Moone Tsai Wines
Moone Tsai Wines is a family-owned Napa Valley winery producing ~3,000 cases annually of limited-production ultra-premium Bordeaux-style wines and Chardonnays from prestigious vineyards (To Kalon, Pritchard Hill), sold via DTC allocation memberships and fine dining distribution.
- Company typePrivate
- Founded2003
- HeadquartersSt. Helena, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Moone Tsai Wines does
Moone Tsai Wines (legal entity MLPC HOLDINGS) is a privately held, family-owned Napa Valley winery founded in 2003 by MaryAnn and Larry Tsai, producing approximately 3,000 cases annually of ultra-premium, limited-production Bordeaux-style blends, single-varietal Cabernets, and Chardonnays. Operations are headquartered at the founders' property in the Las Posadas district of Howell Mountain, with tasting experiences conducted at Brasswood Estate in St. Helena (3111 St. Helena Highway-North) by appointment. The portfolio spans seven core wines plus the standalone Leonidas sub-brand and the Sisters' Series limited editions, with flagship offerings including Cor Leonis Cabernet Sauvignon, Howell Mountain Hillside Blend, and the ultra-rare Leonidas (600 bottles only, from Montagna Vineyard Block 7 on Pritchard Hill). Winemaking is led by Philippe Melka, named by Robert Parker as one of the top nine winemakers in the world, with pedigree training from Chateaux Haut-Brion and Petrus. Fruit is sourced from Napa Valley's most prestigious vineyard sites including To Kalon (Oakville), Pritchard Hill, Caldwell Vineyard Block 15 (Coombsville), Howell Mountain, Sonoma Coast (Charles Heintz), and Russian River Valley (Ritchie).
Moone Tsai Wines firmographics
Firmographics- Name
- Moone Tsai Wines
- Legal name
- MLPC HOLDINGS
- Website
- https://moonetsai.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moone Tsai Wines is a family-owned Napa Valley winery producing ~3,000 cases annually of limited-production ultra-premium Bordeaux-style wines and Chardonnays from prestigious vineyards (To Kalon, Pritchard Hill), sold via DTC allocation memberships and fine dining distribution.
- Ownership category
- akta.pro rank
Moone Tsai Wines industry classification
Industry- Product category
- Premium Wine Production
- NAICS
- Wineries (31213), Wineries (312130), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE)
Keywords
Where Moone Tsai Wines is headquartered
LocationHeadquarters
- HQ city
- St. Helena
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Moone Tsai Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Wine direct sales: Consumer-direct wine sales via website and allocation/mailing lists. Two membership tiers: Black List (two shipments of 12 bottles annually, includes Cor Leonis and Black List wines) and Core Collection (three shipments of 12-48 bottles annually of essential wines). Average pricing approximately $465 per 4 bottles.
- Wine tasting experiences: Paid tasting experiences at Brasswood Estate including guided tastings ($125/person), cheese pairings ($150/person), and wine-paired lunches ($200/person). Members receive complimentary tastings.
- E-commerce wine sales: Direct wine purchases available through the website shop for registered members. Viewing pricing and purchasing requires account creation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wine Tasting Experience |
| One time/ perpetual license | Pay-as-you-go | Wine Tasting with Cheese Pairing |
| One time/ perpetual license | Pay-as-you-go | Wine-Paired Lunch |
| Subscription | Annual | Core Collection Membership - 4 bottles/shipment |
| Subscription | Annual | Core Collection X - 8 bottles/shipment |
| Subscription | Annual | Core Collection XX - 16 bottles/shipment |
| Subscription | Annual | Black List Membership - 12 bottles total |
| Subscription | Annual | Black List X - 24 bottles total |
| Subscription | Annual | Black List XX - 48 bottles total |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Moone Tsai Wines product offering
Product offeringCore offering
Moone Tsai Wines produces ultra-premium, limited-production Napa Valley wines (approximately 3,000 cases annually across seven labels), primarily Bordeaux-style blends and single-varietal Cabernet Sauvignons and Chardonnays sourced from prestigious vineyards such as To Kalon, Pritchard Hill, Howell Mountain, and Coombsville. Distribution is driven by direct-to-consumer allocation memberships (Black List and Core Collection), appointment-only tasting experiences at Brasswood Estate in St. Helena, and select on-premise placements at luxury restaurants and hotels.
