Name

Robinson Real Estate

Legal name

Robinson Real Estate, Inc.

Website

https://robinsonrealestate.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Robinson Real Estate is a privately held Columbus, Mississippi-based real estate brokerage and property management firm serving owners and renters across Mississippi and Alabama, managing 400+ single-family homes and multiple apartment communities through three operating entities.

Ownership category

akta.pro rank

Product category

Residential Property Management & Real Estate Brokerage

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (531210), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Operators (No Developers) & Lessors (6510), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential property management
• Real estate brokerage
• Rental property services
• Tenant placement services
• Residential leasing

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Rental Income from Managed Properties: Robinson Property Management collects rent from tenants and remits proceeds to property owners after deducting expenses, mortgage payments, insurance, and management fees.
2. Property Management Fees: Full management service fees charged to property owners for tenant placement, maintenance, rent collection, financial reporting, and property oversight.
3. Real Estate Sales Commissions: Residential brokerage commissions from buying and selling properties through Robinson-Snead, Inc. DBA Robinson Real Estate, established 2002 in Birmingham, AL.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Robinson Real Estate provides full-service residential real estate brokerage and property management in Mississippi and Alabama through three legal entities. Services include tenant placement with credit and employment verification, maintenance coordination, rent collection, mortgage/insurance/expense disbursement, monthly financial statements and 1099 issuance, property inspections, residential sales brokerage, corporate relocation services, and commercial leasing. The property management division oversees over 400 single-family homes and multiple apartment, townhome, loft, garden home, and commercial communities.

Product overview

Robinson Real Estate operates as a multi-entity real estate services company offering a unified platform of property management and brokerage services. The core offerings consist of three interconnected entities: Robinson Real Estate, Inc. (established 1987) providing full-service real estate brokerage licensed in Mississippi and Alabama; Robinson Management Company (established 1987) offering comprehensive property management for residential and commercial properties; and Robinson-Snead, Inc. DBA Robinson Real Estate (established 2002 in Birmingham, AL) providing residential brokerage. The property management division manages over 400 single-family homes plus apartments, townhomes, lofts, garden homes, cottages, and commercial buildings across Columbus, Caledonia, New Hope, West Point, and Elm Lake Golf Community in Mississippi. The company also provides relocation services through its Home Equity Relocation Center (HRC) and previously operated as a Better Homes and Gardens affiliated office. All services are coordinated through their Columbus, MS corporate office with dedicated staff for property management, marketing, leasing, maintenance, and financial operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Comprehensive property management offering tenant screening with credit checks and employment verification, maintenance services, rent collection, expense payments (including mortgage and insurance), property inspections, 1099 tax forms, and monthly financial reporting for property owners. Targets residential and commercial property owners in Mississippi and Alabama.
• Residential Real Estate Brokerage Full-service real estate brokerage licensed in Mississippi and Alabama, providing residential sales, relocation services, new construction representation, and corporate relocation support. Operates through Robinson Real Estate, Inc. (Columbus, MS) and Robinson-Snead, Inc. DBA Robinson Real Estate (Birmingham, AL, established 2002).
• Corporate Relocation Services (Home Equity Relocation Center) Corporate relocation services for incoming employees and corporate clients, including rental property matching and brokerage support. Designated broker for PHH, HFS, and Cendant Mobility Services, recognized with the Five Star Circle of Excellence Award from the PHH Network.
• Residential Rental Apartments Apartment rentals across multiple properties including 120 5th Street South Lofts, 505 5th Ave South, Carrington Place, Clanton's Crossing, The Crest, East Manor, Fulgham Duplexes, Market Street Lofts, New Hope Gardens, Peterson Quin, The Terrace, and Village Square in Columbus, MS and surrounding communities.
• Residential Rental Townhomes Townhome rentals including Colonnade, DeVille Townhomes I, Maewood, and Willowood communities featuring 2-bedroom duplex units with appliances and washer/dryer hookups in Columbus, MS area.
• Single-Family Home Rentals Single-family home rentals with over 400 homes under management located in Columbus, Caledonia, New Hope, and West Point, MS.
• Loft and Cottage Rentals Executive loft apartments including 120 5th Street South Lofts, The Lofts at Lee in historic Lee High School, and Market Street Lofts in downtown Columbus, available as furnished or unfurnished units, plus cottage rentals.
• Garden Home Rentals Garden home rentals located in Columbus, Caledonia, New Hope, and Elm Lake Golf Community in Mississippi.
• Commercial Building Rentals Commercial office space rentals available for lease in Columbus, MS for businesses.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered major, core and minor.

