Photo presentation software that creates animated photo stories and slideshows with transitions and effects.
- Photo Manager Deluxe Photo organization software for cataloging, tagging, and managing large photo collections.
- Producer Planet Online marketplace for creative audio content including Soundpools, loops, clips, plug-ins, and additional creative resources for music and video production.
- Image Sounds - Ultimate Song Collection A comprehensive song collection providing royalty-free music loops and compositions for use in video and audio projects, sold via Producer Planet marketplace.
- Samplitude Professional digital audio workstation software for recording, mixing, and mastering audio productions.
- Sequoia Professional audio production software designed for high-end broadcast, mastering, and post-production audio workflows.
- SOUND FORGE Pro Professional audio editing software for precise audio recording, editing, and mastering.
- SpectraLayers Professional spectral editing software for advanced audio source separation and frequency-layer manipulation.
- ACID Pro Professional loop-based music production software for arranging and producing music with loop-driven workflows.
- VEGAS Pro Professional video editing software for advanced non-linear editing, color grading, and post-production workflows.
Companies that use MAGIX
Customer profileSegments5 records
Ideal customer profiles3 records
MAGIX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MAGIX partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Emarsys eMarketing Systems AGcoreEmail marketing service provider for newsletter distribution. Handles newsletter tracking with embedded pixels for campaign analytics. Located at Hans-Fischer-Strasse 10, 80339 Munich.
- Rakuten Advertising (LinkShare)minorAffiliate network for managing publishers, measuring performance, and paying commissions for generated sales.
- AWINminorAffiliate network for managing publishers and tracking affiliate marketing performance.
- TradeTrackerminorAffiliate network partner for publisher performance measurement and commission tracking.
- ADCELLminorAffiliate network for managing affiliate marketing partnerships.
- EffiliationminorAffiliate network partner for publisher management.
- CJ (Conversant)minorAffiliate network for managing publishers and affiliate commissions.
- OneTrust LLCcoreCookie consent management solution providing GDPR-compliant cookie settings and consent management platform.
- Google Analytics / Google Tag ManagercoreWeb analytics service for tracking website usage, user behavior, and campaign performance with IP anonymization.
- HubSpot InccoreCRM and marketing automation system for processing user requests and optimizing online services. Has offices in Cambridge MA, Berlin, and Dublin.
- Facebook / Meta Platforms IrelandminorSocial media platform for brand awareness and advertising. Facebook Conversion API used for tracking user behavior and targeted advertising.
- PayPal (Europe) S.à.r.l. & Cie. S.C.A.coreOnline payment service provider for processing customer transactions. European operating company based in Luxembourg.
- Computop Paygate GmbHcorePayment platform connecting multiple payment method providers. PCI-DSS certified payment gateway based in Germany.
- Datatrans AGcoreSwiss payment service provider specializing in online commerce payment processing. PCI DSS Level 1 certified for credit card processing.
- SendGrid (Twilio Inc)coreCloud-based SMTP email delivery service for transactional emails, notifications, and abandoned cart recovery. Based in San Francisco with EEA headquarters in Dublin.
- Image SoundsminorProvider of Ultimate Song Collection add-on for Music Maker. Sold through Producer Planet marketplace.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MAGIX competitors and assessment
Company assessmentDirect peers
- Ableton: Ableton Live is a leading music creation and performance DAW that overlaps with MAGIX Music Maker and ACID Pro, particularly among independent music producers and loop-based creators.
- Steinberg (Yamaha): Steinberg's Cubase, Nuendo, and WaveLab are professional music production and audio editing tools that compete directly with MAGIX's Music Maker, SOUND FORGE Pro, and Samplitude/Sequoia in the audio creator segment.
- Apple (Final Cut Pro): Final Cut Pro is a professional video editing application that directly competes with MAGIX's VEGAS Pro and Video Pro X for the professional and prosumer editing customer.
- Blackmagic Design (DaVinci Resolve): DaVinci Resolve offers professional video editing, color grading, and audio post (Fairlight) with a capable free tier. It competes directly with MAGIX's VEGAS Pro and Video Pro X, particularly for budget-constrained pros and serious enthusiasts.
- CyberLink (PowerDirector): CyberLink's PowerDirector and PhotoDirector target the same consumer/prosumer video and photo editing segments as MAGIX's Video Deluxe and Photostory Deluxe, often competing on bundled AI features and aggressive pricing.
- Corel (Pinnacle Studio, VideoStudio): Corel sells consumer/prosumer video editing software (Pinnacle Studio, VideoStudio) targeting the same hobbyist segment as MAGIX's Video Deluxe, with a similar perpetual-license positioning.
- Nero (Nero Video, Nero Platinum): Nero's multimedia suite (Nero Platinum, Nero Video) targets consumer multimedia editing and burning/archiving use cases that closely overlap with MAGIX's consumer video and music products.
Emerging players
- Canva: Canva is a rapidly growing browser-based design and video creation platform with an AI-first feature set. It does not directly compete in pro editing but is increasingly displacing consumer-grade desktop multimedia tools like those MAGIX sells.
Broad incumbents
- Adobe: Adobe is the dominant creative software incumbent with Premiere Pro, After Effects, Audition, and Photoshop. It competes head-on with MAGIX in video editing and increasingly in audio/photo, but operates a much broader suite on a subscription model.
- Avid Technology: Avid's Media Composer and Pro Tools are professional video and audio editing standards. MAGIX's VEGAS Pro and Samplitude/Sequoia compete in adjacent pro-audio and pro-video niches.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MAGIX social profiles
Digital presenceMAGIX financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAGIX leadership team
Management profileNumber of profiles
Profiles3 records
MAGIX funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAGIX M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAGIX
What does MAGIX do?
MAGIX develops and sells desktop creative software for video editing, music production, and photo editing under a tiered consumer-to-professional product line. Core offerings include Video Pro X and Video deluxe for video editing, Music Maker for music production, and Photostory deluxe and Photo Manager Deluxe for photo organization and slideshows. Revenue is generated primarily through one-time perpetual software licenses, supplemented by an online marketplace (Producer Planet) for third-party creative assets, education licensing, and paid support services.
Is MAGIX a public or private company?
MAGIX is a private company. It is classified as venture growth investor backed and is currently operating.
When was MAGIX founded?
MAGIX was founded in 2003. It employs 251 to 500 people.
Where is MAGIX based?
MAGIX is headquartered in Reno, United States, in the North America region.
How does MAGIX make money?
Four revenue lines are on record. Software Licenses (Perpetual) is the primary driver. The others are add-ons and Plug-ins, support Vouchers and education Licensing.
Who are MAGIX's main competitors?
Direct peers on record are Ableton, Steinberg (Yamaha), Apple (Final Cut Pro), Blackmagic Design (DaVinci Resolve), CyberLink (PowerDirector), Corel (Pinnacle Studio, VideoStudio) and Nero (Nero Video, Nero Platinum). Canva is listed as an emerging player. Broad incumbents are Adobe and Avid Technology.
Does MAGIX have an API?
No public API is recorded for MAGIX.
What industry is MAGIX in?
MAGIX's product category is Creative Multimedia Software. Its primary akta.pro industry code is MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software), with a secondary code of BPAMAJAM, Stock Media, Asset Marketplaces & Licensing Platforms. Its NAICS code is 5132 and its SIC code is 5045.