Joor it
Joor it B.V. is a Leiden-based, family-owned Dutch textile printing and signing company founded in 2005, offering DTF printing, embroidery, screen printing, sublimation, and wide-format signage for SMBs, sports clubs, government institutions, education, and B2B resellers across the Netherlands and Belgium.
- Company typePrivate
- Founded2005
- HeadquartersLeiden, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Joor it does
Joor it B.V. (JOOR IT) is a privately held, family-owned Dutch textile printing and signing company founded in 2005 by Dave Dickhoff and headquartered in Leiden, Netherlands, with a second showroom opening in Delft on 1 June 2026. The company operates a vertically integrated in-house production facility covering nine textile personalization techniques — embroidery (up to 15 colors, including 3D and application embroidery), Direct-to-Film (DTF) full-color printing (approximately 90% of print jobs), screen printing (zeefdruk), flex printing, dye sublimation, screen print transfers, embossing, embroidered badges, and woven badges — alongside wide-format sign production (vehicle lettering, facade signage, banners, stickers, flags, canvas prints) and offset print products (business cards, flyers, folders). JOOR IT distributes multiple sustainable clothing brands including Stanley/Stella, Native Spirit, Kariban, Jack & Jones //Produkt, Cutter & Buck, Craft, and Iqoniq, and runs an online B2B wholesale channel at sustainableclothing.shop.
The customer base is deliberately horizontal, serving small and medium-sized businesses, sports clubs and associations, government and educational institutions, and B2B resellers and promotional agencies across the Netherlands and Belgium. Every order is custom-made and quote-based; there is no fixed price list, no public API or programmatic ordering, and no subscription or contracted recurring revenue model. Distribution is direct: two physical showrooms (Leiden and, from June 2026, Delft), the B2B e-commerce shop, and email/phone sales with rush-order quotes turned around within one hour on working days.
JOOR IT is bootstrapped, has no external institutional investors, no funding rounds, and no M&A activity on record. Leadership is transitioning from founder Dave Dickhoff to his son Daan Dickhoff in a formal family succession. The company holds Sibon certification as an officially recognized Dutch signmaker and is an authorized Stanley/Stella dealer; it operates with a compact team of approximately eight employees. Technology positioning centers on in-house production control, DTF-driven cost efficiency for short-to-medium runs, and rush-order speed — not on proprietary software or AI capability, both of which are absent from the disclosed stack.
Joor it firmographics
Firmographics- Name
- Joor it
- Legal name
- Joor it B.V.
- Website
- https://joor.it
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Joor it B.V. is a Leiden-based, family-owned Dutch textile printing and signing company founded in 2005, offering DTF printing, embroidery, screen printing, sublimation, and wide-format signage for SMBs, sports clubs, government institutions, education, and B2B resellers across the Netherlands and Belgium.
- Ownership category
- akta.pro rank
Joor it industry classification
Industry- Product category
- Textile Printing and Signage Services
- NAICS
- Commercial Screen Printing (323113), Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323)
- SIC
- Commercial Printing (2750), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
- akta.pro secondary industries
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)
Keywords
Where Joor it is headquartered
LocationHeadquarters
- HQ city
- Leiden
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Joor it business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Custom Textile Printing: Custom printing and embroidery services on apparel and promotional textiles, including DTF, screen printing, embroidery, flex printing, sublimation, and transfer printing. Every order is custom-made with pricing based on quotes.
- B2B Wholesale and Resale: Sale of blank and printed clothing to B2B customers including resellers, promotional agencies, and sourcing organizations. Includes DTF transfers for external parties.
- Signing and Print Services: Vehicle lettering, facade signage, banners, stickers, posters, flags, and other signage products. Also includes offset printing services for business cards, letterhead, envelopes, flyers, and folders.
- Promotional Items: Branded promotional items and corporate gifts including caps, keycords, water bottles, towels, and bags customized with client logos.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom quotation-based pricing |
| Unit Pricing | Pay-as-you-go | Linnentasjes (linen bags) promotional pricing |
| Unit Pricing | Pay-as-you-go | Beanies promotional pricing |
| Unit Pricing | Pay-as-you-go | Fanny packs promotional pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Joor it product offering
Product offeringCore offering
Joor it provides custom textile printing, embroidery, sign-making, print products, and branded promotional merchandise for businesses, organizations, clubs, institutions, resellers, and individuals. Its services include DTF printing, screen printing, embroidery, sublimation, vehicle and facade signage, banners, stickers, business print materials, corporate gifts, and B2B sustainable clothing resale.
Product overview
Joor it is a full-service textile printing, sign-making, and print production company based in Leiden (with a second location opening in Delft in June 2026). Its core offering is organized into three interconnected service areas: (1) Textiel Bedrukken — a comprehensive textile printing and embroidery service covering nine distinct techniques (embroidery, fullcolour DTF printing, screen printing, flex printing, sublimation, screen print transfers, embossing, embroidered badges, and woven badges), supporting both company-provided garments and customer-supplied textiles; (2) Print & Sign — wide-format sign products including vehicle lettering, facade signage, banners, flags, stickers, posters, canvas prints, and Decotex textile panels; and (3) Drukwerk & Relatiegeschenken — offset print products (business cards, letterhead, envelopes, flyers, folders) and branded promotional merchandise. Joor it also operates a B2B e-commerce channel (sustainableclothing.shop) for wholesale resale of sustainable clothing and offers DTF transfer production for third-party print businesses. The company distributes several featured sustainable clothing brands as part of its textile offering: Stanley/Stella (GOTS-certified premium blanks), Native Spirit (100% no-label organic/recycled), Kariban (French GOTS-certified), Jack & Jones //Produkt, Cutter & Buck (Pacific Northwest premium), Craft (Swedish technical sportswear), and Iqoniq (100% recycled materials with digital product passports). All production is performed in-house at the Leiden facility, with quality control integrated throughout the process.
