SKIPPY

What SKIPPY does

SKIPPY is an established peanut butter brand operated by Hormel Foods, LLC since its 2013 acquisition from Unilever for approximately $700 million. The brand was originally founded in 1933 in Tennessee and now maintains manufacturing at the Skippy Foods plant in Little Rock, Arkansas (operating since 1977), with global distribution reaching 11+ countries including the United States, Canada, the United Kingdom, France, Germany, Sweden, China, Japan, South Korea, Indonesia, the Philippines, and Latin America.

The product portfolio spans core jar formats (Creamy, SUPER CHUNK), natural and no-stir spreads stabilized with palm oil, health variants (Reduced Fat, No Sugar Added, 1/3 Less Sodium & Sugar), the 2020-launched Plant-Protein blends delivering 10g protein per serving, squeeze pouches and individual 1.15 oz squeeze packs (the first mainstream peanut butter in single-serve format launched 2019), and the P.B. Bites snack line including the 2023 Girl Scout Cookie-inspired lineup (Coconut Caramel, Chocolate Peanut Butter, Adventurefuls). Core production is a roast-mill-blend-pack process producing the proprietary creamy texture and an iconic teal jar SKU.

SKIPPY generates revenue primarily through consumer packaged goods sales in jars (12 oz to 5 lb), squeezes, P.B. Bites, and spreads across U.S. retail grocery, warehouse clubs (Costco), international markets, and direct-to-consumer (peanutbutter.com). The brand pursues a multi-channel go-to-market combining TV/digital advertising, organic social, content/recipe marketing, event activations (the 2025 Crushin' It Tour across Alabama, Ole Miss, Clemson, Georgia Tech), and sports sponsorships such as USA Gymnastics. Customer segments are predominantly horizontal — general consumer/family market as the primary segment, with secondary targets in health-conscious/protein-seekers and athlete/fitness enthusiasts. Brand-level financial performance is consolidated within Hormel Foods and is not separately disclosed.

Name

SKIPPY

Legal name

Hormel Foods, LLC

Website

https://peanutbutter.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1–10 employees

Short description

SKIPPY is a nearly century-old peanut butter brand owned by Hormel Foods, producing jarred spreads, squeezes, P.B. Bites snacks, and plant-protein variants for mass-market U.S. and global consumers across 11+ countries via retail, club, and e-commerce channels.

Ownership category

akta.pro rank

Product category

Peanut Butter Spreads

NAICS

Roasted Nuts and Peanut Butter Manufacturing (311911), Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Nuts, Seeds & Trail Mix Snacks (CRADABAF)

akta.pro secondary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

Keywords

• Peanut butter spreads
• Consumer packaged goods
• Peanut butter snacks
• Natural peanut butter
• Squeeze pack snacks

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Packaged Goods Sales: SKIPPY generates revenue through direct sales of peanut butter products in various formats including jars (12oz to 5lb), squeeze packs, P.B. Bites, and peanut butter spreads through retail grocery stores, supermarkets, warehouse clubs (Costco), and online channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

SKIPPY manufactures and sells a portfolio of peanut butter products under the Hormel Foods corporate umbrella, including creamy and chunky peanut butters, natural spreads, reduced-fat variants, no-sugar-added spreads, plant-protein blends, squeeze packs, and P.B. Bites snacks. Products are sold in jars ranging from 12oz to 5lb, as well as portable formats, through retail grocery, warehouse clubs, and e-commerce channels in the U.S. and multiple international markets.

Product overview

SKIPPY is a portfolio of peanut butter products owned by Hormel Foods, crafted with nearly 100 years of peanut butter heritage. The core offerings include SKIPPY Creamy Peanut Butter and SUPER CHUNK Peanut Butter in regular jars, alongside a Natural Peanut Butter Spread line that requires no stirring. The product portfolio extends to health-conscious variants including Reduced Fat spreads (25% less fat), No Sugar Added spreads, and Protein variants blended with pea protein (10g per serving). Convenience-focused products include Squeeze Packs in both 6 oz pouches and individual 1.15 oz portions. Recent innovations include SKIPPY P.B. Bites snack products, including Girl Scout Cookie-inspired flavors launched in 2023. The brand also creates limited-edition and partnership products such as the Peanut Butter Crunch Bars developed with Milk Bar's Christina Tosi.

