Reed Public Relations
Reed Public Relations is a Nashville-based boutique PR agency founded in 2012 with a 14-person team, providing media relations, social media, events, crisis communications, influencer marketing, and trade show services to local, national, and global consumer, healthcare, B2B tech, and financial services brands.
- Company typePrivate
- Founded2012
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Reed Public Relations does
Reed Public Relations is a Nashville-based boutique public relations agency founded in 2012 by Lauren Reed Williams. The firm provides media relations, social media management, event planning, influencer and thought leadership campaigns, crisis communications, and trade show services to a client base spanning local, national, and global brands. It operates as a professional services business on retainer and project-based engagements, with no proprietary technology platform; its primary assets are senior practitioner expertise, journalist relationships, and a curated international network of partner agencies.
The company serves a diversified mix of consumer brands (Dozen Bakery, Swell Soda Café, Slim Chickens, Jefferson's, TITLE Boxing Club), senior living and healthcare operators (ViaQuest, Solera), B2B technology firms (Envision Technology, NetGain Technologies), and financial services (Pathfinder Wealth). Pricing follows standard agency models including monthly retainers and project-based fees, with client engagements typically spanning media outreach, content production, social programming, and on-the-ground event execution.
In September 2025 the firm transitioned leadership, promoting Macey Binner to President and elevating Liz Judd and Erin Hatfield to partners, while founder Lauren Reed Williams moved into a strategic advisory role. The firm is the only Nashville-based member of PRGN (Public Relations Global Network), giving clients access to vetted partner agencies across more than 60 international markets. The company has reported 44% revenue growth over the prior two years and won Nashville PRSA's first-ever Best Boutique/PR Firm of the Year award in 2025.
Reed Public Relations firmographics
Firmographics- Name
- Reed Public Relations
- Legal name
- REED Public Relations
- Website
- https://reedpublicrelations.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reed Public Relations is a Nashville-based boutique PR agency founded in 2012 with a 14-person team, providing media relations, social media, events, crisis communications, influencer marketing, and trade show services to local, national, and global consumer, healthcare, B2B tech, and financial services brands.
- Ownership category
- akta.pro rank
Reed Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Reed Public Relations is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reed Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- PR Agency Services: Professional public relations services including media relations, social media management, event planning, influencer marketing, and strategic communications. Revenue generated through retainer fees and project-based billing for local, national and global clients.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Reed Public Relations product offering
Product offeringCore offering
Reed Public Relations is a Nashville-based PR agency offering media relations, social media management, event planning and execution, crisis communications, influencer relations, thought leadership positioning, and community relations services. Specialized service verticals include senior living communications and trade show services. The agency serves local, national, and global brands through retainer fees and project-based billing, with a 14-person team delivering measurable PR campaigns.
Product overview
Reed Public Relations (REED) is a Nashville-based public relations agency offering a comprehensive suite of PR and communications services. The agency's core offerings include media relations (spanning trade, consumer, and business media), social media content creation and management, event planning and execution, crisis communications, influencer relations, thought leadership positioning, and community relations. Specialized verticals include senior living communications and trade show services. REED serves diverse client sectors including hospitality, food & beverage, nonprofit, healthcare, real estate, and professional services. The agency operates as a traditional service-based firm rather than a software product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Relations Services Traditional and digital media relations including trade, consumer, and business media outreach, editorial calendar research, and analyst list development for client brands.
- Social Media Management Social media content creation, management, and community engagement across platforms for client brands.
- Event Planning & Execution Planning and executing client events, grand openings, product launches, and experiential marketing activations.
- Crisis Communications Crisis communications planning and management, including rapid response services and crisis communications hotline support.
- Influencer Relations Influencer partnership development, micro-influencer identification, and sponsored content campaigns for client brands.
- Thought Leadership Executive positioning, bylined article development, and industry expert placement in national and trade publications.
- Community Relations Building community partnerships, local nonprofit engagement, and grassroots marketing campaigns for clients.
- Content Writing Press releases, pitches, bylined articles, and branded content creation for client communications.
- Senior Living Communications Specialized PR services for senior living communities including grand openings, crisis planning, and community engagement.
- Trade Show Services Trade show marketing, booth presence, and industry event support for clients.
Quantifiable outcome
- 50% sales increase for Carter Vintage Guitars after relocation campaign
- +3 more outcomes
Companies that use Reed Public Relations
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles2 records
Reed Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reed Public Relations partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Public Relations Global Network (PRGN)coreOnly Nashville agency invited to join PRGN, enabling global reach while maintaining local roots. Macey Binner serves as secretary on the executive committee and hosts the Leadership Roundtable group.
