What Bambit does

bambit ag is a privately held Swiss software and digital commerce consultancy headquartered in Bern, founded in 2004. The firm serves mid-sized Swiss trading companies (KMU) and select larger organizations with end-to-end digital commerce solutions, including digitalization consulting, IT strategy and architecture, custom software development, and operation/hosting services. Its named customers span pharmaceutical distribution (ebi-pharm ag), online health retail (wellvida AG), garden furniture (Hunn Gartenmöbel AG), office supplies wholesale and retail (OWIBA AG / iba AG / OfficeWorld), retail distribution (DIHAWAG AG), nutritional supplements (NatuGena), 24/7 self-service retail (Ur-Store AG / Rüedu AG), and the Swiss federal government.

The company's core asset is buzzle, a modular, API-first, web-based Digital Commerce Platform built on Microsoft .NET and Vue.js and deployable on Microsoft Azure, Swiss data centers, or on-premise Windows Server. Five productized modules cover the full trading-company vertical: buzzle PIM-System for centralized product information management (handling 20,000-120,000+ articles per client), buzzle E-Commerce Services Layer as middleware decoupling ERP/PIM/CRM from frontend channels via REST APIs, buzzle B2B Shopsystem for B2B-specific pricing and account structures, buzzle Kundenportal for B2B self-service, and an offline-capable Sales App/PWA for field sales. The platform integrates with Orckestra C1 CMS, Microsoft Dynamics/Navision, HCI Solutions drogIndex, Akeneo PIM, SAP Commerce Cloud, MailChimp, DocCheck-Login, and EasyLearn.

Bambit makes money through a blend of professional services (discovery-to-growth project engagements), platform licensing of buzzle modules, and managed cloud hosting services. GTM is direct enterprise field sales to the DACH region, supported by content marketing (blog, webinars, podcast appearances). The company is founder-led by CEO Reto Gurtner with Kerstin Stettler and Andreas Gurtner on the board, has no disclosed external funding, and operates with 1-10 employees.

Name

Bambit

Legal name

bambit ag

Website

https://bambit.ch

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

bambit ag is a Swiss digital commerce consultancy that builds and licenses the buzzle Digital Commerce Platform (PIM, API layer, B2B shop, customer portal) for mid-sized and larger trading companies in Switzerland and the broader DACH region.

Ownership category

akta.pro rank

Product category

Digital Commerce Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Management Services (8741)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Digital commerce platform
• B2B e-commerce
• Product information management
• Customer portal software
• Software development services

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Development & Platform Implementation: Custom software development and buzzle platform implementation projects. Projects follow a structured process: Erfassen (Discovery), Erkunden (Exploration), Formen (Shaping), Starten (Launch), Wachsen (Growth). Services include digitalization consulting, requirements analysis, IT strategy & architecture, software development, and platform services.
2. buzzle Platform Licensing: Platform-based licensing model where buzzle modules (PIM, E-Commerce Services Layer, B2B Shopsystem, Kundenportal) are productized and deployed for customers. Customers use buzzle as modular Digital Commerce ecosystem.
3. Cloud Hosting & Managed Services: Operation and hosting of solutions, either in Microsoft Azure, Swiss data centers, or on-premise Windows Server environments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

bambit ag develops and sells the buzzle Digital Commerce Platform, a modular, API-first software ecosystem for Swiss trading companies. The platform includes dedicated modules for Product Information Management (PIM), an E-Commerce Services Layer (API middleware), a B2B Shopsystem, and a Kundenportal (customer portal). Beyond the platform, bambit provides custom software development, digital transformation consulting, IT strategy, and architecture services to mid-sized and larger Swiss organizations.

Product overview

bambit ag offers the buzzle Digital Commerce Plattform, a modular platform-plus-modules architecture for Swiss trading companies. The core platform is complemented by five named modules: buzzle PIM-System for centralized product data management, buzzle E-Commerce Services Layer as a middleware/API layer connecting backend systems with digital sales channels, buzzle B2B Shopsystem for B2B online commerce, and buzzle Kundenportal for B2B self-service customer access. Together these modules cover the full vertical of a trading company — from product information management and internal sales/marketing processes through to customer-facing digital touchpoints — all built on a web-based, API-first, modular, and extensible architecture.

Differentiator

Problem solved

Functional benefit

Brands

• buzzle Digital Commerce Plattform: Swiss-made modular digital commerce platform ecosystem developed by bambit for product management, customer portals, B2B E-Commerce, and API integration.

