Idea Lab Group

What Idea Lab Group does

Idea Lab S.r.l., operating as Idea Lab Group, is a privately held Italian digital transformation partner founded in 2014 and headquartered in Fiano Romano (Rome). The company functions as an outsourced digital department for Italian small and medium enterprises, offering CTO/CIO Fractional leadership, certified Innovation Manager advisory for accessing state digitalization grants, custom software development on a Microsoft .NET/C# and Azure stack, IT infrastructure management, digital marketing, UX/UI design, and ongoing maintenance. Its primary customer profile is growing SMEs that either lack an internal IT department or need to scale digital operations faster than their internal resources can support, with engagement ranging from single-service projects to a recurring 'Flessibile' monthly hours retainer.

Beyond services, Idea Lab has built and productized a portfolio of proprietary platforms: iDNA (a service desk and ticket management platform that powers both internal delivery and client engagements such as Nuova Folati), Kodikas (a logistics and groupage platform with AI receipt scanning and real-time margin calculation), Solaris (a self-service photovoltaic quotation platform using AI to read utility bills), Fenix (an RFID-based industrial laundry management system), and three 'Made in Idea Lab' ventures — Live the Dream (charity sports auctions), Pick Dream (digital wedding/event platform), and Pack to Box (AI-driven packaging optimization). The go-to-market is sales-led and domestically focused, relying on direct outreach (phone, WhatsApp, website forms, free consultation calls), detailed case-study content, and a four-phase I.D.E.A. methodology (Individua, Decidi, Esegui, Avanza) to position the firm as a strategic partner rather than a transactional vendor. Revenue derives from a mix of recurring monthly retainers, project-based professional services, and managed/strategic engagements such as CTO/CIO Fractional, with notable multi-year enterprise relationships including Riba Mundo Tecnología and ePRICE.

Name

Idea Lab Group

Legal name

Idea Lab S.r.l.

Website

https://idealabgroup.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Idea Lab Group is an Italian digital transformation partner that delivers custom software, IT infrastructure, marketing, and design as an outsourced digital department for SMEs, supplemented by proprietary platforms (iDNA, Kodikas, Solaris) and CTO/CIO Fractional leadership for enterprise clients.

Ownership category

akta.pro rank

Product category

Digital Transformation & IT Services

NAICS

Custom Computer Programming Services (541511), Management Consulting Services (54161), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Digital transformation services
• Custom software development
• IT infrastructure management
• Digital marketing services
• Brand identity design

Headquarters

HQ city

Capena

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flexible Monthly Plan (Flessibile): Monthly subscription model offering a flexible hours package that clients allocate across development, systems, marketing, and design services as needed. Includes iDNA platform access and CTO/CIO Fractional as an add-on service.
2. Project-Based Services: One-time project engagements for individual services (software development, system infrastructure, marketing campaigns, design/branding). Pricing is determined per-project with clear timelines and costs defined upfront.
3. CTO/CIO Fractional: Part-time technology leadership service providing strategic IT direction, roadmap planning, and vendor governance without the cost of a full-time CTO. Positioned as an add-on to the monthly plan or as a standalone service.
4. Innovation Manager Consulting: Specialized consulting service for accessing government digitalization grants and vouchers. Innovation Manager is a certified figure required by many Italian digitalization funding programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Idea Lab Group is a digital transformation partner that operates as an outsourced full digital department for growing SMEs and mid-market companies, providing custom software development, IT systems and infrastructure management, digital marketing and communication, UX/UI design, and ongoing maintenance. The company also delivers strategic technology leadership through CTO/CIO Fractional and Innovation Manager consulting services, and uses proprietary platforms such as iDNA (service desk) to manage client engagements. Its offerings are sold both as one-off projects and through a flexible monthly retainer plan that gives clients access to a multidisciplinary team across development, systems, marketing, and design.

Product overview

Idea Lab Group is a digital transformation partner offering a comprehensive suite of services and custom-built software products. The offering consists of managed IT services (CTO/CIO Fractional, Innovation Manager, flexible hours plans) and specialized services (software development, systems/infrastructure, marketing, design, maintenance). The product portfolio includes proprietary platforms like iDNA (service desk), Kodikas (logistics with AI), and Made in Idea Lab products (Live the Dream, Pick Dream, Pack to Box), alongside numerous custom software solutions built for clients including Solaris, Fenix Services Gestionale, DigiCart, Riba Mundo Logistics/Connect/MarVIn, and ePRICE Seller Onboarding Platform. All custom development primarily uses Microsoft .NET/C# technology with Azure cloud integration.

