One Thousand Roads

What One Thousand Roads does

One Thousand Roads is a U.S.-based, founder-owned direct-to-consumer wellness technology company headquartered in Southlake, Texas. It sells Exercise With Oxygen Therapy (EWOT) systems and dual-chip LED Red Light Therapy panels through its own Shopify storefront, with products priced from $549.99 for the compact CatalystSpot panel up to $5,399.98 for the Ultimate Oxygen Synergy System bundle. The technology stack centers on 5 LPM and 10 LPM oxygen concentrators delivering 93% concentrated oxygen through a sealed NextGen mask into a 1,000-liter reservoir, paired with red and near-infrared light panels emitting eight therapeutic wavelengths (630-1060nm). The bundled Oxygen Synergy System explicitly combines oxygen delivery with cellular utilization, positioning the two product lines as a coordinated protocol rather than standalone devices.

The company's revenue model is hardware-driven one-time purchases with limited recurring attach revenue from replacement masks, intake filters, hoses, and $199.99/year maintenance plans. The go-to-market motion is DTC e-commerce augmented by Klarna/Affirm/PayPal financing, an Uppromote-managed affiliate program, and a content-led acquisition engine spanning a proprietary YouTube channel, an EWOT blog, an Education Hub, and 30+ founder podcast appearances. Customer segments split horizontally into Chronic Health Recovery (Lyme, long COVID, autoimmune, cancer support), Performance and Longevity (athletes, biohackers), and Clinical/Professional Use (naturopaths and wellness clinics), with no enterprise concentration.

The firm was founded by Brad Pitzele in 2018 after he personally used EWOT to recover from Lyme disease, cancer, and autoimmune conditions; it remains bootstrapped with no disclosed venture or private equity backing. The company has 11-50 employees, ships from a U.S. warehouse, supports international direct shipping, and pursues certifications including FDA registration, CE, and RoHS compliance on its red light panel line. Competitive positioning is anchored on price (reportedly roughly half the cost of competing EWOT systems), founder credibility, and an integrated product narrative, rather than on proprietary patents, software lock-in, or distribution partnerships with retailers or healthcare systems.

Name

One Thousand Roads

Legal name

One Thousand Roads LLC

Website

https://onethousandroads.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

One Thousand Roads is a U.S. direct-to-consumer wellness technology company selling Exercise With Oxygen Therapy systems and dual-chip LED red light therapy panels — including integrated Oxygen Synergy System bundles — via its Shopify storefront to individuals, athletes, and clinical practitioners.

Ownership category

akta.pro rank

Product category

Wellness Recovery Hardware

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Oxygen Therapy Systems (Concentrators, Cylinders, Liquid O2, HFNC) (HLAHAGAD)

akta.pro secondary industries

Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD), Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters) (HLAHAGAG)

Keywords

• Oxygen therapy systems
• Red light therapy panels
• Exercise with oxygen
• Wellness recovery equipment
• Cellular energy devices

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. EWOT Systems: Complete Exercise With Oxygen Therapy systems including oxygen concentrator, reservoir, mask, and accessories. One-time hardware purchase with optional maintenance plans. 5 LPM system at $1,899.99; 10 LPM system at $2,499.99.
2. Red Light Therapy Panels: Red and near-infrared light panels for home use. One-time purchase with 3-year warranty. CatalystSpot $549.99, CatalystOne $1,299.99, CatalystMax $2,899.99.
3. Oxygen Synergy System Bundles: Combined EWOT and Red Light Therapy systems sold as integrated bundles. Foundation $3,199.98, Complete $3,799.98, Ultimate $5,399.98. Optional accessories (stands, additional masks, maintenance plans) available.
4. Accessories and Replacement Parts: Replacement masks ($129.99), hose extension kits ($39.99), intake air filters ($30.00), annual maintenance plans ($199.99), and EWOT reservoir kit ($899.99).
5. Financing Services: Partnered with Klarna (Pay in 4), Affirm (0% APR options, 3-24 month plans), and PayPal for financing options. Revenue generated from hardware sales with payment plan convenience for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

One Thousand Roads designs and sells Exercise With Oxygen Therapy (EWOT) systems and dual-chip Red Light Therapy panels for home and clinical use. The core EWOT line includes 5 LPM and 10 LPM oxygen concentrator systems paired with a 1,000-liter reservoir and a sealed NextGen exercise mask, while red light panels are offered in three sizes (CatalystSpot, CatalystOne, CatalystMax) covering eight therapeutic wavelengths. The company also markets integrated Oxygen Synergy System bundles that combine EWOT and red light therapy as a coordinated protocol.

