Joor it

What Joor it does

Joor it B.V. (JOOR IT) is a privately held, family-owned Dutch textile printing and signing company founded in 2005 by Dave Dickhoff and headquartered in Leiden, Netherlands, with a second showroom opening in Delft on 1 June 2026. The company operates a vertically integrated in-house production facility covering nine textile personalization techniques — embroidery (up to 15 colors, including 3D and application embroidery), Direct-to-Film (DTF) full-color printing (approximately 90% of print jobs), screen printing (zeefdruk), flex printing, dye sublimation, screen print transfers, embossing, embroidered badges, and woven badges — alongside wide-format sign production (vehicle lettering, facade signage, banners, stickers, flags, canvas prints) and offset print products (business cards, flyers, folders). JOOR IT distributes multiple sustainable clothing brands including Stanley/Stella, Native Spirit, Kariban, Jack & Jones //Produkt, Cutter & Buck, Craft, and Iqoniq, and runs an online B2B wholesale channel at sustainableclothing.shop.

The customer base is deliberately horizontal, serving small and medium-sized businesses, sports clubs and associations, government and educational institutions, and B2B resellers and promotional agencies across the Netherlands and Belgium. Every order is custom-made and quote-based; there is no fixed price list, no public API or programmatic ordering, and no subscription or contracted recurring revenue model. Distribution is direct: two physical showrooms (Leiden and, from June 2026, Delft), the B2B e-commerce shop, and email/phone sales with rush-order quotes turned around within one hour on working days.

JOOR IT is bootstrapped, has no external institutional investors, no funding rounds, and no M&A activity on record. Leadership is transitioning from founder Dave Dickhoff to his son Daan Dickhoff in a formal family succession. The company holds Sibon certification as an officially recognized Dutch signmaker and is an authorized Stanley/Stella dealer; it operates with a compact team of approximately eight employees. Technology positioning centers on in-house production control, DTF-driven cost efficiency for short-to-medium runs, and rush-order speed — not on proprietary software or AI capability, both of which are absent from the disclosed stack.

Name

Joor it

Legal name

Joor it B.V.

Website

https://joor.it

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Joor it B.V. is a Leiden-based, family-owned Dutch textile printing and signing company founded in 2005, offering DTF printing, embroidery, screen printing, sublimation, and wide-format signage for SMBs, sports clubs, government institutions, education, and B2B resellers across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Textile Printing and Signage Services

NAICS

Commercial Screen Printing (323113), Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323)

SIC

Commercial Printing (2750), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industries

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)

Keywords

• Textile printing services
• Custom embroidery
• Signage production
• Promotional merchandise
• Commercial print products

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Textile Printing: Custom printing and embroidery services on apparel and promotional textiles, including DTF, screen printing, embroidery, flex printing, sublimation, and transfer printing. Every order is custom-made with pricing based on quotes.
2. B2B Wholesale and Resale: Sale of blank and printed clothing to B2B customers including resellers, promotional agencies, and sourcing organizations. Includes DTF transfers for external parties.
3. Signing and Print Services: Vehicle lettering, facade signage, banners, stickers, posters, flags, and other signage products. Also includes offset printing services for business cards, letterhead, envelopes, flyers, and folders.
4. Promotional Items: Branded promotional items and corporate gifts including caps, keycords, water bottles, towels, and bags customized with client logos.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Joor it provides custom textile printing, embroidery, sign-making, print products, and branded promotional merchandise for businesses, organizations, clubs, institutions, resellers, and individuals. Its services include DTF printing, screen printing, embroidery, sublimation, vehicle and facade signage, banners, stickers, business print materials, corporate gifts, and B2B sustainable clothing resale.

Product overview

Joor it is a full-service textile printing, sign-making, and print production company based in Leiden (with a second location opening in Delft in June 2026). Its core offering is organized into three interconnected service areas: (1) Textiel Bedrukken — a comprehensive textile printing and embroidery service covering nine distinct techniques (embroidery, fullcolour DTF printing, screen printing, flex printing, sublimation, screen print transfers, embossing, embroidered badges, and woven badges), supporting both company-provided garments and customer-supplied textiles; (2) Print & Sign — wide-format sign products including vehicle lettering, facade signage, banners, flags, stickers, posters, canvas prints, and Decotex textile panels; and (3) Drukwerk & Relatiegeschenken — offset print products (business cards, letterhead, envelopes, flyers, folders) and branded promotional merchandise. Joor it also operates a B2B e-commerce channel (sustainableclothing.shop) for wholesale resale of sustainable clothing and offers DTF transfer production for third-party print businesses. The company distributes several featured sustainable clothing brands as part of its textile offering: Stanley/Stella (GOTS-certified premium blanks), Native Spirit (100% no-label organic/recycled), Kariban (French GOTS-certified), Jack & Jones //Produkt, Cutter & Buck (Pacific Northwest premium), Craft (Swedish technical sportswear), and Iqoniq (100% recycled materials with digital product passports). All production is performed in-house at the Leiden facility, with quality control integrated throughout the process.

