BP2W - An Even Better Place to Work

What BP2W - An Even Better Place to Work does

BP2W - An Even Better Place to Work Limited is a privately held Irish HR services company founded in 2006/2007 by Brian Bakeberg (CEO) and Orla Bakeberg (CMO), headquartered in Geesala, County Mayo, Ireland. The company sells a CPD-accredited employee engagement platform built around ATPD™ (Accredited Transformational Personal Development), a proprietary behavior-engineering methodology developed over 17+ years by Group Psychologist Shay McConnon. The platform replaces traditional annual engagement surveys with real-time diagnostics, visual heatmaps, instant 15-minute action tools, habit engineering, and self-managed performance modules, supported by 42 psychometric diagnostics.

The platform is delivered as a subscription SaaS product via web (live.bp2w.com) and native mobile apps on iOS and Android, with outputs delivered as secure PDF-ready files within customer governance frameworks. Critically, the company markets human-led diagnostics with no AI dependency in diagnosis, interpretation, or reporting, positioning for privacy-sensitive enterprise and public-sector buyers. A free 4-minute Blissometer assessment serves as a product-led growth entry point into the full quote-based subscription platform. BP2W targets enterprise and mid-market organizations across healthcare, education, manufacturing, government, and financial services, with named customers including Siemens, Sony, PepsiCo, NHS Yeovil, AstraZeneca, BAE Systems, Yorkshire Water, and Environment Agency.

The company operates a sales-led enterprise GTM motion with 14+ regional directors across EMEA, APAC, West Africa, and North America, supported by a global franchise model realized in Australia and Southern Africa with active negotiations in Singapore, UK, and USA. Revenue is generated through annual subscription contracts with no public pricing, augmented by CPD-accredited professional development credentialing. The company is founder-owned, privately held with no venture or private equity backing, supported by Enterprise Ireland, and reported to serve 200+ businesses and 5,000+ active users.

Name

BP2W - An Even Better Place to Work

Legal name

An Even Better Place To Work Limited

Website

https://bp2w.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

BP2W (An Even Better Place to Work) is an Irish HR SaaS company selling a CPD-accredited employee engagement platform built on its proprietary ATPD™ behavior-engineering methodology, delivering human-led real-time diagnostics and action tools to enterprise, healthcare, education, and public-sector organizations globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Ballina

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Platform Subscription (ATPD): SaaS-based subscription model providing access to the ATPD (Accredited Transformational Personal Development) platform including real-time diagnostics, action tools, habit engineering, and CPD-accredited growth tracking. Delivered as secure, PDF-ready outputs for internal organizational use.
2. CPD Accreditation Services: CPD-accredited programmes providing professional credentialing for employee development, adding value through globally recognized continuing professional development credits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

BP2W provides an employee engagement platform built around its proprietary ATPD™ (Accredited Transformational Personal Development) methodology. The platform diagnoses engagement friction using 42 psychometric diagnostics and deploys 15-minute behavioral "instant action cures" through CPD-accredited programs aimed at improving workforce performance, culture, and retention.

Product overview

An Even Better Place to Work® (AEBP2W) is a next-generation employee engagement platform built around ATPD™ (Accredited Transformational Personal Development) as its core methodology. The platform uses a modular architecture consisting of Real-Time Diagnosis (The X-Ray), Instant Action (The 15-Minute Cure), Habit Engineering, Self-Managed Performance, and CPD-Accredited Growth. The Blissometer serves as a free entry-point assessment tool. Unlike traditional survey-based engagement platforms, AEBP2W focuses on diagnosing and automatically fixing behaviour rather than just measuring sentiment. The platform is complemented by 42 psychometric diagnostics and is CPD-accredited for professional development credentialing.

Differentiator

Problem solved

Functional benefit

Brands

• ATPD™ (Accredited Transformational Personal Development): The company's core methodology engine for performance, behaviour, and culture transformation.
• Blissometer

Products and services

• ATPD™ Platform Accredited Transformational Personal Development platform that diagnoses engagement friction through 42 psychometric diagnostics and delivers 15-minute "instant action cures" with CPD-accredited training to improve workforce performance and retention. Designed for enterprise HR and leadership teams in healthcare, education, financial services, and government sectors.
• Blissometer Free diagnostic tool that measures workplace happiness and engagement levels, serving as a top-of-funnel assessment for the ATPD™ platform.

Quantifiable outcome

• 67% reduction in absenteeism
• +8 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 15Five: 15Five combines continuous employee feedback, engagement surveys and performance management, and is widely benchmarked alongside BP2W as a people-and-engagement platform for mid-market and enterprise organizations.
• Lattice: Lattice is a people management platform combining performance reviews, engagement surveys, goal-setting and 1:1s. Closely comparable to BP2W's engagement-plus-performance positioning and is sold to enterprise HR teams in similar buying motions.
• Peakon (Workday): Peakon, now part of Workday, is an employee engagement platform that competes head-to-head with BP2W on real-time pulse diagnostics and manager dashboards for enterprise customers.
• Glint (LinkedIn): Glint, owned by LinkedIn/Microsoft, provides employee engagement surveys and people analytics for large enterprises. Comparable to BP2W on engagement measurement, sentiment analysis and HR-driven dashboards.
• Culture Amp: Culture Amp is a direct employee engagement and performance platform serving mid-market and enterprise customers globally. Overlaps directly with BP2W on engagement surveys, pulse diagnostics and people analytics, competing for the same HR buyer persona.
• Officevibe: Officevibe is a pulse-based employee engagement platform serving SMB and mid-market. Direct overlap with BP2W's diagnostic-plus-action positioning, particularly at smaller customer sizes that BP2W can target via its PLG Blissometer funnel.
• TINYpulse: TINYpulse (now part of Limeade) provides anonymous employee pulse surveys and engagement analytics. Mirrors BP2W's diagnostic-first approach for mid-sized organizations across multiple verticals.

Broad incumbents

• Gallup: Gallup is the dominant incumbent in employee engagement research, consulting and Q12 surveys. Competes with BP2W in the same category but at vastly greater scale, offering engagement benchmarks plus consulting services across enterprises.
• Qualtrics (Employee Experience): Qualtrics EmployeeXM is an enterprise-grade employee experience and engagement suite. A broader incumbent that overlaps with BP2W at the high end of the market on engagement measurement and analytics.
• SurveyMonkey: SurveyMonkey's enterprise survey platform, including Engage, is commonly used for employee feedback and engagement. A broader, more general-purpose incumbent that overlaps with BP2W's diagnostic tooling for HR buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BP2W
• Facebookfacebook.com/bp2w_fb
• LinkedInlinkedin.com/company/bp2w

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BP2W - An Even Better Place to Work