Opportunity Media

What Opportunity Media does

Opportunity Media Inc. (founded 1986 as Opportunity Television, incorporated under current name in 2005) is a privately held, boutique direct response (DR) media sales representation and consulting firm headquartered in Huntington, NY, with a second office in Midtown Manhattan. The company secures exclusive representation agreements with cable and broadcast networks, then sells DR advertising inventory on their behalf across the U.S. and Europe. Its anchor mandate is exclusive DR representation for A+E Global Media's U.S. portfolio (Lifetime, A&E, History, LMN, Vice, FYI, History en Español, Crime + Investigation, Lifetime Real Women, Military History, etc.) and for TBN, with additional mandates from Hearst Media Production Group, Impact Media Group, Jalbert Productions International, and select production-company programs (Jack Hanna's Into The Wild, Ocean Mysteries, Harlem Globetrotters Play It Forward). In Europe, it represents A&E Networks UK for History U.K., Blaze, Crime + Investigation UK, and H2 U.K.

The company's product portfolio consists of four core services: Media Sales Representation (order management, revenue forecasting, financial management), Media Sales (exclusive DR representation contracts), Branded Entertainment (development and brokerage of brand-integrated long-form programming), and Expert Consulting (full-service revenue and market strategy advisory for content companies and direct response marketers). The technological underpinning is a proprietary, internally developed media management system used to maximize revenue and eliminate waste and inefficiencies in client inventory pricing and sales workflows. The system is described as a workflow and revenue optimization platform rather than an AI-driven product; no AI/ML capabilities are disclosed.

Revenue is generated through commission-based transaction fees on media sold under exclusive representation agreements, supplemented by fee-based professional services (consulting) and managed services revenue from branded entertainment engagements. The company employs 1-10 staff, has no outside funding, and operates as a relationship-driven, founder-led boutique under President & CEO Kevin J. Lyons. The company has cumulatively sold over $2 billion in media for clients and emphasizes its 38+ years of operating history as its primary category-stat positioning.

Name

Opportunity Media

Legal name

Opportunity Media Inc.

Website

https://opportunitymedia.tv

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Opportunity Media is a boutique direct response media sales representation firm that serves as the exclusive U.S. DR sales agent for A+E Global Media and TBN, plus select European and production-company clients, generating commission-based revenue from media inventory it sells on their behalf.

Ownership category

akta.pro rank

Product category

Media Sales Representation

NAICS

Media Representatives (541840), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Direct response media sales
• Media sales representation
• DRTV advertising
• Media consulting services
• Branded entertainment

Headquarters

HQ city

Huntington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Media Sales Representation: Commission-based representation fees from acting as exclusive direct response sales agent for media content companies including A+E Networks, TBN, and various production companies. The company sells media inventory on behalf of clients and earns revenue through representation agreements.
2. Expert Consulting Services: Fee-based consulting services for media content companies and direct response marketers, providing solutions to optimize revenue and maximize efficiencies.
3. Branded Entertainment: Development and brokerage of branded entertainment solutions connecting brands with media content companies.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Opportunity Media provides exclusive direct response sales representation for major TV networks and content companies in the U.S. and Europe, including A+E Networks (Lifetime, A&E, History, LMN, Vice, FYI), TBN, Hearst properties, and several production companies. The company delivers a full-service turnkey solution covering media sales, pricing optimization, revenue management, financial management, inventory management, branded entertainment development, and expert consulting services for media content companies and direct response marketers.

Product overview

Opportunity Media is a boutique direct response representation firm and consulting group that operates as a unified full-service offering combining four core services: Media Sales Representation, Media Sales, Branded Entertainment, and Expert Consulting. The company also developed a Proprietary Media Management System to support its service delivery. The portfolio is organized around exclusive representation of major TV networks (Lifetime, A&E, History, TBN, and international counterparts) combined with consulting and branded entertainment capabilities, all delivered through a turnkey solution for media content companies worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Sales Representation
• Media Sales
• Branded Entertainment
• Expert Consulting

Quantifiable outcome

• Over $2 billion in media sold for clients

Named customers28 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, major and secondary.