Product overview
Moone Tsai Wines is a Napa Valley winery producing rare and remarkable limited-production wines, primarily sold through direct-to-consumer allocation and membership programs. The portfolio centers on seven core wines: Cor Leonis (flagship 100% Cabernet Sauvignon), Napa Valley Cabernet Sauvignon, Howell Mountain Hillside Blend, Napa Valley Chardonnay, Sonoma Coast Chardonnay, Petite Sirah - Palisades, and the limited Black List proprietary blend. The company also offers the Sisters' Series (Paige Cuvée and Corinne Cuvée) as limited edition sub-brands, and the ultra-premium Leonidas label as its rarest expression. Wine sales are facilitated through two allocation memberships (Black List and Core Collection) offering preferential access, complimentary tastings, and event invitations. Tasting experiences are available by appointment at the Brasswood Estate location.
Differentiator
Problem solved
Functional benefit
Brands
- Leonidas: The rarest Moone Tsai wine, an ultra-premium 100% Cabernet Sauvignon from Montagna Vineyard on Pritchard Hill. Produced in limited quantities of 600 bottles, named after the legendary Spartan warrior king Leonidas.
Products and services
- Cor Leonis Cabernet Sauvignon Flagship 100% Cabernet Sauvignon known for elegance, balance, and extraordinary finish. Sourced from Oakville's To Kalon Vineyard, Pritchard Hill, and Caldwell Vineyard's Block-15 in Coombsville; sold primarily through Black List allocation.
- Napa Valley Cabernet Sauvignon Classic Cabernet Sauvignon from Coombsville's Caldwell Vineyard, with deep, ripe black fruit, smooth tannins, and spice notes from volcanic soils.
- Howell Mountain Hillside Blend Bordeaux-style blend of Merlot and Cabernet Sauvignon from hillside fruit on Howell Mountain at 2,000 feet elevation, expressing rugged intensity, structure, elegance, and weight.
- Napa Valley Chardonnay Delicately oaked, complex, and superbly balanced Chardonnay from Bald Mountain at 1,600 feet elevation in the Mayacamas Mountains.
- Sonoma Coast Chardonnay Chardonnay from Charles Heintz Vineyard in Occidental, featuring 30-year-old vines on Gold Ridge Sandy Loam soils with coastal fog influences, reminiscent of classic white Burgundies.
- Sisters' Series (Paige Cuvée Chardonnay & Corinne Cuvée Pinot Noir) Limited-edition Burgundian-style wines named after founders' daughters Paige and Corinne. Includes Paige Cuvée Chardonnay from Ritchie Vineyard in Russian River Valley and Corinne Cuvée Pinot Noir.
- Petite Sirah - Palisades Wine from historic Palisades Vineyard below the Palisades cliffs near Calistoga, featuring 11.3 acres of old-vine, dry-farmed Petite Sirah with rich black and blue fruit.
- Black List Micro-production proprietary Bordeaux-style blend with fewer than four barrels per release (approximately 125 cases). Available exclusively to Black List allocation members.
- Leonidas Cabernet Sauvignon Ultra-rare 100% Cabernet Sauvignon from Montagna Vineyard Block 7 on Pritchard Hill. Only 600 bottles produced, the rarest Moone Tsai wine, aged 26 months in 100% new French Oak.
- Black List Membership Most elite allocation mailing list offering guaranteed Cor Leonis allocation, members-only wine releases, access to restricted Library wines, preferred member pricing, and two annual shipments totaling 12-48 bottles.
- Core Collection Membership Membership enabling acquisition of essential Bordeaux blends and Chardonnays with priority access to special winery events, complimentary tastings, free shipping, and member pricing on events. Three annual shipments of 4, 8, or 16 bottles each.
- Wine Tasting Experiences Guided wine tasting experiences at Brasswood Estate in St. Helena by appointment. Options include guided tasting ($125/person), tasting with artisanal cheese pairing ($150/person), and three-course wine-paired lunch ($200/person). Members receive complimentary tastings for up to 4 guests.
Quantifiable outcome
- Three wines named #1-rated Wine in the World by Wine Spectator
- +2 more outcomes
Companies that use Moone Tsai Wines
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Moone Tsai Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Moone Tsai Wines partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Brasswood EstatecoreMoone-Tsai operates their winery and tasting room at Brasswood Estate in St. Helena. The partnership provides a premium venue for wine tastings and experiences. Guests can also enjoy Brasswood Kitchen, Bakery, and Bar during their visits.
