LeadBot
- Company typePrivate
- Founded2019
- HeadquartersAmersfoort, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
LeadBot firmographics
Firmographics- Name
- LeadBot
- Legal name
- LeadBot
- Website
- https://leadbot.nl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LeadBot industry classification
Industry- Product category
- Conversational AI Chatbot Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)
- akta.pro secondary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where LeadBot is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
LeadBot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Core Platform Subscription: Subscription-based pricing tiered by monthly website page views. Customers pay a flat monthly fee based on their traffic volume tier, with all features included in every tier.
- AI-Chat Add-on: Optional AI-chat module priced at €27/month (annual) or €30/month (monthly), including 300 AI conversations. Additional conversations charged at €0.07 each.
- Partner Kickback: Marketing agencies and web builders receive recurring monthly commissions (kickback) for each active client they onboard to LeadBot, creating a channel-driven revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | XS: 0-500 monthly page views |
| Subscription | Annual | S: 500-1,000 monthly page views |
| Subscription | Annual | M: 1,000-2,000 monthly page views |
| Subscription | Annual | L: 2,000-5,000 monthly page views |
| Subscription | Annual | XL: 5,000-10,000 monthly page views |
| Subscription | Annual | XXL: 10,000-35,000 monthly page views |
| Subscription | Multi-year contract | Enterprise: 35,000+ monthly page views |
| Subscription | Monthly | AI-Chat Add-on |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
LeadBot product offering
Product offeringCore offering
LeadBot sells a SaaS chatbot and conversational AI platform that website owners install via Google Tag Manager to greet visitors, guide them to the right action or department, and capture leads 24/7. The platform combines a rule-based structured flow engine with a generative AI-chat add-on trained on the customer's own website, product feed, or documents, and includes a central Inbox that consolidates website forms, WhatsApp, and AI-chat conversations. Pricing is a monthly subscription tiered by website page views, with an optional per-conversation AI add-on.
Product overview
LeadBot is a unified conversational marketing platform built around a core chatbot widget (LeadBot) that layers onto websites. The platform consists of four interconnected products: LeadBot (the structured-flow chatbot engine), Inbox (the central conversation hub consolidating forms, WhatsApp, and AI-chat), AI-chat (a 24/7 generative AI chatbot add-on trained on the customer's own content), and AI-builder (an AI-assisted flow creation tool). A fourth module, Bedrijfsherkenning (Company Recognition), is on the roadmap. Pricing is based on monthly website page views, with the AI-chat add-on priced separately. All modules share the same widget and inbox infrastructure, allowing businesses to combine rule-based flows with AI-driven responses in a single interface.
Differentiator
Problem solved
Functional benefit
Products and services
- LeadBot Core conversational layer for websites: greets visitors, guides them to the right action or department via configurable structured flows, and captures leads. Installed via Google Tag Manager with per-page custom buttons and routing rules.
- Inbox Central team inbox that consolidates all conversations from website forms, WhatsApp, and LeadBot AI-chat into one place for the customer service and sales team to manage and respond.
- AI-Chat add-on 24/7 generative AI chatbot add-on trained on the customer's own website content, product feed, or custom documents. Offered as an optional subscription priced at €27/month (annual) or €30/month (monthly), including 300 AI conversations with €0.07 per additional conversation. Available templates include Standard, Commercial (sales), Customer Service, and E-commerce.
- AI-Builder AI-assisted flow creation tool that generates LeadBot chatbot conversation flows in seconds from the customer's website or uploaded content, allowing non-technical users to build and maintain flows without manual configuration.
Quantifiable outcome
- 24% more quote requests at Kerstpakket.nl
- +5 more outcomes
Companies that use LeadBot
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
LeadBot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
LeadBot partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered gold partner and minor.
- Internetbureau Heersgold partnerGold partner that implements LeadBot for multiple clients. Achieved 24% increase in quote requests for client Kerstpakket.nl. Provides LeadBot implementation and optimization services.
- GetForwardgold partnerGold partner marketing agency with 24 partner points. Helped CurvesWear increase customer satisfaction, guided MKPC to 46% more lead form fills, improved IVS Opleidingen navigation, and increased BBCuracao bookings.
