What Autogroup Ursem Barten does

Autogroep Ursem Barten B.V. is a privately held multi-brand automotive dealer group headquartered in Zwaag, North Holland, Netherlands, operating authorized dealerships for five vehicle brands: Hyundai, Mitsubishi, Nissan, Omoda, and Jaecoo. The company was formed in 2018 through the merger of two family businesses (Ursem and Barten) and operates as part of the Spuigroep conglomerate. Its core operations span new and used vehicle retail, a multi-brand workshop for maintenance and APK (periodic inspection), authorized damage repair via Autoschadehuis, parts distribution from a central warehouse in Heemskerk, and customer-side mobility services including private lease, operational lease via Multilease, insurance referral, and 24/7 roadside assistance (Pechhulp).

The group differentiates technically through a dedicated Battery Repair Center for high-voltage batteries in Hyundai, Mitsubishi, and Nissan hybrid and electric vehicles — one of few such OEM-recognized facilities in Europe — and through its EcarACCU and EcarHOME subsidiaries, which respectively handle second-life EV batteries and sell/install residential charging stations (up to 22 kW), solar panels, and home batteries. The 2018-built Purmerend facility (2,000 m²) is Erkend Duurzaam Plus certified, generates approximately 80% of its own electricity via 370 solar panels, and uses repurposed hybrid vehicle batteries for 45 kWh of on-site storage.

The revenue model is mixed: one-time vehicle sales (retail and fleet), transaction-based workshop and parts services, recurring subscription revenue via operational and private lease (partner-financed through Multilease), hardware sales through EcarHOME, and affiliate commissions on insurance and financing. Go-to-market is sales-led through physical dealership showrooms across North Holland, supported by a dedicated business sales (fleetsales) team and B2B parts wholesale via Partslink24/Partsplan/Supply-It. Customers are split across private individuals, SMBs and enterprise fleets, and professional automotive repair businesses purchasing OEM parts.

Name

Autogroup Ursem Barten

Legal name

Autogroep Ursem Barten B.V.

Website

https://ursembarten.nl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Autogroep Ursem Barten is a North Holland-based multi-brand automotive dealer group selling and servicing Hyundai, Mitsubishi, Nissan, Omoda, and Jaecoo vehicles for private consumers and business fleets, with specialized EV battery repair and sustainable energy solutions.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Used Car Dealers (441120), Motor Vehicle and Parts Dealers (441), Automotive Parts and Accessories Retailers (441330)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industry

Premium & Luxury Vehicle Leasing (TLABAAAF)

Keywords

• Automotive dealership services
• New vehicle sales
• Vehicle maintenance repair
• Fleet leasing services
• Automotive parts distribution

Headquarters

HQ city

Zwaag

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new and used automobiles from multiple brands (Hyundai, Mitsubishi, Nissan, Omoda, Jaecoo). Both retail and business/fleet sales.
2. Vehicle Maintenance and Repair: Workshop services for vehicle maintenance, repairs, and APK (periodic vehicle inspection). Services available for all brands.
3. Vehicle Leasing: Private and operational lease services for vehicles, offered in partnership with Multilease.
4. Parts Sales: Sale of original replacement parts (Hyundai, Nissan, Mitsubishi, Omoda, Jaecoo) to garagists and damage repair companies via central warehouse in Heemskerk.
5. Battery Repair Services: Battery Repair Center for hybrid and electric vehicles, extending battery lifespan through repairs rather than replacement.
6. Damage Repair: Vehicle damage repair services through Autoschadehuis, including insurance handling and replacement vehicle provision.
7. Sustainable Energy Products: EcarHOME subsidiary sells and installs home charging stations, solar panels, and home batteries for electric vehicle owners.
8. Insurance Services: Vehicle insurance products offered through partner providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Authorized multi-brand automotive dealership group selling new and used Hyundai, Mitsubishi, Nissan, Omoda, and Jaecoo vehicles across multiple North Holland locations. Core operations span vehicle sales (retail and fleet), maintenance and repair workshops, private and operational leasing through Multilease, OEM parts distribution to professional garages via a central Heemskerk warehouse, collision/damage repair, and EV/hybrid battery repair through the EcarACCU Battery Repair Center. Complementary sustainable energy offerings (home charging, solar panels, home batteries) are sold under the EcarHOME sub-brand.

Product overview

Autogroep Ursem Barten is a Dutch automotive dealer group operating as a multi-brand dealership network across North Holland. The core offering consists of authorized dealerships for five vehicle brands (Hyundai, Mitsubishi, Nissan, Omoda, and Jaecoo) with both new and used vehicle sales. The company differentiates through specialization in electric and hybrid vehicles, supported by complementary services: a Battery Repair Center for EV battery maintenance, EcarHOME for home charging and sustainable energy solutions, and comprehensive workshop services. Additional offerings include Parts distribution for the professional automotive market, fleet/business leasing solutions, private leasing, damage repair, and roadside assistance. The portfolio integrates mobility with sustainable energy through EcarHOME's charging stations and solar panel offerings.