Differentiator
Problem solved
Functional benefit
Products and services
- Textiel Bedrukken (Textile Printing)
- Borduren (Embroidery)
- Fullcolour DTF Printing (Direct-to-Film)
- Zeefdruk (Screen Printing)
- Flexdruk (Flex Printing)
- Sublimatie (Sublimation)
- Zeefdruktransfers (Screen Print Transfers)
- Embossing
- Geborduurde Badges (Embroidered Badges)
- Geweven Badges (Woven Badges)
- Print & Sign
- Autobelettering (Vehicle Lettering)
- Spandoeken (Banners)
- Stickers
- Drukwerk (Print Products)
- Relatiegeschenken (Corporate Gifts)
- B2B Shop (Sustainable Clothing)
- Loondruk (Print-Only Services)
- DTF Prints for Third Parties
- Stanley/Stella Clothing
- Native Spirit Clothing
- Kariban Clothing
- Jack & Jones //Produkt
- Cutter & Buck
- Craft Sportswear
- Iqoniq Clothing
Quantifiable outcome
- Orders typically delivered within 5 working days
- +2 more outcomes
Companies that use Joor it
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Joor it technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Joor it partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SiboncoreSibon is the branch organization for the sign industry in the Netherlands. JOOR IT is an officially recognized member, which serves as a quality certification and industry recognition.
- Stanley/StellacoreOfficial dealer for Stanley/Stella sustainable clothing. JOOR IT offers the complete assortment including seasonal collections, with clothing printed/embroidered in their own production facility in Leiden.
- More Than GiftsminorWholesale partner providing access to promotional gift catalogue and merchandise options.
- AracominorWholesale partner for promotional merchandise catalogue access.
- RalawiseminorWholesale textile supplier partner for promotional clothing.
- Textile-EuropeminorWholesale textile supplier partner.
- Promotional BrandsminorWholesale partner for promotional textiles.
- Promotional TextilesminorWholesale partner for promotional textiles.
- Urban ClassicsminorWholesale partner for basic promotional clothing.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Joor it competitors and assessment
Company assessmentBroad incumbents
- 4imprint: Large UK/US-headquartered promotional products distributor offering custom branded merchandise, apparel decoration and signage to enterprise customers globally — overlaps with JOOR IT's promotional merchandise and corporate apparel offering but at significantly larger scale and via catalogue-driven e-commerce.
- Flyeralarm: Würzburg-based European printing platform offering commercial printing, large-format signage and customised merchandise at scale across Europe — comparable on product breadth (print, sign, promo) but operating at much higher volume and via self-serve online ordering.
- Vistaprint (Cimpress): Global mass-market printing and marketing services platform within the Cimpress group, offering business cards, signage, promotional products and apparel to SMBs worldwide — overlaps with JOOR IT's print/sign/promo offering as a much larger, digitally native incumbent.
Direct peers
- Spreadshirt: Leipzig-based custom apparel decoration platform offering on-demand printing and embroidery of clothing and accessories across Europe — directly comparable to JOOR IT's textile printing and embroidery core, but delivered through a self-serve marketplace rather than a quote-based showroom model.
- Custom Ink: US-based custom apparel decoration platform offering screen printing, embroidery and digital printing for groups, teams and businesses — directly comparable to JOOR IT's textile decoration core but serving primarily the US market with a self-serve online design tool.
- Helloprint: Rotterdam-based online printing platform offering commercial printing, large-format signage, apparel decoration and promotional products to SMB and B2B customers across the Netherlands and Belgium — directly overlapping JOOR IT's core service mix but delivered via self-serve online configurators.
- Reclameland: Dutch online printing service focused on flyers, business cards, signage and promotional materials for SMB and B2B customers in the Netherlands — overlapping JOOR IT's offset print and signage lines within the same domestic market.
- Printdeal: Antwerp-headquartered online printing marketplace serving Dutch and Belgian customers with offset print products, signage and customised merchandise — comparable as a same-region print services peer, although distributed purely online versus JOOR IT's showroom-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Joor it social profiles
Digital presenceJoor it financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joor it leadership team
Management profileNumber of profiles
Profiles2 records
Joor it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joor it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joor it
What does Joor it do?
Joor it provides custom textile printing, embroidery, sign-making, print products, and branded promotional merchandise for businesses, organizations, clubs, institutions, resellers, and individuals. Its services include DTF printing, screen printing, embroidery, sublimation, vehicle and facade signage, banners, stickers, business print materials, corporate gifts, and B2B sustainable clothing resale.
Is Joor it a public or private company?
Joor it is a private company. It is classified as family owned and is currently operating.
When was Joor it founded?
Joor it was founded in 2005. It employs 1 to 10 people.
Where is Joor it based?
Joor it is headquartered in Leiden, Netherlands, in the Europe region.
How does Joor it make money?
Four revenue lines are on record. Custom Textile Printing is the primary driver. The others are B2B Wholesale and Resale, signing and Print Services and promotional Items.
Who are Joor it's main competitors?
Broad incumbents on record are 4imprint, Flyeralarm and Vistaprint (Cimpress). Direct peers are Spreadshirt, Custom Ink, Helloprint, Reclameland and Printdeal.
Does Joor it have an API?
No public API is recorded for Joor it.
What industry is Joor it in?
Joor it's product category is Textile Printing and Signage Services. Its primary akta.pro industry code is BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser), with a secondary code of MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays). Its NAICS code is 323113 and its SIC code is 2750.