- Buro Aangenaamgold partnerGold partner specialized in content marketing, employer branding, and CEO marketing. Implemented LeadBot for De Boterlap Groep (96 contact moments, 57% via LeadBot) and Ploeger Logistics (vacancy marketing success).
- LeadLogicminorOnline marketing agency that ran Google and Facebook ad campaigns for PUUR Makelaars, combined with LeadBot implementation resulting in conversion rate increase from 0.2% to 5%.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
LeadBot competitors and assessment
Company assessmentBroad incumbents
- Drift: B2B conversational marketing platform (now part of Salesloft) focused on sales chatbots and account-based chat. Larger incumbent targeting enterprise and mid-market with deeper sales tooling than LeadBot.
- Intercom: Global customer communications platform with Fin AI agent, live chat, and a broad product suite. Competes head-on with LeadBot in the B2B segment but at much larger scale and price points; encroaches down-market over time.
- HubSpot Service Hub: Broader CRM/HUB platform with a live chat and conversational AI add-on. Increasingly competes for the SMB and mid-market customer that LeadBot targets, especially when bundled with HubSpot's CRM and marketing tools.
Direct peers
- LiveChat: Polish live-chat and chatbot SaaS vendor with strong SMB presence in Europe. Comparable in chat-plus-bot positioning, though typically operating at larger scale and with broader enterprise tier.
- Crisp: French/Belgian all-in-one customer messaging platform (live chat, chatbot, shared inbox, multichannel). Closely comparable in scope, target SMB customer, and chatbot-plus-inbox positioning, with active partner program across Europe.
- Userlike: German live chat and chatbot SaaS focused on DACH SMBs and mid-market, with WhatsApp, Messenger, and website chat. Direct competitor offering a very similar hybrid of live chat and rule-based/AI chatbot flows.
- ManyChat: Chatbot builder focused on WhatsApp, Instagram, and Messenger automation. Highly comparable to LeadBot on the WhatsApp-centric lead-capture flow and the SMB/agency channel.
- Trengo: Dutch customer engagement platform combining live chat, chatbots, email, and WhatsApp in a shared inbox. Direct competitor in the Benelux SMB and agency market, with very similar GTM (partner channel) and product overlap (chat + WhatsApp + flows).
- Tidio: Polish SMB-focused conversational platform combining live chat, AI chatbots (Lyro), and email. Targets the same SMB e-commerce and B2B segment as LeadBot with a hybrid rules-plus-AI architecture.
Emerging players
- Chatfuel: AI chatbot builder with strengths in WhatsApp and Messenger automation and an agency/partner program. Comparable on chatbot-builder positioning and channel-led distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LeadBot social profiles
Digital presenceLeadBot financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadBot leadership team
Management profileNumber of profiles
Profiles2 records
LeadBot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadBot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadBot
What does LeadBot do?
LeadBot sells a SaaS chatbot and conversational AI platform that website owners install via Google Tag Manager to greet visitors, guide them to the right action or department, and capture leads 24/7. The platform combines a rule-based structured flow engine with a generative AI-chat add-on trained on the customer's own website, product feed, or documents, and includes a central Inbox that consolidates website forms, WhatsApp, and AI-chat conversations. Pricing is a monthly subscription tiered by website page views, with an optional per-conversation AI add-on.
Is LeadBot a public or private company?
LeadBot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LeadBot founded?
LeadBot was founded in 2019. It employs 1 to 10 people.
Where is LeadBot based?
LeadBot is headquartered in Amersfoort, Netherlands, in the Europe region.
How does LeadBot make money?
Three revenue lines are on record. Core Platform Subscription is the primary driver. The others are AI-Chat Add-on and partner Kickback.
Who are LeadBot's main competitors?
Broad incumbents on record are Drift, Intercom and HubSpot Service Hub. Direct peers are LiveChat, Crisp, Userlike, ManyChat, Trengo and Tidio. Chatfuel is listed as an emerging player.
Does LeadBot have an API?
No public API is recorded for LeadBot.
What industry is LeadBot in?
LeadBot's product category is Conversational AI Chatbot Software. Its primary akta.pro industry code is BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat), with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 5182 and its SIC code is 7372.