More Than Gifts

What More Than Gifts does

More Than Gifts B.V. is a privately held Dutch company founded in 2007 and headquartered in Alkmaar, Netherlands, specializing in sustainable and socially responsible corporate gifting. The company serves large Dutch organizations — primarily enterprises and public-sector institutions in healthcare, education, government, aviation, insurance, and utilities — with high-volume employee and client appreciation solutions, with named clients including Jeroen Bosch Ziekenhuis (5,500 employees served), Arcadis (2,100 packages), Transavia, TNO, Gemeente Amsterdam, Achmea, and Erasmus MC.

The core product portfolio is anchored on Christmas gift packages (Kerstpakketten) and extends to year-round occasion gifting (Easter, Dag van de Zorg / Healthcare Workers' Day, Dag van de Leraar / Teacher Day, New Year) plus relationship gifts (Relatiegeschenken). The underlying technology is a custom-built webshop and portal platform that powers several differentiated offerings: Pakketselectie (white-labelled, company-branded gift-selection webshops with login codes and charity-donation options), the Nationale Waarderingsbon (National Appreciation Voucher / digital gift-card catalogue), the Virtuele Kerstmarkt (Virtual Christmas Market digital event platform), and physical Christmas market events. An authorized Rituals webshop extends the catalogue with curated premium-brand products, and assembly/packaging is executed through a partnership with Inzet Werkt! at over 400 social workshop locations, embedding an inclusive-employment narrative into the operating model.

The business is sales-led B2B with a consultative motion targeting procurement and HR buyers. Pricing is quote-based with minimum order quantities (typically 50–100 units, unit prices ranging from ~€2 to ~€25), and a €250 minimum order value applies for quote requests. Revenue streams combine one-time B2B product sales with professional services revenue from custom webshop builds and event execution. Geographic scope is the Netherlands only; the model relies on dedicated project managers for large accounts, an internal sales team for mid-market, a public consumer-facing webshop for SMB/individual orders, and white-labelled enterprise portals as a self-serve channel embedded within B2B relationships.

Name

More Than Gifts

Legal name

More Than Gifts B.V.

Website

https://morethangifts.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Corporate Gifting Services

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Packaging and Labeling Services (56191)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Corporate & Client Gifting Programs (HSACANAE)

akta.pro secondary industries

Gift Sourcing & Procurement (Local & Online) (HSACANAB), Group Gifting & Registry Fulfillment (HSACANAL), Gift Basket & Curated Hamper Assembly (HSACANAD), Scheduled/Subscription Gifting (Reminders & Recurring Sends) (HSACANAJ)

Keywords

• Corporate gifting services
• Sustainable gift packages
• Employee appreciation gifts
• Custom gift webshops
• Fairtrade corporate gifts

Headquarters

HQ city

Beverwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Gift Product Sales: One-time sale of physical gift products (Christmas packages, relationship gifts, event packages) to corporate clients for employee and client appreciation. Products range from individual items to multi-package curated selections delivered via custom webshops or physical distribution.
2. Custom Webshop & Portal Services: Development and hosting of branded gift-selection webshops for enterprise clients, often bundled with product orders. Revenue is generated through setup and product fulfillment, with per-order or project-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

More Than Gifts provides end-to-end corporate gifting solutions to Dutch organisations, supplying sustainable, fairtrade, and socially responsible gift packages (notably Christmas packages / kerstpakketten, Easter gifts, and themed occasion gifts such as Dag van de Zorg and Dag van de Leraar). The company combines curated physical gift products with bespoke B2B services including custom-branded gift-selection webshops (Pakketselectie / Online Keuze Webshop), virtual and physical gifting events (Virtuele Kerstmarkt, Kerstmarkt), voucher and giftcard systems (Nationale Waarderingsbon), and full project management including warehousing, assembly, and distribution.

Product overview

More Than Gifts is a Dutch company specializing in sustainable and meaningful corporate gifts, operating since 2007. The company offers a portfolio of products and services organized around occasion-based gift giving: Kerstpakketten (Christmas packages) serve as the core product, supplemented by physical Kerstmarkt (Christmas market events) and Virtuele Kerstmarkt (virtual digital markets). The Online Keuze Webshop and Pakketselectie services enable employees to select preferred gifts from curated assortments, with the Nationale Waarderingsbon and Giftcard Webshop providing voucher-based alternatives. Beyond Christmas, the company offers Paasgeschenken (Easter gifts), Dag van de Zorg (Healthcare Workers' Day gifts), and Dag van de Leraar (Teacher Day gifts). A Rituals Webshop provides curated branded products. The Mini Boxen product line includes themed mini-gift boxes like the Mini Theebox, Groei en Bloei collection, and Mini Zorgbox for healthcare appreciation. Products feature fairtrade, sustainable, and socially-produced items, with customization options including logo printing and personalized messages. The company also organizes corporate Evenementen (events) including virtual events and summer markets.