• A+E Global MediacoreChannel Partner/ Reseller/ DistributorOpportunity Media is the exclusive provider of direct response representation for all of A+E Global Media in the U.S., including Lifetime, A&E, History, Lifetime Movies, and other A+E networks. This is the company's flagship and most significant partnership representing the majority of their media representation business.
• TBN (Trinity Broadcasting Network)coreChannel Partner/ Reseller/ DistributorExclusive direct response representation for TBN, the world's largest Christian television network and America's most-watched faith and family channel.
• A&E Networks UKcoreChannel Partner/ Reseller/ DistributorOpportunity Media represents A+E Networks for History U.K., Blaze, Crime + Investigation UK, and H2 U.K. in Europe. This partnership extends the company's reach into the international market.
• Jalbert Productions InternationalcoreChannel Partner/ Reseller/ DistributorRepresentation of veteran, award-winning production company for their nationally distributed sports programming including Xterra, Ironman US Pro Championship, and action sports content.
• Impact Media GroupmajorChannel Partner/ Reseller/ DistributorExclusive direct response representation for Impact Media Group's media properties in the U.S.
• Hearst Media Production GroupmajorChannel Partner/ Reseller/ DistributorRepresentation for Hearst Media Production Group's original programming across linear, streaming, digital, and social media platforms in nearly 100 countries.
• Jack Hanna's Into The WildsecondaryChannel Partner/ Reseller/ DistributorDirect response representation for Emmy-winning wildlife program hosted by longtime zookeeper Jack Hanna.
• Harlem GlobetrotterssecondaryChannel Partner/ Reseller/ DistributorRepresentation for Play It Forward program featuring new generation of Harlem Globetrotters players and coaches.
• Ocean Mysteries with Jeff CorwinsecondaryChannel Partner/ Reseller/ DistributorDirect response representation for wildlife show based at Georgia Aquarium exploring Earth's oceans.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Katz Media Group: Largest media sales representation firm in the U.S. covering radio, television, and digital. Overlaps with Opportunity Media in television rep services for broadcasters and cable networks, but operates at vastly larger scale and across many media categories rather than specializing in DRTV.
• CoxReps (Cox Media Sales): Television media sales rep firm representing stations and cable networks in national spot and long-form advertising markets. Competes with Opportunity Media for exclusive rep mandates from broadcast and cable networks.
• Petry Media (formerly Petry Television): Television media sales representation firm serving broadcast stations and cable networks with national advertising sales. Overlaps with Opportunity Media's network-side representation work at a larger portfolio scale.
• Blair Television (now part of Katz): Established national television sales representation firm now consolidated under Katz Media Group. Overlaps directly with Opportunity Media's network rep function across broadcast television.

Direct peers

• Response Media (now R2C Group / Response Solutions): Direct response media buying and analytics firm focused on DRTV, DR-radio, and digital channels. Closely comparable DRTV media specialist competing for advertiser-side dollars that ultimately flow through Opportunity Media's network rep mandates.
• Hawthorne Direct: Full-service direct response television advertising agency offering media planning/buying, creative, production, and analytics services to DRTV advertisers. Comparable to Opportunity Media in the DRTV ecosystem but positioned on the buy-side rather than the rep-side.
• Hughes & Associates: Direct response television media sales and marketing firm representing networks and advertisers in long-form and short-form DRTV. Similar boutique DRTV representation model targeting comparable network clients.
• American Television Sales (ATS): Independent broadcast and cable television sales representation firm specializing in long-form and short-form advertising. Closely comparable boutique-scale DRTV rep firm competing for similar network mandates.
• National Cable Communications (NCC): Long-standing U.S. direct response television sales representation firm that exclusively represents cable networks for DR advertising. Operates the same fundamental business model as Opportunity Media—exclusive rep agreements with major cable networks and a commission-based revenue model.
• Harrington Righter & Parsons (HRP): Television station and cable network sales representation firm offering DR and general advertising sales services. Directly comparable in its focus on exclusive rep mandates from broadcast and cable networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/opportunitymedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opportunity Media