What Ray Skillman Auto Centers does

Ray Skillman Auto Center is a privately-held, family-owned automotive dealership group headquartered at 8424 South U.S. 31 in Indianapolis, Indiana. The group operates as an authorized franchised dealer for four new-vehicle brands (Buick, GMC, Kia, and Mitsubishi, with Fiat also referenced) under a multi-rooftop structure that includes sub-brands such as Ray Skillman Buick GMC, Ray Skillman Southside Kia, and Ray Skillman Southside Mitsubishi. Core operations span new vehicle sales, a large used-vehicle inventory (408+ units in market at last observation, including a dedicated under-$15,000 segment and a certified pre-owned tier), a full-service maintenance and repair department staffed by factory-trained technicians, a genuine OEM parts department with online ordering, a collision center, and an in-house finance department. The finance offering includes traditional lending, a Capital One pre-qualification integration, and a Lease Here Pay Here program that serves credit-challenged buyers and reports to credit bureaus.

The dealership's go-to-market is a hybrid of physical retail at the Indianapolis campus serving the broader metro (Greenwood, Plainfield, Avon, Fishers, Columbus, Beech Grove, Martinsville) and digital tools layered on top, including an AutoAPR-powered trade-in valuation widget, an online payment calculator, a Botdoc-secured booking flow, and AutoCheck vehicle history reports. Marketing relies on the dealership website, Facebook, and earned-media channels (Google Reviews, DealerRater, Yelp, Edmunds). Revenue mechanics combine one-time vehicle margin on new and used sales, transaction fees on financing and Lease Here Pay Here contracts, and recurring service/parts revenue from labor and OEM parts markup. The customer base is segmented across general consumer buyers, small commercial buyers (vans and work trucks), credit-challenged Lease Here Pay Here customers, and budget-conscious used-vehicle shoppers; no enterprise or institutional customers are disclosed.

Name

Ray Skillman Auto Centers

Legal name

Ray Skillman Auto Center

Website

https://rayskillmanautocenter.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ray Skillman Auto Center is a privately-held, family-owned multi-brand automotive dealership group in Indianapolis, Indiana, selling new and used Buick, GMC, Kia, and Mitsubishi vehicles alongside service, parts, collision repair, and in-house financing (including a Lease Here Pay Here program) to consumers and small businesses in the Indianapolis metro area.

Ownership category

akta.pro rank

Product category

Retail Automotive Dealership

NAICS

Used Car Dealers (441120), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive dealership
• New vehicle sales
• Used vehicle sales
• Auto financing services
• Vehicle service repair

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: New and used vehicle sales across multiple brands including Buick, GMC, Kia, Mitsubishi, and Fiat. Revenue generated from the margin between acquisition cost and sale price.
2. Finance and Lending Services: In-house financing department providing loans and leases directly to customers. Also partners with Capital One for pre-qualification. Generates revenue through interest on loans and financing fees.
3. Service and Parts: Vehicle maintenance and repair services including oil changes, transmission service, brake replacement, and more. Also sells genuine OEM parts and accessories. Revenue from labor rates and parts markup.
4. Trade-in Program: Accepts customer vehicles as trade-ins toward vehicle purchases. Revenue generated from resale of trade-in vehicles.
5. Lease Here Pay Here: In-house financing for customers with credit challenges. Offers flexible payment plans directly from the dealership. Reports payments to credit bureaus.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ray Skillman Auto Center is a multi-brand automotive dealership selling new and used vehicles from Buick, GMC, Kia, and Mitsubishi franchises at its Indianapolis location. The dealership also operates a full-service maintenance and repair department, a genuine OEM parts counter, an in-house finance department offering traditional loans and leases, and a Lease Here Pay Here program that finances credit-challenged buyers.

Product overview

Ray Skillman Auto Center operates as a traditional automotive dealership offering a comprehensive vehicle sales and service platform. The core offerings include new vehicle sales from four brands (Buick, GMC, Kia, Mitsubishi) and used vehicle sales across multiple price segments. Supporting services include a full-service maintenance and repair department with factory-trained technicians, a parts department offering genuine OEM components, and an in-house finance department with multiple financing options including a Lease Here Pay Here program for customers with credit challenges. Additional digital tools include trade-in valuation and payment calculators. The dealership also serves commercial vehicle buyers with dedicated inventory of work vans and trucks.

