Unit 13 Shop

What Unit 13 Shop does

Unit 13 Shop (legal name Unit 13 Outdoor Adventures) is a privately held, for-profit retailer of airsoft and shooting-sports equipment based in the Netherlands (Nuth/Sittard region, Limburg province). Founded circa 2008–2009 and operating with an estimated 11–50 employees, the company sells to hobbyist and enthusiast consumers through a combination of a physical brick-and-mortar store and an e-commerce website, targeting the airsoft, tactical, and recreational shooting-sports niche.

The company's product catalog spans airsoft guns, airguns, firearms and associated accessories, tactical gear, replacement parts, and upgrade components. It positions as an official/authorized dealer for a portfolio of established manufacturer brands in the category (e.g., G&G, ICS, Tokyo Marui, among others), which underpins product authenticity and access to sought-after SKUs. The underlying "technology" is a standard retail/e-commerce stack rather than proprietary software; the value proposition rests on inventory breadth, brand-authorized supply, and category expertise rather than any technical platform differentiation.

The business model is transactional product resale: the company earns gross margin on the spread between wholesale acquisition (via authorized dealer relationships) and retail price, across both in-store and online channels. Go-to-market is direct-to-consumer, supported by a bilingual website and shipping to the Netherlands and Belgium with references to broader/global shipping. Customer segments are distributed long-tail consumers rather than contracted enterprise accounts. No funding, M&A, or leadership-change activity is disclosed in the available data.

Name

Unit 13 Shop

Legal name

Unit 13 Outdoor Adventures

Website

https://unit13shop.eu

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Unit 13 Shop is a Netherlands-based airsoft and shooting-sports retailer selling airsoft guns, airguns, tactical gear, and accessories to hobbyist consumers through a physical store and e-commerce site as an authorized dealer for multiple category brands.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Reloading & Gunsmithing Supplies Retail (CRAMAKAF), Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH), Uniforms & Workwear Specialty Department Stores (CRAGAGAH)

Keywords

• Airsoft equipment retail
• Shooting sports supplies
• Tactical gear sales
• Airgun accessories
• Firearms accessories

Headquarters

HQ city

Sittard

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales of Airsoft, Firearms, and Tactical Products: Unit 13 Shop generates revenue through direct retail sales of airsoft guns, firearms and alarm pistols, airguns, tactical gear, knives and outdoor equipment, weapon accessories, ammunition, and related components. Products are sold as one-time purchases with no subscription component. The business operates as both an e-commerce platform and physical retail store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Unit 13 Shop is a Dutch specialty retailer selling airsoft guns (AEG, GBB/GNB, HPA, sniper, shotgun, grenade), real firearms and alarm pistols, airguns (break barrel, PCP/CO2, bolt action, pump), tactical gear, weapon accessories, ammunition, batteries, magazines, and upgrade parts for airsoft platforms. The company operates an e-commerce platform (unit13shop.eu) and a physical retail store in Nuth, Netherlands, offering weapon repair and HPA/diving cylinder refilling services alongside product sales.

Product overview

Unit 13 Shop is an e-commerce retail store specializing in airsoft and shooting sport equipment. The company operates a multi-category online storefront with fifteen distinct product categories spanning the airsoft, firearms, airgun, tactical gear, and outdoor equipment markets. The core product offering centers on airsoft replicas (AEG electric, GBB gas, HPA pneumatic, and sniper platforms), complemented by real firearms and alarm pistols, airguns across multiple action types, and comprehensive tactical gear including vests, holsters, and protective equipment. Supporting product lines include weapon accessories (optics, lights, rails), ammunition and targets, batteries and power systems, magazines, and extensive internal and external parts for maintenance and upgrades. The company serves both retail consumers and operates a physical store location in Nuth, Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Airsoft Guns Retail line of airsoft replicas including AEG (electric), GBB/GNB (gas blow back), HPA (high pressure air), sniper rifles, spring-powered shotguns, and grenade replicas. Available across brands such as Ares, ASG, Evolution, ICS, Krytac, Delta Armory, Action Army, Tokyo Marui, and WE-Tech, and platform types (M4/M16, AK, CZ Scorpion EVO, G36, Masada, L85, MP5, SMG, Bullpup, WWII).
• Firearms & Alarm Pistols
• Airguns
• Tactical Gear
• Weapon Accessories
• Police & Security Equipment
• Knives & Outdoor Equipment
• Ammo, Supplies & Targets
• Batteries & Power Systems
• Magazines & Shells
• Internals & Upgrade Parts
• Body Parts
• Gas Parts
• HPA Parts
• Sniper Parts
• Sales & Gift Items
• Weapon Repair & HPA/Diving Cylinder Refilling