Differentiator

Problem solved

Functional benefit

Brands

• iDNA: Proprietary service desk and ticketing platform built by Idea Lab for managing client requests across departments, with automatic routing and hour tracking.
• Live the Dream
• Pick Dream
• Pack to Box

Products and services

• iDNA Service desk and ticket management platform built from scratch by Idea Lab for managing client requests across departments, with automatic routing to the appropriate team, status tracking, and full transparency on hours worked via a unified dashboard.
• CTO/CIO Fractional Part-time technology leadership service providing strategic IT direction, roadmap planning, vendor governance, on-site presence, and technology choices aligned with business objectives, without the cost of a full-time CTO/CIO.
• Innovation Manager Innovation management consulting service that guides companies through digital transformation processes and supports applications for Italian government digitalization funding programs such as Voucher Digitalizzazione, leveraging Idea Lab's certified Innovation Manager status.
• Flessibile sulle tue esigenze (Flexible Monthly Plan) Flexible monthly hours package giving clients access to Idea Lab's multidisciplinary team across development, systems, marketing, and design, with predictable monthly costs and full iDNA service desk access; CTO/CIO Fractional available as add-on.
• Sviluppo software & AI (Custom Software Development) Custom software development service building management systems, web apps, enterprise portals, and platforms on Microsoft .NET/C# with integrated AI capabilities and scalable Azure cloud architectures, for SMEs and mid-market enterprises.
• Sistemistica & Infrastruttura (Systems & Infrastructure) IT infrastructure management service covering servers, networks, cloud environments, backup, security, and continuity, with specialization in Windows Server environments and Active Directory domains, including on-site support when required.
• Marketing & Comunicazione Digital marketing service covering strategy, social media management (Meta, TikTok, LinkedIn), advertising campaigns, newsletters, and content creation with performance analytics for client brands.
• Design & Brand Identity UX/UI design and brand identity services including logo creation, visual identity, design systems, and graphic materials for both digital products and print collateral.
• Manutenzione & assistenza (Maintenance & Support) Software maintenance and support service providing updates, new features, bug fixes, and ongoing assistance with clear response times and dedicated account managers.
• Live the Dream Own experiential platform enabling ordinary people to play alongside sports legends through charitable auctions; includes platform, brand, and communication built by Idea Lab, with approximately 50,000 euros raised across 4 editions.
• Pick Dream Own digital wedding and event platform featuring digital invitations, event roadmaps, and shared photo albums with automatic image control for managing and reliving special occasions.
• Pack to Box Own innovative startup using algorithms and AI to calculate optimal product arrangement in shipping boxes, reducing materials, waste, and shipping costs for businesses managing various product formats.

Quantifiable outcome

• ~80% reduction in driver expense tracking time through AI receipt scanning
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MiraklcoreTechnology or IntegrationIntegration partner for ePRICE seller onboarding platform. Idea Lab developed custom onboarding platform that connects with Mirakl marketplace infrastructure, enabling seamless seller registration and contract management within the Mirakl ecosystem.
• UID (RFID Software)coreTechnology or IntegrationTechnology integration for Fenix Services RFID tracking solution. UID's RFID software reads laundry items at processing and warehouse stages, feeding data to Idea Lab's custom management system for automatic tracking throughout the linen lifecycle.
• MicrosoftcoreTechnology or IntegrationCore technology partner: Idea Lab develops primarily in Microsoft .NET/C# technology stack and leverages Microsoft Azure for cloud infrastructure. Also provides and manages Microsoft 365 (formerly Office 365) licenses for clients as part of comprehensive service offering.
• Meta (Facebook, Instagram)minorGTM or Marketing PartnerSocial media and advertising platform used for client marketing campaigns. Idea Lab manages Meta business pages and runs advertising campaigns (Ads) for clients. Meta Pixel is used on Idea Lab's own website for remarketing.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Capgemini Italia: Global consulting and IT services leader with a strong Italian presence; competes for enterprise digital transformation and IT outsourcing mandates that Idea Lab also targets at the high end.
• Reply S.p.A. Italian-headquartered IT consulting and system integration group serving enterprise customers; broader but adjacent to Idea Lab's custom development and digital transformation practice.
• Lutech S.p.A. Large Italian IT services group covering cloud, systems integration, and managed services; wider portfolio but overlaps with Idea Lab's IT infrastructure and digital transformation offerings.

Direct peers

• Aton S.p.A. Italian IT services and consulting firm specializing in enterprise software, digital transformation, and industry-specific solutions for SMEs and mid-market — direct overlap with Idea Lab's custom development and integration work.
• Bottega52: Italian digital agency and software house providing custom platforms, branding, and digital marketing for SMEs — comparable to Idea Lab's design/branding, web, and marketing services.
• Mate Consulting S.r.l. Italian IT consulting boutique offering technology advisory and digital transformation for SMEs, akin to Idea Lab's fractional CTO/CIO and consulting services.
• Protom Group: Italian technology consulting and software development firm serving corporate and SME clients with custom platforms and IT outsourcing; closely mirrors Idea Lab's mix of managed services and bespoke builds.
• Adfor S.p.A. Italian IT solutions provider focused on SMEs and mid-market; offers custom software, infrastructure, and managed services with a comparable multidisciplinary positioning.
• Bitrock S.r.l. Italian software house and consultancy delivering custom development, cloud, and digital transformation services; comparable in custom application delivery on enterprise stacks.
• Webidoo S.p.A. Italian scale-up offering digitalization services for SMEs including website, e-commerce and marketing; overlaps with Idea Lab's SME-oriented design, web and marketing stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/IdeaLabGroup.it
• LinkedInlinkedin.com/company/idea-lab---web-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idea Lab Group