Product overview

One Thousand Roads offers a portfolio of wellness technology products centered on Exercise With Oxygen Therapy (EWOT) systems and Red Light Therapy panels. The core EWOT product line includes 5 LPM and 10 LPM systems, each comprising an oxygen concentrator, 1,000-liter reservoir, sealed NextGen exercise mask, and tubing. Red Light Therapy products include three panel sizes (CatalystSpot, CatalystOne, and CatalystMax) with varying coverage areas and LED counts, all featuring eight therapeutic wavelengths. These products can be purchased individually or as bundled Oxygen Synergy Systems combining both technologies. Accessory offerings include maintenance plans, replacement masks, filters, hoses, and floor stands. The company positions these as home-use wellness devices for energy, recovery, and tissue health support.

Differentiator

Problem solved

Functional benefit

Brands

• One Thousand Roads: Wellness technology company creating EWOT systems and red light therapy products for cellular energy, circulation, and recovery support.

Products and services

• 5 LPM EWOT System with NextGen Mask Exercise With Oxygen Therapy system delivering 93% concentrated oxygen through a sealed mask during cardiovascular exercise. Includes a 5 LPM oxygen concentrator, 1,000-liter reservoir, sealed NextGen exercise mask, tubing, and connection hardware. Designed for individual home use with approximately 3-hour reservoir fill time.
• 10 LPM EWOT System with NextGen Mask Exercise With Oxygen Therapy system delivering 93% concentrated oxygen through a sealed mask during cardiovascular exercise. Includes a 10 LPM oxygen concentrator, 1,000-liter reservoir, sealed NextGen exercise mask, tubing, and connection hardware. Designed for flexible, shared, or clinical use with approximately 90-minute reservoir fill time.
• CatalystSpot Red Light Therapy Panel Compact red and near-infrared light panel with 72 dual-chip LEDs across eight therapeutic wavelengths (630nm, 650nm, 660nm, 670nm, 810nm, 830nm, 850nm, 1060nm). Delivers >145 mW/cm² at 6 inches. Designed for targeted, localized treatment areas. Includes door hanging kit, remote control, and protective eyewear.
• CatalystOne Red Light Therapy Panel Full-panel red and near-infrared light therapy system with 216 dual-chip LEDs across eight therapeutic wavelengths. Delivers >169 mW/cm² at 6 inches. Sized at 36.2" × 9.1" × 2.6" and weighing 19 lbs, it is suited for broader daily sessions or as a building block for multi-panel systems.
• CatalystMax Red Light Therapy Panel Full-body red and near-infrared light panel with 432 dual-chip LEDs across eight therapeutic wavelengths. Delivers >156 mW/cm² at 6 inches. Measures 53.5" x 11.8" x 2.6" and weighs 34 lbs, enabling complete body coverage without repositioning.
• Foundation Oxygen Synergy System Combined EWOT and Red Light Therapy bundle pairing the 5 LPM EWOT system with the CatalystOne red light panel. Marketed as the most economical coordinated setup that addresses both oxygen delivery and cellular utilization. Priced at $3,199.98.
• Complete Oxygen Synergy System Combined EWOT and Red Light Therapy bundle pairing the 10 LPM EWOT system with the CatalystOne red light panel. Provides faster refill times and scheduling flexibility for shared or clinical use. Priced at $3,799.98.
• Ultimate Oxygen Synergy System Combined EWOT and Red Light Therapy bundle pairing the 10 LPM EWOT system with the CatalystMax red light panel for full-body light coverage with fewer position changes. Priced at $5,399.98.
• EWOT Reservoir Kit Standalone 1,000-liter oxygen reservoir bag with stand, EWOT mask, and oxygen tubing for assembling or expanding an EWOT configuration. Oxygen concentrator not included. Priced at $899.99.
• EWOT Annual Maintenance Plan (5 LPM) Annual subscription-style maintenance plan for 5 LPM EWOT systems providing automatic replacement parts including intake filters, EWOT breathing masks, and hose replacements. Priced at $199.99 per year.
• EWOT Annual Maintenance Plan (10 LPM) Annual subscription-style maintenance plan for 10 LPM EWOT systems providing automatic replacement parts including intake filters, EWOT breathing masks, and hose replacements. Priced at $199.99 per year.