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• G&GcoreChannel Partner/ Reseller/ DistributorUnit 13 Shop is an official dealer of G&G products, selling their airsoft replicas, magazines, and accessories.
• ICScoreChannel Partner/ Reseller/ DistributorUnit 13 Shop is an official dealer of ICS airsoft products, offering their full range of AEG replicas and parts.
• Action ArmycoreChannel Partner/ Reseller/ DistributorOfficial dealer of Action Army products including sniper rifles, GBB pistols, and upgrade parts.
• Vector OpticscoreChannel Partner/ Reseller/ DistributorOfficial dealer of Vector Optics scopes and sighting equipment.
• Tokyo MaruicoreChannel Partner/ Reseller/ DistributorOfficial dealer of Tokyo Marui airsoft products including GBB rifles and pistols.
• GATEcoreChannel Partner/ Reseller/ DistributorOfficial dealer of GATE electronics including mosfets and triggers for airsoft upgrades.
• PDIcoreChannel Partner/ Reseller/ DistributorOfficial dealer of PDI precision parts including barrels, hop-up chambers, and upgrade components for sniper rifles.
• WE-TechcoreChannel Partner/ Reseller/ DistributorOfficial dealer of WE-Tech GBB weapons, magazines, and gas pistol parts.
• ASGcoreChannel Partner/ Reseller/ DistributorOfficial dealer of ASG airsoft products including CZ scorpion EVO replicas and optical sights.
• CobracoreChannel Partner/ Reseller/ DistributorOfficial dealer of Cobra tactical gear including pouches and tactical accessories.
• GamocoreChannel Partner/ Reseller/ DistributorOfficial dealer of Gamo airguns including break barrel and PCP rifles.
• HatsancoreChannel Partner/ Reseller/ DistributorOfficial dealer of Hatsan airguns including PCP and break barrel models.
• GSGcoreChannel Partner/ Reseller/ DistributorOfficial dealer of GSG firearms including .22LR pistols and rifles.
• Sellier & BellotminorChannel Partner/ Reseller/ DistributorDealer of Sellier & Bellot ammunition products.
• AW CustomcoreChannel Partner/ Reseller/ DistributorOfficial dealer of AW Custom airsoft upgrade parts and accessories.

Scale indicators1 record

Broad incumbents

• Frankonia: Germany's largest hunting, shooting, and outdoor retailer with both online and physical stores. Comparable to Unit 13 Shop in the firearms, ammunition, reloading, optics, and outdoor equipment categories, though Frankonia operates at significantly greater scale and a broader hunting-focused portfolio.
• Decathlon: Global sporting goods mass-retailer carrying entry-level airsoft, airguns, and tactical accessories. Comparable as a broad sporting goods retailer reaching the same hobbyist customer base, though Decathlon does not specialize in dedicated airsoft internals, premium upgrade parts, or firearms.

Direct peers

• Patrol Base: UK-based airsoft retailer operating both e-commerce and physical stores. Directly comparable as a multi-brand airsoft specialist with broad product ranges across replicas, tactical gear, accessories, and parts, targeting the same hobbyist and sport shooter customer base as Unit 13 Shop.
• Evike.com: US-based airsoft mega-retailer offering airsoft guns, tactical gear, parts, and accessories through e-commerce. Comparable as a leading multi-brand airsoft specialist with deep inventory breadth across AEG, GBB, HPA, sniper, and upgrade parts similar to Unit 13 Shop's category coverage.
• Airsoft GI: US airsoft retailer combining e-commerce with a physical showroom. Comparable to Unit 13 Shop in offering multi-brand airsoft replicas, tactical equipment, repair services, and upgrade components for hobbyist customers.
• Redwolf Airsoft: Hong Kong-headquartered airsoft retailer with global e-commerce shipping. Directly comparable as a long-established multi-brand airsoft specialist stocking replicas, upgrades, internals, and tactical gear for the enthusiast market Unit 13 Shop serves.
• Airsoftplant: European airsoft retailer with multi-brand offerings of replicas, parts, and tactical gear. Comparable as a regional airsoft specialist competing for the same hobbyist customer base Unit 13 Shop targets, with overlapping brand portfolios and similar pricing tiers.
• Zero One Airsoft: UK-based airsoft retailer operating online with broad product range. Directly comparable as a European airsoft specialist stocking AEGs, GBBs, sniper rifles, tactical gear, and accessories for the same enthusiast customer segment.

Others

• Cobra Tactical: Tactical gear manufacturer whose pouches and accessories Unit 13 Shop distributes as an official dealer. Comparable as an ecosystem participant—Unit 13 Shop is a channel partner for Cobra products, making Cobra both a supplier and a brand-equity reference for the retailer's category credibility.

Regional players

• Wapenhandel Vos: Dutch firearms and shooting sports retailer serving the Netherlands market. Comparable to Unit 13 Shop in selling firearms, airguns, ammunition, and shooting accessories to Dutch sport shooters, operating in the same domestic geography with overlapping product mix.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/unit13shop
• Facebookfacebook.com/Unit13Shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unit 13 Shop