Oikos

What Oikos does

Oikos is America's #1 high-protein yogurt brand and operates as a wholly-owned brand within Danone North America (Danone US, LLC, headquartered at 1 Maple Ave, White Plains, NY). The company manufactures and markets a portfolio of protein-dense Greek yogurt and cultured dairy products produced exclusively in the United States and sold through broad retail distribution (grocery, supermarket, convenience channels) at the unit pricing band typical of premium CPG. Sub-brands include Oikos Triple Zero (15-18g protein, nonfat, 0g added sugar), Oikos Pro (20-25g protein, yogurt-cultured ultra-filtered milk in cups, drinks, and shots), Oikos Remix (11g protein with mix-in toppings), Oikos Protein Shakes (30g complete protein, shelf-stable, 5g prebiotic fiber), and Oikos Fusion (23g protein, lactose-free, powered by a patented Advanced Fusion Blend of whey, leucine, and vitamin D designed for muscle retention during weight loss, including GLP-1 user support). Underlying technology combines traditional Greek yogurt straining and ultra-filtered milk processing with the Advanced Fusion Blend, a patented formulation developed in collaboration with registered dietitians on Danone's Specialized Nutrition team.

The revenue model is consumer packaged goods (hardware_sales equivalent for physical goods): Oikos sells shelf-stable and refrigerated protein products at retail pricing through the supermarket, mass grocery, and convenience channels, with no disclosed subscription or service revenue streams. Go-to-market combines direct-to-consumer retail distribution, event-driven university sponsorships (the Oikos Nutrition Sponsorship Program begun in 2023 and expanded with the Swipe Out Hunger partnership in 2025), and community-led social activation via the All-Strength Team athlete ambassador program running across Instagram, Facebook, YouTube, and TikTok. Customer segments skew toward college athletes, fitness enthusiasts, GLP-1 medication users (Fusion line), and general health-conscious consumers. Certifications including B Corp (via Danone North America) and GFCO gluten-free, plus the 2024 FDA qualified health claim for yogurt and Type 2 diabetes risk, anchor the regulatory and ESG positioning.

Name

Oikos

Legal name

Danone US, LLC

Website

https://oikos.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Oikos is America's #1 high-protein yogurt brand, owned by Danone North America, selling a portfolio of Greek yogurts, protein shakes, and cultured dairy drinks through national U.S. grocery and convenience retail to fitness consumers, college athletes, and GLP-1 users.

Ownership category

akta.pro rank

Product category

High-Protein Greek Yogurt and Dairy Protein Beverages

NAICS

Dairy Product (except Frozen) Manufacturing (31151), Dairy Product Manufacturing (3115), Food Manufacturing (311)

SIC

Dairy Products (2020), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Drinkable Yogurt & Kefir Manufacturing (AFAHADAC)

akta.pro secondary industries

Protein & Sports Dairy Beverages (RTD Protein Shakes, High-Protein Milk) (AFAHAIAD), Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI), Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF)

Keywords

• High-protein yogurt
• Greek yogurt
• Protein shakes
• Ultra-filtered milk
• Cultured dairy drinks

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Consumer Packaged Goods Sales: Oikos generates revenue through the sale of high-protein Greek yogurt, protein drinks, protein shots, and protein shakes across major retail channels. Products are sold through grocery stores, supermarkets, and convenience stores nationwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Oikos is a consumer packaged goods brand that manufactures and sells high-protein Greek yogurt, protein drinks, protein shots, and protein shakes under the Danone North America / Danone US, LLC corporate umbrella. The portfolio centers on complete dairy protein, low/no added sugar, and gluten-free certifications across multiple product lines (Triple Zero, Pro, Remix, Protein Shakes, Fusion). Products are sold through mainstream U.S. retail grocery channels and supported by athlete-led marketing campaigns.

Product overview

Oikos is America's #1 high-protein yogurt brand, part of Danone North America, offering a portfolio of protein-rich dairy products designed to support muscle health and fitness lifestyles. The product lineup includes: Oikos Triple Zero (nonfat Greek yogurt cups and quarts with 15-18g protein per serving), Oikos Pro (yogurt-cultured ultra-filtered milk in cups, drinks, and shots with up to 25g protein), Oikos Remix (Greek yogurt with mix-in toppings at 11g protein), Oikos Protein Shakes (shelf-stable 30g protein drinks), and Oikos Fusion (cultured dairy drinks with patented Advanced Fusion Blend for weight loss support at 23g protein). All products emphasize complete protein, limited sugar, and no artificial sweeteners, positioning the brand around strength and fitness.

Differentiator

Problem solved

Functional benefit

Brands

• Oikos Triple Zero®: High protein nonfat Greek yogurt with 15-18g protein per serving, 0g added sugar, 0 artificial sweeteners, and 0% fat
• Oikos Pro®
• Oikos Remix®
• Oikos Fusion™
• Oikos™ Protein Shakes