Quantifiable outcome

• 17% improvement in oxygenation state in double-blind study after two 15-minute EWOT sessions
• +8 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hooga Health: Hooga Health sells red light therapy panels and devices direct-to-consumer, positioned in the wellness, recovery, and longevity segments. Directly comparable to One Thousand Roads' Catalyst line in product category, target customer, and DTC distribution model, though typically at lower price points.
• Joovv: Joovv is a leading premium red and near-infrared light therapy panel brand selling direct-to-consumer via its own e-commerce site with multiple panel sizes and bundled offerings — closely comparable to One Thousand Roads' Catalyst series in product category, target customer (longevity/athletic/recovery), and DTC hardware business model.
• Mito Red Light: Mito Red Light manufactures and sells red and near-infrared light therapy panels directly to consumers, offering multiple panel sizes and wavelength combinations. Directly comparable to One Thousand Roads' CatalystSpot, CatalystOne, and CatalystMax product line in modality, customer segment, and DTC go-to-market approach.
• Bon Charge: Bon Charge is a DTC wellness brand offering red light therapy panels alongside adjacent wellness products (blue light blockers, EMF protection). Comparable to One Thousand Roads on the red light therapy category, longevity/wellness customer base, and DTC e-commerce motion, with somewhat broader product diversification.
• PlatinumLED Therapy Lights: PlatinumLED is a long-established DTC red light therapy panel brand selling directly to consumers with multiple panel sizes and wavelength configurations. Comparable to One Thousand Roads on product category (red/NIR light therapy panels), customer base (biohackers, recovery-focused consumers), and direct-to-consumer e-commerce model.
• LiveO2: LiveO2 is the most direct competitor to One Thousand Roads' core EWOT product line, offering home-use Exercise With Oxygen Therapy systems with mask, reservoir, and oxygen concentrator setup. Same product category, same end customer (home biohackers and chronic-illness users), same hardware-DTC business model.

Others

• Restore Hyper Wellness: Restore Hyper Wellness is a national franchise of wellness clinics offering cryotherapy, IV therapy, red light therapy, and oxygen modalities directly to consumers. Comparable end customers (biohackers, recovery, longevity) and uses EWOT/red-light technology in service form; functions both as a potential B2B customer and as a downstream competitor in the consumer wellness space.
• OxyHealth: OxyHealth is a leading manufacturer of portable hyperbaric oxygen chambers for home and clinical use. Adjacent to One Thousand Roads in the oxygen-therapy category and serving overlapping chronic-illness and longevity customers, but operating in a different (HBOT) modality and primarily through clinical channels rather than DTC.
• Vital Reaction: Vital Reaction manufactures and sells mild hyperbaric oxygen chambers for home use, targeting longevity, athletic recovery, and chronic-illness consumer segments. Adjacent to One Thousand Roads on oxygen-therapy modality and customer overlap, but operates in the HBOT category with a different hardware product and distribution approach.

Emerging players

• Celluma: Celluma manufactures light therapy devices (LED panels and flexible wraps) FDA-cleared for pain management, acne, and skin conditions, sold to both consumers and professionals. Comparable to One Thousand Roads on light-therapy technology and wellness customer base, but with a stronger professional-channel footprint and FDA-cleared (vs. registered) positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@OneThousandRoadsHQ
• LinkedInlinkedin.com/company/one-thousand-roads
• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Thousand Roads