Differentiator

Problem solved

Functional benefit

Brands

• Nationale Waarderingsbon: An online choice webshop concept allowing employees to select their own gift from a customized digital store.
• Giftcard webshop
• Virtuele Wintermarkt

Products and services

• Kerstpakketten (Sustainable Christmas Packages) Curated Christmas gift packages (kerstpakketten) offered as fairtrade, sustainable, and social gift options for employee and business-relationship appreciation. Delivered in volume to corporate clients for Christmas gifting.
• Relatiegeschenken (Corporate Relationship Gifts) Corporate relationship gifts for business occasions featuring fairtrade, sustainable, and socially produced products, available via the consumer webshop and customised for B2B buyers.
• Kerstgeschenken (Christmas Gifts for Employees and Relationships)
• Paasgeschenken (Easter Gifts)
• Online Keuze Webshop with Nationale Waarderingsbon (Custom Gift Selection Webshop)
• Virtuele Kerstmarkt (Virtual Christmas Market)
• Pakketselectie (Package Selection Portal)
• Giftcard Webshop (Nationale Giftcard)
• Evenementen (Corporate Events incl. Kerstmarkt & Zomermarkt)
• Dag van de Zorg (Healthcare Workers' Day Gift Collection)
• Dag van de Leraar (Teacher Day Gift Collection)
• Rituals Webshop (Authorised Rituals Cosmetics & Home Fragrance Storefront)
• Maatwerk Geschenken Webshop (Custom-Branded Gift Webshop)

Quantifiable outcome

• 9.1–9.2 out of 10 customer satisfaction rating on Kiyoh independent review platform

Named customers14 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Inzet Werkt!coreStrategic or Co-development PartnerSocial employment partner providing inclusive work opportunities. Employees of Inzet Werkt! assemble and package Tony's Chocolonely chocolate bars and other products for More Than Gifts. This partnership is central to the company's social mission of inclusive employment.
• RitualscoreChannel Partner/ Reseller/ DistributorMore Than Gifts operates an authorised Rituals webshop (rituals.morethangifts.nl), reselling the Rituals cosmetics and home fragrance brand as part of its gift assortment. Customers can order Rituals products through More Than Gifts.
• War ChildminorOthersCharitable partner featured in the Mini Groei- en Bloeibox L, where €1 per LoyalTea To Go Tea Infuser sold is donated to War Child. Allows corporate clients to include charitable donations as a gift option.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• bol.com: Largest Dutch e-commerce marketplace with extensive gift and corporate-purchasing offerings, representing a broad incumbent in Dutch online gifting that overlaps with More Than Gifts' consumer webshop assortment.
• VVV Cadeaukaart: Established Dutch multi-merchant gift card and voucher scheme, a broad incumbent in the digital gifting category that competes with More Than Gifts' gift-card and voucher-based products.
• Edenred Nederland: Large multi-national benefits and gift-card platform serving Dutch employers with voucher solutions, comparable to More Than Gifts' Nationale Waarderingsbon and Giftcard Webshop offerings.

Emerging players

• Sendoso: US-based B2B gifting platform offering direct-ship and warehouse-based corporate gifting; while US-focused, it represents the SaaS-led corporate-gifting model that could eventually pressure traditional Dutch physical-package gifting businesses like More Than Gifts.
• Snappy: Tech-enabled corporate gifting platform with a curated gift-choice model conceptually similar to More Than Gifts' Pakketselectie and Nationale Waarderingsbon portals, signalling the global direction of B2B gifting.

Regional players

• Bloomon: Dutch-origin direct-to-consumer flower and plant delivery brand; while consumer-focused, its curated, story-driven gifting model and Dutch roots make it a conceptual regional peer in the 'gifts with a story' category.

Direct peers

• Greetz: Major Dutch online gifting platform (cards, flowers, gift packages) with both B2C and B2B offerings. Comparable as a Dutch gifting brand with broad assortment and direct-to-recipient fulfilment, overlapping More Than Gifts' consumer webshop and small-business segments.
• Cadeau.nl: Dutch gift and present retailer focused on curated personal and corporate gifts, with similar assortment breadth and occasion-based merchandising as More Than Gifts.
• Kerstpakketten.nl: Dutch B2B specialist in kerstpakketten and corporate gift packages, directly competing with More Than Gifts in Christmas and relationship gifting for Dutch enterprise and SME customers.
• Gift.nl: Dutch online gift retailer offering curated gift packages for personal and corporate occasions, comparable to More Than Gifts' consumer-facing webshop and B2B gifting assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/morethangifts_
• Facebookfacebook.com/morethangifts.nl
• LinkedInnl.linkedin.com/company/morethangifts
• Instagraminstagram.com/more_than_gifts_nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Than Gifts