Products and services

• Oikos Triple Zero Nonfat Greek yogurt with 15-18g of complete protein per 5.3oz serving, 0g added sugar, 0 artificial sweeteners, and 0% fat. Available in multiple flavors (Vanilla, Strawberry, Mixed Berry, Peach, Banana Cream, Cherry, Salted Caramel, Blueberry, Lemon Tart, Plain) in cups and a 32oz plain quart format. Targeted at health- and fitness-conscious consumers seeking everyday high-protein, low-sugar yogurt.
• Oikos Pro Thick and creamy yogurt-cultured ultra-filtered milk with up to 25g high-quality protein per serving, 0g added sugar, B vitamins for energy production, plus vitamins D and calcium. Available in 5.3oz cups, 7fl oz drinks, and 3.1fl oz shots in various flavors. Certified gluten-free. Targeted at active consumers and athletes.
• Oikos Remix Nonfat Greek yogurt with bold mix-in toppings, delivering 11g of complete protein per 4.5oz serving. Flavors include Salted Caramel, S'mores, Cookies and Cream, and Berry Dark Chocolate Crisp. Marketed as a high-protein snackable yogurt for on-the-go consumption.
• Oikos Protein Shakes Shelf-stable high-protein drinks providing 30g complete protein, 5g prebiotic fiber, 1g sugar, and vitamins A & D per 12fl oz bottle. No refrigeration required. Available in Chocolate, Vanilla, Salted Caramel, Strawberry, and Mocha Latte (95mg caffeine) flavors in various pack sizes. Targeted at on-the-go consumers, gym-goers, and athletes needing convenient portable protein.
• Oikos Fusion Cultured dairy drinks powered by the patented Advanced Fusion Blend of whey protein, leucine, and vitamin D, designed to help build and retain muscle mass during weight loss. Contains 23g complete protein, 5g prebiotic fiber, 0g added sugar, vitamins B3 and B12; lactose-free. Available in Strawberry, Mixed Berry, and Vanilla 7fl oz bottles. Targeted specifically at GLP-1 medication users and weight-loss consumers.

Quantifiable outcome

• Oikos is America's #1 high-protein yogurt brand
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Swipe Out HungercoreStrategic or Co-development Partner · 1 January 2025In 2025, Oikos joined forces with Swipe Out Hunger, a national nonprofit powering the movement to end college student hunger. For the 2025-2026 school year, Oikos and Swipe Out Hunger are proud to support Prairie View A&M University and Grambling State University, providing students and student athletes at both universities with nutrition education and tools to make optimum nutrition choices. This partnership scales the Oikos Nutrition Sponsorship Program and addresses nutrition insecurity on college campuses.
• University Athletics DepartmentscoreGTM or Marketing Partner · 1 January 2023Oikos serves as the Official Nutrition Sponsor for select universities' athletics departments. The program provides product donations and funding to increase healthy, high-protein snack options on campus, along with nutrition education sessions. The program started in 2023 and expanded in 2025 to include additional universities and the Swipe Out Hunger partnership.
• Jason Brown (First Fruits Farm)minorStrategic or Co-development PartnerRetired Pro Football player and founder of First Fruits Farm. Jason Brown supports the Oikos Nutrition Sponsorship Program, sharing his perspective on how proper nutrition can be transformative. He has stated that 'access to proper nutrition can be transformative' and is proud to support Oikos' efforts to combat college student hunger.
• Registered Dietitians and Nutrition ExpertscoreStrategic or Co-development PartnerOikos worked with registered dietitians and nutrition experts in Danone's Specialized Nutrition team to develop the Advanced Fusion Blend and create products specifically designed to support GLP-1 users and those on weight loss journeys.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Siggi's: Siggi's is a low-sugar, high-protein Icelandic skyr-style yogurt brand now owned by Lactalis. It directly competes with Oikos in the high-protein, clean-label yogurt segment with similar protein-per-serving claims and health-focused marketing.
• Chobani: Chobani is the leading Greek yogurt brand in the US and Oikos's most direct competitor, offering a similar high-protein yogurt portfolio with broad retail distribution and aggressive athlete and celebrity marketing. Both compete on protein content, clean-label claims, and the health-conscious consumer segment.
• Fage: Fage is a Greek yogurt brand with strong premium positioning, offering Total Greek Yogurt and other high-protein variants. It directly competes with Oikos in grocery dairy aisles and targets similar health-conscious consumers seeking protein-dense dairy options.

Emerging players

• Premier Protein: Premier Protein is a leading high-protein shake and drink brand owned by BellRing Brands. It directly competes with Oikos Protein Shakes in the ready-to-drink protein beverage category, targeting similar fitness-conscious and post-workout consumers.
• Icelandic Provisions: Icelandic Provisions is a smaller skyr yogurt brand competing in the high-protein yogurt niche. It targets similar protein-conscious consumers as Oikos with authentic Icelandic-style skyr products and competes for shelf space in the yogurt aisle.
• Noosa Yoghurt: Noosa is an Australian-style whole milk yogurt brand with strong premium positioning and natural ingredients. It competes for the same health-conscious yogurt consumer as Oikos, particularly in the clean-label segment, though with a different texture and sugar profile.
• Stonyfield Organic: Stonyfield is an organic yogurt brand owned by Lactalis, offering Greek and traditional yogurt products. It competes for health-conscious consumers with Oikos, particularly in the organic and clean-label segments.

Broad incumbents

• Dannon: Dannon is the US dairy flagship of Danone and Oikos's sister brand under the same parent. It shares distribution and retail relationships with Oikos but addresses a broader traditional yogurt consumer base with products like DanActive and Fruit on the Bottom.
• fairlife: fairlife is a premium ultra-filtered milk and protein drink brand owned by Coca-Cola. It competes with Oikos in the high-protein beverage space (Core Power shakes) and shares distribution across major US grocery and convenience channels.
• Yoplait: Yoplait is a mainstream yogurt incumbent owned by General Mills offering a broad portfolio of Greek and traditional yogurt products. While not exclusively focused on high-protein, it competes for the same shelf space and consumer occasions as Oikos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/OikosYogurt/videos
• Facebookfacebook.com/oikos
• Instagraminstagram.com/oikos
• TikToktiktok.com/@oikosprotein
• Xx.com/oikosongd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oikos