Differentiator

Problem solved

Functional benefit

Brands

• P.B. Bites: Bite-sized peanut butter snacks, including Girl Scout Cookie inspired varieties (Coconut Caramel, Chocolate Peanut Butter, Adventurefuls)
• SKIPPY® Squeeze
• Natural Peanut Butter Spreads
• Peanut Butter Blended with Plant Protein
• No Sugar Added Peanut Butter Spreads
• SUPER CHUNK®
• ROASTED HONEY NUT™

Products and services

• SKIPPY Creamy Peanut Butter

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Milk BarcoreStrategic or Co-development Partner · 15 December 2025SKIPPY brand partnered with Milk Bar bakery to reveal that SKIPPY Creamy Peanut Butter is the secret ingredient behind Milk Bar's iconic Chocolate Peanut Butter Crunch Pie. Brands launched a new Peanut Butter Crunch Bar recipe for home bakers. The pie is available at Milk Bar locations nationwide and via online ordering starting December 15, 2025.
• USA GymnasticscoreGTM or Marketing Partner · 20 June 2024SKIPPY brand is the Official Peanut Butter partner of USA Gymnastics, providing peanut butter power to athletes at Gymnastics City USA 2024 events including the Olympic Trials. Partnered with Olympic legends Dominique Dawes and Chellsie Memmel.
• Girl Scouts of the USAcoreStrategic or Co-development Partner · 28 September 2023SKIPPY brand partnered with Girl Scouts of the USA to create P.B. Bites in three Girl Scout Cookie inspired flavors: Coconut Caramel, Chocolate Peanut Butter, and Adventurefuls. The partnership combines two iconic brands into portable, bite-sized snacks.
• Convoy of HopeminorGTM or Marketing Partner · 1 January 2019SKIPPY brand partners with Convoy of Hope, a humanitarian and disaster relief nonprofit, to donate peanut butter to combat food insecurity. Since 2019, over 250,000 pounds donated to feed children in El Salvador.
• Hormel Foods CorporationcoreOthers · 1 January 2013Hormel Foods acquired the SKIPPY brand in 2013 and operates SKIPPY as a subsidiary under Hormel Foods International.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• MaraNatha: MaraNatha (Hain Celestial Group) is a natural and organic nut and seed butter brand offering peanut, almond, sunflower and tahini butters. It overlaps with SKIPPY in the natural peanut butter and no-stir segments while extending into alternative nut and seed butters that compete for the same clean-label consumer.
• Teddie All Natural Peanut Butter: Teddie (Silva International) is an all-natural peanut butter brand positioned on no-stir, no-additive formulations. It competes in the same natural peanut butter segment as SKIPPY Natural, especially in independent and natural channel retailers, and represents the clean-label pressure on SKIPPY's palm-oil natural SKU.
• Crazy Richard's: Crazy Richard's is a single-ingredient (just peanuts) natural peanut butter brand that competes against SKIPPY Natural in the no-stir clean-label segment. Its minimal-ingredient positioning makes it a direct threat to SKIPPY in natural channels and specialty grocers.

Direct peers

• Reese's: Reese's (The Hershey Company) is the dominant peanut-butter-and-chocolate brand in the US and shares SKIPPY's snacking occasion through peanut butter cups, spreads, and crossover co-branded products like Reese's PB Bites that compete with SKIPPY's P.B. Bites line.
• Jif: Jif is the #1 US peanut butter brand, owned by The J.M. Smucker Company. It competes head-to-head with SKIPPY in jars, squeezable pouches, and natural variants across the same grocery and warehouse club channels, making it the closest direct comparable in product, format, and shelf positioning.
• Justin's: Justin's is a premium nut butter brand (peanut, almond, cashew butter) owned by Hormel Foods since 2016, making it a sister brand to SKIPPY within the same parent. It overlaps directly on peanut butter SKUs and squeeze pouches while competing for the same natural/clean-label consumer.
• Planters: Planters (Hormel Foods since 2021) is a sister brand under Hormel's portfolio and is built around the same peanut-based ingredient base as SKIPPY. While Planters is positioned as a snack nut brand, both share the same peanut supply chain and contend in adjacent peanut-based snacking occasions.
• Smucker's Natural Peanut Butter: The J.M. Smucker Company's natural peanut butter line competes directly with SKIPPY Natural and SKIPPY No Sugar Added in the no-stir peanut butter spread segment across the same grocery channel, with overlapping ingredient formulations and consumer targets.
• Peter Pan Peanut Butter: Peter Pan is one of the original US peanut butter brands (founded 1920s), now owned by Conagra Brands. It competes directly with SKIPPY Creamy and Chunky in mass-market grocery on price, format, and ingredient positioning, making it a direct legacy SKU-level competitor.

Broad incumbents

• Nutella: Nutella (Ferrero) is the dominant chocolate-hazelnut spread globally and competes with SKIPPY in the spreads aisle for breakfast, snacking, and baking occasions. It is a broader incumbent in the spreads category rather than a direct peanut butter competitor, but provides material indirect competition for share-of-staple.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/skippybrand
• Xx.com/Skippy
• Facebookfacebook.com/Skippy
• LinkedInlinkedin.com/company/skippy-peanut-butter

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SKIPPY