Differentiator

Problem solved

Functional benefit

Brands

• Ray Skillman Buick GMC: Authorized Buick and GMC dealership offering new and pre-owned vehicles, service, and parts for these brands.
• Ray Skillman Southside Kia
• Ray Skillman Southside Mitsubishi

Products and services

• New Vehicle Sales Sale of new vehicles from Buick, GMC, Kia, and Mitsubishi brands including cars, trucks, SUVs, and vans, available to individual consumers and small businesses in the Indianapolis market.
• Used Vehicle Sales Sale of pre-owned vehicles across multiple brands, including sedans, trucks, SUVs, and vans with various price points and mileage levels, with a dedicated selection priced under $15,000 for budget-conscious shoppers.
• Certified Pre-Owned Vehicles Hand-picked quality pre-owned vehicles meeting manufacturer certification standards, sold with manufacturer-backed warranty coverage.
• Vehicle Service and Maintenance Full-service maintenance and repair shop handling routine maintenance, major repairs, and collision services with factory-trained technicians, available to dealership customers and external vehicle owners.
• Parts Department Genuine OEM parts and accessories for Buick/GMC, Kia, and Mitsubishi vehicles with online ordering available to retail customers and service work orders.
• Finance Department In-house financing options including competitive rates, flexible repayment plans, and partnerships with Capital One for online pre-qualification to support vehicle purchases.
• Lease Here Pay Here In-house financing program allowing customers with imperfect credit, including bankruptcy, slow pay, judgments, divorce, or first-time buyer status, to purchase vehicles with flexible payment plans directly from the dealership, with payments reported to credit bureaus.
• Commercial Vehicle Sales Sale of used commercial vans and trucks including models such as GMC Savana, Chevrolet Express, Ford Transit, and pickup trucks for small business operations, including truck and trailer combinations.

Quantifiable outcome

• Over 18 years of customer relationships with families purchasing multiple vehicles

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• GM (General Motors)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Buick and GMC brands. Provides new vehicle sales, service, and parts for GM brand vehicles.
• Kia Motors AmericacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kia brand vehicles. Offers new and used Kia vehicles along with service and parts.
• Mitsubishi MotorscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Mitsubishi brand vehicles.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest US automotive retailer with hundreds of franchises across multiple Sun Belt and Midwest markets. Broad incumbent benchmark for franchise dealer economics, F&I attach, and used-vehicle strategy relevant to Ray Skillman's multi-brand model.
• Group 1 Automotive: US and UK publicly traded dealer group with diversified new- and used-car franchises and strong F&I capture. Comparable for full-service dealership P&L structure and franchise economics.
• Lithia Motors: Large US publicly traded dealer group with aggressive regional roll-up strategy and hundreds of new-car franchises. Relevant comparable for franchise consolidation multiples and omnichannel retail strategy.
• Sonic Automotive: US publicly traded dealer group operating franchise dealerships and EchoPark used-vehicle standalone stores. Comparable for the new-versus-used strategic mix and F&I product attach that Ray Skillman's Lease Here Pay Here program targets.
• Asbury Automotive Group: US publicly traded regional dealer group with concentration in the Sun Belt and Southeast. Comparable for multi-brand franchise mix, Clicklane digital retail, and used-vehicle standalone brands.

Direct peers

• Hubler Automotive Group: Indiana-headquartered regional dealer group with multiple new-car franchises across central Indiana. Directly comparable in scale, brand mix, and full-service dealership operations to Ray Skillman.
• Andy Mohr Automotive Group: Indianapolis-area multi-brand new- and used-car dealer group with multiple franchises and locations surrounding Indianapolis. Closest geographic and operational comparable to Ray Skillman's 10-location, 21-franchise regional model.
• Tom Wood Automotive Group: Long-standing Indianapolis-based dealer group operating multiple new-car franchises and a used-car supercenter. Comparable regional franchise footprint and full-service sales/finance/service offering in the same metro.
• Bill Estes Auto Group: Indianapolis-area dealer group offering new and used vehicles across multiple brands with in-house financing. Directly comparable regional competitor with similar full-service model.
• Dellen Automotive Group: Indiana-based multi-brand dealer group operating franchises and used inventory in the Indianapolis metro. Comparable as a regional franchise competitor with integrated service and F&I operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RaySkillmanAutoCenter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray Skillman Auto Centers