Freightnet

What Freightnet does

Freightnet, trading under The Adora Group Limited, is a UK-incorporated private limited company operating a global online directory and quote-request marketplace for international freight forwarding. The platform connects shippers (importers, exporters, manufacturers) with a directory of over 28,000 freight forwarders and logistics providers, letting buyers submit cargo requirements once and receive competing quotes from multiple vetted providers. Its technology stack is a self-serve web application offering a searchable country- and sector-segmented directory, a multi-forwarder quote request submission flow, basic member account management, and a public live feed of recent quote requests; no mobile app, public API, SDK, or AI/ML components are disclosed.

The commercial model is a two-sided media-and-listings marketplace: freight forwarders join via a free basic listing (live within 24 hours) and can upgrade to a premium subscription for enhanced visibility, while advertisers and subscribers represent the company's primary revenue streams alongside directory listings. Go-to-market is product-led and SEO-driven, with country-specific and sector-specific pages capturing organic search intent, supplemented by content marketing (freight guides, incoterms content), a Twitter presence (@Freightnet), and self-serve member signup without direct sales involvement. Geographic reach is claimed globally, with active forwarder presence across China, the United States, Australia, the UAE, India, Brazil, Hong Kong, Russia, Saudi Arabia, France, Turkey, Argentina, and Kazakhstan. Freightnet sits alongside sister publishing properties Freightpress.com and FreightMaps under the same parent entity, and operates from a registered address in Bishop's Stortford, Hertfordshire, with a stated headcount of 1-10 employees.

Name

Freightnet

Legal name

The Adora Group Limited

Website

https://freightnet.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Freightnet is a UK-based online directory and quote-request marketplace connecting global shippers with over 28,000 freight forwarders and logistics providers, monetized through advertising and premium forwarder subscriptions.

Ownership category

akta.pro rank

Product category

Freight Forwarding Marketplace

NAICS

Freight Transportation Arrangement (4885), Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)

akta.pro secondary industries

Cross-Border Freight Marketplaces (Customs-Aware Matching) (TLAEAJAJ), Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG)

Keywords

• Freight forwarding
• Logistics directory
• Freight quote marketplace
• International shipping platform
• Cargo matching service

Headquarters

HQ city

Bishops Strotford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Advertising: Freightnet's income is mainly derived from advertisers and subscribers. The platform generates revenue from freight forwarders and logistics companies advertising their services on the website.
2. Premium/Subscription Listings: Freight forwarders can purchase premium membership listings for increased visibility. The website offers both free and premium membership tiers for freight forwarders wanting to appear in the directory.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Freightnet operates an online two-sided marketplace connecting businesses that need international shipping services with freight forwarders and logistics providers. Shippers can submit cargo requirements once and receive competing quotes from multiple vetted freight forwarders, while also browsing a searchable directory of over 28,000 freight forwarders worldwide. The platform generates revenue primarily through advertising and premium membership listings from freight forwarders seeking visibility.

Product overview

Freightnet is a global freight marketplace platform that connects businesses with freight forwarders through two core offerings: a free online freight quote service and an extensive directory of over 28,000 freight forwarders worldwide. The platform enables users to submit cargo requirements once and receive competitive quotes from multiple vetted providers, streamlining international shipping procurement. The main platform serves as the hub connecting these directory and quote services together, providing transparency in pricing and efficiency in the freight procurement process.

Differentiator

Problem solved

Functional benefit

Brands

• Freightnet: A global directory of freight forwarders and logistics providers offering free online freight quotes.

Products and services

• Freightnet Platform A global online marketplace platform connecting freight buyers (importers, exporters, manufacturers) with freight forwarders, enabling quote requests, directory searches, and international shipping procurement.
• Freight Forwarder Directory A searchable global directory of over 28,000 pre-qualified freight forwarders and logistics providers, organized by country and sector, allowing shippers to find specialized providers for their international shipping needs.
• Freight Quote Request System A quote request submission system allowing users to enter shipment details once; vetted freight forwarders are alerted and compete by offering rates, enabling side-by-side comparison for the shipper.
• Freightnet Membership (Free and Premium Listings) A listing membership for freight forwarders and logistics providers offering free directory placement with premium tier options for increased visibility and lead generation to global freight buyers.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• FreightWaves: FreightWaves is a freight market data, news, and analytics platform with a SONAR data product and freight marketplace elements. Comparable to Freightnet in serving freight buyer and forwarder audiences globally through digital content and data.
• Xeneta: Xeneta is a benchmark/rate intelligence and crowdsourced marketplace platform for ocean and air freight pricing. Adjacent to Freightnet's directory-plus-quote model — comparable on the rate-discovery side but more analytics-led than directory-led.

Direct peers

• Freightos: Freightos operates a global digital freight marketplace for ocean and air quoting/booking, with both a marketplace (Freightos Baltic Index) and a forwarder arm (Freightos.com). Directly comparable to Freightnet as a digital freight marketplace and freight forwarder discovery platform.
• iContainers: iContainers is an online freight forwarder and ocean marketplace providing instant quoting and booking for ocean shipments. Directly comparable to Freightnet in the digital ocean freight quote-request category.
• Flexport: Flexport is a digital-first international freight forwarder offering instant online quoting, booking, customs, and tracking. Operates in the same international shipping procurement space as Freightnet but with a transactional (rather than purely directory) model.
• GoShip: GoShip.com is an online freight marketplace for LTL, truckload, and international shipping, providing instant quoting across multiple carriers. Directly comparable to Freightnet's online quote-request functionality for shippers needing freight capacity.
• uShip: uShip is an online shipping marketplace connecting shippers with carriers and service providers across freight, vehicles, and bulky goods. Operates a similar two-sided marketplace with directory-style discovery and request-a-quote flows as Freightnet.
• Shipa Freight (Agility): Shipa Freight is a digital freight forwarder offering instant online quotes and booking for ocean (FCL/LCL) and air freight. Competes directly with Freightnet in enabling SMBs to source international freight forwarders online.

Broad incumbents

• Coyote Logistics (UPS): Coyote Logistics is a large digital freight broker (owned by UPS) offering truckload, LTL, and intermodal capacity with a digital platform. Operates broadly in the same digital freight brokerage space as Freightnet, but at much larger scale.
• Freightquote by C.H. Robinson: Freightquote.com is the online freight brokerage arm of global logistics incumbent C.H. Robinson, providing online quotes for LTL, truckload, and air freight. Comparable as a broader incumbent offering online freight quoting alongside a much larger service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/freightnet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freightnet