- Morton's The SteakhousecoreMoone Tsai wines are featured on wine lists at multiple Morton's locations across the US including Los Angeles, San Diego, San Francisco, San Jose, Palm Beach, Coral Gables, Orlando, and Scottsdale.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Moone Tsai Wines competitors and assessment
Company assessmentDirect peers
- Opus One: Bordeaux-style Napa estate founded by Robert Mondavi and Baron Philippe de Rothschild, producing a flagship single wine at ultra-premium pricing with strong on-premise and global distribution. Comparable in aspiration, blend style, and prestige positioning.
- Harlan Estate: Iconic Napa Valley cult Cabernet producer on Oakville's Maola Spring property, using multi-vineyard Bordeaux-style blends and an allocation-based mailing list. Directly comparable as a low-volume, ultra-premium, allocation-driven Napa estate.
- Bryant Family Vineyards: Pritchard Hill cult Cabernet producer working with Philippe Melka alongside Moone Tsai. Closely comparable in winery talent, single-vineyard sourcing on Pritchard Hill, and allocation-only DTC distribution.
- Dominus Estate: Christian Moueix's Napa Valley estate in Yountville, producing Cabernet-dominant wines (Dominus and Napanook) under tight allocation. Comparable as a consultant-driven (L'Evangile/Petrus lineage), Napa Bordeaux-blend allocation house.
- Dana Estates: Napa Valley cult Cabernet producer (Helms, Hershey, Lotus) employing Philippe Melka as consulting winemaker. Closely comparable in talent sourcing, vineyard-designate Cabernet portfolio, and ultra-premium allocation model.
- Hundred Acre: Kayli Morgan's micro-production Napa Cabernet house (Fortunate Son, The Ark, etc.) with multiple vineyard-designate wines aged in 100% new French oak. Comparable in ultra-low volume, vineyard-designate sourcing, and critic-driven prestige.
- Vineyard 29: St. Helena micro-production estate (Cru and Aida) with strong allocation list and estate vineyard focus. Comparable in Napa Valley micro-production scale, tasting hospitality, and DTC allocation model.
- Screaming Eagle: Oakville cult Cabernet with a highly rationed allocation list and auction-market pricing power. Closely comparable to Moone Tsai in micro-production (~600 cases), allocation strategy, and ultra-premium positioning.
- Colgin Cellars: St. Helena cult producer of Tychson Hill, Herb Lamb, and Cariad wines, with Pritchard Hill and Howell Mountain sourcing. Comparable in micro-volume allocation model and multi- vineyard ultra-premium Cabernet portfolio.
Emerging players
- Sine Qua Non: California cult producer of Syrah, Grenache, and Chardonnay under distinctively allocated labels, with multiple vineyard sourcing and cult allocation status. Comparable in micro-production cult/secondary-market pricing, though varietals differ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Moone Tsai Wines social profiles
Digital presenceMoone Tsai Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moone Tsai Wines leadership team
Management profileNumber of profiles
Profiles4 records
Moone Tsai Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moone Tsai Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moone Tsai Wines
What does Moone Tsai Wines do?
Moone Tsai Wines produces ultra-premium, limited-production Napa Valley wines (approximately 3,000 cases annually across seven labels), primarily Bordeaux-style blends and single-varietal Cabernet Sauvignons and Chardonnays sourced from prestigious vineyards such as To Kalon, Pritchard Hill, Howell Mountain, and Coombsville. Distribution is driven by direct-to-consumer allocation memberships (Black List and Core Collection), appointment-only tasting experiences at Brasswood Estate in St. Helena, and select on-premise placements at luxury restaurants and hotels.
Is Moone Tsai Wines a public or private company?
Moone Tsai Wines is a private company. It is classified as family owned and is currently operating.
When was Moone Tsai Wines founded?
Moone Tsai Wines was founded in 2003. It employs 1 to 10 people.
Where is Moone Tsai Wines based?
Moone Tsai Wines is headquartered in St. Helena, United States, in the North America region.
How does Moone Tsai Wines make money?
Three revenue lines are on record. Wine direct sales are the primary driver. The others are wine tasting experiences and E-commerce wine sales.
Who are Moone Tsai Wines's main competitors?
Direct peers on record are Opus One, Harlan Estate, Bryant Family Vineyards, Dominus Estate, Dana Estates, Hundred Acre, Vineyard 29, Screaming Eagle and Colgin Cellars. Sine Qua Non is listed as an emerging player.
Does Moone Tsai Wines have an API?
No public API is recorded for Moone Tsai Wines.
What industry is Moone Tsai Wines in?
Moone Tsai Wines's product category is Premium Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213 and its SIC code is 2080.