DVDs For Schools
DVDs For Schools (Cerebellum Corporation) distributes educational DVDs, digital downloads, and a streaming subscription to K-12 schools, libraries, and homeschool families in the US and Canada across a 1,941+ title catalog led by the Standard Deviants brand.
- Company typePrivate
- Founded-
- HeadquartersFalls Church, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What DVDs For Schools does
DVDs For Schools is a US-based educational media distributor that sells physical DVDs, digital downloads, and a subscription streaming service (Standard Deviants On-Demand) to K-12 schools, libraries, and homeschool families across the United States and Canada. The company is a brand operated by Cerebellum Corporation, a privately held California corporation, and carries a catalog of 1,941+ titles organized under seven sub-brands: Standard Deviants (Teaching Systems, School, and Español variants), Kelso's Choice, Just the Facts, School Counseling, Mazzarella Media, Education, and Entertainment. Its flagship Standard Deviants line uses computer graphics, mnemonic devices, and creative demonstrations to make core curriculum topics (math, science, history, language arts) approachable for students, with content credited to academic teams from Yale, University of Virginia, George Washington University, and Georgetown University.
The business operates a direct-to-consumer e-commerce model (dvdsforschools.com) that supports both individual consumer purchases and institutional purchase orders from schools, supplemented by digital delivery (MP4 downloads) and a recurring monthly streaming subscription. DVD pricing spans roughly $5.97 to $467.42 per title depending on series size and format. The company also holds an exclusive distribution partnership with Defined Learning (since 2010) for its DVD library. Marketing is concentrated on the website, an email newsletter ("Sign Up For Deals!"), and a YouTube channel (@CerebellumCorp) used for video previews. Headcount is reported at 11–50 employees, the company is privately held with no disclosed funding, parent company, or revenue, and operates exclusively within North America (US and Canada).
DVDs For Schools firmographics
Firmographics- Name
- DVDs For Schools
- Legal name
- Cerebellum Corporation
- Website
- https://dvdsforschools.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DVDs For Schools (Cerebellum Corporation) distributes educational DVDs, digital downloads, and a streaming subscription to K-12 schools, libraries, and homeschool families in the US and Canada across a 1,941+ title catalog led by the Standard Deviants brand.
- Ownership category
- akta.pro rank
DVDs For Schools industry classification
Industry- Product category
- Educational Media Distribution
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Miscellaneous Publishing (2741), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- K–12 Instructional Video & Multimedia (EDAGALAA)
- akta.pro secondary industries
- Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK), Children’s/Educational Program Syndication (MPABAMAH)
Keywords
Where DVDs For Schools is headquartered
LocationHeadquarters
- HQ city
- Falls Church
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DVDs For Schools business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- DVD Sales: One-time purchase of physical DVDs covering educational content across multiple subjects and grade levels. Individual titles and multi-DVD series available.
- Digital Downloads: Electronic delivery of video content as MP4 files for instant access. Available for select titles including safety education materials.
- Streaming Subscription (Standard Deviants On-Demand): Subscription-based home streaming service providing access to educational video library including Just the Facts, Standard Deviants School, and Teaching Systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual DVD titles |
| Subscription | Monthly | Streaming Subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
DVDs For Schools product offering
Product offeringCore offering
DVDs For Schools, operated by Cerebellum Corporation, is an educational media distribution platform that sells physical DVDs and digital/streaming educational video content to K-12 schools, libraries, and homeschool families. Its catalog exceeds 1,941 titles across sub-brands including Standard Deviants (Teaching Systems, School, Español), School Counseling, Mazzarella Media, Just the Facts, Education, and Entertainment, covering core curriculum subjects, social-emotional learning, and conflict management. Content is developed by academic teams from universities including Yale, University of Virginia, George Washington University, and Georgetown.
Product overview
DVDs For Schools, operated by Cerebellum Corporation, is an educational media distribution platform offering a portfolio of video-based learning products. The core offering consists of physical DVDs across seven main sub-brands: Standard Deviants (encompassing Teaching Systems, School, and Español variants with 514 combined products), Mazzarella Media (128 products), Just the Facts (317 products), School Counseling (421 products), Education general (350 products), and Entertainment (111 products). The Standard Deviants brand is the flagship, featuring high-tech computer graphics, mnemonic devices, and creative demonstrations to teach difficult curriculum topics. Digital offerings include Standard Deviants On-Demand streaming service with sub-categories (Just the Facts VOD, Standard Deviants School, Teaching Systems), a Home Streaming Subscription, and individual Digital Downloads. The company also distributes Kelso's Choice, a conflict management curriculum for children. All content is developed with academic teams from universities such as Yale, University of Virginia, George Washington University, and Georgetown. The company serves schools in the United States and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- Standard Deviants: Flagship brand that teaches difficult core curriculum topics in an approachable, consumable, and fun way using clear format, computer graphics, mnemonic devices, and creative demonstrations.
- Kelso's Choice
- Sunburst Visual Media
- Just The Facts
- Guidance Systems
- Teaching Systems
- Mazzarella Media
Products and services
- Standard Deviants Teaching Systems A flagship educational video series under the Standard Deviants brand that teaches difficult core curriculum topics using computer graphics, mnemonic devices, and creative demonstrations. Contains 158 products for K-12 schools and homeschool families.
- Standard Deviants School Comprehensive educational video series covering core curriculum subjects under the Standard Deviants brand. Contains 307 products for K-12 classroom use.