Differentiator

Problem solved

Functional benefit

Brands

• EcarACCU: Battery repair and reuse services for electric and hybrid vehicle batteries
• EcarHOME

Products and services

• Authorized Multi-Brand Dealerships
• Used Vehicles (Occasions)
• Maintenance & Repair Services
• Private Lease
• Fleet Sales & Business Leasing (Ursem Barten Zakelijk)
• OEM Parts Distribution
• Battery Repair Center (EcarACCU)
• EcarHOME Sustainable Energy Solutions
• Damage Repair (Autoschadehuis)
• Roadside Assistance (Pechhulp)

Quantifiable outcome

• 80% of annual electricity needs generated sustainably through solar panels and battery storage
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• HyundaicoreChannel Partner/ Reseller/ DistributorOfficial dealer for Hyundai vehicles in North Holland region. Sells new Hyundai models including electric vehicles (IONIQ 5, IONIQ 6, KONA Electric) and hydrogen vehicles (Nexo, Nexo). Provides maintenance, repair, and parts services for Hyundai vehicles.
• MitsubishicoreChannel Partner/ Reseller/ DistributorOfficial dealer for Mitsubishi vehicles. Offers Mitsubishi models including Eclipse Cross PHEV and other hybrid/electric options.
• NissancoreChannel Partner/ Reseller/ DistributorOfficial dealer for Nissan vehicles including electric models (LEAF, Ariya) and commercial vehicles (Townstar, Interstar-e).
• OmodacoreChannel Partner/ Reseller/ DistributorDealer for Omoda brand vehicles in the Netherlands.
• JaecoocoreChannel Partner/ Reseller/ DistributorDealer for Jaecoo brand vehicles in the Netherlands.
• MultileasecoreStrategic or Co-development PartnerStrategic partnership for operational lease offerings. Multilease provides financing and lease management for 'Meer dan je dacht' lease deals offered to customers.
• Partslink24coreTechnology or IntegrationConnected to Partslink24 online parts ordering platform enabling 24/7 parts ordering for professional customers. Platform offers 8+ million original replacement parts from 36 automotive brands.
• Financial Service ProvidersminorGTM or Marketing PartnerAffiliated with financial service providers for vehicle financing and insurance products offered to customers.
• SpuigroepcoreOthersParent company relationship. Autogroep Ursem Barten shares data with other business units within Spuigroep for centralized administration, customer service, and service analysis purposes.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Pon Holdings: Large Dutch automotive conglomerate with Volkswagen, Audi, Porsche, and other premium franchises plus large fleet and leasing operations. Broader portfolio and scale, but overlapping customer segments and multi-brand dealership business model.
• Hedin Mobility Group: Large European automotive dealer group with multi-brand operations across multiple countries. Comparable multi-brand dealership, parts, and service model at significantly larger scale.
• Emil Frey Group: Pan-European automotive retail and distribution group operating multi-brand dealerships, parts distribution, and aftermarket services. Comparable vertically integrated mobility model at substantially larger scale.

Direct peers

• Stern Auto (Hedin Mobility Group NL): National Dutch dealer group operating Renault, Nissan, Peugeot, and other brands with full-service showroom, aftersales, and fleet operations. Directly comparable multi-brand franchised dealer and fleet business.
• Broekhuis Holding: Mid-sized Dutch automotive dealer group with multi-brand showrooms, service, and leasing across the Netherlands. Closely matches the regional multi-brand dealer and aftersales service profile.
• Auto Hoogenboom: Regional Dutch multi-brand dealer group with Hyundai and other Asian OEM franchises, service, and parts operations. Closely comparable dealership profile, particularly for the Hyundai franchise.
• Louwman Group: Major Dutch automotive dealer group with national multi-brand coverage, fleet leasing, and parts operations. Comparable full-service dealership, leasing, and B2B parts distribution model in the same market.
• Van Mossel Automotive Group: Largest automotive dealer group in the Netherlands, operating multi-brand showrooms across the country with both volume and premium brands. Directly comparable multi-brand dealership business model with private and fleet leasing, parts distribution, and service operations.
• Wensink Automotive Group: Dutch multi-brand automotive dealer with new/used sales, workshop services, and fleet/leasing offerings. Comparable regional dealer group structure and customer segments.
• Kempker Automotive Group: Dutch automotive dealer group operating multi-brand showrooms in multiple regions with workshop, parts, and fleet services. Comparable regional dealer business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ursembarten
• Facebookfacebook.com/AutogroepUrsemBarten

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autogroup Ursem Barten