What Goedemiddag does

Goedemiddag (legally Goedemiddag online B.V.) is a Dutch private limited company founded in 2004 and headquartered in Delft, Netherlands. The company operates as a custom software development agency specializing in the Laravel PHP framework, delivering bespoke web applications, portals, websites, and API integrations for Dutch SMBs (MKB) and larger enterprises. Its service portfolio spans four stages: Strategy (digital transformation planning), Design (UI/UX), Development (custom-built software), and Optimization (ongoing development and online marketing), with an emphasis on long-term collaborative client relationships rather than transactional project work.

The company's technical foundation is Laravel, an open-source PHP framework chosen for its stability, security, scalability, and integration capabilities with existing CRM, ERP, payment platforms, and external APIs. Notably, Goedemiddag was named the first Laravel Community Partner in the Netherlands in 2024, validating its specialization in this ecosystem. Its portfolio includes enterprise-grade solutions such as Intermediair 360 (IM360) for ABN AMRO Intermediaire Distributie, calculation tools for Aalberts Hydronic Flow Control, a booking and administration system for Race Planet, and Statiegeld Nederland for Verpact. The company also co-developed a managed hosting platform with Cyberfusion that supports approximately 5,000 sites and applications.

Goedemiddag operates a B2B professional services model with custom project-based pricing on multi-year contracts. The company has no disclosed external funding, operates as an independent private entity, and has been operating for over 20 years. Goedemiddag maintains active direct sales motion through its website, phone, WhatsApp, and email channels, alongside a dedicated careers portal for ongoing talent acquisition. Its revenue, headcount, and ownership structure are not publicly disclosed.

Name

Goedemiddag

Legal name

Goedemiddag online B.V.

Website

https://goedemiddag.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Goedemiddag is a Dutch Laravel-based custom software development agency with over 20 years of experience, delivering bespoke web applications, portals, and digital solutions to Dutch SMBs and larger enterprises. It is the first Laravel Community Partner in the Netherlands.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

DevOps Consulting & Transformation (BPAEAKAA)

Keywords

• Custom software development
• Laravel web development
• Enterprise application development
• API integration services
• Digital strategy consulting

Headquarters

HQ city

Delft

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development Services: Project-based custom software development including websites, portals, applications, and API integrations. Clients receive tailored solutions that fit their specific business situation rather than off-the-shelf products.
2. Managed Hosting Services: Managed hosting platform developed in partnership with Cyberfusion, supporting approximately 5,000 sites and applications. Includes hosting, monitoring, security, and optimization services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Goedemiddag is a Dutch software development agency that builds custom web applications, portals, websites, and API integrations using the Laravel PHP framework for MKB (SMB) and larger enterprises. Services span four areas: Strategy (digital transformation planning), Design (UI/UX), Development (custom software), and Optimization (ongoing development and online marketing).