- Standard Deviants Español Spanish-language educational video content under the Standard Deviants brand covering core curriculum topics for Spanish-language K-12 instruction. Contains 49 products.
- School Counseling Educational DVDs focused on school counseling topics including guidance, social-emotional learning, character education, and student support. Contains 421 products for school counselors and educators.
- Mazzarella Media Educational video series covering social studies, science, and government topics produced by Mazzarella Media. Contains 128 products for K-12 schools.
- Just the Facts Educational video series presenting factual content across various subjects in an engaging format for students. Contains 317 products for K-12 curriculum-based learning.
- Entertainment Feature films and entertainment content suitable for educational and school settings. Contains 111 products offered to schools and libraries.
- Education General educational video content covering diverse academic subjects for various grade levels. Contains 350 products for K-12 classroom use.
- Standard Deviants On-Demand Digital streaming subscription service offering Standard Deviants educational content, including Just the Facts VOD, Standard Deviants School, and Teaching Systems sub-categories, for on-demand classroom or home viewing.
- Home Streaming Subscription Subscription-based monthly streaming service for home viewing of Standard Deviants educational content, targeted at homeschool families and home viewers.
- Kelso's Choice Conflict management curriculum for children featuring interactive videos teaching kids how to resolve conflicts using nine proven choices. Developed by Cerebellum Corporation and distributed via kelsoschoice.com. Won Home School Award in 2013.
- Digital Download Individual digital download purchases of educational video content, available in MP4 and other digital formats for instant electronic access. Available for select titles including safety education materials.
Companies that use DVDs For Schools
Customer profileSegments2 records
Ideal customer profiles2 records
DVDs For Schools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DVDs For Schools partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Defined LearningminorDVDs For Schools is the exclusive distributor of the Defined Learning DVD Library, expanding their catalog of educational video content for schools with this distribution partnership.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
DVDs For Schools competitors and assessment
Company assessmentEmerging players
- Khan Academy: Free, well-funded K-12 instructional video and exercise platform — competes for teacher attention and school adoption with a non-commercial model that pressures paid video providers.
- Twig Education: K-12 STEM-focused educational video provider with curriculum-aligned content — competes in the same school procurement channels for video budget allocation.
Direct peers
- BrainPOP: Subscription-based K-12 educational video and animation platform covering core subjects with a recognizable brand — the most direct competitor to Standard Deviants in animated instructional video for schools.
- Sunburst Visual Media: Historical educational video publisher and a Cerebellum sub-brand — competing/legacy instructional DVD content for K-12 classrooms.
- Learn360: K-12 streaming video library with curriculum-aligned content for schools and districts — subscription model directly comparable to Standard Deviants On-Demand.
Broad incumbents
- PBS LearningMedia: Free standards-aligned educational video and media platform distributed through public broadcasting — directly competes for K-12 instructional video usage in the same schools.
- Amplify: Large K-12 curriculum and assessment provider with digital content offerings — competes at the district level for the same instructional material budgets.
- Scholastic Education: Major publisher with K-12 educational content including video, books, and digital resources — overlaps in supplemental curriculum content for schools.
- Discovery Education: Large K-12 digital content provider offering streaming video, lesson plans, and curriculum resources to schools and districts — broader portfolio but directly competes for instructional video budgets.
Regional players
- CuriosityStream: Subscription streaming service offering educational and documentary content — comparable distribution model but consumer-focused rather than K-12 institutional.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
DVDs For Schools social profiles
Digital presenceDVDs For Schools financial estimates
Financial estimateRevenue estimate
Valuation estimate
DVDs For Schools leadership team
Management profileNumber of profiles
DVDs For Schools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DVDs For Schools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DVDs For Schools
What does DVDs For Schools do?
DVDs For Schools, operated by Cerebellum Corporation, is an educational media distribution platform that sells physical DVDs and digital/streaming educational video content to K-12 schools, libraries, and homeschool families. Its catalog exceeds 1,941 titles across sub-brands including Standard Deviants (Teaching Systems, School, Español), School Counseling, Mazzarella Media, Just the Facts, Education, and Entertainment, covering core curriculum subjects, social-emotional learning, and conflict management. Content is developed by academic teams from universities including Yale, University of Virginia, George Washington University, and Georgetown.
Is DVDs For Schools a public or private company?
DVDs For Schools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DVDs For Schools founded?
DVDs For Schools was founded in -1. It employs 11 to 50 people.
Where is DVDs For Schools based?
DVDs For Schools is headquartered in Falls Church, United States, in the North America region.
How does DVDs For Schools make money?
Three revenue lines are on record. DVD Sales are the primary driver. The others are digital Downloads and streaming Subscription (Standard Deviants On-Demand).
Who are DVDs For Schools's main competitors?
Emerging players on record are Khan Academy and Twig Education. Direct peers are BrainPOP, Sunburst Visual Media and Learn360. Broad incumbents are PBS LearningMedia, Amplify, Scholastic Education and Discovery Education. CuriosityStream is listed as a regional player.
Does DVDs For Schools have an API?
No public API is recorded for DVDs For Schools.
What industry is DVDs For Schools in?
DVDs For Schools's product category is Educational Media Distribution. Its primary akta.pro industry code is EDAGALAA, K–12 Instructional Video & Multimedia, with a secondary code of EDAGALAK, Children’s & Youth Educational Entertainment (Edutainment). Its NAICS code is 516210 and its SIC code is 7822.