GoShip
GoShip is a self-service digital freight marketplace founded in 2018 that connects small and mid-sized businesses with over 45,000 vetted LTL and full truckload carriers across the US, Canada, and Mexico through instant online quoting and transparent pricing.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GoShip does
GoShip operates a self-service digital freight marketplace established in 2018 that connects shippers with a network of more than 45,000 certified carriers for less-than-truckload (LTL) and full truckload (FTL) freight. The platform is positioned primarily for small and mid-sized businesses, including eCommerce brands, logistics operators, pharmaceutical companies, food and beverage producers, automotive parts distributors, and construction or mining firms seeking to bypass traditional freight brokers. Customers access the service through the goship.com web platform, dedicated quoting portal, and mobile applications on iOS and Android, where they enter shipment details, receive instant rate quotes from multiple vetted carriers, and complete bookings through a documented 1-2-3 process without phone-based broker interaction.
The platform's product surface spans core LTL and FTL freight services, supplemented by specialized modules including small business shipping, large items shipping, international cross-border shipping (US-Canada and US-Mexico), a Taskrabbit-powered last-mile loading assistance add-on, freight insurance and claims processing, and a developer-facing API for third-party embedding. Underlying technology consists of an instant quote engine that aggregates rates from certified carriers, a transparent pricing engine designed without hidden fees, carrier network integration tools, and DOT/FMCSA licensing that allows the company to operate compliantly. The company maintains its principal headquarters at 2000 Westinghouse Drive, Suite 201 in Cranberry Township, Pennsylvania.
GoShip generates revenue primarily through transaction-based fees on completed freight bookings under a pay-as-you-go model with no membership or subscription fees; ancillary monetization includes a $5 fee on pre-pickup cancellations and variable Truck Ordered Not Used (TONU) charges. Distribution is entirely digital and product-led growth in nature: customers arrive via SEO and content marketing centered on a blog covering shipping guides, industry trends, and seasonal topics, self-onboard through the website, mobile app, or quoting portal, and transact without broker involvement, with phone-based support available during business hours. The firm appears to be independently held and bootstrapped, with no disclosed institutional funding, no parent company, and a stated headcount of 1-10 employees.
GoShip firmographics
Firmographics- Name
- GoShip
- Legal name
- GoShip
- Website
- https://goship.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoShip is a self-service digital freight marketplace founded in 2018 that connects small and mid-sized businesses with over 45,000 vetted LTL and full truckload carriers across the US, Canada, and Mexico through instant online quoting and transparent pricing.
- Ownership category
- akta.pro rank
GoShip industry classification
Industry- Product category
- Digital Freight Marketplace
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)
- akta.pro secondary industries
- Less-Than-Truckload (LTL) Freight Brokerage (TLADAMAC), Truckload (TL) Freight Brokerage (TLADAMAB), Freight Brokerage (Truckload/LTL/Intermodal) (TLAIANAA), Spot Load Boards (Open Marketplace) (TLAEAJAA), Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)
Keywords
Where GoShip is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GoShip business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Freight Transaction Fees: GoShip generates revenue by facilitating freight bookings between shippers and carriers. As a digital platform connecting businesses to over 45,000 certified carriers, the company earns fees on completed transactions. The company states it is not a carrier or broker but operates as a licensed entity by DOT and FMSCA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard shipping platform access |
| Other | Pay-as-you-go | Guaranteed Capacity Option |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
GoShip product offering
Product offeringCore offering
GoShip operates a digital freight marketplace that provides businesses with instant online quotes for Less-Than-Truckload (LTL) and Full-Truckload (FTL) freight, aggregating capacity from a network of more than 45,000 vetted motor carriers. Shippers can compare rates, book shipments, track freight, and arrange ancillary services such as loading assistance and cargo insurance directly through the platform without engaging a traditional freight broker. The offering includes specialized service lines for small businesses, large or non-standard items, cross-border shipments, and vertical-specific freight such as pharmaceutical, food and beverage, automotive, and industrial loads.
Product overview
GoShip is a digital freight platform that connects businesses directly with certified carriers for LTL and full truckload shipping. The platform provides instant quotes, transparent pricing, and guaranteed capacity without traditional broker intermediaries. The core offerings include LTL Freight Shipping and FTL Freight Shipping, supplemented by specialized services including Small Business Shipping, Large Items Shipping, International Shipping, API Integration for developers, Taskrabbit loading/unloading assistance, and Freight Insurance & Claims.
Differentiator
Problem solved
Functional benefit
Products and services
- LTL Freight Shipping Core GoShip product enabling businesses to book Less-Than-Truckload (LTL) freight shipments online; provides instant quotes, comparison across carrier rates, and booking/track without a traditional broker. Targeted at small and mid-sized U.S. businesses shipping palletized freight.
- FTL Freight Shipping Full Truckload (FTL) freight service allowing businesses to book entire truck capacity through the GoShip platform, with instant online quotes and access to the aggregated carrier network. Used by shippers with volume sufficient to fill a full trailer.
- Small Business Shipping Service offering tailored to small businesses that ship freight infrequently, providing simplified quoting, booking, and tracking through the GoShip platform with transparent per-shipment pricing.