Differentiator

Problem solved

Functional benefit

Products and services

• Textiel Bedrukken (Textile Printing)
• Borduren (Embroidery)
• Fullcolour DTF Printing (Direct-to-Film)
• Zeefdruk (Screen Printing)
• Flexdruk (Flex Printing)
• Sublimatie (Sublimation)
• Zeefdruktransfers (Screen Print Transfers)
• Embossing
• Geborduurde Badges (Embroidered Badges)
• Geweven Badges (Woven Badges)
• Print & Sign
• Autobelettering (Vehicle Lettering)
• Spandoeken (Banners)
• Stickers
• Drukwerk (Print Products)
• Relatiegeschenken (Corporate Gifts)
• B2B Shop (Sustainable Clothing)
• Loondruk (Print-Only Services)
• DTF Prints for Third Parties
• Stanley/Stella Clothing
• Native Spirit Clothing
• Kariban Clothing
• Jack & Jones //Produkt
• Cutter & Buck
• Craft Sportswear
• Iqoniq Clothing

Quantifiable outcome

• Orders typically delivered within 5 working days
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SiboncoreOthersSibon is the branch organization for the sign industry in the Netherlands. JOOR IT is an officially recognized member, which serves as a quality certification and industry recognition.
• Stanley/StellacoreChannel Partner/ Reseller/ DistributorOfficial dealer for Stanley/Stella sustainable clothing. JOOR IT offers the complete assortment including seasonal collections, with clothing printed/embroidered in their own production facility in Leiden.
• More Than GiftsminorChannel Partner/ Reseller/ DistributorWholesale partner providing access to promotional gift catalogue and merchandise options.
• AracominorChannel Partner/ Reseller/ DistributorWholesale partner for promotional merchandise catalogue access.
• RalawiseminorChannel Partner/ Reseller/ DistributorWholesale textile supplier partner for promotional clothing.
• Textile-EuropeminorChannel Partner/ Reseller/ DistributorWholesale textile supplier partner.
• Promotional BrandsminorChannel Partner/ Reseller/ DistributorWholesale partner for promotional textiles.
• Promotional TextilesminorChannel Partner/ Reseller/ DistributorWholesale partner for promotional textiles.
• Urban ClassicsminorChannel Partner/ Reseller/ DistributorWholesale partner for basic promotional clothing.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• 4imprint: Large UK/US-headquartered promotional products distributor offering custom branded merchandise, apparel decoration and signage to enterprise customers globally — overlaps with JOOR IT's promotional merchandise and corporate apparel offering but at significantly larger scale and via catalogue-driven e-commerce.
• Flyeralarm: Würzburg-based European printing platform offering commercial printing, large-format signage and customised merchandise at scale across Europe — comparable on product breadth (print, sign, promo) but operating at much higher volume and via self-serve online ordering.
• Vistaprint (Cimpress): Global mass-market printing and marketing services platform within the Cimpress group, offering business cards, signage, promotional products and apparel to SMBs worldwide — overlaps with JOOR IT's print/sign/promo offering as a much larger, digitally native incumbent.

Direct peers

• Spreadshirt: Leipzig-based custom apparel decoration platform offering on-demand printing and embroidery of clothing and accessories across Europe — directly comparable to JOOR IT's textile printing and embroidery core, but delivered through a self-serve marketplace rather than a quote-based showroom model.
• Custom Ink: US-based custom apparel decoration platform offering screen printing, embroidery and digital printing for groups, teams and businesses — directly comparable to JOOR IT's textile decoration core but serving primarily the US market with a self-serve online design tool.
• Helloprint: Rotterdam-based online printing platform offering commercial printing, large-format signage, apparel decoration and promotional products to SMB and B2B customers across the Netherlands and Belgium — directly overlapping JOOR IT's core service mix but delivered via self-serve online configurators.
• Reclameland: Dutch online printing service focused on flyers, business cards, signage and promotional materials for SMB and B2B customers in the Netherlands — overlapping JOOR IT's offset print and signage lines within the same domestic market.
• Printdeal: Antwerp-headquartered online printing marketplace serving Dutch and Belgian customers with offset print products, signage and customised merchandise — comparable as a same-region print services peer, although distributed purely online versus JOOR IT's showroom-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/joor-it

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joor it