Products and services

• buzzle Digital Commerce Plattform The core modular Digital Commerce platform ecosystem that digitizes sales processes and customer experiences end-to-end for trading companies. Covers the entire vertical of a trading company with modules for product management, inside sales, marketing, and field sales.
• buzzle PIM-System Product Information Management system module within the buzzle platform for centralized, channel-independent management of product data, marketing content, and digital assets. Handles product master data, attributes, bundles, and cross/upselling relationships with quality scoring.
• buzzle E-Commerce Services Layer Middleware and API Layer module serving as the central integration hub that decouples backend systems (ERP, PIM, CRM) from frontend channels (web shops, customer portals, marketplaces, IoT devices) via REST endpoints and microservices architecture.
• buzzle B2B Shopsystem B2B e-commerce online shop module supporting customer-specific product catalogs, individualized pricing, tiered pricing, discount systems, multi-login corporate accounts with cost center support, and punchout/EDI integrations.
• buzzle Kundenportal B2B customer portal module providing self-service access for business customers to order history, product information, training/education bookings, and account management including login and permission administration.
• Software-Entwicklung (Software Development) Custom software development and platform implementation services for clients, covering digitalization consulting, requirements analysis, IT strategy and architecture, and bespoke software development alongside buzzle platform deployment.
• Digitalisierungsberatung (Digitalization Consulting) Digital transformation consulting and advisory services for mid-sized companies (KMU), including discovery, exploration, shaping, launching, and growth phases for digital commerce initiatives.
• Sales App / Progressive Web App (PWA) Offline-capable mobile application for field sales teams with digital presentations, product compendium integration, document management, and personalization features. Works with Microsoft Windows or in a web browser.

Quantifiable outcome

• User registrations increased from 1,000 to 7,000 on ebi-Online B2B portal
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• DataFishminorImplementation/ SI/ Consulting PartnerExternal partner for data enrichment services supporting the buzzle PIM system implementation for wellvida AG. DataFish team worked alongside bambit on data refinement processes for 20,000+ products with over 10 people working in parallel on data enrichment.
• Larissa KellerminorOthersPhotographer for team and office images used on bambit website.
• Orckestra (Official Partner)coreTechnology or Integrationbambit is an official Orckestra C1 CMS Partner with proven expertise in the platform. Orckestra C1 CMS is a Microsoft .NET based Open Source Content Management System used as frontend/backend for customer projects.
• MicrosoftcoreTechnology or IntegrationTechnology partner using Microsoft .NET, Microsoft Azure, Microsoft Navision/Dynamics, and other Microsoft technologies as core stack for buzzle platform and customer solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pimcore: Open-source PIM/DAM/MDM platform with strong DACH penetration and an active partner ecosystem. Comparable to buzzle's PIM module on product data management functionality and the European mid-market customer segment.
• Novomind: Hamburg-based commerce and customer service software provider with strong DACH enterprise footprint, including PIM and shop solutions. Comparable to buzzle on geography (DACH), target customers (mid-market and enterprise trading companies), and PIM/commerce product coverage.
• Spryker: Headless, API-first commerce platform purpose-built for B2B, B2C, and marketplace scenarios in complex enterprise environments. Comparable to buzzle on B2B commerce capabilities (customer-specific catalogs, complex pricing, multi-login) and the headless/API-first architectural approach.
• Shopware: German-headquartered open-source e-commerce platform widely adopted by DACH mid-market and enterprise merchants. Comparable to buzzle on geographic focus (DACH), target customer (mid-sized trading companies), and B2B/B2C shop functionality.
• Sana Commerce: B2B e-commerce platform tightly integrated with Microsoft Dynamics ERP, serving manufacturers, wholesalers, and distributors globally. Comparable to buzzle on B2B commerce specialization, Microsoft ERP alignment, and the trading-company target customer.
• OXID eSales: German e-commerce platform vendor serving mid-market and enterprise B2B/B2C merchants with strong DACH channel partner ecosystem. Comparable to buzzle's B2B Shopsystem and the broader DACH mid-market positioning.
• Akeneo: Enterprise Product Information Management (PIM) SaaS used by mid-market and enterprise trading companies. Directly comparable because Akeneo PIM is named as the PIM system inside the iba AG / bambit reference project, targeting the same Swiss/DACH mid-market PIM buyer.

Emerging players

• Virto Commerce: Headless, API-first .NET-based B2B/B2C commerce platform targeting mid-market and enterprise merchants. Comparable to buzzle on technology stack (.NET), API-first architecture, and B2B commerce focus.

Broad incumbents

• commercetools: Global, well-funded headless commerce platform with MACH architecture. Comparable as an API-first enterprise commerce alternative to buzzle, though it targets larger enterprise customers than bambit's Swiss KMU focus.
• Sitecore OrderCloud: Headless commerce-as-a-service platform from Sitecore, targeting enterprise B2B and B2C scenarios. Comparable to buzzle's E-Commerce Services Layer and B2B Shopsystem on API-first, headless commerce for complex enterprise trading workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bambit_ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bambit