- Large Items Shipping Service line for businesses needing to ship large, heavy, or non-standard freight items that exceed standard LTL dimensions; routes requests to carriers with appropriate equipment via the GoShip platform.
- International Shipping Cross-border freight service supporting shipments between the U.S. and Canada/Mexico, with quoting, carrier matching, and logistics support through the GoShip platform.
- GoShip Shipping API Programmatic interface exposing GoShip freight pricing, booking, and tracking functionality; designed for developers, platforms, and third parties who want to integrate GoShip rates and booking flows into their own applications.
- Freight Insurance and Claims Standalone service for protecting freight in transit and managing claims; offered alongside shipping bookings to give shippers cargo coverage and post-shipment claims support.
Quantifiable outcome
- Get instant LTL and full truckload freight quotes from top carriers—no waiting, no hassle
- +2 more outcomes
Companies that use GoShip
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
GoShip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
GoShip partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
GoShip competitors and assessment
Company assessmentBroad incumbents
- Freightquote by C.H. Robinson: One of the largest digital LTL/FTL freight marketplaces in the US, now part of C.H. Robinson. Directly comparable to GoShip as an online self-service quote-and-book platform for SMB and mid-market shippers, but with vastly more carrier capacity and enterprise integration.
- Uber Freight: Digital freight brokerage operated by Uber, offering instant quoting, booking, and managed transportation for shippers of all sizes. Overlaps GoShip on self-service TL/LTL booking but operates at substantially larger scale with backend carrier capacity and shipper financing products.
- Flexport: Digital freight forwarder offering ocean, air, and trucking services through a self-service platform. Comparable as a tech-forward freight marketplace, but operates primarily in international forwarding and ocean rather than GoShip's domestic LTL/FTL focus.
- Echo Global Logistics: Asset-light third-party logistics provider with a technology-enabled brokerage platform spanning truckload, LTL, and intermodal. Comparable on non-asset brokerage model and digital quoting, with significantly deeper enterprise relationships and broader modal coverage.
Direct peers
- uShip: Online freight and large-item shipping marketplace connecting shippers with carriers of LTL, FTL, and specialty freight. Closely comparable on self-service model, SMB focus, instant quote UX, and carrier-network aggregation, with stronger consumer brand recognition.
- Loadsmart: Digital freight platform providing instant quotes, automated booking, and drayage for truckload and intermodal shippers. Comparable on tech-led instant-quote model and carrier-capacity aggregation, though Loadsmart skews toward enterprise and intermodal versus GoShip's SMB LTL/FTL core.
Emerging players
- FreightWaves (SONAR + Marketplace): Freight market data and digital brokerage platform offering spot quotes and capacity matching. Comparable on data-driven freight marketplace mechanics; partially overlapping with GoShip on spot TL/LTL pricing.
- ShipBob: Tech-enabled fulfillment and shipping platform for eCommerce SMBs. Adjacent peer because it serves the same small eCommerce shipper GoShip targets, and embeds freight and parcel rate shopping within its WMS, representing both a comparable channel and a potential competitor.
- FreightPOP: Cloud TMS that helps SMB and mid-market shippers compare LTL/FTL/parcel rates across carriers in one workflow. Comparable on rate-shopping functionality for small shippers but sold as a TMS rather than a transactional marketplace.
Others
- ShipEngine: Shipping API platform (by Auctane) that lets developers embed carrier rate shopping and label generation into apps. Comparable to GoShip's developer-facing API strategy and adjacent to its marketplace offering as enabling infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GoShip social profiles
Digital presenceGoShip financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoShip leadership team
Management profileNumber of profiles
Profiles1 record
GoShip funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoShip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoShip
What does GoShip do?
GoShip operates a digital freight marketplace that provides businesses with instant online quotes for Less-Than-Truckload (LTL) and Full-Truckload (FTL) freight, aggregating capacity from a network of more than 45,000 vetted motor carriers. Shippers can compare rates, book shipments, track freight, and arrange ancillary services such as loading assistance and cargo insurance directly through the platform without engaging a traditional freight broker. The offering includes specialized service lines for small businesses, large or non-standard items, cross-border shipments, and vertical-specific freight such as pharmaceutical, food and beverage, automotive, and industrial loads.
Is GoShip a public or private company?
GoShip is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoShip founded?
GoShip was founded in 2018. It employs 1 to 10 people.
Where is GoShip based?
GoShip is headquartered in San Francisco, United States, in the North America region.
How does GoShip make money?
One revenue line is on record: freight Transaction Fees.
Who are GoShip's main competitors?
Broad incumbents on record are Freightquote by C.H. Robinson, Uber Freight, Flexport and Echo Global Logistics. Direct peers are uShip and Loadsmart. Emerging players are FreightWaves (SONAR + Marketplace), ShipBob and FreightPOP. ShipEngine is listed as an others.
Does GoShip have an API?
No public API is recorded for GoShip.
What industry is GoShip in?
GoShip's product category is Digital Freight Marketplace. Its primary akta.pro industry code is TLADAMAO, Digital Freight Brokerage / Freight Marketplace Platforms, with a secondary code of TLADAMAC, Less-Than-Truckload (LTL) Freight Brokerage. Its NAICS code is 488510 and its SIC code is 4731.