Product overview

Goedemiddag is a Laravel-based custom software development company offering digital craftsmanship services to SMBs and larger enterprises. Rather than a single unified product, their portfolio consists of client-specific web applications and platforms developed through four service areas: Strategy (digital transformation planning), Design (UI/UX), Development (custom websites, portals, applications, and API integrations), and Optimization (ongoing development and online marketing). Their notable client solutions include Intermediair 360 (mortgage advisor platform for ABN AMRO), Race Planet booking system, AHFC calculation tools, and the Cyberfusion managed hosting platform. They are the first Laravel Community Partner in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Intermediair 360 (IM360) A slim platform for independent mortgage advisors developed for ABN AMRO Intermediaire Distributie, providing information, support, and tooling for intermediaries to efficiently and completely advise customers. Includes financial software, client portal, digital strategy, software architecture, API integrations, CMS, and tracking and analytics.
• AHFC Rekentools Complex calculation tools for Aalberts Hydronic Flow Control that enable users to easily calculate the ideal setup for heating and cooling solutions in houses, offices, or factories. Includes web application, digital strategy, UX/UI, software architecture, PIM integration, API integrations, and tracking and analytics.
• Race Planet Boekingssysteem A scalable and integrated booking and administration system for Race Planet that transformed manual booking processes, achieving 40% more operational efficiency. Includes iDeal/Wero payment integration, AI integration, digital strategy, UX/UI, process optimization, software architecture, API integrations, and tracking and analytics.
• Cyberfusion Managed Hosting Platform A managed hosting platform developed in collaboration with Cyberfusion that enables web professionals to host, monitor, secure, and optimize all their websites and applications in one place. Serves approximately 5,000 sites and applications. Includes client portal, process optimization, UX/UI, API integrations, and ticketing system.
• Statiegeld Nederland Application for Verpact supporting the packaging chain to be as circular as possible, including connections with the backoffice system. Features software architecture, branding, UX/UI, website, web application, process optimization, API integrations, CMS, email marketing, and tracking and analytics.
• Afval Goed Geregeld Application that connects companies and schools from across the Netherlands to waste collectors, enabling smart waste collection.
• Voet Energy Solutions Website Modern website for Voet Energy Solutions featuring innovative solutions, extensive product range, and projects, with an energy-saving dark mode feature. Includes UX/UI, CMS, tracking and analytics, and email marketing.
• Goedemiddag CMS Content management system for clients to manage their website content, with login functionality and password reset capabilities.

Quantifiable outcome

• 40% operational efficiency improvement for Race Planet
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• CyberfusioncoreTechnology or IntegrationStrategic partnership to build and develop a managed hosting platform for web professionals. Goedemiddag develops the platform while Cyberfusion operates it. The platform enables web professionals to host, monitor, secure, and optimize all their websites and applications in one place. Approximately 5,000 sites and applications run on this platform.
• Museumhuis Van MeertenminorOthersShared building partnership. Goedemiddag shares its office building at Oude Delft 199 in Delft with the Museumhuis Van Meerten.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spatie: Belgian Laravel-focused software agency and open-source contributor. Directly comparable to Goedemiddag as a Benelux Laravel development specialist with deep framework expertise and a similar 'craftsman' positioning.
• Kabisa: Dutch custom software development agency historically known for Ruby/Rails and broader custom application work. Highly comparable as a Benelux-based bespoke software agency serving both MKB and enterprise clients.
• Luminis: Dutch-headquartered software and cloud services firm that builds custom software and platforms for enterprises. Comparable in its focus on long-term client partnerships and complex business applications across the Netherlands.
• Truelime: Dutch custom software development and cloud firm serving MKB and enterprise. Comparable to Goedemiddag as a similar-sized Dutch bespoke software agency competing for the same client segment.
• Q42: Dutch digital product studio that designs and engineers custom web applications and platforms. Comparable to Goedemiddag in targeting Dutch enterprise and government clients with bespoke technical solutions.

Broad incumbents

• Dept Agency: Large Dutch-headquartered digital agency with custom software, design, and marketing services. Comparable as a broader Dutch incumbent that competes for the same enterprise digital transformation deals, but at materially larger scale.
• Info Support: Large Dutch IT services vendor specializing in custom software and platform engineering. Comparable as a broader Dutch incumbent that competes with Goedemiddag for enterprise custom software mandates.
• Conclusion: Large Dutch IT services group with multiple specialized agency brands. Comparable as a broader incumbent in the Dutch custom development and managed services market that Goedemiddag competes against for mid-market and enterprise work.
• Mirabeau (Cognizant): Dutch digital agency (now part of Cognizant) that builds custom digital platforms and products. Comparable as a larger, broader Dutch incumbent offering overlapping custom software and platform services.

Others

• Cyberfusion: Dutch managed hosting provider and Goedemiddag's strategic partner on the shared hosting platform. Comparable as a partner/adjacent player in the Dutch hosting ecosystem rather than a competitor, but a useful reference for the managed hosting line of business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goedemiddagNL
• LinkedInlinkedin.com/company/goedemiddag-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goedemiddag