- The StorecoreNashville-based nonprofit organization founded by Brad Paisley and Kimberly Williams-Paisley that nourishes communities and cultivates hope by providing nutritious food choices and access to supportive services. REED's local nonprofit partner for their Be The Good program.
- Compost NashvilleminorPartner for office composting program that helped divert 362 pounds of material from the landfill.
- Wealth of a WomanminorCo-founded by Lauren Reed Williams. Organization focused on supporting women entrepreneurs and wealth building.
- Media ProfileminorPRGN partner agency that inspired REED's Work Away program concept. Tiffany connected with VRH Komunikacije during her Work Away trip to Croatia.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Reed Public Relations competitors and assessment
Company assessmentBroad incumbents
- Edelman: World's largest PR firm with global infrastructure across consumer, corporate, and public affairs. BROAD_INCUMBENT because REED will increasingly compete against Edelman on enterprise RFPs even though Edelman is not a boutique specialist.
- FleishmanHillard: Major global PR network within Omnicom. BROAD_INCUMBENT as a global incumbent that REED can sub-contract with via PRGN and also competes against on larger integrated communications mandates.
- Ketchum: Global communications consultancy within Omnicom. BROAD_INCUMBENT because it competes for enterprise-level brand and corporate communications work that REED currently accesses through its PRGN partnership.
- Weber Shandwick: Global public relations and communications agency within IPG. BROAD_INCUMBENT because it competes with REED for consumer brand work at national scale but operates across hundreds of categories worldwide.
Direct peers
- Walker Sands: B2B PR and demand-generation agency with offices across the US. DIRECT_PEER because it competes for similar mid-market and growth-stage clients needing PR, content, and events—directly analogous to REED's B2B and brand-awareness work.
- Lewis Communications: Full-service marketing and PR agency headquartered in Birmingham, AL with deep Southeast US presence. DIRECT_PEER because it competes with REED for regional brands seeking integrated communications services across Nashville, Alabama, and Tennessee.
- 5W Public Relations: Mid-sized US PR agency known for consumer and lifestyle PR with strong media-relations outcomes. DIRECT_PEER because its service mix (media relations, influencer, events) and lifestyle/F&B client roster closely parallels REED's offerings.
- MP&F Strategic Communications: Long-standing Nashville PR agency offering media relations, public affairs, and crisis communications. DIRECT_PEER because it is the most locally comparable full-service PR firm in REED's home market, competing for the same Nashville-based brands and nonprofit clients.
- DVL Seigenthaler (DVL): Nashville-based integrated PR and marketing firm serving consumer, healthcare, and B2B clients. DIRECT_PEER as a fellow Nashville-headquartered agency directly competing for the same mid-market brands and association clients.
Others
- Mannix Marketing: Digital marketing agency that designed REED's website and provides adjacent services. OTHERS because it is an ecosystem vendor to REED rather than a competitor, but operates in the same Nashville marketing-services ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reed Public Relations social profiles
Digital presenceReed Public Relations compliance and trust
Trust signalCompliance2 records
Reed Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reed Public Relations leadership team
Management profileNumber of profiles
Profiles12 records
Reed Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reed Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reed Public Relations
What does Reed Public Relations do?
Reed Public Relations is a Nashville-based PR agency offering media relations, social media management, event planning and execution, crisis communications, influencer relations, thought leadership positioning, and community relations services. Specialized service verticals include senior living communications and trade show services. The agency serves local, national, and global brands through retainer fees and project-based billing, with a 14-person team delivering measurable PR campaigns.
Is Reed Public Relations a public or private company?
Reed Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reed Public Relations founded?
Reed Public Relations was founded in 2012. It employs 1 to 10 people.
Where is Reed Public Relations based?
Reed Public Relations is headquartered in Nashville, United States, in the North America region.
How does Reed Public Relations make money?
One revenue line is on record: PR Agency Services.
Who are Reed Public Relations's main competitors?
Broad incumbents on record are Edelman, FleishmanHillard, Ketchum and Weber Shandwick. Direct peers are Walker Sands, Lewis Communications, 5W Public Relations, MP&F Strategic Communications and DVL Seigenthaler (DVL). Mannix Marketing is listed as an others.
Does Reed Public Relations have an API?
No public API is recorded for Reed Public Relations.
What industry is Reed Public Relations in?
Reed Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541820.