• Better Homes and GardensmajorStrategic or Co-development PartnerAffiliated with Better Homes and Gardens in sales, relocation, new construction and training from 1987 to 1998. Robinson Real Estate served as the Training Center for Better Homes and Gardens (1991-1998), offering Advantage Training and Flight to Excellence Programs. Debbie Robinson Snead was a member of the National Advisory Board (1994, 1995, and 1996) and a Certified Instructor for these programs.
• PHH, HFS and Cendant Mobility ServicescoreStrategic or Co-development PartnerRobinson Real Estate served as Designated Broker for PHH, HFS and Cendant Mobility Services, handling corporate relocation services. Received Five Star Circle of Excellence Award by PHH Network for relocation excellence.
• RentManagercoreTechnology or IntegrationRobinson Real Estate uses RentManager software for property management operations, providing resident and owner web portals for lease management, rent payments, and account access.
• Golden Triangle Association of RealtorsminorOthersDebbie Robinson Snead served as President, Board of Directors (1993), Chairman of MLS, Chairman of Profession Standards Committee, and Lifetime Member of Million Dollar Club (1989) with this regional association covering the Golden Triangle Area of Mississippi.
• Columbus-Lowndes County Chamber of CommerceminorOthersDebbie Robinson Snead served on the Board of Directors (1993-1997), as Vice President (1995), and Secretary-Treasurer (1994). Served as mentor for business majors at Mississippi University for Women through partnership between businesses and chamber of commerce.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Crye-Leike Real Estate Services: Mid-South residential brokerage and property management firm serving Tennessee, Mississippi, Alabama, Arkansas and Georgia. Comparable in that it pairs residential brokerage with property management and operates across multiple Southeastern states — a similar but larger footprint than Robinson.
• Howard Hanna Real Estate Services: Largest privately held U.S. residential real estate broker, concentrated in the Mid-Atlantic, Midwest and Southeast. Comparable as a privately held, family-led full-service brokerage with in-house property management and a multi-state footprint.

Broad incumbents

• RE/MAX: Global residential real estate franchise with strong presence in small and mid-sized U.S. markets. Comparable to Robinson on franchise-style brokerage model and competitive overlap in secondary Mississippi/Alabama markets.
• Better Homes and Gardens Real Estate: National residential real estate franchise operated by Anywhere Real Estate. Robinson's former affiliate (1987–1998) and a directly comparable full-service brokerage brand targeting similar suburban and secondary-market customers.
• Coldwell Banker Realty: Global residential real estate franchise offering brokerage and ancillary services including property management referrals. Represents the national-franchise competition Robinson faces in its Mississippi and Alabama markets.
• Berkshire Hathaway HomeServices: National residential real estate franchise network offering brokerage, property management and relocation services. Directly comparable on the brokerage + relocation product mix that Robinson historically delivered under its former Better Homes and Gardens affiliation.
• Greystar Real Estate Partners: Largest U.S. apartment and residential property management operator. Comparable on managed-portfolio property management, though at significantly greater scale and institutional grade than Robinson's regional operation.
• Century 21 Real Estate: Global residential real estate franchise with broad U.S. coverage in secondary markets. Comparable to Robinson as another franchise-style brokerage competing for the same agents and seller/buyer flow in the Southeast.
• FirstService Residential: Large North American residential property management company serving single-family, multifamily and community associations. Comparable on the property-management operating model and scale of managed portfolio that Robinson pursues at a regional level.

Direct peers

• HomeVestors of America: National franchise that buys, manages and resells single-family rental homes, often directly comparable to Robinson's SFR management and investor-property evaluation services at an individual-market level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Robinson-Real-Estate-Inc-258484587529591

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robinson Real Estate